Write Up Your Alley New Ideas for Alternative Copy Presented by Katy Burnside.
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Transcript of Write Up Your Alley New Ideas for Alternative Copy Presented by Katy Burnside.
Write Up Your Alley
New Ideas for
Alternative Copy
Presented by Katy Burnside
What is Alternative Copy?• Quote Boxes• Bio Boxes• Features• Lists• Infographics• Time Lines• Q & A Boxes
• He Said/She Said Boxes
• Did You Know? Boxes• Anecdotes• Narratives• Fact/Detail Lists • Scatter Stories
Why Use Alternative Copy?
• Increases coverage of students• Provides more information in a shorter format• Draws reader into the spread• Allows for theme development• Prevents editorializing• Makes coverage more INTERESTING!
Copy Idea
How well do you know your…
• Student council officers
• Head coaches
• Classmates
• Administrators
Copy Idea
Try a glossary of
sports terms or
academic terms
or trends
Copy Idea
Profile a student :by having him/her “Sound Off” on various topics
Consider giving the same topic to a number of different students if opinions vary
Copy Idea
Meet the:
captains
officers
managers
coaches
teachers
members
Copy Idea
The Good and The Bad of…
• Dating
• Jobs
• Student Council
• Physics
• Pets
• Siblings
• Hats
• Computers
• The War in Iraq
Copy Ideas
What’s on your to-do list that you
never accomplish?
What SHOULD be on your to-do list?
What would your best friend add to
your to-do list?
Copy Ideas
Tell the behind-the-scene BEFORE stories:
• Preparations for the rival game
• Preparations for homecoming
• Preparations for the school Play
Copy Idea
A “list” approach is appealing to the scan reader
Copy Idea
tips from the trainer, question from a fan,
quarterback’s insight
Copy Idea
Basic interviewing techniques remain the same
Here, the entire interview is featured
Use this in any section of the book.
Copy Ideas
• Ask the Expert:
Academics (a student or a teacher)
Sports (an athlete, trainer, coach)
Student Life/People (any student who is considered very knowledgeable on the topic at hand)
Community (a student volunteer)
Clubs (the president)
Copy Ideas
Beginning/Intermediate/Advanced:
Freshman/Sophomore/Junior/Senior
Student/Teacher
Athlete/Coach/Manager
Copy Idea
Great twist for a fads/fashions spread
Copy Ideas
Checklists could include:
• Asking someone to prom
• Surviving a blind date
• Decorating for homecoming
• Building a float
• Studying for finals
• Getting ready for school
Copy Idea
A profile linked with a quote from the person being interviewed adds personality & voice to a feature
Copy Idea
An hour-by-hour breakdown is easy to read and contains very specific information
Copy Idea
Fact box +
a first-person profile written in Q&A style
Copy Idea
Track the drill team’s summer camp or the band’s trip to Macy’s
Thanksgiving Day Parade
Copy Idea
Profile boxes with stats; conclusions he said/she said;
great Homecoming/Prom/Dating spread idea
Copy Idea
A new twist on the multiple choice format
The answers are already marked for the reader
The “wrong” answers are “over the edge” and humorous
Caution: Be careful! Attempts at humor can become tasteless very quickly
Copy Idea
Profile several students at once
Think about ways to link random students together with a common denominator:
• Sports
• Community service
• Leadership roles: Student Council
Drum Major JROTC Captains of teams
Copy Idea
A “30 Reasons” list provides an opportunity for 30 people to respond to a prompt
Numbered lists are great ways to reinforce anniversary themes
Copy Idea
Spice up academics coverage by listing various academics related tasks: best time to study for a test; to write the
term paper; etc.
Quote students in the “WHY” column