new ways of engagement: cooala social hub for brands, retailers and publishers
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@mikeschwede | [email protected] | +41 78 600 88 82 | http://cooa.la/ [email protected], @mikeschwede, +41 (78) 600 888 2, www.cooa.lacooala Ltd ℅ Collider, 22 Upper Ground Street, London SE1 9PD cooala GmbH, Im Eichhölzli 25, 2502 Biel, CH#
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3 big mistakes in social media we all do!"
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#1 We drive valuable traffic away"
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4#
#2 We’re competing with cats It’s getting expensive to reach your fans"
Edgerank Checker 2011, Techcrunch 2012, 2013, social @ Ogilvy 2014
0%
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£0m
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2011 2012 2013 2014 2015
UK Facebook Ad Revenue Organic Reach Brand Pages 500k+ Fans
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cooala GmbH, Copyright 2012 # 5#
#3 We don’t own our communities!Lots of money and effort and a high risk"
Your Fans?
Nope! Who are they
anyway?
Your Content?
Nope! Read the TOS!
Your Page?
Nope! «We reserve the
right to (…) remove Pages
for any reason.»
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Let your web site shine againGet back the control in social media#
Your Web Site socially powered by
Facebook Blogs
Twitter Google
Shares & Embeds
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The cooala Social HubMakes your website or campaign page social#
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Curate 3rd party content
Publishbeautiful content
Engage fun and structured
VIPprovide content to special users groups
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Publish, Curate, Measure"
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cooala GmbH, Copyright 2012 # 10#
Promote your content"
Native Advertising
Cooala App & Notifications*
(*) coming soon Newsletter*
paid owned
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Trial"Free#
Value"£299 / month#
Premium"£699 / month#
! One month free usage of the Value Package #
! Claim your brand it’s invite only#
! Unlimited publishing, curating, scheduling#
! Responsive, customized brand page #
! Standalone or iFramed#! Widget Set (content posts,
polls and sliders)#! Automated newsletter#! Performance analytics#
! Custom domain#! Custom Tabs#! VIP user groups#! 3rd party tracking tags#! (A/B Tests)#! New features coming…#
Additional Services"! Editorial Service / Community Management: £1,950 per month and country#! Coaching and Consulting#! Traffic & Subscribers#! Ask for custom brand login and white labelled platform#
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Enhancing the web site with a engaging social stream.#
Central promotion hub for their one-year campaign.#
Innovation hubs for employees and clients.#
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13#
Chris, 43: Master of Technology MSc ETH Computer Sciences. CS, SBB, Swisscom, UBS,... Hawaii Surfer.#
Fabian, 33: UX Stylist Stone sculptor and digital creative since 15 years.#
Sinan, 29: iPhone Magician iOS Developer since the beginning.#BA in Engineering and Science.#
• Barbara Schwede: Comm., Community Mgmt.#• Sandra Lehmann: Content & Community Mgmt.#• David Prais, Collider Coach, Pembridge Partners#• Andy Tait, Collider Coach, Pembridge Partners#
Ben, 35: Djangonout Own IT boutique, Ex-Goldbach #
Mike Schwede, 36: The Biz Guy Serial entrepreneur since 21, consultant, influencer, tech backgr.#