HELLO!

ABOUT ME

Every morning we bought a random set of ingredients, took an attractive picture and uploaded it to our blog asking our followers: “guess, what we will cook today”? People ordered their What The Food dinner, not knowing what it would be – a pie, a ragout, a pizza, a risotto or anything else.

My name is Masha, I am a creator and producer in different art and media projects.

One of my pet projects is called What The Food, I launched it in Moscow, Russia. It's an art food

project, where I also worked as a vegetarian chef.

www.facebook.com/whatthefoood

SOME of MYmeal concepts

In this way I designed about 150 various meal concepts, cooked and delivered over 150 00 food boxes.

all media gave respect to project and our food

http://bit.ly/1wEwvlY http://bit.ly/1oKgyer http://bit.ly/1xD3Z4y http://bit.ly/1tCz1tX http://bit.ly/1vea6K4 http://bit.ly/1ryVLWw

THE IDEA

Few weeks ago I’ve visited Tel Aviv.I found out about one tradition here:

all markets give away products for free before Shabbat. And mostly all the products are of a good quality.

I won't let good vegetables to decay!

I'd like to cook free dinners using these free vegetables from the markets. this dinners should be also free, but if someone wants to pay,

he can pay as much as he want.

"pay what you want"dinners

free dinners using free vegetables from the markets

1. VEGtables HUNTING

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Friday morning we will hunt for vegetables -

we will ask sellers to give us some for free –

“Give them to us, otherwise they will die!”

Also we will take funny video about hunting.

Every seller can became a superstar!

2. COOKING

We will cook different unexpected dishes from

all this hunted vegetables. We can cook during all Friday

before Shabbat starts.

3. eating & PAYINg. or notWe will install dinner table on the

street (near your restaurant or near the sea) with all food and stand that

will explain our idea. People can come and eat. For free.

We will install box for money or give our banking details.

If someone wants to pay he can pay as much

as he can.

what can do we together

what i need

I would need some place to cook – a kitchen with equipment. It could be done any APRIL Friday (1 day).

we can cook together.

Why I think you could be interested:

The event will be advertised in social networks for the Tel Aviv audience before it starts and after it finishes (video and seeding).

So it will be a good PR for your restaurant.

In case if we see a sufficient demand, we can continue arranging such events every Shabbat.

THANKS+7 916 511 79 14