Brand publishers

What the W.P. does that mean?

WP-BrightonSeptember 2011

@amayfieldbrilliantnoise.com

Fell in love withWordpress

Would you like disruption to go with that Wordpress?

Did you know?Cauliflowers are fractal

image (cc) Jim Larson

So ispublishing

FearThrills LearningRisk Literacy

“Marketers are generating ever-escalating amounts of content, often becoming publishers... on a global scale.”David C Edelman, McKinsey & Co

What does that actually mean?

“Like jumping off a cliff”First time blog poster

- Many-to-many

- A personal communication first

- Instant feedback

- Scope for error (and terror)

The intimacy of Wordpress/social

- Efficient commissioning and use

- Professional producers and editors

- Understanding consumers

Content supply chain

Practical starting points...

Developing publisher systems

© 2011 Brilliant Noise

Governance Presence Systems

Principles

Risk

Investment

Performance

Owned

Networks

Flow

Stock

Listening

Business

© 2011 Brilliant Noise

Trajectory

GuidingPrinciples

Guidance notes

RiskPlanning

Measurement

Vision

Skills

Governance

Project management

Legal

Policies

LiteracyEvaluation

Businessobjectives

Certification

Context

Governance

Systems

- Professional: Editorial & community management

- Calendars

- Editing

- Legal

- Personal: Digital literacy

- Sharing as a way of working

- Living in networks

Personal & Professional

Video http://goo.gl/nDoDk

- Networks

- Understanding yours

- How they work

- Sharing

- By default

- Focus and flow

- When and how to use the social web

Super Skills (for any knowledge worker)

Learning toshare

Earning attention

Workingin the network

Image © 2011 Paolabililty

Book: meandmywebshadow.com

- Be the best/first source of information about you

- Understand your networks

- Be present, be useful

- Get a thicker skin

- Lines between public and private

Web shadows and digital footprints

PresenceSystems LiteraciesTalent

Discussion

Further Reading and notes at:

@amayfieldantonymayfield.com