YANC Presentation Final
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Transcript of YANC Presentation Final
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YA-NCFinal Pitch
05.13.2010
Jeff Lam & Stephanie Mung
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Agenda
Intro
Re-Thinking
The Work
Discussion
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Truth
SparkLove
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Not the Goal
Prize Money
Spring Show
Something to put on the resume
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The Real Goal
To provide kids artistic opportunities
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Not just Recognition
We need to build Afnity.
af·n·i·ty:
-noun
1.a natural liking for or attraction to a person, thing, idea, etc.
YA-
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Truths
Kids are the most important thing in our campaign
Their boundless creativity is the emotional hook
YA-
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How will we do this?
We will use this campaign as the rst opportunity for
the audience to experience YA-NC
YA-
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The Work
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22x17 Blank posters will be mathe teachers attached with a de
to ask them to make somethin
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This will be mailed along with tposter. Once the teachers send
poster back we will display it a
showing featuring the children’
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Tri-fold
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Front of
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Back of
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Digital
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YouTube campaign th
the teachers and theirto create their own vid
promote art in the sch
Winners will be reward
an event to their choic
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A 100% custom
web site that w
the user to mov
around and cha
color on the site
Donate
Home About Programs Get Involved Advocacy & Resources YA National
Welcome to our 2009-2010 season!
Young Audiences of Northern California serves students, teachers, and families throughout the region,
from Monterey to Mendocino, and San Francisco to the Central Valley. This year, we build on our
four-decade tradition of partnering with schools and community sites to offer educationally-sound and
artistically-excellent programs. Our professional artists and ensembles represent a diverse range of art
forms and cultural traditions.
We look forward to collaborating with you to make the arts - classical, contemporary, and multicultural
- an essential part of every young person's education and life.
Gallery
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Giveaways
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Discussion
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Thank You