Writing op eds 2016 media relations summer camp
Transcript of Writing op eds 2016 media relations summer camp
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How to Write Op-Eds That People Want to Read9th Annual Media Relations Summer Camp
June 27, 2016
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Establish yourself as a thought leader.
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Get widely read (200,000+ readers).
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Write about what people are talking about.
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Make it local.
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- = +Less is more when writing an op-ed.
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750Know your limit. Stay within it.
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3 questions to answer before writing a word.
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1. What do you want readers to know?
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Build your op-ed around ONE big idea. Not 10, six or three.
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2. What do you want readers to feel?
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Excited. Re-energized. Optimistic. Proud. Appreciated.
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Dissatisfied with the status quo. Itching for change.
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Hope trumps despair.
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Spare us a hopeless opus.
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Problems are a burden. Solutions are a gift.
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3. What do you want readers to do?
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DonateVolunteer
JoinSpeak upStand upShow up
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Here’s a problem (or opportunity) for our community.Here’s a solution we’re working on.
Here’s how you can help – call to action.
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Spend ½ your time writing the lede. Write it last.
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Keep it simple. Write an op-ed that a six-year-old would understand.
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Don’t scold or lecture us. We’ll stop reading.
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Appeal to our head and our heart.
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Spare us the humblebragging. It’s about us, not you.
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Tell us an inspiring story about a real person.
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No lazy writing. Strip out adverbs, adjectives. Active voice only.
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Banish these from your op-ed.
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Write. Edit. Write. Edit. Write. Edit.
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If you don’t have it, we won’t read it.