yattaryattarThe best of

Media Pack

BrillyBoxPublishing & Media

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WALES, CHESHIRE AND SHROPSHIRE

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Yattar Yattar will attract the kind of readers who make great customers – loyal, supportive of local businesses, and willing to pay for quality products and services.

Aged between 30 and 7070% women

ABC1

Eat out once a week

Employ a financial advisor, and look for ways to invest

Own their home

Our readers will also typically:

Increasingly take holidays in the UK

Keep one or two pets

Care about the environment

Have a higher disposable income, and buy luxury goods

Carry out home improvements each year

Enjoy gardening, and buy garden furniture

Install a conservatory

Enjoy country walks

Buy local food and produce

Have their children schooled privately where possible

Those with grown-up children take short breaks every two or three months

Be married with children

Each issue provides advertisers with two months’ coverage

Displayed in major supermarkets across the region

48,000 copies picked up every issue = 110,000 readers

The region’s biggest magazine audience

Excellent print and design quality

Readers throughout Wales, Cheshire and Shropshire

Lowest cost per reader of any local publication for advertisers

YATTAR YATTAR readers

YATTAR YATTAR magazine

84% of readers have visited a town or attraction as a result of magazine coverage84%

82% have tried a restaurant, pub or visited a hotel as a result of magazine coverage

82%

59% visited a store as a result of reading a local magazine59%

61% have attended an event or day out as a result of magazine coverage

61%

Research into regional lifestyle magazines shows:

We attract readers who are:

Why advertise with Yattar Yattar

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Food

Homes

Gardens

Events

Activities

Yattar Yattar magazine covers a variety of topics close to readers’ interests every issue, including our unrivalled What’s On listings, plus Homes and Interiors, Food and Drink, Health and Beauty, Gardens, Outdoor Activities, Education and more. We also have frequent special features, such as Weddings, Motoring and seasonal specials.

YATTAR YATTAR content

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Wyn Williams, RN Williams & Sons, St Asaph:‘Having advertised with Yattar Yattar for five years, I only have positive things to say. The quality of the magazine is obvious, from the captivating articles to the new features that follow current trends, but it is the availability that really makes it stand out. As a free-of-charge publication, positioned prominently within major supermarkets, customers now see it as an essential pick-up with their weekly shop. In these times of austerity the use of a high quality publication without cost to the customer is essential in any company’s marketing budget.’

Alun Prichard, National Trust Wales:‘Fun, attractive and above all a good read, Yattar Yattar is a vibrant magazine that offers its readers entertainment, information and plenty of great ideas for where to go and what to do in the region.’

Emma McIntyre, marketing manager at GreenWood Forest Park:‘We have advertised with Yattar Yattar magazine for four years now and we have always found the staff really helpful. Although we supply our own artwork they are always on hand to provide help with editorial or any other issues. I feel that the magazine has a professional look to it with great content and features which appeal to everyone. We look forward to working with them on our advertising needs in the future.’

Lucy Evans, admissions, marketing and promotions manager, Walford & North Shropshire College:‘We have worked with Yattar Yattar over the past five years. It’s been a great platform for us to promote open events in particular. It’s been good to see the magazine widely within the local community.

YATTAR YATTAR testimonials

January/February 2016 yattaryattar magazine 93

From glamorous gilets to warm winter waistcoats, it’s all here

Evening gown by Veromia, £165 from Daniella of Nantwich, www.daniellaof nantwich.co.uk

Port statement rose print blouse top £25, and black textured knitted gilet, £25, both by Roman Originals, from Tweedmill, www.tweedmill.co.uk

FashionStyle wisdom

‘Whoever said money can’t buy happiness didn’t

know where to go shopping’Bo Derek

Three drop daisies chain bracelet, £82; and daisy pendant £79, both by Daisy Global from Mococo, www.mococo.co.uk

Cardigan, £79, shirt £59 and jeans £79, all by Bianca from Out of Town, www.out-of-town-oswestry.co.uk

Welsh tweed waistcoat, £175 from Trefriw Woollen Mills, www.t-w-m.co.uk

WE LOVE

93-94 Fashion OA.indd 93 16/12/2015 20:11

January/February 2016 yattaryattar magazine 97

Everything you need to plan your perfect day is on the

next few pages

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The

WeddingPlanner

Venues

Plenty of room at the parkSix more luxury bedrooms are in the process of being completed at Iscoyd Park, an award-winning wedding venue near Whitchurch in Shropshire. Like the other bedrooms in the house, these have been designed by nationally renowned interiors guru Suzy Hoodless and this is just the next step in the venue’s constant quest to provide the ultimate product and service to bridal parties. The addition of on-site bedrooms means Iscoyd can now sleep up to 28 guests in five-star, on-site accommodation.

‘Since we launched as a luxury wedding and hospitality venue in 2009, we are now hosting more than 60 weddings

each year,’ says Phil Godsal, who co-owns and runs Iscoyd with his wife Susie. ‘It has been an exhausting but ultimately rewarding experience restoring our ancestral stately home into a five-star wedding venue with luxurious accommodation and state-of-the-art features. As well as the number of weddings now held here, we were winners of Hudson’s Heritage Awards Best Wedding Venue in the UK in 2011, and Best Accommodation the following year.

