Final Presentation Business Plan -- FINAL

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Baby Equip Rental

Team Business Casual

Camden Harrison

MattDavis

MitchBraverma

n

SteveMarsh

2

Business Model Canvas

Value Propositio

ns

CustomerRelationshi

psKey

Activities

ChannelsKeyResources

KeyPartners

CustomerSegments

CostStructure

RevenueStreams

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Value Proposition

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CustomerRelationshi

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KeyPartners

CostStructure

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Customer

Segments

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Value Proposition

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KeyActivities

KeyResources

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CustomerSegments

CostStructure

RevenueStreams

CustomerRelationshi

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Channels

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Value Proposition

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CustomerRelationshi

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KeyActivities

KeyResource

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KeyPartners

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Value Proposition

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Value Propositio

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Team Business CasualBaby Equip Rental

VALUE PROPOSITION CUSTOMERS MARKET ANALYSIS COMPANY ACTIVITIES FINANCIAL PROJECTIONS

4 Pillars of Value

Simplifies an unnecessarily complicated process by

getting families what they need when they need

it.

Convenience Allows travelers

to not worry about what their

traveling with and focus on enjoying the

experience they intended.

Peace of Mind Customers can

choose exactly what they need for their child;

specific to weight, age,

size, and needs of the child.

Customization Unique product

mix at the customers’

finger tips; easily provided at the

pickup point that customer chooses.

Accessibility

9


Value Proposition

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CustomerRelationshi

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KeyPartners

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Customer

Segments


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Customer Definition

FamiliesAll families with small kids

Families Who TravelFamilies with small kids who

travel by air

Active Millennial Families

Families with small kids who travel by air born within a certain

timeframe

Customer Formula

+ + =+( )


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What Can We Give Them?

Start with the most simple product, but is already

provided on site at most parks and resorts

Strollers 01

Usually cumbersome to say the least, occasionally

provided by resorts; questionable sanitation

Pack & Play 02

Smaller goods to bridge gap of forgotten items and reduce burden of extra goods while in route to destination

Diaper Bags & Other Small Items03

3 tiers of service allows customers to adjust to their needs, both of their travel and of their budget

Tiers of Product and Services04

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Value Proposition

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KeyActivities

KeyResources

KeyPartners

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CostStructure

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CustomerRelationshi

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Channels


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Customer Discovery

14Total Interviews

7 In Person7 via Skype/Facetime

33Average Age

of Interviewee

$97,000

Average Household

Income

2Question Focus

AreasTravel HabitsEquipment Borrowing


14

It’s hard traveling long distances with babies so we decided to limit major trips with the kids till they’re at least potty trained.- DJ & Nina

“

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But how will I know it’s clean?- Mike“

16

That is disgusting… Kids poop and puke and ruin everything. I don’t want my kids playing in some other kids mess.- Melissa

“


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Market Summary

Orlando, FL

Home of Baby Equip Rental

Universal Studios

Disney World

Legoland Resort

Winterhaven, FL

Sea World


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Market Summary

Leisure Trav-elers 88%

Biz Travelers 12%

Total Market

Target Market 38%

Non-Target Market 62%

Leisure Travel Segmenta-tion

676,491

256,390

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Value Propositio

ns

CustomerRelationshi

ps

Channels

CustomerSegments

CostStructure

RevenueStreams

KeyActivities

KeyResource

s

KeyPartners


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Marketing

Create or emphasize the need for these product

and service

Baby Equip Rental

The brand of Baby Equip Rental will be

one that will highlight our value

proposition

Branding1

Will create digital presence and

manage PR as well as copy to

penetrate those customer via

targeted campaigns

Marketing Agency2

Aim to embed our presence with sites like Travelocity and

Hotwire

Key Partnerships3

Customer Awareness


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Initial Inventory Purchase

Startup InventoryEquipment # of

SKUSAvg

RetailLess

Markup (40%)

Avg Wholesale

# of Units Total

Strollers 9 $300 $(85.71) $214.29 250 $482,142.86

Car Seats 9 $175 $(50.00) $125.00 250 $281,250.00

Bounce Chairs 9 $75 $(21.43) $53.57 250 $120,535.71

Pack & Play 5 $100 $(28.57) $71.43 250 $89,285.71

Baby Monitors 4 $100 $(28.57) $71.43 250 $71,428.57

High Chairs 5 $50 $(14.29) $35.71 250 $44,642.86

Cribs 6 $300 $(85.71) $214.29 250 $321,428.57

Sound Machines

5 $45 $(12.86) $32.14 250 $40,178.57

TOTAL 52 $1,450,892.86

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Value Propositio

ns

CustomerRelationshi

psKey

Activities


KeyPartners

CustomerSegments

CostStructure

RevenueStreams


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Revenue Projections

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 $-

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

$3,000,000.00

$3,500,000.00 Projected 10% Growth Adoption 50%

$2,950,409$2,582,063

$1,475,205


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Expense Projections

$1,916,580$1,900,201$1,900,226

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 $-

$500,000.00

$1,000,000.00

$1,500,000.00

$2,000,000.00

$2,500,000.00

$3,000,000.00 $15/hr Projected 50% Free


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Cash Flow Projections

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8

$(5,000,000.00)

$(4,000,000.00)

$(3,000,000.00)

$(2,000,000.00)

$(1,000,000.00)

$-

$1,000,000.00

$2,000,000.00

$3,000,000.00 50% Free Projected Adoption 50%

$2,040,649

$(3,927,095)

$2,475,812


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Capitalization Summary

Capitalization Table Angel Investment Stage

Value ($) %

Pre-Money Valuation: $2,537,986 54% Desired Investment Amount: $2,150,000 46%

Post Money Valuation: $4,687,986 100% Shares % Value ($)

Shareholders Founder Cam 135 14% $632,878 Founder Matt 135 14% $632,878

Founder Mitch 135 14% $632,878 Founder Steve 135 14% $632,878

Angel Investors 460 46% $2,156,474

Total 1,000 100% $4,687,986


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Final Thoughts

$

$

$$

$

$Although a great idea, there are still some key areas that will determine the success of this business.

Money, Money, Money

Key Partnerships are CriticalInitial Market Penetration

Maintain Growth MomentumBetter Define Core Competency


Thank YouQuestions?

Final Presentation Business Plan -- FINAL

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