WWF warns that China's forests are not out of the woods
Transcript of WWF warns that China's forests are not out of the woods
Jim Giles,LondonTwo in five biomedical journals have nodeclared policy on how to separate editorialand commercial matters, according to thepreliminary results of a survey of editors.
Some journal editors say they find theresults disturbing, given the commercialpressure that journals have to deal with.Many say they have experienced cases wherecompanies have sought, to varying degrees,to influence journal content.
The survey asked the 350 members of theCommittee on Publication Ethics (COPE), aLondon-based association of journal editorsand publishers, whether their employers hada “declared policy on how to ensure a sep-aration between editorial and commercialdecisions”. The 118 responses received by11 March indicate that 39% of respondents’journals had no such policy.
Reprints are one area in which editorialand financial issues can become entangled,says Alex Williamson, publishing director atthe BMJ (formerly British Medical Journal)Publishing Group in London. She has seensubmission letters in which authors claimedthat,should the paper involved be accepted,apharmaceutical company would buy largenumbers of reprints.“That can be very lucra-tive for the journal,”Williamson says.
Some editors argue that formal policiesare required to help them fend off more subtle attempts from companies to influencetheir content. “It doesn’t have to be direct,”agrees Merrill Goozner, director of theIntegrity in Science project at the Center forScience in the Public Interest in WashingtonDC.“It can be implied.”
And editors warn of the dangers ofapproaching firms with offers tosell adverts next to papers aboutthe product being advertised, apractice that many publica-tions have policies against. “Iknow other journals do this,”Williamson says. “Thatcan put editorsunder pressure.”
Some jour-nals, includingthe medical giantssuch as the BMJand The Lancet,check the factualcontent of theadverts that theyrun. But smallerjournals often lack the resources to make suchchecks, say COPE members. Asenior staff member at one journal that
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Rachael Williams,TokyoGovernment incentives to restore treecover in China have damaged theenvironment and levied a high cost onforests worldwide, according to a WWFreport issued this March. The critiquesuggests that China is shifting theecological burden of its industrializationon to other countries.
China has been keen to impose loggingbans and promote replanting schemessince floods in 1998 killed thousands ofpeople and inundated millions of hectaresof farmland. The conservation groupWWF has largely approved of thesepolicies, particularly as they expand thehabitat of the endangered giant panda.
But, although official statistics showthat the total amount of forest in Chinahas increased by 1.2% a year over the past decade, much of the restored forestconsists of single-species plantations onpreviously non-forested land, says theWWF report. As logging of some naturalforest continues, this means that China’sforest diversity is probably declining,it says.
As its housing and energy needs grow,China continues to be one of the world’slargest importers of illegally loggedwood. To fill the gap between supply anddemand it is estimated that China willneed to import 125 million cubic metresof wood in the year 2010. More than halfof this will probably come from Russia,Indonesia and Malaysia, where logging ispoorly regulated.
Illegal logging in such countries has long been seen as an importantinternational issue. At an 18 Marchprelude to the G8 summit due to be heldin Scotland this July, environmental anddevelopment ministers from the world’seight leading industrialized nationscommitted to voluntary measures toaddress the problem. But environmentalgroups criticized the pledge, saying thatlegislative actions are needed. Theyadded that countries outside the G8 —particularly China — also need to makeresponsible decisions about the resourcesthey need.
David Kaimowitz, director of theCenter for International ForestryResearch, based in Indonesia, says it isChina’s ultimate aim to get most of itsforestry products from its ownplantations. “But no one knows when this will happen, if ever,” he says. “For the sake of the world’s forests, let us hope it does.” ■
Journals lack explicit policiesfor separating eds from ads
WWF warns thatChina’s forests arenot out of the woods
NATURE | VOL 434 | 31 MARCH 2005 | www.nature.com/nature 549
does check — who asked not to be named —says that he asks for changes to be made toone in every three adverts submitted to hispublication. Monitoring often uncovers theuse of references that do not back up theclaims made in the advert, he says, addingthat the process is “very labour intensive”.
Public rows between sponsors and jour-nals may also put pressure on editors. In2000, the house journal of the Hastings Cen-ter,a bioethics research institute in Garrison,New York,published a critical article on anti-depressant drugs by David Healy, a directorof psychological medicine at the Universityof Cardiff, Wales. A few months after publi-cation, pharmaceutical manufacturer EliLilly withdrew its annual $25,000 grant tothe centre, saying that the Healy article was“inaccurate and unbalanced”.
Some editors fear that such incidentscould make journals think twice before pub-lishing material attacking pharmaceutical orother industries. To provide editors withsupport if they feel under pressure, COPEmembers suggest that journals produce poli-cies that cover relationships with advertisers,sponsors and firms involved in any other rev-enue streams. The policies would stress thatissues such as reprint sales should not influ-ence the peer-review process and that advertsshould be checked for accuracy.
But some publishing insiders suggest thatthe 39% figure may overstate the problem.“The policies may not be explicit, but theyare almost a given at most organizations,”says Andrea Powell, chair of the Associationof Learned and Professional Society Publish-ers, based in Worthing,West Sussex.“Editorsare not likely to be swayed,as they don’t wanttheir objectivity thrown into doubt.” ■
➧ www.publicationethics.org.uk
Book worms:advertisers can put
editors under pressure.
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