Cannes Lions 2012 Winning Campaigns - Media
-
Upload
welovead-magazine -
Category
Documents
-
view
226 -
download
5
description
Transcript of Cannes Lions 2012 Winning Campaigns - Media
Grand Prix
Brand: GoogleAgency: OMD, London (England)
Industry: Internet sites & ServicesMedia: Promotion & EventMarket: United Kingdom
GOOGLE VOICE SEARCH Watch the video
Click for full credits Click for all Cannes Lions winners
Gold
Brand: CarlsbergAgency: Duval Guillaume, Brussels
Industry: Alcoholic drinksMedia: TV & CinemaMarket: BelarusLanguage: English
Executive Creative Director: KatrienBottez, Geoffrey HantsonCreative Director: Katrien Bottez, GeoffreyHantson, Koenraad LefeverCopywriter: Dries de WildeArt Director: Dries de Wilde, KoenraadLefeverDirector: Cecilia Verheyden
Bikers Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Australian Defence ForceAgency: Y&R, Melbourne, VIC
Industry: Professional & Public servicesMedia: Cyber
Executive Creative Director: Ben CoulsonCreative Director: Mark Addy, ChrisNorthamCopywriter: Matt LawsonArt Director: Jake BarrowPhotography: Hugh Peachey
MOBILE MEDIC Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Coordown OnlusAgency: Saatchi & Saatchi, Milan
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Italy
Executive Creative Director: AgostinoToscanaCreative Director: LucaLorenzini, Alessandro Orlandi, LucaPanneseCopywriter: Luca LorenziniArt Director: Luca PannesePhotography: Lorenzo, Platinum, DavideBodini, Matteo Cremonini, MecaniqueGénérale, Boudwjin SmitDirector: Nadia de Paoli, Bosi ESironi, Xavier Mairesse, Luca Maroni, LeonePompuc, Jose Pratt
INTEGRATION DAY Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: TNTAgency: Duval Guillaume, Antwerp
Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium
Executive Creative Director: KatrienBottez, Geoffrey HantsonCopywriter: Dieter de RidderArt Director: Ad van OngevalDirector: Koen Mortier
PUSH TO ADD DRAMA Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: The Peres Center for PeaceAgency: Saatchi & Saatchi, Tel-Aviv
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Israel
Chief Creative Officer: Yoram LeviCreative Director: Tomer Gidron, EddieGoldenberg, Eran NirCopywriter: Shachar AylonArt Director: Nathan FreifeldDirector: Guy Michael
BLOOD RELATIONS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: El Bocón Sports JournalAgency: Publicis, Lima
Industry: Media & PublishingMedia: Promotion & EventMarket: Peru
Chief Creative Officer: RobertoBenavides, Rafael PastorCreative Director: Andrés Ocampo, SergioFranco TossoCopywriter: Sergio Franco TossoArt Director: Rudy Camones, AndrésOcampo
EMPTY PAGES Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Deutsche Aids-StiftungAgency: Kempertrautmann, Hamburg
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany
Creative Director: Fabian Kirner, Kai RöffenCopywriter: Thomas Kuhn, Michael MankeArt Director: Pia KronsbeinDirector: 24/25 Tv Film Productions, RolandGross
EVERY 18 SECONDS SOMEBODY DIES OF AIDS. Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: CanonAgency: Mediacom, New York City, NY
Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United States
Chief Creative Officer: Tor MyhrenExecutive Creative Director: Steve KraussCreative Director: Eric King, Stu MairCopywriter: Kent KorenArt Director: Elinor Buchler
PROJECT IMAGIN8ION Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Joe FMAgency: Dallas, Antwerp
Industry: Media & PublishingMedia: Promotion & EventMarket: Belgium
Creative Director: Stijn Gansemans, JohanRoelandt, Koen van DeunCopywriter: Koen van DeunArt Director: Johan RoelandtPhotography: Sofie Rata
THE NATIONAL SURPRISE PARTY Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Gunter Demnig - StolpersteineAgency: Jung von Matt, Hamburg
Industry: Public interest & Non-profitMedia: CyberMarket: Germany
Chief Creative Officer: JanRexhausen, Dörte Spengler-AhrensCopywriter: David WegenerArt Director: Alexander Norvilas, Eric Van-Den-Hoonaard
