Writing copy for websites
Transcript of Writing copy for websites
@HR_Gardiner
Solent University - Southampton
Writing Copy For Websites
VS COPYWRITINGCONTENT CREATION
What’s the
difference?
Content Creators Create a range
of different content types using written word
Embody the brand
Persuade readers
Copywriters
Optimise Copy
CREATING WEB COPY6 SIMPLE STEPS TO
1. Know your brand
2. Know your audience
Emotive Persuasive Effective
3. Know your goals
4. Utilise your USPs
5. Optimise your text
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3
2Optimising
copy for search engines
Use proper headings
Natural keywords
Internal links
6. Kill your darlings
“BECAUSE THE REAL GENIUS OF EDITING IS NOT IN ADDING A COMMA… IT’S ABOUT RUNNING EACH WORD THROUGH A SPECIFIC FILTER, AND MAKING SURE THAT WHEN IT COMES OUT ON THE OTHER SIDE? IT CONVEYS EXACTLY WHAT YOU WANT IT TO. THAT’S WRITING.”Ash Ambridge – The Middle Finger Project
Split test your copy
A/B test for optimum results
STRUCTUREFRAMING YOUR
TEXT
TWEET MEFinal thought: Aim high. Yes, there is the low-hanging fruit out there. But if
you aim higher, and let’s say you get some national press, it’s going to
make it so much easier when you’re going to talk to the local press.
Top Tip: Get all the important
information out and upfront.
Use subheadings and lists to guide
readers
Good design creates good user
experiences.
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Remember you’re writing for people, not robots
Identify and understand your objectives
Keep your text simple and your message clear
To Summarise:
Break up your copy with subheadings and bullet points
Edit, proofread, and then edit again
TWEET ME@HR_Gardiner
“Let’s hear your thoughts”
Thanksfor listening.
@Koozai
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