January 31, 2017 Inbound Lunch Bunch: Using Webinars for Lead Generation
YMKM Inbound Marketing & Lead Generation
33
RESULTS DRIVEN.
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13-Sep-2014 -
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Building B2B Content Strategies That Feed Your Future Clients. Delivering qualified leads using inbound marketing techniques YMKM Agency offers a variety of services such as web design, SEO, Blogs, eBooks, email marketing and social media.
Transcript of YMKM Inbound Marketing & Lead Generation
RESULTS DRIVEN.
Who is YMKM?
An Interactive Marketing Agency focused on B2B
INBOUND MARKETING
What is Inbound Marketing?
An online strategy that attracts buyers to your business using:
SOCIAL MEDIA SEO
Let customers come to you…
your message at buyers when they don’t want it [disruptive outbound marketing].
SHOUTING Rather than
they’re ready to buy…
Inbound Marketing attracts your clients when
Avoid disruptive advertising
% of people who skip TV ads
86
% of direct mail never opened
44 SOURCES: THE GUARDIAN, AUGUST 2010, TSEA.ORG, MARCH 2009, & EPA.GOV, NOVEMBER 2010FACT: Marketers are shifting their budgets away from “interruption” advertising.
NO ONE IS LISTENING TO DISRUPTIVE MEDIA
Where do we start?
We define your target buyer: • What are your target buyer’s attitudes, work style,
and approach to business decisions?
How do we use that info?
We work with you to create rich, valuable online content that speaks directly to your target, along with streamlined design and strategic calls-to-action
PHOTOS VIDEOS WEBINARS BLOGS
SOCIAL MEDIA
SEO
STUDIES
And in the meantime…
…we make sure your target buyer can find your content online.
SOCIAL MEDIA
SEO
Then we spread the word.
We share your content (and let others share it!)
SOCIAL MEDIA
SEO
Relevant and Timely Content
StumbleUpon
Slideshare
…to name just a few.
And why should you be focusing on
SOCIAL MEDIA? SEO and
CONTENT [IS KING] 1
Why is content ‘King’?
Percent of people who read blogs
more than once/day 46%
Why is content ‘King’?
Companies that blog have:
More indexed pages
434% More inbound
links
97%
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
&
Why is content ‘King’?
Companies with more indexed web pages get
More LEADS!
236%
SOURCE: HUBSPOT, STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2010
FACT:
The more keyword-rich content you generate, the more search engines will find (and love) you.
SEO [SEARCH ENGINE OPTIMIZATION] 2
Online Search = Research
More and more people are looking for information online before they buy.
% of daily searches that are for info on
products or services 46 SOURCE: SRI, OCTOBER 2010
If Google can’t find you, neither will those potential buyers who are looking for you!
Why optimize your site?
To connect people to your valuable content
70% of the links searchers click on are organic results, not paid. So use strategies that target organic searches!
SOURCE: MARKETINGSHERPA, FEBRUARY 2007
SOCIAL MEDIA [SPREAD THE WORD] 3
It’s not a fad.
It’s a cost-effective, positive way to spread word of mouth and increase sales.
% of US internet users using social
media 63 SOURCE: EMARKETER, FEBRUARY 2011
Buyers buy from people like them.
Social media conversations actively influence purchases.
US internet users spend
more time on blogs and social networks than email
3x SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
What gets shared?
• Product info • Software documentation • Content about YOU
This STINKS This STICKS
• Content about your target buyers industry • New market data • Educational content
ME! ME! ME! ME! LOOK AT eBooks
Blog Posts Presentations
Videos …industry data!
Make sharing easy… …from the website and newsletters to the buyer’s friends and colleagues.
Build a strong online presence
And drive more leads…
So, what can YMKM do for you?
Build a content strategy that speaks your buyers’ language Optimize your website and its content for search engines Spread the word
1. 2. 3. +
= LEAD GENERATION
WANT TO SEE A SAMPLE OUR WORK?
Take a look….
Avanade, Inc. HOME PAGE
Clearly defined product/service
in an industry language the target buyer speaks
Calls-to-Action directing the buyer to different
levels of the buying process
Avanade, Inc. BLOG/RESOURCES PAGES
Loads of content for the buyer:
• Builds credibility with that buyer
• Allows search engines to get you found faster
Ability to share the content
Avanade, Inc. EMAIL NEWSLETTER
Latest blog stories sent to your
company’s email list
Call-to-Action directing the buyer to the
website
Ability to share the content
Other clients and inbound marketing projects we’ve worked with: • http://www.distributionerpdelivered.com/
• http://www.retailerpdelivered.com/
• http://www.collaborationstrategydelivered.com/
• http://desktopoutsourcingdelivered.com/
• http://www.office365delivered.com/
• http://www.gemins.com/
• http://www.myvirtualneighbor.com/
• http://www.clearingworks.com/
• http://www.admissionslab.com/
• http://www.memberpoint.com/
• http://www.fullquota.com
