PLAY; is the outcome of manifestations of connections with ourselves,

others and or our surroundings to achieve deeper meanings. Yesim Kunter

Toy Industry SegmentationPlay Patterns

02/02/2015

Action Figures, Dolls, Preschool, Educational Toys, Vehicles, Construction Toys, Arts and Crafts

Toy Categories

Play Styles

02/02/2015

Object play (playing with objects to

define new meanings)

Symbolic play (playing with an unknown

word to create a whole brand

around it)

Active Play (Acting out within the

created worlds,

constructing play with

Tinker Toys or similar…)

Social Play (role play: SUPER

POWER PLAY)

Games (strategy play,

structured, social

engagement, positive

competition)

Play Patterns

Object

Play

Symbolic

PlaySocial

Play

Active

Play

Games

Rules, Structure-Card Play-Board Games-Strategy Games-Level GamesCompetition-Chasing Games-Hide and Seek-Sporting Activities-Guessing Games-Gambling

Role PlayPretense FantasyImaginative

Playing with patterns; ReadingWritingNumbersDrawingShape RecognitionPretend PlayStory tellingFantasy CreationMovie Creation

Fine MotorConstructingBuildingSkipping RocksFunction SolvingFixing objectsSpinning objects

Fine-Gross SewingColoringConstructingString PlayRunningJumpingSocial Tumble P.

Function, Understanding, Making Sense, Critical thinking, Exploration, Curiosity, Sorting & classification, Sequencing, Cause and EffectPhysical Skills and Strategies, Manipulative Skills

Taking Risks, Learning Limits, Spatial, KinestheticEmotional Skills, Concentration, Problem SolvingPerseverance, Communication, Systems Thinking

Developing technical Abilities, Language dev., Express and reflect experiencesIdeas, Emotions, Empathy, Engagement, Pattern Reading, Connecting InformationHumor creation, Abstract thought, Represent Ideas, Problem SolvingPlanning

Self-regulation, Social Skills, Deductive ReasoningValue Gathering, Empathy, Situational AnalysisSelf-restraint, Following Social Rules

Rule creation, Reasoning with Strategy, SocialCause and Effect, Forecasting, EvaluatingAssessment, Judgment, Systems Thinking

Following RulesStructureMapping InformationSequencingTeaming UpObservationDealing with uncertainty Decision

MakingDeductive AdaptabilityFlexible

Express and Reflect uponExperiencesAnalyzing SituationsEngagementSocialNegotiateSelf-RegulationSolve Task

BuildingDestroyingConstructingMaking StrategicDecision Making

Risk TakingCommunicativeEmpathyEnduranceDealing with uncertainty

ACTIVITIESBEHAVIORS

SKILLS

Stories effectingPlay Patterns

Frozen

The Lego Movie

Star Wars

Object Play

Play-Doh

Table Top Robot

Il Mio Robot

KOSMOS Wind Energies

Rainbow-Loom+ YouTube

Rainbow-Loom+ YouTube

Transformers-Hasbro

Foldify

Social Play

Baby Alive

Monster High

Ever After High

Monster High

Furby

Tamagotchi

Noomie

Wiki-Teddy Bear

Social Play Workshop

Active Play

Fabian Oefner

Beyblade

Beyblade

Nerf with Camera

Nerf Rebelle

Lego- Mind Storms

Easy Bake-Hasbro

Ami Gami- Mattel

Fototransfer- Jumbo

Ann Williams

Symbolic Play

Toontastic/ Launchpad

Crayola Virtual Show

Scratch

Makey Makey

Games-Rule based

Toca Mini

Minecraft

Monopoly

Combined Play Patterns

Fabian Oefner

Kidizoom Smart Watch by V-tech

3D Printers

Mini 3D Printers Bonsai Lab

Car Maker-Hot Wheels

AR

Moluk

02/02/2015

‘We don't stop playing because we grow old; we grow old because we stop

playing.'

George Bernard Shaw

PLAY MORE…

www.yesimkunter.com@miseyk

yesim@yesimkunter.com+447881857773