Yard Signs Case Study: Simply Stunning Weddings
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Wedding coordinators can use yard signs to reduce confusion and simplify logistical concerns during the event. This case study shows how one wedding planner used signs as added-value for her customers and increased her business in the process.
Transcript of Yard Signs Case Study: Simply Stunning Weddings
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Yard Signs Case Study: Simply Stunning Weddings
•Founed by Elaine VanderHorn in Olympia, Washington in 2000.
•Simply Stunning has become one of the premier wedding coordinators in the Olympia area.
•Her team has expanded to four people: herself, two assistants, and a receptionist.
•The goal of Simply Stunning Weddings is make every clients’ wedding a “simply stunning” affair.
•Looking to be the total package, Elaine has pursued different areas of wedding coordination as added-value to her clientele.
Overview of Company
•One area of wedding planning that Elaine takes very seriously is logistics.
•Custom yard signs that match the theme of the wedding are used to show the guests where to place gifts, where to sit, and where the reception will be held.
•She also places a welcome home sign on the honeymooners’ lawn, so when they return they see a special greeting.
•Since Elaine’s business is all about referrals, it’s important to go above-and-beyond and leave a lasting impression.
Use of Signs
•Elaine spends roughly $100 on yard signs for each wedding.
•Though it’s hard to quantify the results, since she began incorporating them her referral rates have increased by 13%.
•Since she hasn’t increased her rates, she can definitely see that this is added-value for her clients.
•“When people know where to go, where to park, etc., they have a better time, and the focus stays on the bride,” says Elaine.
Effect on Business
•Added-value items make your business more worthwhile and attractive to your customers.
•This may reduce your profit margin slightly, but if sales increase in the process, it’s worth it.• •For wedding coordinators, using yard signs to identify the different areas of the wedding can be very helpful for guests.
•The less questions people are asking on the special day, the better.
Recommendations
Way To Go, Simply Stunning Weddings!
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