STONES TELLING STORIES – ONLINE HOLOCAUST MEMORIAL Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: The British Heart FoundationAgency: Grey, London (England)
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United Kingdom
Executive Creative Director: NilsLeonard, Seb RoyceCreative Director: Vicki MaguireCopywriter: Kat ClaphamDirector: Mark Jenkinson, WayneMcClammy
BHF - VINNIE Watch the video
Click for full credits Click for all Cannes Lions winners
Silver
Brand: EmartAgency: Cheil, Seoul
Industry: Retail & DistributionMedia: CyberMarket: South Korea
Chief Creative Officer: Ina ChoiExecutive Creative Director: Thomas Hong-tack KimCreative Director: Seho KwonCopywriter: Kiseok Kim, Byoungha LeeArt Director: Hyunmyoung Kim, HarimLee, Jungki Seo
SUNNY SALE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Coca-ColaAgency: Wieden+Kennedy, Portland, OR
Industry: Non-alcoholic drinksMedia: CyberMarket: United States
Executive Creative Director: MarkFitzloff, Susan Hoffman, Iain TaitCreative Director: Hal Curtis, Jeff GilletteCopywriter: Darcie Burell, Heather RyderArt Director: Josh Boston, DaniGurlanick, Chris ThurmanDirector: David Scott
COCA-COLA POLAR BOWL Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Als Foundation NetherlandsAgency: Publicis, Amsterdam
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Netherlands
Executive Creative Director: MarcelHartog, Jeroen van ZwamCopywriter: Marcel HartogArt Director: Jeroen van ZwamPhotography: Lukas GöbelDirector: Olaf Van Gerwen
I HAVE ALREADY DIED Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: M.J.BALEAgency: TBWA, Sydney, NSW
Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: Australia
Executive Creative Director: DaveBowman, Matty BurtonCreative Director: Peter Galmes, JohnMcKelveyPhotography: Gerrard NeedhamDirector: Stephen Oliver
M.J BALE GRAZED ON GREATNESS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Coca-ColaAgency: Ogilvy, Sydney, NSW
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Australia
Executive Creative Director: Chris FordCreative Director: Boris Garelja, BrianMerrifieldCopywriter: Omid Amidi, Alex StaintonArt Director: Luke Acret, Liam Hilliar, LiamHillier, Jakub Szymanski
SHARE A COKE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: HondaAgency: Dentsu, Tokyo
Industry: Automotive & ServicesMedia: Promotion & EventMarket: Japan
Creative Director: Kaoru SuganoCopywriter: Nadya Kirillova, SotaroYasumochiArt Director: Ryuta Modeki, Orai YuDirector: Keisuke Arikuni
CONNECTING LIFELINES Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: SamsungAgency: Cheil, Gurgaon
Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: India
Executive Creative Director: Varun AroraCreative Director: Shiva Kumar, DinkarPorwalCopywriter: Vishal SagarArt Director: ShubhasisBhatacharjee, Kamlesh Jangid
MINUS ONE PROJECT Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Johanniter-Unfall-HilfeAgency: Serviceplan, Munich
Industry: Public interest & Non-profitMedia: Ambient & InteractiveMarket: Germany
Chief Creative Officer: Alexander SchillCreative Director: Till Diestel, Marc VosshallCopywriter: Andreas Schriewer
RADIO GHOSTS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: RomAgency: McCann Erickson, Bucharest
Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Romania
Creative Director: Catalin Dobre, DinuPanescu, Adrian PredaCopywriter: Sebastian Olar, Alexandru VicolArt Director: Arpad Rezi, Laurentiu Stere
ROMANIANS ARE SMART Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: OroVerde Rainforest FoundationAgency: Ogilvy, Frankfurt/Main
Industry: Public interest & Non-profitMedia: OutdoorMarket: Germany
Chief Creative Officer: Stephan VogelCreative Director: Peter StraussCopywriter: Sergej Chursyn, Stephan VogelArt Director: Sergej Chursyn, ChristianLeithner
DONATION ARMY Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: McCain FoodsAgency: PHD, London (England)
