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    I N S I GH T S| World Cities Review |

    AUTUMN 2011

    HONG KONGLONDONMOSCOWMUMBAINEW YORKPARISSINGAPORESHANGHAISYDNEYTOKYOWORLD

    CLASSThe 10 cities

    shaping global

    real estate

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    LONDONPOPULATION 7.5M

    AREA607 MILESCOST OF BUYING

    RANKING 2CAPITAL VALUE GROWTH

    DEC 05-DEC 10 27%DEC 10-JUL 11 4%

    ILLUSTRATIONSADAMPOINTER

    Welcome to Savills World Class index.

    Following the success of our Four Global

    Cities Review in the Spring, we are nowreporting on 10 cities that all compete for

    real estate investment on the world stage.

    ese form our rst World Class index of

    residential real estate price movementsfrom

    2005. ere are many cities on this planet

    that claim global status. Some rank top in

    terms of lifestyle, quality of life, places to do

    business,tax havens,citiesof culture.Twentysix of the worlds cities are megacities, with

    populations of over 10 million people.

    Although some of Savills World Class

    cities are megacities and most rank highly

    on the plethora of global measures, their

    - 02 -SAVILLS.COM

    NEW YORK CITYPOPULATION 8.3MAREA 469 MILESCOST OF BUYING

    RANKING 7CAPITAL VALUE GROWTH

    DEC 05-DEC 10 10%DEC 10-JUL 11 -2%

    PARISPOPULATION 6.6M

    AREA294 MILESCOST OF BUYING

    RANKING 5CAPITAL VALUE GROWTH

    DEC 05-DEC 10 35%DEC 10-JUL 11 10%

    7

    5

    2

    EMPIRE

    STATE

    BUILDING

    EIFFEL

    TOWER

    BIG

    BEN

    ST BASILS

    CATHEDRAL

    GATEWAY

    OF INDIA

    ORIENTAL

    PEARL

    TOWER

    MARINA

    BAY SANDS

    SYDNEYOPERA

    HOUSE

    BANK

    OF CHINA

    ASAKUSA

    KANNON

    TEMPLE

    KE Y

    1 10COST OF BUYINGRANKING

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    MOSCOWPOPULATION 10.5M

    AREA417 MILESCOST OF BUYING

    RANKING 9CAPITAL VALUE GROWTH

    DEC 05-DEC 10 84%DEC 10-JUL 11 6%

    HONG KONGPOPULATION 7.1M

    AREA426 MILESCOST OF BUYING

    RANKING1

    CAPITAL VALUE GROWTH

    DEC 05-DEC 10 79%DEC 10-JUL 11 11%

    WORLD CITIES REVIEW

    key qualication is an active and growing

    worldwide market in residential real estate.

    Our cities all have sizeable non-domesticsales and lettings markets and growing

    interest in them from overseas investors and

    occupants.ey are cities that often feature

    as relocation and expansion targets on the

    lists of international companies.

    - 03 -SAVILLS.COM

    SHANGHAIPOPULATION 22.5M

    AREA1125 MILESCOST OF BUYING

    RANKING 6CAPITAL VALUE GROWTH

    DEC 05-DEC 10 136%DEC 10-JUL 11 3%

    TOKYOPOPULATION 13.0M

    AREA240 MILESCOST OF BUYING

    RANKING 3CAPITAL VALUE GROWTH

    DEC 05-DEC 10 49%DEC 10-JUL 11 -3%

    SYDNEYPOPULATION 4.6M

    AREA810 MILESCOST OF BUYING

    RANKING 8CAPITAL VALUE GROWTH

    DEC 05-DEC10 21%DEC 10-JUL 11 5%

    MUMBAIPOPULATION 20.5M

    AREA 239 MILESCOST OF BUYING

    RANKING10CAPITAL VALUE GROWTH

    DEC05-DEC 10 138%DEC10-JUL 11 7%

    10

    9

    SINGAPOREPOPULATION 3.9MAREA273 MILESCOST OF BUYING

    RANKING 4CAPITAL VALUE GROWTH

    DEC 05-DEC 10 92%DEC 10-JUL 11 16%

    4

    6

    3

    1

    8

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    There is a diculty in measuring

    residential real estate acrosscontinents because the way

    people live and what they expect diers

    greatly so too does the size and style of

    their homes. Even the way the size of the

    home is measured diers from country to

    country. (We have standardised all

    measurements here to GIA: Gross

    Internal Area).

