CULTURAL TOURISM AND LOCAL DEVELOPMENT: THE POTENTIAL OF HISTORIC

PRIVATE MONUMENTS

XAVIER GREFFEUNIVERSITY PARIS I - SORBONNE

12th Annual MeetingCreativity, Jobs and Local Development18-19 April 2016, Venice, Italy

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Jobs From Cultural Tourism France - 2010

0

50

100

150

200

250

300

Nb. Of Jobs

ManagementMaintenanceTourismNon Artistic use

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Jobs From Historic Private Monuments

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From one side Approximately 13 000 private properties

disseminated through all regions A potential considered as generally

marginal High costs of conservation Specificity of the fiscal regulation

From the other side A creative tourist A high level of expenditures An availability for discovery and

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What Is The Issue? Can private owners create a significant

supply of services? Main services: Visits, Cultural Activities,

Housing, Restaurants, Shops, Business Tourism, Agricultural activities

An inquiry: 7 000 of 13 000 private listed monuments

Is there a relationship between the size of the activity and the nature of services?

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The smallest

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Intermediate - Low

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Intermediate - Average

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Intemediate -High

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The Most Important

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The Most Touristic Regions

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The Less Touristic Regions

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Some Statements Visits

The easiest, but not profitable: negative price elasticity, safety and security issues

Cultural activities A very good image, but a difficult return;

organizational issues Housing

Very important, strong multiplier effects, Costs of the regulation; competition with

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Some Statements

Restaurant Not so many economies of scale

Shops No more post cards Impossibilty to have a diversified stock Increasing use of franchise or networks into

the cities Business Tourism

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Main Issues: How To Create Diversification and Scope

Economies Variety of services shoud not be the result of

the size but the explaining factor of this size

Main perspectives From value to value centers: New

institutional designs An economy of services: Where are the

skills? New Labour Contracts? A private good into a common good: More

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