Industry: FoodMedia: OutdoorMarket: United Kingdom
Creative Director: BMB, Jay Pond JonesDirector: Nexus Productions, JaneBaerselman
READY BAKED JACKETS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: McDonald'sAgency: DDB, Warsaw
Industry: Catering industryMedia: OutdoorMarket: Poland
Chief Creative Officer: Marcin MroszczakCreative Director: Zuzanna Duchniewska-Sobczak, Maciej WaligoraCopywriter: Mateusz KsiazekArt Director: Magdalena Drozdowska
HAMBURGER TIMETABLE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: MCMAgency: Euro RSCG, Paris
Industry: Media & PublishingMedia: Direct MarketMarket: France
Executive Creative Director: StéphaneXibérrasCreative Director: IvanBeczkowski, Christophe ClapierCopywriter: Esteban LeboucArt Director: David TamayoDirector: Laurent King
MCM PIZZAS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: DuluxAgency: OMD, Wellington
Industry: House, Garden & PetsMedia: Promotion & EventMarket: New Zealand
Copywriter: Mitch AlisonArt Director: Brigid Alkema
WHAT'S YOUR DULUX COLOUR OF NEW ZEALAND Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Door Step SchoolAgency: Leo Burnett, Mumbai
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: India
Executive Creative Director: Nitesh TiwariCreative Director: Vikram Pandey, KVSridharArt Director: Amit ThakurDirector: Door Step School, AuggieFernandes, Bina Sheth Lashkari
INK PAD Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: VolkswagenAgency: Ogilvy, Cape Town
Industry: Automotive & ServicesMedia: Promotion & EventMarket: South Africa
Executive Creative Director: Chris GotzCopywriter: Sanjiv MistryArt Director: Prabashan GopalakrishnanPather
THE BLUEMOTION LABEL Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Wrigley'sAgency: OMD, Sydney, NSW
Industry: Confectionery & SnacksMedia: CyberMarket: Australia
Creative Director: The Saltmine DesignGroup, Kath Mclachlan, Ashley Ringrose
5X MUTANT GUM Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: GatoradeAgency: JWT, San Juan
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Puerto Rico
Creative Director: Lizette MorazzaniCopywriter: Lizette MorazzaniArt Director: Andres JustoDirector: Joel Pérez
FUELING BUZZ Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: LegoAgency: Initiative, New York City, NY
Industry: Toys & GamesMedia: Promotion & EventMarket: United States
Director: Chad Donvito, Jovan Hsu, KentonLangstroth, Sarah Power, DaveRosner, Madhavi Tadikonda
KRE-O TRANSFORM YOUR WORLD Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: PilsenAgency: Euro RSCG, Montevideo
Industry: Alcoholic drinksMedia: Promotion & EventMarket: Uruguay
Creative Director: Mauro Ferraro, ClaudioInvernizzi, Marcelo Waintraub
LIVE EXPLOSIONS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: ContrexAgency: Marcel, Paris
Industry: Non-alcoholic drinksMedia: Promotion & EventPublished: Aug., 2011Market: FranceLanguage: English
Chief Creative Officer: Anne de MaupéouExecutive Creative Director: Anne deMaupéouCreative Director: Anne de MaupéouCopywriter: Martin RocaboyArt Director: Souen Le VanDirector: Xavier Mairesse
Contrexperience Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Gulf NewsAgency: Y&R, Dubai
Industry: Media & PublishingMedia: Promotion & EventMarket: United Arab Emirates
Chief Creative Officer: Shahir ZagCreative Director: Joseph Bihag, Shahir ZagCopywriter: William MathovaniArt Director: Joseph BihagPhotography: Mojtaba Komeili, Arturo D.Smith
THE 'HEADLINE NEWS' CUP SLEEVE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Red CrossAgency: Jung von Matt, Hamburg
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany
Executive Creative Director: JanRexhausen, Doerte Spengler-AhrensCreative Director: Felix FenzCopywriter: Christina Drescher, MarcFreitag, Andreas HilbigArt Director: Cathrin Hoffmann, PedroPahl, Eric van den HoonaardDirector: Markenfilm Crossing, Baris Aladag
ONLINE STREET MUSICIANS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Coca-ColaAgency: McCann Erickson, hongkong