    is, in itself gives some interesting

    results: a CEO in Sydney, Australia, might

    expect to occupy a large house totalling

    over 10,000 sq ft for example, but the

    same executive in Moscow would morelikely nd themselves in an apartment of

    HOW THE TOP 10 WORLD PLAYERS COMPARETHE PERFORMANCE AND FUTURE PROSPECTS OF OUR WORLD CLASS CITIES

    2 1

    1000

    0

    2000

    4000

    6000

    8000

    10000

    12000

    1500

    2000

    2500

    3000

    S YDNE Y

    NEW YORK

    SHANGHAI

    LONDON

    SINGAPORE

    PARIS

    MU MB A I

    HONGKONG

    TOKYO

    MOSCOW

    600

    900

    1200

    1500

    just 1,800 sq ft (although the Moscow

    executive would also likely have a largedachaor villa, in the nearby countryside

    for the weekends). We have also measured

    any second homes that people are likely to

    occupy as well.

    e international stereotypes of

    residential accommodation in dierent

    locations are not always accurate. Parisian

    dwellings are among the smallest while

    Shanghai residents enjoy some of the

    biggest, for example.

    Savills World Class index overcomes

    the dierences between buildings by

    measuring the cost of housing an identicalgroup of people in dierent countries.

    SAVILLS EXECUTIVEUNIT (SEU)

    By comparing a group of real people, ourcost comparison of residential real estate

    has a real world relocation story at its

    heart.We take a typical executive unit, a

    group of people that might start up or

    expand a global business in any country,

    and then compare the residential

    accommodation that they would be likely

    to inhabit in each of the world cities.

    e people who make up Savills

    Executive Unit (SEU) include one middle

    aged ex-pat CEO, one senior ex-pat

    director,a locally employed director and

    four locally-employed administrative sta.ey each live in dierent types of

    CEO PROPERTY SIZE RANK

    AVERAGE SQ FT GIA* PER CEO HOUSEHOLD

    RATIO OF SIZE OF THE CEO PROPERTY COMPARED

    TO THE AVERAGE NON-CEO PROPERTY

    SEU PROPERTY SIZE RANK

    AVERAGE SQ FT GIA* PER SEU HOUSEHOLD

    NON-CEO PROPERTY SIZE RANK

    AVERAGE SQ FT GIA* PER NON-CEO HOUSEHOLD

    ALL IN THE NUMBERSCOMPARING WORLDWIDE PROPERTY SIZES

    6710849351210987654321

    1 6 2 5 3 8 7 4 9 10

    8

    3 4 6 3 2

    2 6 3 6

    *GIA(GROSSINTERNALAREA)

    SYDNEY

    SHANGHAI

    SINGAPORE

    MUMBAI

    TOKYO

    NEWYO

    RK

    LONDON

    PARIS

    HONGKON

    G

    MOSCOW

    SYDNEY

    SYDNEY

    SHANGHAI

    SHANGHAI

    SINGAPORE

    SINGAPORE

    MUMBAI

    MUMBAI

    TOKYO

    TOKYO

    NEW

    YORK

    NEW

    YORK

    LONDON

    LONDON

    PARIS

    PARIS

    HONGKONG

    HONGKONG

    MOSCOW

    MOSCOW

    WORLD CITIES REVIEW

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    WORLD CITIES REVIEW

    - 05-SAVILLS.COM

    By comparing the accommodation costs of SavillsExecutive Unit we can truly compare the cost of residential

    real estate across some very different global cities

    MIDDLEAGED

    EX-PATCE O

    LOCALLY EMPLOYED ADMIN STAFF

    SENIOREX-PAT

    DIRECTOR

    LOCALLYEMPLOYEDDIRECTOR

    SAVILLS EXECUTIVE UNIT(SEU) CONSISTS OF...

    household, some with children, some withpartners and some without and eachmember of the group chooses dierenttypes of locations and dierent types of

    property in which to live.It is by comparing the accommodation

    costs of these people that we can trulycompare the cost of residential real estateacross some very dierent global cities.

    WORLD CLASS

    PRICEMOVEMENTS

    e value of all properties, owned by theSEU, in all cities, rose by 77% on averagebetween December 2005 and June 2011.Growth in the last six months was 6% andthe index is expected to continue rising tothe end of this year at a more subdued rate.

    VALUERANKINGS

    After ve years of very high price growthHong Kong is now signicantly moreexpensive than the other 10 cities

    Hong Kong is characterised by limitedland supply for expansion and pricegrowth that has been fuelled by overseascash (particularly from mainland China).It has seen government measures, whichhave started to cool the lower end of the

    market but we still expect to see growth in

    the remainder of 2011.e cities of London, Tokyo and Paris

    cost very similar amounts, near to theWorld Class average, while Sydney andNew York look good value in the oldworld, rivalling Shanghai and Moscow incost terms. At the other end of the scale,Mumbai costs 43% less than the averageof all 10 cities to house the whole SEU but it is growing very fast fromthis low base.

    ere have been big dierences in the

    performance of individual cities: Mumbaigrew by 154% over the last ve and a halfyears, while New York is up only 7% overthe whole period.ere was no uniformpattern to price movements some citieslike London, Hong Kong and Mumbaisaw a 2007 peak, followed by a 2009trough and subsequent value rebound.Other cities have seen no trough,either,like Shanghai and Singapore growingsubstantially with only a minor slowdownin 2009, or, like Paris and Sydney, seeingmodest growth and a shallow trough on

    an upward-sloping plateau.