‘In a hugely competitive industry we have realised that to be successful and to get ahead of the competition, the service has to be at the very highest level. Our commitment to outstanding customer service is therefore a huge priority.’

There will be a chance for couples to get a flavour of what they might expect if they marry at Iscoyd Park at an open weekend on 23rd and 24th January.

For more information visit www.iscoydpark.com or call 01948 780785.

A castle of your ownDo you and your soon-to-be significant other want to be the king and queen of your own castle, if only for the day? At Glandyfi Castle near Machynlleth, you can do just that. At just £3000 for exclusive use of the castle and grounds for one whole day and night, and bed and breakfast for up to 16 guests, you don’t have to be royalty to have the regal,

yet still cosy wedding of your dreams. With 45 acres of private grounds, the castle is private and of course

provides plenty of opportunities for the all-important wedding photos. Inside, you’ll find four rooms of various sizes, all licensed for weddings and civil ceremonies. If you’d prefer to

head outside, ceremonies can be held in the summerhouse,

surrounded by beautiful views of the Welsh countryside. Wedding

breakfasts can be hosted in the oldest part of the castle, complete with stone archways and chandeliers, for up to 40 people.

Visit www.glandyficastle.co.uk or call 01654 781238.

Did You Know?Queen Victoria

started our craze for white wedding

dresses in 1840

Glandyfi Castle

‘We now host more than 60 weddings a year’

Laura and Martyn were married on 30th August, at St Oswalds Malpas & Combermere Abbey. Photography by Helen Baly, www.helenbaly.co.uk

97-102 Weddings OA.indd 97 16/12/2015 19:51

What our clients have to say about Yattar Yattar!

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Distribution is carried out by specialist companies who certify that copies have reached their target and how many are picked up. Further details of our distribution are available, just get in touch and we will be very happy to help.

YATTAR YATTAR distribution

Restaurants Town centres & libraries Local shops Shopping centres

Attractions Supermarkets Roadside cafes Leisure centres Hotels

Visitor attractions Shops & caravan parks Theatres Garden Centres

Railways Local newsagents Resorts Tourist Information Centres

Canal wharfs Supermarket Holiday Parks

Cheshire, including Chester, Northwich and Nantwich

Mid Wales, including Ceredigion and Powys

Shropshire, including Oswestry, Shrewsbury and Whitchurch

North Wales, including Conwy, Gwynedd and Anglesey, Wrexham County Borough, Flintshire, Denbighshire

We distribute to these outlets

48,000 copies of yattar yattar are picked up from:

£1,250 £695 £395 £195

YATTAR YATTAR rates

YATTAR YATTAR 2016 schedule

YATTAR YATTAR 2016 features list

March/April:published March 6th

May/June:published May 1st

July/August:published July 1st

Sept/Oct:published Sept 1st

Nov/Dec:published Nov 4th

Jan/Feb 2017:published Jan 3rd

Full page Half page Quarter page Eighth page

Issue Feature

Jan/Feb

March/April

May/June

July/August

September/October

November/December

• Romantic breaks • New year, new you • Must see attractions for 2016

• Wales year of adventure • Gardening • Great stately homes

• Great outdoors • Canals and waterways • Local food

• Make the most of the coats • Rivers and lakes • Outdoor events

• Weddings • Disocover your herritage • Food festivals

• Party planning • Gift buying guide • Get out and about this Winter

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Preferred FormatsOur preferred format is Adobe Acrobat PDF. These must be high-res (press-optimised) with the fonts embedded. We can also accept the following formats: PSD, TIFF, EPS, JPEG (CMYK, 300dpi). If you need help designing an advert then you can speak to our design team on 01978 813035. Where applicable, finished artwork should have 3mm symmetrical bleed. See advertising sizes below.

Delivery MethodEmail copy and images to advertising@yattaryattar.co.uk or send us a CD, DVD or USB stick. We also welcome files

delivered by FTP.

Advertising sizes in millimeters

Double Page Spread 420mm(w) x 297mm(h) + 3mm symmetrical bleed

Half Page Vertical 97mm(w) x 282mm(h) no bleed

Half Page Horizontal 197mm(w) x 140mm(h) no bleed

Quarter Page 97mm(w) x 140mm(h) no bleed

Eighth Page 97mm(w) x 68mm(h) no bleed

NB - for bleed on adverts, do not place text within 10mm of the edge of the page

Full Page 210mm(w) x 297mm(h) + 3mm symmetrical bleed

YATTAR YATTAR adverts

Editorial

01978 813035Telephone

Advertising

Yattar Yattar, Brillybox Publishing, CDC Distribution Centre, Unit 13,Vauxhall Industrial Estate, Ruabon, Wrexham LL14 6HA.

Registered Number 07012352.

advertising@yattaryattar.co.uk

editorial@yattaryattar.co.uk

YATTAR YATTAR contacts

BrillyBoxPublishing & Media

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