Yoplait is an awesome brand that is - IAB Ireland
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Transcript of Yoplait is an awesome brand that is - IAB Ireland
Yoplait is an awesome brand that is
truly loved by Irish people
Feeding Irish
generations
for over 40 years
+70% brand
awareness
(spontaneous)
60%+
Households
WE NEEDED TO THINK
DIFFERENTLY
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The average person living in a city sees over 5,000 messages a day (vs 2,000 30 years ago), Yankelovich / Futures Company Market Research
WE NEEDED TO
MAKE WAVES
Hyper Localisation
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Results
BRAND LOVE
+16%
BRAND SALES
+5%
CONSIDERATION
+100%
