YAHOO……!YAHOO……!Case study presentation….

Prpared n Presented by……Ravish Roshan

brief history……..

• Origin: Grew from a tiny upstart surrounded by silicon valley heavy weights to major contender in Internet media

• Creators: David Filo and Jerry Yang• Creation: Assimilated the idea with reality

and created a unique massive searchable engine

The above innovation was fuelled by the idea of uniqueness

the creation n creators……

• David Filo and Jerry Yang: Two computer science PhD students at stand ford University, U.S

• In 94’,created a simple search engine using homemade filling and database system and published the directory on internet

• Original version known as “Jerry n David’s Guide to www”

• Finished school/ college, named their eerie innovation creation as Yahoo!Yahoo!

uniqueness of creation….What made Yahoo!, earn a huge success-

• Firstly, massive searchable index apart from standard word search features

• Secondly, specialized search tool for various specialized categories like buss., arts, humanities…etc.

• Thirdly, facility of organization the results on either country or regional outlook

• Fourthly, first such service provider amongst its class or competitors (i.e. Google at top )

Because of the above unique features, it attracted users all across the globe, and in April 95’, founders raised $1 million i.e. venture capital investment

Marketing spotlight in case of

Yahoo!Yahoo!

Throwing….

advertising structure….

Like, every other brand, to open iris and to create awareness and equity, Yahoo! formed various advertisements n strategies

In one add, Eskimo ordered a hot tub online followed with the tagline “Do You Yahoo!?”, thus throwing lights on following points, which Yahoo! Provides-

• Concept of e-marketing through Yahoo!• Leisure of relaxing, searching n ordering via net• advanced/ specialized searchThe advertisement is followed by a jingle or a

signature tune called as “yahoo yodel” as a tool to reinforce customer recall the brand

advertising strategies…

contextual advertising in Yahoo!(a tool)

what it means?

It means showing the same link as the content being accessed by the user, ex-if any user is searching images, so link of santa-banta will be shown (as recommended premium sites for downloading images), which facilitates consumer search

the tool strikes two way…

• Provides, specific search link to users, added to users increase in satisfaction

or In simpler words, mass marketing towards

more targeted approaches

• These links were internally charged for making it accessible for yahoo users by Yahoo!

money matters….

• Yahoo’s large percentage of revenue comes from advertising

• Apart from above, revenue through subscription sources such as on-line personal adds, premium e-mail products n services

• Coe lacing concept: Yahoo! teamed up with company SBC to sell high speed Internet service under and with bundled yahoo services. In turn, it received $2.10 p.m from SBC for every customer on service

• By all this, Yahoo grew by 31% in fourth quarter of 2k3

advantage….

Mainly, two figurative merrits vis-a vis its competitors i.e. GoogleGoogle

• Providing, vast array of original content and database with information about its 133 million registered users

• Relevant search results and contextual advertising as a part of its interactive marketing strategy

at present….

Yahoo’s growing advertisers baskets includes-

– Pepsi– Ford– Ferrari– Parachute

…..and still counting

to conclude…..

Truly, Yahoo! is a result of ideas, innovation and creativity

as the three stands of a tripodthree stands of a tripod on which Yahoo stands.

“juice is worth the squeeze”

Do U Yahoo………!Do U Yahoo………!

so………

At the end, a thought provoking thought, which facilitated the

growth of yahoo...!

“the whims of imagination alone causes real things”

Thanks You……