Industry: Non-alcoholic drinksMedia: CyberMarket: China
Chief Creative Officer: Spencer WongExecutive Creative Director: NickLim, Spencer WongCreative Director: Mark KongCopywriter: Mark KongArt Director: Tonkie Chan, DanielCheung, Rika Kojima, Kitty Tang
CHOK! CHOK! CHOK! Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: KiwirailAgency: BBDO, Wellington
Industry: Transport & TourismMedia: CyberMarket: New Zealand
Executive Creative Director: Philip AndrewCopywriter: Emily Beautrais, Tom CunliffeArt Director: Brigid Alkema, Lisa Dupre, ZacLancasterPhotography: Lindsay Keats
SEE MORE OF NEW ZEALAND BY TRAIN Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: NerfAgency: MediaCom, Dusseldorf
Industry: Toys & GamesMedia: Promotion & EventMarket: Germany
Creative Director: Georgios Engels
OFFICE WAR: HELPING GERMANY HAVE FUN AT WORK Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: PedigreeAgency: Havas Sports &Entertainment, Buenos Aires
Industry: House, Garden & PetsMedia: Promotion & EventMarket: Argentina
THE TV STAR THAT SAVED MILLIONS OF DOGS Watch the video
Click for full credits Click for all Cannes Lions winners
Bronze
Brand: VolkswagenAgency: TRY, Oslo
Industry: Automotive & ServicesMedia: TV & CinemaPublished: Jun., 2011Market: Norway
Creative Director: Petter Bryde, ThorbjørnRuudCopywriter: Petter Bryde, AndersHolm, Sebastian Prestø, Eva SannumArt Director: Markus Lind, Thorbjørn Ruud
The BlueMotion Roulette
Volkswagen: Roulette Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Troy LibraryAgency: Leo Burnett, Chicago, IL
Industry: Media & PublishingMedia: CyberMarket: United States
Executive Creative Director: Peter McHughCreative Director: Glen Hilzinger, PeterMcHugh, Bob VeaseyCopywriter: Mike Davis, Rob ThiemannArt Director: Derek Tent
Book Burning Party Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: PepsiAgency: BBDO, Makati City
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Philippines
Chief Creative Officer: David GuerreroCreative Director: Dale LopezCopywriter: David Guerrero, RaymundSison, Rachel TeoticoArt Director: Dale Lopez, LeahMababangloob, Dennis Nierra, Tim VillelaPhotography: Leo Dino, Karel Sevilla
Bottle Lights Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Banco Popular de Puerto RicoAgency: JWT, San Juan
Industry: Financial & Legal servicesMedia: Promotion & EventMarket: Puerto Rico
Creative Director: Miguel Fernández, LixaidaLorenzo, Johanna Santiago, Manuel TorresCopywriter: Gabriela Bonilla, LixaidaLorenzo, Pablo TorresArt Director: Juan Carlos Montes, JohannaSantiago, Obed Varela, Daniel Vicente
THE MOST POPULAR SONG Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: ClaroAgency: Ogilvy, Guatemala City
Industry: Media & PublishingMedia: Direct MarketMarket: Guatemala
Chief Creative Officer: Ramiro EduardoCreative Director: Herberth MonterrosoCopywriter: Ronald ArriolaDirector: Rodrigo Calderon, Edgar Ramirez
HALF OF HBO FOR FREE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Adam TenstaAgency: R/GA, New York City, NY
Industry: Culture, Recreation & SportMedia: CyberMarket: United States
Chief Creative Officer: Nick LawExecutive Creative Director: ChuckTso, Taras WaynerCopywriter: Joanna Crean
ONE COPY SONG Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Monteith'sAgency: BBDO, Auckland
Industry: Alcoholic drinksMedia: Promotion & EventMarket: New Zealand
Copywriter: Simon VicarsArt Director: James TuckerPhotography: Steven Boniface, SimonHarper
SORRY ABOUT THE TWIGS, FOLKS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Deutsche Aids-StiftungAgency: Kempertrautmann, Hamburg
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Germany
Creative Director: Fabian Kirner, Kai RöffenCopywriter: Thomas Kuhn, Michael MankeArt Director: Pia KronsbeinDirector: 24/25 Tv Film Productions, RolandGross
EVERY 18 SECONDS SOMEBODY DIES OF AIDS. Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Coca-ColaAgency: Ogilvy, Sydney, NSW