    OLDWORLD

    VERSUS NEWWORLD

    e biggest dierence in performancecan be seen between what might be calledthe old economies of Tokyo, London,Paris, Sydney and New York (which grewon average by 32% since 2005) and thenew, or emerging, economies of Shanghai,Singapore, Hong Kong,Moscow andMumbai which grew, on average, by 123%

    over the same period.It becomes apparent that the debt-induced crisis of 2008 was suered mostby the old world cities and not newworld ones. e biggest old worldvaluerebounds have been experienced in thosecities that are most open to new world

    investment, most notably London,

    Sydney and Paris.Hong Kong is the most expensive city

    in which to buy all the properties to housethe SEU. It is followed by London, withTokyo, Singapore and Paris close behind.

    0

    50

    100

    150

    200

    250

    SYDNEY

    SHANGHAI

    SINGAPORE

    MUMBAIT

    OKYO

    NEW

    YORKL

    ONDON

    PARIS

    HONG

    KONG

    MOSCOW

    GLOBAL NEW WORLD OLD WORLD

    TOTAL INDEX MOVEMENTS

    RELATIVE COSTOF BUYING

    (AVERAGE = 100)

    MUMBAI

    SHANGHAI

    SINGAPORE

    HONK KONG

    MOSCOW

    PARIS

    TOKYO

    LONDON

    SYDNEY

    NEW YORK

    154%

    143%

    123%

    98%

    94%

    49%

    44%

    32%

    27%

    7%

    PRICE GROWTHDEC 05 - JUN 11

    100

    150

    200

    250

    JUN06

    JUN07

    JUN08

    JUN09

    JUN10

    DE C05

    DE C06

    DE C07

    DE C08

    DE C09

    DE C10

    JUN11

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    WORLD CITIES REVIEW

    The total annual cost of renting all

    the accommodation needed by theSEU for one year averages

    257,000 across all 10 cities, ranging from

    366,000 in London to 115,000 in

    Mumbai. For any relocating or expanding

    business, these are sums worth noting in

    addition to ofce costs; they will impact on

    any rental allowances and relocation

    allowances for ex-pat staand will

    probably have an impact on the pay

    demands of local statoo.

    London and Paris have the highest

    rental levels of the 10 World Class cities

    and these are fuelled by domestic, as well ascorporate,demand as would-be purchasers

    are pushed into the rental sector due to

    credit restrictions. Hong Kong,Tokyo and

    New York are also high priced rental cities

    and, in common with all of the topfve, are

    driven by ex-pat/corporate demand at the

    top levels.

    WORLDCLASSRENT

    MOVEMENTS

    Rents have moved,on average, across all

    cities at a slower pace than capital values,

    suppressing yields.Tere is an old world/

    new worlddierence in the growth of

    rents but it is not as pronounced as with

    capital values.Tis highlights that strong

    capital-growth-motivated investment is

    driving capital values in the new world,

    meaning that yields are moving much

    faster in these cities. In consequence, it

    might be said that there is a stronger case

    for rental-return-motivated investment in

    the cities of the old world.

    THE RENTAL DIVIDENDEXPANDING OR RELOCATING? ACCURATE RENTAL COST RANKINGS ARE KEY

    RENTAL YIELDAVERAGE

    3.65.1LONDON AVERAGE MUMBAI

    115,000

    366,000

    TOTAL ANNUAL COST OF SEU RENTAL ACCOMMODATION

    257,000

    THE RELATIVE COST OF RENTING

    AVERAGE = 100

    0

    30

    60

    90

    120

    150

    SYDNEY

    SHANGHAI

    SINGAPORE

    MUMBAI

    TOKYO

    NEW

    YORK

    LONDON

    PARIS

    HONGKONG

    MOSCOW

    GLOBAL NEW WORLD OLD WORLD

    COST OF RENTAL GROWTH INDEX

    100

    110

    120

    130

    140

    150

    DE C05

    JUN06

    DE C06

    DE C07

    JUN07

    JUN08

    DE C08

    JUN09

    DE C09

    DE C10

    JUN10

    JUN11

    OL D WORL D NEW WORL D

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    WORLD CITIES REVIEW

    1,370

    Hong Kongs rise since 1997 to

    become a key global nancialcentre,if not the key nancial

    centre in the region,has been meteoric.

