Your digital route to the UK aftermarket

Media information

2016

EXclusive interview

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Garage Wire can help you reach a large, rapidly growing and fully engaged digital audience.

Rather than try to be ‘all things to all people’ our content’s unashamedly orientated towards the needs and interests of independent garages - but Garage Wire’s also widely received and read amongst the UK’s most influential motor factors and suppliers too, as well as internationally.

As pure digital media, Garage Wire can generate unrivalled online engagement – not to mention exceptional return on your marketing budget investment – through intelligently combining web, email, social media and display banners into modern media packages.

Editorially, we aim for brevity, imparting key information, in a format that can be consumed quickly on all today’s devices.

In today’s busy on-demand world, garages value information most whilst it’s newest.

Garage Wire draws readership because content is kept current, making it the perfect arena for updates on your company developments, new products and services.

Time to tune to Garage WireSince arriving in April 2013, Garage Wire has firmly established itself as a trusted ‘go to’ source of news and information for independent garages.

Varied content that’s always easy to view and easy to share, on all today’s devices

Bringing breaking news to garages since 2013

New for 2016: ‘white label’ marketing services

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The cycle of 2015’s big story: MOT modernisation

Visitor traffic through Spring 2015 revealed growing interest in MOT modernisation

Garage Wire was first to investigate with our article 18th August. When we received over 100 garage comments within 48 hours – later rising to nearly 300 - we saw the true level of problems

The quality of comments received, and our weekly frequency, gave us a unique ability to really follow the story to keep readers updated

By Autumn DVSA were more confidently pushing out ‘good news’ – though some garages were still reporting problems!

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Data-driven communicationsGarage Wire aims to help advertisers understand both the broader readership trends as well as the specific interaction with your own content. Over time, this makes us a unique and valuable partner, supporting you to develop and enrich your communications activity based on real information.

Sharable content will travel...

The garage publishersDigital technology makes suppliers and garages publishers too, on blogs, websites and social media. Garage Wire carefully nurtures a growing community of garages who are not only reading news, but are sharing and writing it too.

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Independent garages 86%

motor factors 7% suppliers 4%

accident repairers 2% others 1%

2,842

4,438

+35% in 2015

+12% in 2015+26% in 2015

15,800 Facebook likes

Audio / Podcast arrived in Oct ’15

GWTV launched in Sept ’15

TWITTER FOLLOWERS

at end Jan ’16

by end Jan ’16 reading and retweeting

advertiser information

opted-in business

emails(end Jan ’16)

25000

20000

15000

10000

5000

0

Web site Visitors per

month

24,5005 month moving average

basis July ‘13 to January ‘16

Where traffic peaked in our last media pack

+113% in 2015

Garage Wire Views arrived in September 2015

Views readers stay 5 x longer than web visitors

Views has boosted total time spent on GW content by 30%

2014

2013

2016

2015

SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY

2,230 3001,444 2,541 2,240

(Reads per month)

The foundation of Garage Wire’s been our weekly ‘news’ and monthly ‘offers’ bulletins. Everything featured will be uploaded to site, shared on our social media and sent by email in the bulletin people actually want to read.

For busy UK independent garage owners, Garage Wire offers something unique, 100% designed for digital. It delivers a vibrant mix of :

product, business and market news informative sharable content video research pieces and investigative journalism garage-generated content motor-related fun, general interest and trends

Gain valuable exposure on our fast moving news website by updating the Garage Wire team with information for inclusion in the weekly news or monthly offers.

The media offering Create sophisticated stand-alone digital campaigns, or simply use Garage Wire as an ‘always open’ channel for your existing media relations content. Options include:

Bulletins

WEBSITE

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Just some of what you could find in 2015

Breaking trade news

Garage content

Investigation of the big issues

and some lighter stuff too

National media stories

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We can handle everything from a quick take of the temperature on a hot topic with a poll, through to fully bespoke market surveys, served on a responsive platform that makes it incredibly easy to gather data effectively.

Polls & surveys

JUSTREFER TO RIGHT2CHOOSE

of garages saw 10% or fewer ’14 or newer registered cars

HALFOver 94%report customers who’ve been told by dealers warranty could be invalidated by your repair

The majority are seeing less new caRs47%

do not fully understand block exemption

WEBSITE

SOCIAL MEDIA

LOCAL PRESS

LOCAL RADIO

NONE

BUSINESS promotion

View the full survey results...