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: Australia
Executive Creative Director: Chris FordCreative Director: Boris Garelja, BrianMerrifieldCopywriter: Omid Amidi, Alex StaintonArt Director: Luke Acret, Liam Hilliar, LiamHillier, Jakub Szymanski
SHARE A COKE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Qantas AirwaysAgency: Wonder, Sydney, NSW
Industry: Transport & TourismMedia: Promotion & EventMarket: Australia
Creative Director: Glen CondieCopywriter: Finch, Glen Condie, NathanEarl, Nick Hayden, Phil Lloyd, NickMcdougallDirector: Finch, Gregor Jordan
THE GREAT CRUSADE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: NissanAgency: TBWA, Los Angeles, CA
Industry: Automotive & ServicesMedia: Promotion & EventMarket: United States
Chief Creative Officer: Rob SchwartzCreative Director: Jason Locey, TitoMelega, Nik PiscitelloCopywriter: Steve BoltonDirector: @radical.media, Jeff Zwart
GT ACADEMY USA Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: SkittlesAgency: TBWA, London (England)
Industry: Confectionery & SnacksMedia: CyberMarket: United Kingdom
Executive Creative Director: AndréLaurentinoCreative Director: Johan Dahlqvist, Lee TanCopywriter: Lee TanArt Director: Johan DahlqvistDirector: David Frymann, Jakob Markey
BLUE SKITTLES - LIKE THE RAINBOW Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: RomAgency: McCann Erickson, Bucharest
Industry: Confectionery & SnacksMedia: Promotion & EventMarket: Romania
Creative Director: Catalin Dobre, DinuPanescu, Adrian PredaCopywriter: Sebastian Olar, Alexandru VicolArt Director: Arpad Rezi, Laurentiu Stere
ROMANIANS ARE SMART Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: C&AAgency: DDB, São Paulo
Industry: Apparel, Clothing & FootwearMedia: CyberMarket: Brazil
Chief Creative Officer: Sergio ValenteExecutive Creative Director: MarcoVersolatoCreative Director: Cristian Mazzeo, RicardoTronquiniCopywriter: Helio Marques, Flavio ReghiniArt Director: Marcelo Bruzzesi, CaioCardoso, Rodrigo GhiorziPhotography: Sérgio Prado
FASHION LIKE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: No Rights, No WomenAgency: Leo Burnett, Beirut
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Lebanon
Executive Creative Director: MalekGhorayebCreative Director: Areej Mahmoud, BecharaMouznnarCopywriter: Diala Haidar, Rana KhouryArt Director: Natasha Maasri, Lea Salibi
NO RIGHTS, NO WOMEN Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: No Rights, No WomenAgency: Leo Burnett, Beirut
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Lebanon
Executive Creative Director: MalekGhorayebCreative Director: Areej Mahmoud, BecharaMouznnarCopywriter: Diala Haidar, Rana KhouryArt Director: Natasha Maasri, Lea Salibi
NO RIGHTS NO WOMEN Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: EvianAgency: MPGMC, New York City, NY
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: United States
LIVE YOUNG Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: SynsamAgency: Starcom, Stockholm
Industry: Personal accessoriesMedia: Promotion & EventMarket: Sweden
SYNSAM OFFSIDE SPONSORSHIP Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: The Metropole OrchestraAgency: Euro RSCG, Amsterdam
Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Netherlands
Creative Director: Thijs de Boer, PeterHamelinckCopywriter: Thijs de Boer, Huibert Jan VanDer FangeArt Director: Peter Hamelinck, Demy Sapthu
SAVE AN ORCHESTRA Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: LatetAgency: Y&R, Tel-Aviv
Industry: Public interest & Non-profitMedia: Direct Market
Chief Creative Officer: GideonAmichay, Tzur GolanExecutive Creative Director: Yariv TwigCopywriter: Lior ShohamArt Director: Carmel Abuzlef, AlejandroFeldman
EMPTY CARTS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Good NeighboursAgency: Innocean, Seoul
Industry: Public interest & Non-profitMedia: Direct MarketMarket: South Korea
