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Getting People to “Like” Your Organization Through Social MediaMelissa Niksic

Marketing Communications Specialist

Loyola University Chicago

Today’s Session

1. Loyola’s social media plan2. Integrating social media into other channels3. Measuring success4. Best practices5. Discussion

Loyola University Chicago

• Largest Jesuit Catholic University in the United States

• Campuses in Chicago, Maywood, and Rome• 15,951 total enrollment• 9,747 undergraduate students• 6,204 graduate students• Visit us at LUC.edu

What Encompasses Social Media?

• Social networks (Facebook, YouTube, Twitter, Flickr, LinkedIn, Foursquare)

• Blogs• Videos• Wikis• Podcasts• And more!

Loyola’s Top Social Media Goals

• Affect yield• Build community• Generate brand awareness

Challenges

• Initial buy-in• Selecting social media platforms• Staff resources• Getting others involved

Undergraduate Students

• General Loyola UAO Facebook page• 2014 Facebook group• 2015 Facebook group• YouTube channel• Twitter feed• Flickr account• Director of Admission’s blog

Graduate Students

• Graduate School of Business Facebook page• Graduate School of Business blogs• Graduate School of Business Twitter feed• Graduate/professional YouTube channel

Social Media Integration: Print

Social Media Integration: E-mail

Social Media Integration: Web

Measuring Success

• How do you quantify social media?• Define specific goals

o Number of fanso Increase in yield

• Other successes

Next Steps

• New social media channels• Enhancing content strategies• More integration across platforms• Advertising/mobile integration

Best Practices

• Be social• Be responsive• Familiarize yourself with privacy settings• Develop social media guidelines• Determine allocation of staff resources• Use common sense

Discussion

• How is your organization currently using social media?

• Challenges/success stories?• How do you think social media will continue to

evolve?• Questions?

Thank You!

Melissa NiksicMarketing Communications Specialist,

Loyola University Chicagomniksic@luc.edu