1. Advertising Pack Information By Sana Gillani

2. Q Magazine 3. Brand, Editorial and Reader Influence Brand Influence: Q's specialist depth and knowledge of the world of music helps make it a brand with significant influence valued. In a study vs. other magazine brands. Q scored an impressively high score of 73%, higher than both GQ and Esquire. This is re-inforced by the average Q reader's prosperity to play the role of an influencer amongst their peers for everything from financial services to food and toiletries Editorial Influence: only Q magazine could gain access to spend a month with Paul McCartney and then have another iconic figure in the form of David Bailey photograph him. Bailey doesn't work for any magazine and this would be the first time he had shot McCartney since he did so for the Beatles in 1966. Reader Influence: Q is a mainstream brand straddling the lifestyle and more specialist magazine categories. This means Q readers are advocated and opinion leaders in all areas of living not just music. Q readers over-Index as influential consumers vs. all other men making them a highly desirable audience to target. 4. Analysis The media pack is used to clearly show the target audience with the use of statistics. From very large numbers shown in this image, we are aware that Q magazine is popular in the UK. Also, this image informs us that males who are aged 29 read music magazines than females and any other age group. Q is known as the worlds biggest music magazines. This music magazine, has almost 547000 readers, hence the reason why it is considered to be one of the best selling magazines in the UK. It also specializes in all type of genres. Their main audience is aimed at a younger audience. The majority of the people who read this magazine 68% male and 32% females. Q magazines often talk about celebrities, such as, Adele, Cheryl Cole, Lady Gaga,Katy Perry etc. and make the readers intrigued with the latest gossip. There have been lots of celebrities who have chosen to be featured in Q magazine. This because it is one of the most popular and best selling music magazine in the world. It is the number1 actively purchased music magazine. Every month the magazines creates new stars and identifies what's coming next. With Q's online presence, a new interactive ipad edition, social media, Q radio, live events and the world famous annual Q Awards, which is the most exclusive event in the calendar. Also, it makes the message very clear (music sounds better with Q). Q magazine is about quality and character, it has lavish photography, in-depth reporting and sense of humour.Q is about authority and opinion. It stands for the music that matters, the stars who make it and the people who love it. Q is trusted and influential. A positive review in Q can make a band's careerQ gets unparalleled access to the biggest stars in rock n roll.All of the above are reasons including the image are reasons why to advertise in Q. 5. KERRANG! Magazine 6. Analysis Kerrang's mission is to make sure that everything they are advertising always appeals to their target audience. Also, from their magazines they want to continue focusing on certain aspects and worldwide known artists, which will make the reader intrigued and wanting to read the whole magazine. Their mission is also to introduce new music, giving the readers an insight into the latest music and no 1 hits. Kerrang's media pack is not clear as to who reads their magazines mostly (males or females). However, we get the impression that mostly males read their magazines. This is because their reader profile is a male named Jim. The age of their average reader is 22, this suggests that their target audience just comes away from teenagers and their magazines are aimed at people who are mature enough to fully understand what they are trying to advertise/promote in their magazine. The people who read their magazines are often from middle or upper class (appealing to the advertisers), as the cost of the actual magazine tends to be quite expensive. This suggests that it is not aimed at working class as they would not be able to afford to buy their magazines. The statistics suggest that their magazine is a well known music magazine across the world, maily the UK. Also, their average age is 22, which is an advantage as this age group is expensive. 87% of their readers always buy the magazine's every issue, suggesting that their average readers are loyal. Also, this emphasises what the 'reader's profile' says, suggesting he is very dedicated through with his music he is fanatical about their music. He engages with music 24/7. This description has also been further reflected in his appearance However, his ethnicity is not mentioned, suggesting that there people from different ethnic backgrounds who read their magazines, which means the brand is open for all ethnicities. 53% (more than the national average) purchase over 6 albums per month. This further highlights that their readers are very dedicated and loyal to Kerrang.