Creative Director: Jin Won HyeCopywriter: Young Kim Ho, MinhaeKim, Jae Won MunArt Director: Jin Kim Dong, Sung JungHyo, Seok Lee Jae, Ryong Lim Sung
LOVE PARKING CAMPAIGN Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: IKEAAgency: Leo Burnett, Toronto, ON
Industry: House, Garden & PetsMedia: Promotion & EventMarket: Canada
Chief Creative Officer: Judy JohnCreative Director: David Federico, LisaGreenberg, Judy John, Morgan KurchakCopywriter: Morgan KurchakArt Director: David Federico
MOVING DAY WILD POSTINGS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Red Tomato PizzaAgency: TBWA, Dubai
Industry: Catering industryMedia: CyberMarket: United Arab Emirates
Art Director: Rafael Guida
VIP FRIDGE MAGNET Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Dinosaurier Museum SenckenbergAgency: Saatchi & Saatchi, Frankfurt/Main
Industry: Culture, Recreation & SportMedia: Ambient & InteractiveMarket: Germany
Executive Creative Director: Jorg RiommiCopywriter: Gisela SchmitzArt Director: André SendelDirector: Michael Nwaisser
BIG BONE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: McDonald'sAgency: OMD, Copenhagen
Industry: Catering industryMedia: CyberMarket: Denmark
COIN HUNTING Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: McDonald'sAgency: OMD, London (England)
Industry: Catering industryMedia: CyberMarket: United Kingdom
Director: Sam Gaunt
McDONALD'S EXTENDED HOURS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Alzheimer's AssociationAgency: Grupo Gallegos, Huntington Beach,CA
Industry: Public interest & Non-profitMedia: CyberMarket: United States
Executive Creative Director: Favio UcedoCreative Director: Martín Cerri, JuanOubiña, Favio UcedoCopywriter: Santiago RivillasArt Director: Ricardo Ovelar
FORGOT YOUR PASSWORD? Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: TwixAgency: Starcom, Melbourne, VIC
Industry: Confectionery & SnacksMedia: CyberMarket: Australia
TWIX DIGITAL PAUSE BUTTON Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Melbourne Writers FestivalAgency: JWT, Melbourne, VIC
Industry: Culture, Recreation & SportMedia: CyberMarket: Australia
Executive Creative Director: Richard MuntzCreative Director: Jim RitchieCopywriter: Deborah Frenkel, Jim Ritchie
WI-FICTION Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: McDonald'sAgency: OMD, Santiago
Industry: Catering industryMedia: PrintMarket: Chile
Director: Mauricio Abeleida
SMELLING LIKE COFFEE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: The Pokemon CompanyAgency: Dentsu, Osaka
Industry: Toys & GamesMedia: PrintMarket: Japan
Creative Director: Shinichiro Morikawa, KeiSuzukiCopywriter: Kei SuzukiArt Director: Ai Ishimatsu
LET'S MAKE PIKACHU KABUTO Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: The Swedish PostAgency: Åkestam Holst, Stockholm
Industry: Professional & Public servicesMedia: Promotion & EventMarket: Sweden
Creative Director: Andreas UlleniusCopywriter: Tor LemhagArt Director: Mats Gadestam
CELEBRITY CEASEFIRE
Click for full credits Click for all Cannes Lions winners
Brand: Good NeighborsAgency: Innocean, Seoul
Industry: Public interest & Non-profitMedia: Promotion & EventMarket: South Korea
Creative Director: Jin Won HyeCopywriter: Young Kim Ho, MinhaeKim, Jae Won MunArt Director: Jin Kim Dong, Sung JungHyo, Seok Lee Jae, Ryong Lim Sung
LOVE PARKING CAMPAIGN
Click for full credits Click for all Cannes Lions winners
Brand: IKEAAgency: Cake, London (England)
Industry: House, Garden & PetsMedia: Promotion & EventMarket: United Kingdom
HAPPY TO BED Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: GilletteAgency: BBDO, Mumbai
Industry: Beauty & HealthMedia: Promotion & EventMarket: India
Chief Creative Officer: Josy PaulExecutive Creative Director: Rajdeepak DasCreative Director: Rajdeepak Das, JosyPaul, Sandeep SawantCopywriter: Rajdeepak Das, YohanDaver, Prakhar Deogirikar, RitiHamlai, Sagar Jadhav, Josy Paul, SandeepSawant, Ravi ShankerArt Director: Rajdeepak Das, YohanDaver, Prakhar Deogirikar, RitiHamlai, Sagar Jadhav, Josy Paul, SandeepSawant, Ravi ShankerDirector: Siddharth Sikand
