GHOST, COPY, EDIT - WRITING?

JPH Business Solutions, LLC

With the advent of content importance and sometimes even obsessive focus on the right text, there have come many terms

into play - ghostwriting, copywriting, editing, proofreading. All these words are

connected to creating content, but what do they actually tell us about the process they

describe?

GHOSTWRITING

creative writing that is published by someone else's name

not writing under pseudonym

a person is using a different name to publish own work

a ghostwriter is a person behind the curtain

COPYWRITING

used to persuade audience

found in advertising and commercials

target audience of a company or a brand to gain more customers.

EDITING

revising

adjusting the already written content

more content written,

flow of the text

paragraphs follow each other logically

the information is relevant, concise and complete

overall reading experience goes undisturbed.

PROOFREADING

text is without any grammatical errors

punctuation is in order

no misspelled words.

Ghostwriting - I write it as you

Copywriting - I persuade you

Editing - I revise it

Proofreading - I spell check it

Thank you!