    Occupier demand and buyer condence

    in the citys residential real estate has

    been equal to it so price growth has also

    been spectacular, despite experiencing a

    temporary knock by the global banking

    crisis of 2008.

    While genuine occupier demand,

    evidenced by rental increases, is strong,

    demand for the purchase of trophy

    assets is stronger. ere is huge demand

    for investment properties from theChinese mainland, coupled with

    restricted supply.

    Cash-rich buyers therefore continue

    to buoy prime markets. Despite

    attempts to introduce cooling measures,

    strong interest in traditional areas,

    means that luxury prices in Mid-

    Levels, Southside and e Peak

    continued to outperform other markets.

    Overwhelming demand for property at

    the very top of the market

    is setting global records.

    e extreme scarcity of

    prime houses on e Peak is

    perhaps an exaggerated

    caricature of the

    fundamental problem

    aecting all World Class

    cities; there are simply just

    not enough of the most

    desirable properties to go

    round.

    Rents have not kept

    pace with this capital

    growth in Hong Kong soyields have come in

    even though

    leasing supply is

    limited.

    Hong Kongsextreme scarcityof prime housesis an exaggerated

    caricature ofthe problemaffecting all

    World Classcities

    HONG KONGDEMAND AT THE TOP OF THE HONG KONGMARKET IS SETTING RECORDS

    AVERAGE

    COSTRANKING

    SEU RENTAL COST INRELATION TO THE WORLD

    CLASS AVERAGEAVERAGE

    RENTAL YIELD

    TOTAL SQ FT PER S Q FT

    +24%

    79% 11%

    3.1%

    3.1%

    AVERAGE

    SAVILLS EXCUTIVEUNIT (S EU)

    SEU CAPITAL COST INRELATION TO THE WORLD

    CLASS AVERAGE

    1.610

    DEC 2005 -DEC 2010

    DEC 2010 -JUN 2011

    SEU RENTAL

    SEU RENTAL

    SEU CAPITAL 1COST RANKING

    AVERAGE CAPITALGROWTH

    SEU AVERAGE...

    LONDON

    3

    HONG KONG

    1,090SQ FT

    HONG KONG

    KEY FACTS

    CHINA

    +107%

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    WORLD CITIES REVIEW

    Although no

    longer themost expensive

    bricks and mortar in the

    world, London property

    is still highly valued.

    e purchase of a

    London house or at is

    viewed by many global

    players as a safe store of

    wealth. Showing lower

    growth but also much

    less volatility than many

    of its new world

    counterparts, thereappears to be some

    foundation for this view

    of London.

    Across the citys

    prime areas,

    international buyers

    constitute 40% of the

    market by value. Even

    in the suburbs, Greater London is a

    cosmopolitan city.

    As an established global city and major

    nancial centre, London attracts

    businesses and residents from every part

    of the world as well as a strong investor

    market, currently buoyed by sterlings

    weak exchange rate.

    Demand for rental property is strong,

    and is fuelling rent rises. Both corporate

    demand (which has been growing with

    economic recovery) in the upper tiers of

    the rental sector and domestic demand

    from would-be purchasers, unable to

    obtain credit, has been encouraging rent

    rises.is is a common story in the

    debt-reliant western world.A steady inow of overseas equity

    (which we estimated last year to total

    3.7 billion) has fuelled price rises in the

    London market and seen it substantially

    outperform the rest of the UK. e value

    of the executive unit accommodation is

    near its former peak but we do expect that

    growth will ease over the next year or so.

    LONDON A LONDON PROPERTY IS STILL VIEWED BY MANY AS SAFE STORE OF WEALTH

    AVERAGE

    London

    attracts residentsand businessesfrom every part

    of the world,plus the weakexchange ratebuoys a strong

    investor market

    COSTRANKING

    SEU RENTAL COST INRELATION TO THE WORLD

    CLASS AVERAGEAVERAGE

    RENTAL YIELD

    TOTAL SQ FT PER S Q FT

    +42%

    27% 4%

    740

    5.1%

    AVERAGE

    SAVILLS EXCUTIVEUNIT (S EU)

    S EU CAPITAL COS T INRELATION TO THE WORLD

    CLASS AVERAGE

    +27%

    1.610

    DEC 2005 -DEC 2010

    DEC 2010 -JUN 2011

    SEU RENTAL

    SEU CAPITAL 2COST RANKING

    AVERAGE CAPITALGROWTH

    SEU AVERAGE...

    LONDON

    1

    1,160S Q FT

    LONDON

    KEY FACTS

    UK

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    WORLD CITIES REVIEW

    Tokyo residential real estate is

    perhaps one of the most dierent

    of the World City markets in that

    it is land that is valued, not the building.