YOU SHAVE. I SHAVE. Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: AquafreshAgency: phd, New York City, NY
Industry: Beauty & HealthMedia: CyberMarket: United States
Director: Marisa DeJesus, Mike Mccormick
AQUAFRESH PRESENTS THE NURDLES Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Ceylon NewspapersAgency: Leo Burnett, Colombo
Industry: Media & PublishingMedia: PrintMarket: Sri Lanka
Chief Creative Officer: Sachin AmbekarExecutive Creative Director: SubhashPinnapolaCreative Director: Eraj WirasinhaCopywriter: Ranjana AmaradevaArt Director: Shayani ObeyesekereDirector: Nuwan Jayathilaka
PAPER FLAG Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: TeliaAgency: DDB, Stockholm
Industry: Professional & Public servicesMedia: CyberMarket: Sweden
Executive Creative Director: AndreasDahlqvistCreative Director: MagnusJakobsson, Fredrik SimonssonCopywriter: Nick ChristiansenArt Director: Joel Ekstrand
SOUNDTRACK SWEDEN
Click for full credits Click for all Cannes Lions winners
Brand: Dunkin' DonutsAgency: Cheil, Seoul
Industry: Catering industryMedia: Ambient & InteractiveMarket: South Korea
Chief Creative Officer: Ina ChoiExecutive Creative Director: Thomas Hong-tack KimCopywriter: Jonathan Deblois, Songha LeeArt Director: Seokjin ShinDirector: Dae-hee Han
FLAVOR RADIO Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: TurkcellAgency: MindShare, Istanbul
Industry: Professional & Public servicesMedia: CyberMarket: Turkey
TURKCELL CAPTCHAS ATTENTION Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: BraunAgency: beacon Communications k.k., Tokyo
Industry: Electronics & Audio-VisualMedia: Ambient & InteractiveMarket: Japan
Executive Creative Director: JonKing, Masahiko YasudaCreative Director: Minoru Hongo, KeizoMugitaCopywriter: Minoru Hongo, Keizo MugitaArt Director: Hisamichi Takase, TomoTanakaDirector: Hiroki Yamaguchi
INTERNATIONAL AIRPORT MOUTH Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: TEDAgency: Ogilvy, Buenos Aires
Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: Argentina
Executive Creative Director: GastónBigio, Maximiliano Maddalena, JavierMentastiCreative Director: Juan PabloCarrizo, Patrcio ElfiCopywriter: Ignacio VaraArt Director: Nicolás Flota
TEDX HAIRDRESSERS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: HyundaiAgency: Innocean, Seoul
Industry: Automotive & ServicesMedia: PrintMarket: South Korea
Creative Director: Jin Won HyeCopywriter: Young Kim Ho, Hee NohJin, Minhae Kim, Jae Won MunArt Director: Jin Kim Dong, Sung JungHo, Seok Lee Jae, Ryong Lim Sung
MOVE YOUR THINKING
Click for full credits Click for all Cannes Lions winners
Brand: Amnesty InternationalAgency: Garbergs, Stockholm
Industry: Public interest & Non-profitMedia: CyberMarket: Sweden
Copywriter: Per ForssbergPhotography: Adamsky, Peter Alendahl
UNLOCK THE TRUTH ABOUT GUANTANAMO Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Mokesh - The Coalition For Mine FreeIsraelAgency: MediaCom, Tel-Aviv
Industry: Public interest & Non-profitMedia: Ambient & InteractiveMarket: Israel
Creative Director: Aroeti Berman, Ori LivniCopywriter: Anat SegalArt Director: Ido Alon
DANGER! DOG POOP Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Santa Casa HospitalAgency: Y&R, São Paulo
Industry: Public interest & Non-profitMedia: CyberMarket: Brazil
Executive Creative Director: Flavio CasarottiCopywriter: Marcelo Conde, EvandroSoaresArt Director: Eiji Kozaka
QR THANKS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: PeugeotAgency: Loducca, São Paulo
Industry: Automotive & ServicesMedia: PrintMarket: Brazil
Creative Director: Pedro Guerra, GugaKetzer, Marco Monteiro, Cassio MoronCopywriter: Wolfgang F. Covi, RodrigoSenraArt Director: Roberta Moraes, Daniel Poletto
AIRBAG Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: ToyotaAgency: Saatchi & Saatchi, Auckland
Industry: Automotive & ServicesMedia: CyberMarket: New Zealand
