W E A R E Y E L L O W B O X | Y O U R G R O W T H A G E N C Y

YELLOW BOX. / /

y o u r g r o w t h a g e n c y .

W E A R E Y E L L O W B O X | Y O U R G R O W T H A G E N C Y

SO WHEN EVERYONE IS TELLING YOU TO THINK OUTSIDE THE BOX

D O Y O U T H I N K T H E Y G E T T H E I R O N Y ?

W E D O .

S O M A Y B E I T ’ S T I M E T O T H I N K I N S I D E T H E [ y e l l o w ] B O X .

W E A R E Y E L L O W B O X | Y O U R G R O W T H A G E N C Y

A Collection of Case Studies

W E A R E Y E L L O W B O X | Y O U R G R O W T H A G E N C Y

A Publicly Traded SaaS Company

T h i s m a r k e t i n g s o f t w a r e c o m p a n y n e e d e d t o u p d a t e t h e i r s i t e ’ s d e s i g n a n d o p t i m i z e t h e i r c o n v e r s i o n f u n n e l s . T h e y t u r n e d t o o u r t e a m o f s t r a t e g i s t s a n d d e v e l o p e r s t o

h e l p b u i l d a f o u n d a t i o n f o r g r o w t h .

We oversaw the implementation and launch of a 1,500 page website. We were

responsible for design, testing, content migration, SEO, CDN implementation, and

launch. Within 3 months, organic traffic increased 50% YoY, with a 60% increase

in new users, 20% decrease in bounce rate, and increase in average time on site.

WHAT WE DID

In a highly competitive space, it’s imperative for brands to explain their

value proposition succinctly and capture prospects quickly. By optimizing

design for conversion and enhancing on-page & technical SEO elements,

we were able to drive more qualified leads through their sales funnel.

WHY IT MATTERS

W E A R E Y E L L O W B O X | Y O U R G R O W T H A G E N C Y

A Luxury Jewelry Brand

F o u n d e d i n 1 8 5 4 , t h i s c l i e n t i s t h e s i n g l e l a r g e s t i m p o r t e r o f n a t u r a l p e a r l s t o t h e U n i t e d S t a t e s . N o t o n e s t o r e s t o n t h e i r l a u r e l s , t h e y t u r n e d t o u s t o h e l p t h e m

o p t i m i z e t h e i r d i g i t a l c h a n n e l s .

We drove down their cost-per-click by 55%, lowered their overall cost-per-

acquisition by 48%, and increased their average search position by 100%.

WHAT WE DID

There’s more to optimizing an account than constantly decreasing spend –

there needs to be an increase in conversion efficiency. By driving down

media costs, we were able to increase the efficiency of the spend and drive

a greater volume of sales through the account on similar annual ad

budgets. This led to increased investment in digital, and a great case study.

WHY IT MATTERS

W E A R E Y E L L O W B O X | Y O U R G R O W T H A G E N C Y

Chicago’s Home Remodelers

O n e o f t h e o l d e s t h o m e r e m o d e l e r s s e r v i n g t h e C h i c a g o l a n d a r e a , o u r c l i e n t s r e g u l a r l y c r a f t a w a r d - w i n n i n g d e s i g n s , a l l o w i n g u s t o b u i l d c u s t o m e r - w i n n i n g r e -

e n g a g e m e n t c a m p a i g n s .

We built out email marketing campaigns focused on content, lead nurturing,

and prospect re-engagement. Within 2017, we maintained open rates over

55%, and generated nearly 20 new deals totaling over $3million in revenue.

WHAT WE DID

With most markets, prospects are relatively finite. This places an emphasis

on re-engaging and building a relationship with all prospects, even those

that don’t initially purchase. This builds brand loyalty, shortens the sales

cycle, and creates a more sustainable sales funnel.

WHY IT MATTERS

W E A R E Y E L L O W B O X | Y O U R G R O W T H A G E N C Y

Live Maine Lobsters…Everywhere

P i o n e e r s i n t h e e C o m m e r c e i n d u s t r y , a n d t h e f i r s t c o m p a n y t o s u c c e s s f u l l y s h i p a l i v e l o b s t e r s t r a i g h t t o y o u r d o o r , t h e y r e a c h e d o u t t o u s t o h e l p t h e m m a i n t a i n

m a r k e t s h a r e i n a n i n c r e a s i n g l y c o m p e t i t i v e s p a c e .

With a content driven social media strategy, we produced food preparation

videos, recipe blogs, and crowd-sourced contests which led to campaign-

based video views increasing 600%, site visits increasing 71%, and a

102% growth in account followers.

WHAT WE DID

Generating genuine engagement is key to success on social media, and the hardest

thing to do as it’s completely reliant on the content you produce. With average

weekly views increasing from 2,000 to 12,000, new site visitors from social content

increasing from 14,500 to over 27,000, and followers now totaling over 40,000,

these content strategies have caused channel sales to nearly double.

WHY IT MATTERS

W E A R E Y E L L O W B O X | Y O U R G R O W T H A G E N C Y

Got Questions? L e t u s k n o w !

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