Block Exemption survey

Advertising is a moderate and non-invasive presence on Garage Wire. By targeting your banner ads to your content, and running in rotation elsewhere, we can maximise your visibility and click-thru.

Garage Wire surveys quickly and cost-effectively deliver insight into industry perceptions on the matters that affect your business the most, with responses from garage owners

and technicians across the country who are appreciative of the opportunity to have their voices heard.

Banners and Pop-Ups

Taken from our market survey on block exemption, in conjunction with The Parts Alliance and IAAF. 8

With big plans to develop this in 2016, GW TV was launched in Sept 2015 after we consistently saw the increased level of engagement and interest video can generate.

With GW TV we can now not only embed your videos to grow more traffic, we can create our own videos too, offering a full video production service.

GW TV can help to bring your product or message to life through careful planning, scripting, filming and editing. The resulting footage can be branded with either Garage Wire or client logos, with all Garage Wire-branded videos added to the GW TV YouTube page.

Run competitions through Garage Wire, using our branded landing pages. The database generated from entrants is then supplied for your future marketing campaigns.

Competitions & calls to action

GW TV videos – with full production and own-brand capability to maximise value

There will be times when the production of a good quality video just isn’t feasible, and in circumstances such as these podcasts can make a good alternative. The Garage Wire team can record and edit your content, making sure that key messages and calls to action are given the right amount of emphasis

Podcasts and audio

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Launched in September 2015, Garage Wire Views is a ‘designed-for-digital’ web magazine, boasting the highest production standards.

Issued four times per year, and with reader interest made prime priority, Garage Wire Views enhances our media offering by combining great usability with stop-and-stare visual appeal, making it perfectly suited to brand-driven display advertising.

‘Problem Jobs’ and more, come direct from the reader community. We place great emphasis on original journalistic content that can’t be found elsewhere. But the aim is for us to be the ‘invisible editors’ because it’s the garages’ views that matter most.

By seamlessly integrating video and audio content, with real garage feedback, Garage Wire Views offers a uniquely contemporary rich media experience.

Garage Wire Views

New MOT system ‘unfit for purpose’

Issue 1 Sept 2015See and hear more, your open window on today’s garage market

Driving Forces‘There’s never a dull moment in the automotive aftermarket’, Stuart James, IGA DirectorTrainingEstablishing a grounding in vehicle electronicsOver to youBuilding the foundations for a bright future, Tisbury MotorsFamily businessMoving with the times, Charles Wilson Auto Engineers

AutoInform Live 2015

Issue 2, December 2015See and hear more, your open window on today’s garage market

TrainingA new generation of tyre technician

Driving ForcesDemand for transparency has never been more important

A PASSION FOR QUALITY

Offbeat newsHissey’s Stoke feels the pressure and goes Back to the Future

Preview: Automechanika Birmingham

How to profit with key programming

Inside the new GSF Sealey van

Why you should take a leap of faith

Your open window on today’s garage market

See and hear more

Hot topics:Aftermarket speaks up on Zafira fires

PLUSMarketing Tactics

Issue 3, March 2016

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Production Schedule 2016

Get involved...

AutoInform Live 2015‘The biggest and best training event’ returns for a second year

MORE than 220 delegates from across the UK gathered at the GTG Training Academy in Wolverhampton on November 28 and 29th for the return of AutoInform Live.

The weekend event offered hands-on diagnostics and showcased the latest products, technology and equipment available in the aftermarket.

Organised by the Original Equipment Suppliers Association (OESAA), the two day event proved hugely popular among independent garages with a number of courses selling out in the weeks leading up to the weekend.

LISTEN NOW

LISTEN NOW

LISTEN NOW

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The Ferodo brand is a registered trademark of

Check out our video on the full Eco-Friction® story at www.ferodo.com

Ecological braking technology Low and Zero copper formulations 5 years of R&D Excellent stopping power Award winning technology OE on the New Mercedes-Benz C-Class

READY TODAY TO SERVETHE CHALLENGES OF TOMORROW

Hissey’s Stoke feels the pressure and goes Back to the Future

The odd, the weird and the horrifying OFFBEAT NEWS

OCTOBER 21, 2015 marked the day that Marty McFly, Doc Brown and Jennifer Parker arrived from 1985 to change history.

To celebrate the date, Keith Lemon hosted a Back to the Future tribute on ITV which saw him re-enact some of the most iconic scenes from the big screen, complete with the DeLorean time machine thanks to Hissey’s Garage in Stoke.

