Microformats SEO and YOU

February 2010

Hi all

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Future of Video SEO for News Sites

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Yahoo SearchMonkey / RFDa

Facebook Share

Microformats

Rich Snippets

XML Sitemaps

Google Speaks

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On September 14, 2009 Google announces on their Webmaster Blog they are adding support to Yahoo SearchMonkey / RFDa and Facebook Share for their video search

http://googlewebmastercentral.blogspot.com/2009/09/supporting-facebook-share-and-rdfa-for.html

Yahoo SearchMonkey / RFDa

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Uses a set of open source RFDa Tags Kind of Microformat

http://developer.yahoo.com/searchmonkey/smguide/index.html

http://developer.search.yahoo.com/help/objects/video

Yahoo SearchMonkey / RFDa

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After announcement added RFDa to video on test sites

Saw 35% increase in number of indexed videos in Google Video search

Saw 22% increase in videos showing up for targeted Keywords

Code set was too big which affected load time of the page

Facebook Share

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http://wiki.developers.facebook.com/index.php/Facebook_Share

http://www.facebook.com/facebook-widgets/share.php

Allows users to easily share video on FacebookAllows better tracking of video content on Facebook

Facebook Share

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Added to video on test sites

During Relaunch added to all of the videos on CNN.com

Saw 12% increase in test site videos in Google index

Saw a 47% increase in video being shared and viewed on Facebook

Traffic from video on Facebook increased by 32%

Google Speaks - Again

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On May 12, 2009 Google announces on their Webmaster Blog they are introducing something called Rich SnippetsThat Google say will:

” give users convenient summary information about their search results at a glance”

http://googlewebmastercentral.blogspot.com/2009/05/introducing-rich-snippets.html

http://googlewebmastercentral.blogspot.com/2009/10/help-us-make-web-better-update-on-rich.html

Rich Snippets

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They are a new presentation of snippets that applies Google's algorithms to highlight structured data embedded in web pages.

Rich Snippets The Code - Before

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Wrap the existing data on your web pages with some additional tags.

For example, here are a few relevant lines of the HTML from a review page for "Drooling Dog BarBQ" before adding markup data:

Rich Snippets The Code - Affter

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Now with microformats markup:

http://www.google.com/support/webmasters/bin/answer.py?answer=99170

http://www.google.com/support/webmasters/bin/answer.py?answer=146897

Microformats

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http://microformats.org/ Google and Yahoo! Worked up an open sources set of standard microformat markup to use on videos and interactive content

http://www.google.com/support/webmasters/bin/answer.py?answer=162163å

18 Month road map for Engines to move to full use of the new formats and markup

More SEO fun with Microformats

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Google’s Webmaster Help page on Microformatshttp://www.google.com/support/webmasters/bin/answer.py?answer=146897

Website Magazine article on Microformats and SEO:http://www.websitemagazine.com/content/blogs/posts/archive/2006/04/25/microformats-and-seo.aspx

Great Microformat Cheat Sheet:http://www.addedbytes.com/cheat-sheets/microformats-cheat-sheet/

XML Video Sitemaps / mRSS

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Even with:Facebook ShareYahoo SearchMonkey

The Engines will still use the XML Video Sitemap protocol or a mRSS feed to find the videos

http://www.sitemaps.org/http://www.google.com/support/webmasters/bin/topic.py?hl=en&topic=10079http://video.search.yahoo.com/mrss

Thanks!

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Topher KohanSEO Coordinator:

CNNCNNMoneyCNN InternationaliReport

Email: Topher.Kohan@turner.comTwitter: TopheratlFavorite Color: BlueFavorite Movie: Star Wars