    Tokyos dwellings are similar to a new carin that the value will depreciate almost as

    soon as it is built. Housing is assumed to

    have a limited lifespan and generally

    replaced after 20 to 40 years.

    After a decade-long housing slump,

    steady price appreciation was seen from the

    mid-2000s until the nancial crisis of

    2008, which saw prices fall back again.

    Values picked up in late 2009, but the

    recent earthquake cooled demand,

    particularly in the luxury market,although

    the mid-market is said to be stable.

    Although rents have also declined since

    the mid-1990s, property prices have fallen

    faster, pushing out yields.is should

    provide a buying opportunity for Japans

    Real Estate Investment Trusts ( JREITs).

    ey were particularly big investors

    between 2005 and 2007, until the onset of

    the nancial crisis. eir renewed interest

    in high rental income could cause yields to

    harden again.

    e types of properties rented are very

    dierent to the types of those for sale.

    Rental properties are purpose-built, locatedin and around the central business districts,

    targeted at employees of those areas, and

    command the higher prices. For purchase,

    inhabitants are more likely to choose

    detached houses in the suburbs. Admin

    sta will still live in the city centre, but in

    very small apartments or commute from

    cheaper accommodation in one of many

    sleeper cities.

    TOKYOVALUING LAND OVER BUILDINGS MAKESTOKYO A UNIQUE MARKET

    -3%

    AVERAGE

    COSTRANKING

    SEU RENTAL COST INRELATION TO THE WORLD

    CLASS AVERAGEAVERAGE

    RENTAL YIELD

    TOTAL SQ FT PER S Q FT

    +23%

    49%

    830

    4.2%

    AVERAGE

    SAVILLS EXCUTIVEUNIT (S EU)

    SEU CAPITAL COST INRELATION TO THE WORLD

    CLASS AVERAGE

    +12%

    1.610

    DEC 2005 -DEC 2010

    DEC 2010 -JUN 2011

    SEU RENTAL

    SEU CAPITAL 3COST RANKING

    AVERAGE CAPITALGROWTH

    SEU AVERAGE...

    LONDON

    4

    TOKYO

    KEY FACTS

    TOKYO

    1,330S Q FT

    JAPAN

    Although

    Tokyos rentshave alsodeclined since

    the mid-1990s,property prices

    have fallenfaster, pushing

    out yields

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    WORLD CI TIES REVIEW

    The rises have

    been fuelled by astrong economy,increasing

    internationalpurchasers,

    restricted supplyand extremely

    limited stock

    SINGAPORETHE CITY WITH THE WORLDS HIGHESTCONCENTRATION OF MILLIONAIRES

    With annualised growth in

    residential prices currentlyrunning at 16%,Singapore is a

    new world market writ large. Property

    prices have boomed since the economy

    rebounded in 2009.e average price rise of

    properties in the executive unit was 123%

    between Dec 05 and Jun 11.

    e city states open door policy

    towards top end foreign economic

    contributors, who traditionally gravitate

    towards prime districts, means rental

    demand is high. Investor demand is also

    strong because Singapore has the highest

    concentration of millionaire households

    in the world (16% with $1 million plus),

    and their capacity to buy residential

    property is obviously high.

    As foreigners without Permanent

    Residency status are generally only

    permitted to purchase private apartments

    and condominiums, the weight of foreign

    money in this segment of the Singapore

    residential market has also buoyed both

    prices and rentals.

    e rises have been fuelled by a strong

    economy, ever increasing internationalpurchasers from a booming Asia region,

    coupled with tightly restricted land

    supply and, at the very top of the market,

    extremely limited stock.

    is looks set to remain unalleviated

    in the foreseeable future as new land for

    development is limited and price growth

    in the luxury homes market is likely to

    be sustained.

    AVERAGE

    COSTRANKING

    SEU RENTAL COST INRELATION TO THE WORLD

    CLASS AVERAGEAVERAGE

    RENTAL YIELD

    TOTAL SQ FT PER S Q FT

    -2%

    92% 16%

    590

    4.1%

    AVERAGE

    SAVILLS EXCUTIVEUNIT (S EU)

    SEU CAPITAL COST INRELATION TO THE WORLD

    CLASS AVERAGE

    +10%

    1.610

    DEC 2005 -DEC 2010

    DEC 2010 -JUN 2011

    SEU RENTAL

    SEU CAPITAL 4COST RANKING

    AVERAGE CAPITALGROWTH

    SEU AVERAGE...

