Yandex: Webmaster Tools - iCrossing · - Analyze your site’s Robots.txt - Report spam search...

Yandex: Webmaster Tools Overview and Guidelines

© COPYRIGHT 2015, ICROSSING, INC.

Agenda •  Introduction

•  Register

•  Features and Tools

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Introduction


What is Yandex •  Yandex is the leading search engine in Russia.

•  It has nearly 60% market share in Russia with a stronghold in Poland, Ukraine, Kazakhstan, Belarus, and Turkey.

•  Yandex is better for Russian language search. Yandex was created specifically for the Russian market and is better able to parse user intent over spelling in the Russian language.

•  Yandex also offers searches in English which means you have a potential to extract traffic from Russia.

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Yandex Algorithm •  MatrixNet is Russia’s page priority algorithm (similar to PageRank). •  It measures site popularity and the sum and relevancy of backlinks to

determine a thematic index citation (TIC) score which plays into MatrixNet.

•  TIC is scored on a scale of 0-10,000 and is same for every page on the website so it is not page-by-page like PageRank.

•  A plugin called Yandex Elements will allow you to see this score:

-  https://elements.yandex.com.tr/

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Register


Yandex Features without Registration •  You can submit your site to Yandex

without having a Webmasters Tools account.

•  Features that you can access without registration include: -  Site Submission -  Check your site is indexed by Yandex -  Analyze your site’s Robots.txt -  Report spam search result and remove your URL

from search -  Validate your Sitemap, XML feed and Microformats

•  However, registering your site and having Webmaster Tools can help derive deeper insights.

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Yandex Webmaster Tools Account Registration •  Get your Yandex.Passport Account.

Register with the following information: -  First and Last Name (Surname) -  Username -  Account Password -  Mobile Phone (reset passwords) -  Alternate Email Address (reset passwords) -  Security Question (reset passwords)

•  If you have registered with a mobile number, Yandex will send you a SMS with a confirmation code which is required for completing the registration process.


Add your Website •  Once you are logged in, click “Add Site”

link. •  Enter your site URL in the and click “Add

Site”.


Yandex Webmaster Tools Account Registration •  You have 4 options for site verification: -  HTML File Upload – Download an HTMl file and

then upload in your site’s root directory -  Meta Tag – This is a simple and recommended

method. Copy the HTML code and paste in your site’s header section. Note, this has to be on all pages of your site

-  Txt File - Create an empty text file with the specified name provided by Yandex and upload it in your site’s root directory

-  By DNS - Create a CNAME record as provided by Yandex in your site’s DNS setting

•  Once you have verified using one of these options, publish and click “Check” to see if Yandex can reach your site.

Features and Tools


Sitemap Submission •  Adding a Sitemap: -  Navigate to “Sitemap files” tab under “Indexing options”

section -  to “Sitemap files” tab under “Indexing options” section

and click “Add”. (XML and Text formats only) -  The status will show OK. You can validate your Sitemap

before submission, for any errors, using their Sitemap Validator

•  https://webmaster.yandex.com/sitemaptest.xml -  “More Info” will show the details of the current version

available in the searches and the last updated Sitemap version

-  It may take two weeks for Yandex Robot to process the new version

-  Yandex does not provide an option to resubmit your Sitemap. The only way is first delete the existing one and then submit a new one


Server Response Check Tool •  This is similar to “fetch as Google” to help

webmasters troubleshoot the pages with errors which are not indexed in the searches by YandexBot

•  You can access this tool in multiple places: -  Once you logged in to your account, you can see the

link in the right side under “My Sites” section -  “HTTP Codes” option available under “Indexing” -  “Excluded Page” option available under “Indexing”

•  How to use this tool: -  Enter the right format of the URL, select Yandex Robot

type and click “Check” -  Response Code will help you analyze errors -  Page Content lets you see content as seen by

YandexBot


Excluded Pages Option •  Go to “Excluded Pages” option available

under “Indexing” section. Yandex will show the pages from your site that were not indexed by YandexBot under various categories: -  HTTP Error Pages (404) -  URLs blocked by Robots.txt -  Page formats not supported, for example, Sitemap

•  You can set a level of importance for these error codes by clicking on ‘Settings”.

•  Click on “Links to Pages” in the HTML Status Report to see the external and internal pages linking to the error page.


Report Spam •  Yandex’s algorithm solely looks at user

experience and keyword ranking metrics and not links and hence they are able to filter out spam links.

•  You can also report on external links to your site if they contain a virus, phishing or search engine spam. -  https://webmaster.yandex.com/delspam.xml


Remove URL •  You can request URL removals when a

page no longer exists on your site. This will speed up the process of removal from Yandex’s index.

•  It is essential that the page returns a 404 for Yandex to process your request. -  https://webmaster.yandex.com/delurl.xml


Robots.txt •  You can download the robots.txt file from

your site on to this tool and check to see if Yandex robot follows the file rules.

•  You can also create a Robots.txt file which you will need to manually upload on to your website to effect a change. -  https://webmaster.yandex.com/robots.xml


Structured Data •  Yandex has a Microformat Validator to

check the semantic markup of your site: -  Microdata -  Schema.org

-  Microformats -  OpenGraph

-  RDF •  You can access it here:

-  https://webmaster.yandex.com/microtest.xml


Site Region •  Yandex wants you to specify a site region

for your website. This is because Yandex employs different ranking algorithms in different regions, and the regional affiliation of a site is one of the factors that's taken into account during the ranking process.

•  If you don’t have a clear regional affiliation, it may reduce the ability of the site to rank in certain areas.


Search Queries •  Yandex provides “Popular Queries” data

with: -  Impressions -  Clicks

•  The reporting period is a week, and you can report on any week within the last 7 weeks.


Detecting Malware •  Yandex automatically notifies each time

they detect a virus on your site. Each message includes a link for more detailed information: -  Examples of affected pages -  Date they were checked and antivirus

results -  Chain of infection and sequence of hosts

•  There is a “Recheck” button to inform Yandex once your site is clear.

Thank You

Yandex: Webmaster Tools - iCrossing · - Analyze your site’s Robots.txt - Report spam search...

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