Worst Practices in Corporate Incubation (Workshop Slides)
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Transcript of Worst Practices in Corporate Incubation (Workshop Slides)
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F*** ups
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WHYworst practices ?
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Introduce yourself Hello, my name is ________________. I work at ____________________________, and my biggest mistake was _________________.
Fantasy company name
Describe Your F*** up
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Corporate Incubation & Acceleration Summit 2015
Boris Milkowski,Managing Director, Goodpatch Berlin
INTRO
4
At Goodpatch since July 2013
- Master’s in Media Design, Keio University, Japan
- CEMS Master’s in International Mgmt,
University of St.Gallen, Switzerland
Previous companies:
Deutsche Bank, Puma, Filippa K, Porsche
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Corporate Incubation & Acceleration Summit
Stanford’s ME310(2011- 2013)
INTRO
5
ME310 is a course where students from Stanford University and Leading Global Universities tackle Design Innovation Challenges posed by Global Corporations
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Corporate Incubation & Acceleration Summit
Stanford’s ME310(2011- 2013)
INTRO
6
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Corporate Incubation & Acceleration Summit
Stanford’s ME310(2011- 2013)
INTRO
7
![Page 8: Worst Practices in Corporate Incubation (Workshop Slides)](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ee0a941a28abc51d8b46a9/html5/thumbnails/8.jpg)
Corporate Incubation & Acceleration Summit
Stanford’s ME310(2011- 2013)
INTRO
8
![Page 9: Worst Practices in Corporate Incubation (Workshop Slides)](https://reader031.fdocuments.us/reader031/viewer/2022021814/58ee0a941a28abc51d8b46a9/html5/thumbnails/9.jpg)
Corporate Incubation & Acceleration Summit
Academic x Corporate Collaboration
Projects
9
Company
Team
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
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Corporate Incubation & Acceleration Summit
Academic x Corporate Collaboration
Projects
10
Embedded Projects
Company
Team
Company
Team
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
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Corporate Incubation & Acceleration Summit
Academic x Corporate Collaboration
Projects
11
Embedded Projects
Joint development
Company
Team
Company
Team
ProductTeam Goodpatch
Company
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
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Corporate Incubation & Acceleration Summit
Academic x Corporate Collaboration
Projects
12
Embedded Projects
Joint development
Company
Team
Company
Team
ProductTeam Goodpatch
Company
Concept Research
Culture
Get Shit Done
FROM ACADEMIC SETUP TO JOINT DEVELOPMENT
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Corporate Incubation & Acceleration Summit 13
X
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Our Company
GOODPATCH
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INTRO
A UI Design Company at heartINTRO
15
UI Design UX Design Strategic Design
Development
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INTRO
INTRO
16
Goodpatch Berlin
Boris, Managing Director
Julia, Developer Shoko,
Interaction DesignerQiao, Developer
Simon, Interaction Designer
Jan, UI Designer
Not in picture: Andi, UI Designer / Naijo, UI Designer
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INTRO
Team at 4 years anniversary on Sep 1, 2015INTRO
17
Goodpatch TokyoINTRO
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Form Teams of 4.
Come up with a name for your Incubator.
Workshop
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1List everything we can do to achieve the WORST RESULT IMAGINABLE of corporate incubation. Be inventive!
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List everything we can do to achieve the WORST RESULT IMAGINABLE of corporate incubation. Be inventive!
10 mins
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List everything we can do to achieve the WORST RESULT IMAGINABLE of corporate incubation. Be inventive!
Share
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2Which of the items on our list are we ALREADY DOING, in same form or another? What is the impact? (Pick one) Be brutal!
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10 minsWhich of the items on our list are we ALREADY DOING, in same form or another? What is the impact? Be brutal!
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3What can you and I do to stop STOP THIS UNWANTED PRACTICE? What is the first step? Who else is needed? Be specific!
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10 minsWhat can you and I do to stop STOP THIS UNWANTED PRACTICE? What is the first step? Who else is needed? Be specific!
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ShareWhat can you and I do to stop STOP THIS UNWANTED PRACTICE? What is the first step? Who else is needed? Be specific!
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Thank you!
Come see our Booth!
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GOODPATCH DESIGN PROCESS
GOODPATCH DESIGN PROCESS
OV
ERVIEW
29
GO
OD
PATCH
DESIG
N PRO
CESS
It all starts with identifying Problems Worth Solving, followed by a team building with the client in the form of a collaborative design kickoff workshop. Through continuous prototyping, we develop the Minimal Lovable Product (MLP) – an initial version of the product that a small number of users love.
Good software is never done. We imagine our client relationship to extend beyond the first launch, as we continue to collaborate on developing the product vision and growth.
GOOD
PRODUCTS
GOOD
PROTOTYPES
GOOD
PEOPLE
GOOD
PROBLEMS
REFINEMENT
NEW
DISCOVERY
NEW
IMPLEMENTATION
PRODUCT
ADVANCEMENT
CLIENT BRIEF &
CREATIVE SCOPE
DESIGN
KICKOFF
TEAM
BUILDING
IDEATION
DISCOVERY IMPLEMENTATION DELIVERY: MLP
(MINIMAL LOVABLE PRODUCT)
REVIEW
REVIEW REVIEW
2ND RELEASEUSERFEEDBACK
1ST RELEASE
REVIEW
REVIEW REVIEW
USERFEEDBACK
REFINEMENT
NEW
DISCOVERY
REVIEW
REVIEW
Overview