    6

    1,610S Q FT SINGAPORE

    SINGAPORE

    KEY FACTS

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    WORLD CITIES REVIEW

    As an international, cultural

    centre, Paris rivals London andis currently seeing almost as

    much overseas investor activity. It is

    nevertheless a very dierent real estate

    market with a small and constrained

    prime centre made up almost exclusively

    of apartments. Residential stock in

    prime central Paris is largely historic,

    with very few new developments and

    very few houses.

    ere is strong international demand

    at the top end of the Paris market, and

    increasing investment from BRIC

    economies, particularly while the Euroremains weak. Against this, prices are

    driving upwards on the back of the

    shortage of new supply.

    Upward price movement continued

    into 2011, with sustained strong demand

    and few available properties. Positive

    growth in transaction volumes and prices

    in 2011 has been largely in the rare new

    apartment segment.

    Price growth across the whole Ile de

    France region is being

    led by central Paris, in

    much the same way as

    central London is

    leading growth in

    Greater London and

    the Home Counties.

    Also similar to

    many World Class

    cities, Paris with its

    historic fabric and

    bounded by the inner

    suburbs has very

    constrained land

    supply and expansionpotential. Like many

    old world cities it

    will rely on the

    regeneration of old

    industrial and

    deprived areas to

    create new 21st

    century living

    quarters.

    There

    is stronginternationaldemand at thetop end of the

    Paris market andinvestmentfrom BRIC

    economies

    PARISUPWARD PRICE MOVEMENT CONTINUED IN 2011 WITH STRONG DEMAND

    AVERAGE

    COSTR ANKING

    SEU R ENTAL COST IN

    R ELATION TO THE WOR LD

    CLASS AVER AGEAVERAGE

    R ENTAL YIELD

    TOTAL SQ FT PER SQ F T

    +41%

    35% 10%

    740

    4.6%

    AVERAGE

    SAVILLS EXCUTIVEUNIT (S EU)

    SEU CAPITAL COST INR ELATION TO THE WOR LD

    CLASS AVER AGE

    +10%

    1.610

    DEC 2005 -DEC 2010

    DEC 2010 -JUN 2011

    SEU RENTAL

    SEU CAPITAL 5COST RANKING

    AVERAGE CAPITALGROWTH

    SEU AVERAGE...

    LONDON

    2

    PARIS1,120S Q FT

    PARIS

    KEY FACTS

    FRANCE

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    WORLD CITIES REVIEW

    Shanghais metro population is the

    largest in China,described as theshowpieceof the booming economy

    of mainland China. Rapid re-development

    began in 1990s,and Shanghai is now a

    national nancial centre and aspires to be an

    international nancial centre by 2020.

    Shanghai ranks fth in the latest edition of

    the Global Financial Centres Index.

    e rapid economic growth has fuelled a

    substantial rise in the housing market. A

    number of government measures, including

    property taxes,have since been applied to

    cool the market and these appear to have

    had an eect this year, particularly on thetop end of the market,where investor

    activity is concentrated.

    Shanghai, like most other rst and

    second-tier cities in China, has announced

    that it plans to keep annual residential price

    growth from exceeding annual growth in

    the municipalitys GDP and disposable

    income.is equates to roughly 8%.

    Although low in relation to recent growth,

    there is a large social housing programme

    underway, which will lower the average

    price (so Shanghai will

    hit the target) and values

    are not likely to fall

    o a cli.

    Although prices have

    risen steeply, rents have

    not moved much (until

    recently) and yields are

    consequently very low.

    Controls to cool prices

    can have the side eect

    of stimulating rental

    growth so, although

    Shanghais rents have notmoved much yet, the

    prospects for growth are

    good. Demand is

    growing from a cooling

    sales market and

    corporate activity,

    including expats,plus

    inward migration and

    investment.

    Controls to

    cool prices canhave the sideeffect of

    stimulatingrental growth so

    the prospectsfor growth

    look good

    SHANGHAIRAPID ECONOMIC GROWTH HAS FUELLEDGROWTH IN THE HOUSING MARKET

    AVERAGE

    COSTR ANKING

    SEU R ENTAL COST IN

    R ELATION TO THE WOR LD

    CLASS AVER AGEAVERAGE

    R ENTAL YIELD

    TOTAL SQ F T P E R S Q F T

    -53%

    136% 3%

    400

    2.2%

    AVERAGE

    SAVILLS EXCUTIVEUNIT (S EU)

    SEU CAPITAL COST INR ELATION TO THE WOR LD

    CLASS AVER AGE

    -21%

    1.610

    DEC 2005 -DEC 2010

    DEC 2010 -JUN 2011

    SEU RENTAL

    SEU CAPITAL 6COST RANKING

    AVERAGE CAPITALGROWTH

    SEU AVERAGE...