Garage owner, Ian Hissey, who is known locally for his DeLorean know-how,

received an unusual phone call to replace the clutch in a replica vehicle, owned by the Gadget Show’s Jason Bradbury, ahead of Keith Lemon’s TV sketch.

Ian told GW that he was only too happy to help and soon found himself under pressure to complete the job in time.

He said: “A lot of money has been put into this, they needed it back on the road as soon as possible for the special day.”

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GW takes to the road in GSF’s newly launched Sealey tool van to find out what independent ga-rages make of it.

More than 500 ‘garage essentials’ go on tour in GSF Sealey van

THE Sealey tool van was recently presented to members of GSF’s ‘garage essentials’ team and is the only vehicle in the country to be stocked solely with Sealey automotive tools.

The two businesses have combined to help improve awareness

WATCH NOW

WATCH NOW

WATCH NOW

ON THE ROAD

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The Garage Wire editorial team would be happy to work with you to develop ideas for inclusion.

Look out for regular features including :

‘On the road’ where get out and about to find out what’s really going on at the sharp end of the aftermarket

‘Problem jobs’ garages tell us what went wrong and how they fixed it

‘Network news’ direct profiles from some of the UK’s best known garages

‘Driving forces’ meeting some of the industry’s most influential leaders

‘Viewing window’ where we look in on garages doing things well

Spring 2016 Out w/c 7th Mar Booking / artwork by 12th Feb

Summer 2016 Out w/c 23rd May Booking / artwork by 30th Apr

Autumn 2016 Out w/c 5th Sept Booking / artwork by 12th Aug

Winter 2016 Out w/c 5th Dec Booking / artwork by 11th Nov

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Garage Wire can deliver exceptionally effective white-label email marketing campaigns. Alternatively, communicate under Garage Wire’s banner with our valued Tuned To emails.

But don’t just take our word for it. Our clients are only too happy to tell you how successful their campaigns have been in their own words:

Please call us to discuss how we can help your HTML e-newsletters or PDF publications reach the UK’s widest available trade audience.

It’s a simple process: you supply us with the information to send (typically HTML file and images) and we create, deliver and report on your campaign !

“Campaigning via email provides CarVue with a much more cost effective and targeted method of reaching potential customers than traditional paper advertising. We can monitor exactly how many people we’re hitting, how many have read our email, clicked on a link and most importantly, how many sign-ups we got directly from it.

From a marketing return on investment perspective it really doesn’t get any better than a targeted email campaign. It really does tick all boxes for us; our first campaign with Garage Wire resulted in a record day for sign-ups and they were all trackable.”

Alex Knight, Marketing Director, CarVue

Email marketing that works

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Full page 176mm x 250mm £500 +VAT Half page 176mm x 125mm £275 +VAT

Single email @ £695 +VAT Series of 3 @ £495 +VAT each

Rates and dataONSITE

EMAIL MARKETING

POA - we also welcome enquiries for surveys, social media campaigns, landing pages or other bespoke projects.

Banner ad sizes and specs

Display advertising – ‘Views’

300px wide x 250px high

£300+VAT pcm728px wide x 90px high £300+VAT pcm

Display adverts on site Bulletin inclusion Website inclusion Social media support

Garage Wire’s onsite marketing packages help your messages quickly reach the widest possible audience, and include :

File sizes below 50k Link to destination URL included All main file types (.png, .jpg, .gif) supported, including

animated banners

A4 proportioned aspect ratio, though we suggest scaling for 176mm x 250mm for best readability

Hi res PDF artwork, with or without crops and bleeds We can link to any destination URL(s) and embed video

Our ‘newswire’ policy - where if you send it, we run it - offers exceptional value which is perhaps why our advertiser retention for 2015 exceeded 95%

Based on supply of HTML file and images

‘News’ package @ £1,695 + VAT per annum

‘Offers’ package @ £1,095 + VAT per annum

‘News’ and ‘offers’ package @ £2,195 + VAT per annum

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Info@garagewire.co.uk or call 0330 555 0170

If you’re looking to extend the reach of your current social media activity, or find a trade avenue for video, or develop email campaigns that work, or find a means of generating measurable insight on communications activity maybe it’s time to try something new?

Garage Wire can help simplify the world of digital marketing. Please contact us to discuss your plans anytime on

Growing influence with Garage Wire’s powerful combination

Audience Value

Digital Marketing Platform

Opted-in Independent

Garage Database