Old School Networking in a New School World

Jodi Sperber, MSW, MPH April 22, 2010

April 15, 2010: The Art of Self-Marketing Online To find a job, enhance your social network and

expand your Web presence.

Article online at: http://tinyurl.com/SelfMarketing Photo credit: Patrick Haney, via Creative Commons license

  Networking 101   Why social media?   Some tools to consider   Examples   Learning to Wire Walk

  Making yourself known   Discovering what others have to offer   Exploring options   Building alliances   Finding mentors

  Monitoring   Participating   Maintaining connections   Adding to the conversation

Photo Credit: Christopher Craig, via Creative Commons license

BE I L VE E

  Connect virtually with others who have similar interests

  You can also be the connector

  Make it easier for others to find you   Chance to let your personality shine

  People like working with people, not titles

  Connect before meeting in person

  See how others are talking about a topic or field of interest

  Stay current (reports, news, articles)   Learn

  See case studies in action   Help and learn at the same time

  Get to know the “players”   Strut your stuff

 Time  Talent  Your unique style

It’s not all about you – what you give is what you get in return

Photo credit: jcoterhals via Creative Commons license

Photo credit: tranchris, via Creative Commons license

Photo credit: calca, via Creative Commons license

Do you know what appears when

someone searches for you online?

Photo credit: thelastminute, via Creative Commons License

You should

  Sheer size: 400 million and growing   Consider professional groups

  Look for activity like wall posts, recent news, discussion boards

  Share images/stories related to professional pursuits

Consider multiple levels of access

Photo credit: innoxiuss, via Creative Commons license

  Preview how others see your profile   Account > Privacy Settings> Profile

Information > Preview My Profile

  Show/hide pictures appropriately   Profile > Photos > Album Privacy

  Take the time to go through each part   Same thing goes for MySpace or other

social networking platforms

Photo credit: xotoko, via Creative Commons license

Developments

Research

Meetings and Conference Info

Q&A

Conversations

Chit Chat

Campaigns

What do you hear?

Photo credit: bullcitydogs, via Creative Commons license

  Ask for recommendations from those you trust

  In your profile, be complete yet concise

  Research other individuals/organizations

  Integrate other resources   SlideShare, websites, Twitter, photos

•  4 billion+ images •  Host images to use elsewhere •  Worldwide community of users •  Interest groups

  You have a voice   Showcase pictures or other

project-related artifacts   Test out ideas   Create dialogue

  Have your own (or co-own)   Maintain it   Let others know: personally, in your email

signature, via links on other services (Twitter, LinkedIn, FB, etc)

  Link to other online bits of you (and others)

  Read others   Use a reader for RSS feeds, to minimize time

spent going to each individual site   Leave comments

Photo credit: mnapoleon, via Creative Commons license

  Planning   Creativity   Building upon existing skills   Learning new skills   Practice   Patience

http://en.wikipedia.org/wiki/Philippe_Petit#World_Trade_Center_walk

 Build credibility  Develop networks  Engage directly

In other words: Be seen as someone who is present, engaged, interested

Jodi Sperber @jsperber

jsperber@brandeis.edu Heller School for Social Policy and Management

Brandeis University April 22, 2010