    9

    SHANGHAI

    1,620S Q FT

    - 12 -SAVILLS.COM

    SHANGHAI

    KEY FACTS

    CHINA

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    WORLD CITIES REVIEW

    New York at least is a part of the

    Americas that can now call itselfold world. New Yorks

    residential real estate displays all the

    characteristics shown by the other

    debt-reliant North Atlantic economies,

    which suered from the nancial crisis of

    2008. New York has shown the least

    growth of any of the World Class of

    10 still standing at its 2005 level. As a

    stable, high quality, established and

    cosmopolitan world nancial and cultural

    centre,New York is looking exceptionally

    good value at present.

    New York, as a global city, hasoutperformed the national average over the

    same period. Once again, the global city

    characteristics of constrained space, little

    new development and burgeoning global

    demand has saved NY from the fate of

    continued falls but, although international

    purchasers are a growing presence, they are

    not on the scale of some cities such as

    London.e Big Apple is a rental town,

    and largely an American one, although the

    Venezuelans, French,

    Germans and Chinese

    are all present in the

    market and, at the

    super-high end,

    Russian buyers.

    Overseas buyers are

    often looking for

    good student

    accommodation for

    their ospring.

    With the economy

    still struggling and no

    impact from bonuses

    on Wall Street thisyear, prospects for

    growth are still weak

    but lengthened yields

    and longer term

    prospects oer some

    incentives.

    The BigApple is a

    rental town,and it is largely

    an Americanone

    NEW YORKTHE BIG APPLE HAS SHOWN THE LEAST GROWTHOF ANY OF T HE T OP 10

    AVERAGE

    COSTRANKING

    SEU RENTAL COST INRELATION TO THE WORLD

    CLASS AVERAGEAVERAGE

    RENTAL YIELD

    TOTAL SQ FT PER S Q FT

    +21%

    10%-2%

    520

    6.2%

    AVERAGE

    SAVILLS EXCUTIVEUNIT (S EU)

    SEU CAPITAL COST INRELATION TO THE WORLD

    CLASS AVERAGE

    -31%

    1.610

    DEC 2005 -DEC 2010

    DEC 2010 -JUN 2011

    SEU RENTAL

    SEU CAPITAL 7COST RANKING

    AVERAGE CAPITALGROWTH

    SEU AVERAGE...

    LONDON

    5

    1,230S Q FT

    NEW YORK

    KEY FACTS

    NORTH AMERICA

    NEW YORK

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    WORLD CITIES REVIEW

    Sydney has long had a high prole on

    the global stage but might be

    described as only recently bursting

    forth into the World Class when it comes

    to residential real estate. It is a stable and

    high-quality old world investment choice

    with a well established luxury housing

    market within an emerging New Worldregion that is booming, although domestic

    aordability pressures coupled with global

    economic uncertainty has put pressure on

    prices in recent months.

    Our analysis of the executive unit

    housing would seem to illustrate that

    recent stagnation is conned to the very

    top and bottom of the market, varying

    suburb by suburb. Following fears that

    overseas buyers were contributing to a

    housing bubble, restrictions were placed

    on the purchase of homes by foreigners,

    which have had some impact on

    transactions.

    e average growth rates shown

    therefore disguise some extremes around

    the average, while an underlying housing

    shortage remains. e citys undersupply

    of accommodation and high in-migration

    plus restrictions on new development

    (due to zoning and geography) are likely

    to keep prices the highest of any

    Australian city.

    It would appear that Sydney is

    beginning to display many of the commoncharacteristics of the World Class city

    constrained land supply, increasing

    pressure from overseas investors and high

    demand for prime accommodation but

    it is unusual in oering very spacious

    living accommodation in relation to other

    world cities.

    Sydneysundersupply ofaccommodation,

    high in-migration andrestrictions on

    new developmentare likely to keep

    prices high

    SYDNEY A STABLE INVESTMENT CHOICE WITH ANESTABLISHED HOUSING MARKET

    380

    AVERAGE

    COSTRANKING

    SEU RENTAL COST INRELATION TO THE WORLD

    CLASS AVERAGEAVERAGE

    RENTAL YIELD

    TOTAL SQ FT PER S Q FT

    +23%

    21% 5%

    4.7%

    AVERAGE

    SEU CAPITAL COST INRELATION TO THE WORLD

    CLASS AVERAGE

    -33%

    1.610

    DEC 2005 -DEC 2010

    DEC 2010 -JUN 2011

    SEU RENTAL

    SEU CAPITAL 8COST RANKING

    SAVILLS EXCUTIVEUNIT (S EU)

    AVERAGE CAPITALGROWTH

    SEU AVERAGE...

    LONDON

    7

    SYDNEY

    2,590S Q FT

    SYDNEY

    KEY FACTS

    AUSTRALIA

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    WORLD CITIES REVIEW

    Moscows prime markets are

    much more reliant on

    domestic buyers and are farless cosmopolitan than London or Paris.

