Writing Value Propositions: Start with Knowing your ... Wrkfc_ Value... · Your homework is to use...
Transcript of Writing Value Propositions: Start with Knowing your ... Wrkfc_ Value... · Your homework is to use...
December 10, 2015
Senior Program Manager
Kap Wilkes
Writing Value Propositions:
Start with Knowing your Customer
Rural HIT Workforce Network Program
Rural Health Innovations (RHI), LLC, is a subsidiary of the National Rural Health Resource Center (The Center), a non-profit organization. Together, RHI and The Center are the nation’s leading technical assistance and knowledge centers in rural health. In partnership with The Center, RHI connects rural health organizations with innovations that enhance the health of rural communities.
Rural Health Innovations Purpose
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• Identifying the importance of clear and
focused value propositions
•Providing you with a tool to gather information
and insights about your specific customers
•Discerning value propositions based on what
you know about your customers
•Discovering how one rural health network
developed value propositions and how they are
using the value propositions within their
marketing efforts
Objectives
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Terminology
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Product / Service
Customers, Audience,
Stakeholders
Members
HIT Workforce Program Marketing Cycle
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Phase 1
• Planning
• Developing
Phase 2
• Enroll: Recruit Students
Phase 3
• Learning: Retain Students
Phase 4
• Internship or Practicum: Recruit, Retain Preceptors
Phase 5
• Hiring Organization: Recruit, Retain Workforce
How to be Sustainable
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Bottom line:
Provide products and services that people and organizations are willing to participate in with their time and resources.
Therefore every product or service must:
• Provide value from the perspective of each particular audience, customer, or stakeholder
• To the extent that they are willing to participate with their time and resources.
HIT Workforce Program Marketing Cycle
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Phase 1
• Planning
• Developing
Phase 2
• Enroll: Recruit Students
Phase 3
• Learning: Retain Students
Phase 4
• Internship or Practicum: Recruit, Retain Preceptors
Phase 5
• Hiring Organization: Recruit, Retain Workforce
Students
Hiring Organizations
Internship Organizations
Customer Needs Assessment: List of Problems
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Next Steps?
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Your homework is to use the Value Proposition Worksheet for each of your customer groups: students, internship organizations, and hiring organizations.
Bring your value propositions with you to our Peer Group Call on 12/17/2015, 1:00pm CT
• We will share our value propositions and begin to talk about ideas for using them within marketing and business planning.
@RHRC
http://www.ruralcenter.org
218-216-7026
Senior Program Manager
Kap Wilkes
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