Www.eBrandz.com Sunday, June 01, 2014 Search Engine Optimization (SEO) Milind Mody ( CEO )
-
Upload
michelle-burlingham -
Category
Documents
-
view
217 -
download
0
Transcript of Www.eBrandz.com Sunday, June 01, 2014 Search Engine Optimization (SEO) Milind Mody ( CEO )
www.eBrandz.com Monday, April 10, 2023
Search Engine Optimization (SEO)
Milind Mody ( CEO )
www.eBrandz.com Monday, April 10, 2023
Introduction to Search Engine Optimization
Your customers see your Advertisement or Listing when they Search
Credit card processing
Google technology places your Advertisement (Paid Result)Natural listings ( By SEO Work )
- Definition
www.eBrandz.com Monday, April 10, 2023
Why is SEO important from a marketer’s point of view
- SEO pulls more traffic than PPC
- Natural listings are perceived to be non-biased.
- SEO gives better ROI than any other marketing medium.
- No bidding wars or click fraud in SEO
- Helps in creating an online brand.
www.eBrandz.com Monday, April 10, 2023
SEO – In house or Outsource?
In House
- Small non competitive niche industry
- Very large Company with a team of experienced SEO professionals
- Complex or proprietary business objectives which are confidential in nature
In all other cases, outsource.
www.eBrandz.com Monday, April 10, 2023
SEO General Advice
- How to estimate a baseline SEO budget
- SEO first OR PPC first ?
- How much time it takes to see SEO results ?
www.eBrandz.com Monday, April 10, 2023
SEO Basics.
Keyword Research
www.eBrandz.com Monday, April 10, 2023
- Competition Analysis : (Page Rank, links, paged indexed)
SEO Basics. ( Contd. )
Page RankLinks
Paged indexed
www.eBrandz.com Monday, April 10, 2023
- Keyword Selection(Proper Keyword Selection can make or Break SEO campaign)
- Off page Optimization
- On page Optimization
SEO Basics. ( Contd. )
www.eBrandz.com Monday, April 10, 2023
On Page SEO
Page Structure and layout Title Tag and Meta tags
www.eBrandz.com Monday, April 10, 2023
On Page SEO ( Contd. )
Hx tags
H1 tag<h1> </h1>
H2 tag<h2> </h2>
Good content with correct keyword density
www.eBrandz.com Monday, April 10, 2023
FilenamesImg Alt tags
On Page SEO ( Contd. )
www.eBrandz.com Monday, April 10, 2023
Simple Sitemap -Google Xml sitemap
On Page SEO ( Contd. )
www.eBrandz.com Monday, April 10, 2023
- Google Webmaster tool where you can check crawling stats, link stats and errors in the site.
- Below is a summary for a Website:
On Page SEO ( Contd. )
www.eBrandz.com Monday, April 10, 2023
Page Structure and Layout
Table Vs CSS (two column / three column layouts)
menu Content
Layout without table trick
Empty Cell
Content
menu
Layout with table trick
Instead of this You would get this
Coding for Table Trick<table><tr><td><!-- an empty table cell --></td><td rowspan="2">The content of the page goes here. </td></tr><tr><td>The navigation menu goes here.</td></tr></table>
www.eBrandz.com Monday, April 10, 2023
Off page Optimization
- Directory submission : A few important paid and free directories
Yellow Pages Submission
Local Directory submission
www.eBrandz.com Monday, April 10, 2023
Off page Optimization ( Contd. )
- Link popularity development
AWebsite
One Way Links : A site links to B site but there is no link from B to A
BWebsite
Two Way Links : A site links to B site and B site links back to A site
AWebsite
BWebsite
Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted)
AWebsite
BWebsite
C
Main Website
www.eBrandz.com Monday, April 10, 2023
- Article submission
- Links from online Press Releases and Blogs, RSS Feeds
Off page Optimization ( Contd. )
www.eBrandz.com Monday, April 10, 2023
Online Press Release submission
- Include keywords in your Title
- Hot link keywords with your URL if possible
- Include link to Press Kit on your website
Internet Marketing
www.eBrandz.com Monday, April 10, 2023
Social Search Optimization
- Useful Blogs
- Articles and whitepapers
- Viral Videos
- Customer reviews
- Free Tools
www.eBrandz.com Monday, April 10, 2023
Most common SEO mistakes
- Temporary redirect on home page
Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp
In such a case, it is quite difficult to promote www.remit2india.com.
www.eBrandz.com Monday, April 10, 2023
Most common SEO mistakes ( Contd. )
- Flash only website
- Click to enter website
- Ad hoc addition and deletion of pages
- Targetting one word or too generic keywords
- Unusual file extensions
.ift
Replace “?” with “/” and “=” with “-“ and “&” with “_” .
http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1
- Too many dynamic variables in website url
www.eBrandz.com Monday, April 10, 2023
Questions and Answers
Questions Answers
www.eBrandz.com Monday, April 10, 2023
Thank you