Creative Director: Brett Hoskin, Tim HuseCopywriter: Mike GwytherArt Director: Mark Dalton
TOP TO BOTTOM OFF ROAD Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: La SirenaAgency: BBDO, Santo Domingo
Industry: Apparel, Clothing & FootwearMedia: Promotion & EventMarket: Dominican Republic
Chief Creative Officer: Rodolfo BorrellCreative Director: Rodolfo Borrell, Dilia LunaCopywriter: Lissette GuzmanArt Director: Dulce Ceballos, Alvaro DeOleo, Naysa DumeDirector: Giancarlos Bera
FASHION FOR LESS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: NissanAgency: TBWA, Helsinki
Industry: Automotive & ServicesMedia: CyberMarket: Finland
Creative Director: Sami Thessman, JuhoWalleniusCopywriter: Janne Haila, David KayeDirector: Pohjoisranta Burson-Marsteller, Timo Paloste, Topi Salo
NISSAN RUMBLE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Nando'sAgency: Black River FC, Johannesburg
Industry: FoodMedia: Promotion & EventMarket: South Africa
Executive Creative Director: Ahmed TillyCreative Director: Suhana GordhanCopywriter: Avish Gordhan, LufunoMavhungu, Nhlanhla NgcoboArt Director: Meryke Naude, MondeSiphamla, Mandie van der MerweDirector: Dean Blumberg
THE LAST DICTATOR STANDING Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Deutsche SparkassenAgency: Am Agentur FurKommunikation, Stuttgart
Industry: Financial & Legal servicesMedia: Promotion & EventMarket: Germany
GIRO SEEKS HERO Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Revista MaximAgency: DDB, Buenos Aires
Industry: Media & PublishingMedia: Promotion & EventMarket: Argentina
Creative Director: Pablo BatlleCopywriter: Leandro Custo, DamianIzquierdoArt Director: Sebastian Esposito, FernandoFrontiñán, Pablo Fernandez Russo
COLD LINE Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: TelefónicaAgency: Y&R, São Paulo
Industry: Professional & Public servicesMedia: PrintMarket: Brazil
Executive Creative Director: Flavio CasarottiCreative Director: Jorge Iervolino, VictorSant'annaCopywriter: Lucas Casão, Evandro SoaresArt Director: Guilherme RáczPhotography: Yes Mobile Media
MORE THAN 5,000 DIFFERENT COVERS
Click for full credits Click for all Cannes Lions winners
Brand: VIACOMAgency: Grey, Dusseldorf
Industry: Media & PublishingMedia: OutdoorMarket: Germany
Chief Creative Officer: AndreasHenke, Sacha Reeb, Roland VanoniCreative Director: Neil Elliot, Mark HendyCopywriter: Dominik Janning, ThomasVoelkerArt Director: Alphons Conzen, FredericoGasparian
THE NON-INTERACTIVE, INTERACTIVE COMEDY Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: McDonald'sAgency: Starcom Mediavest Group, Seoul
Industry: Catering industryMedia: CyberMarket: South Korea
Copywriter: Byounghee Kang
KOREANS' BIG MAC SONG!
Click for full credits Click for all Cannes Lions winners
Brand: ING DirectAgency: Ymedia, Madrid
Industry: Financial & Legal servicesMedia: Promotion & EventMarket: Spain
IT´S TIME TO UNLEARN Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Axe/LynxAgency: Mindshare, London (England)
Industry: Beauty & HealthMedia: CyberMarket: United Kingdom
LYNX ANGEL AMBUSH Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: Ben & Jerry'sAgency: Amalgamated, New York City, NY
Industry: Confectionery & SnacksMedia: CyberPublished: Dec., 2010Market: United States
FAIR TWEETS Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: OlayAgency: Saatchi & Saatchi, Mexico City
Industry: Public interest & Non-profitMedia: CyberMarket: Mexico
Creative Director: Gabriel Bello, CarlosBrambila, Luis ElizaldeCopywriter: Carlos BrambilaArt Director: Ricardo García, Priscila Trevilla
THE LIFE SAVER T-SHIRT Watch the video
Click for full credits Click for all Cannes Lions winners
Brand: PepsiAgency: OMD, New York City, NY
Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: United States
Chief Creative Officer: Claudia CahillDirector: Angela Malone
PEPSI'S GAME CHANGING X FACTOR PARTNERSHIP Watch the video
Click for full credits Click for all Cannes Lions winners