    Consequently, the performance of the

    Russian domestic economy is tightly

    interwoven with the performance of its

    residential property.e markets were hit

    badly in 2008 and 2009 by economic

    recession as global demand for Russias

    energy resources plummeted and the

    domestic economy faltered. Investment in

    Moscows residential real estate has

    closely followed the money being made in

    the national economy, primarily in raw

    commodities such as oil.

    As a market driven by domestic buyers,

    Moscows residential real estate market

    reects the volatility of a fast growing

    emerging market but has also shown the

    growth to match.

    Moscow was the fastest growing of the

    10 world cities between 2005 and 2008.

    Since global commodity prices have

    rallied, there has been renewed vigour in

    the market and prices are rising again,

    albeit not at the same rate as pre 2007.

    Moscow currently stands fth in terms ofgrowth levels over the whole period, just

    below Hong Kong.

    Like all of the World Class cities under

    study, Moscows residential supply

    struggles to keep pace with demand.

    Measures are being put in place to boost

    housing delivery in an attempt to improve

    price stability but how successful they will

    be remains to be seen.

    MOSCOWTHE FASTEST GROWING OF THE WORLDCITIES BETWEEN 2005-2008

    AVERAGE

    COSTRANKING

    SEU RENTAL COST INRELATION TO THE WORLD

    CLASS AVERAGEAVERAGE

    RENTAL YIELD

    TOTAL SQ FT PER S Q FT

    -29%

    84% 6%

    470

    5.6%

    AVERAGE

    SAVILLS EXCUTIVEUNIT (S EU)

    SEU CAPITAL COST INRELATION TO THE WORLD

    CLASS AVERAGE

    -38%

    1.610

    DEC 2005 -DEC 2010

    DEC 2010 -JUN 2011

    SEU RENTAL

    SEU CAPITAL 9COST RANKING

    AVERAGE CAPITALGROWTH

    SEU AVERAGE...

    LONDON

    8

    MOSCOW1,050

    S Q FT

    MOSCOW

    KEY FACTS

    Driven bydomestic buyers,

    Moscowsresidential real

    estate reflects thevolatility of afast growing,

    emergingmarket

    RUSSIA

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    WORLD CITIES REVIEW

    M

    umbai is the newest addition

    to the league of World Class

    cities and is perhaps feeling

    uneasy in its role. Like all of the newworld economies in this report it has seen

    high levels of (volatile) price growth,

    albeit o a low base, and currently stands

    the highest performing residential real

    estate market since 2005.

    ere is a widespread sense that the

    extraordinary house price growth seen in

    recent years,despite the 2008 downward

    correction, is unsustainable.

    As is the way when cities come on to

    the world stage and adjust from being

    national capital to World Class cities,

    house prices in Mumbai have become

    unaordable for many ordinary people.

    e pressures of growth and demand

    impinge on Mumbai in much the same

    way as they do on Hong Kong and

    Singapore.Mumbai is physically

    constrained by being on a peninsula

    where signicant infrastructure

    investment is required for the city to

    expand.ere is widespread feeling in the

    city that Mumbais housing market is a

    bubble waiting to burst,but whether this

    is the case, or whether it is entering a newglobal league of internationally priced

    cities, remains to be seen.

    is basic pressure on space has pushed

    up the cost of accommodation for

    everyone.Mumbai has seen spectacular

    growth in rents, up 69% over ve years,

    but capital values grew 138% over the

    same period, suppressing yields.

    There is a

    widespreadfeeling in thecity that

    Mumbaishousing market

    is in a bubblewaiting to

    burst

    MUMBAITHE NEWEST ADDITION TO THE LEAGUE OFWORLD CLASS CITIES

    AVERAGE

    COSTRANKING

    SEU RENTAL COST INRELATION TO THE WORLD

    CLASS AVERAGEAVERAGE

    RENTAL YIELD

    TOTAL SQ FT PER S Q FT

    -55%

    138% 7%

    320

    3.1%

    AVERAGE

    SEU CAPITAL COST INRELATION TO THE WORLD

    CLASS AVERAGE

    -43%

    1.610

    DEC 2005 -DEC 2010

    DEC 2010 -JUN 2011

    SEU RENTAL

    SEU CAPITAL 10COST RANKING

    SAVILLS EXCUTIVEUNIT (S EU)

    AVERAGE CAPITALGROWTH

    SEU AVERAGE...

    LONDON

    10

    MUMBAI1,450

    S Q FT

    MUMBAI

    KEY FACTS

    INDIA

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    SEU

    AVERAGE

    SEU

    AVERAGE

    SEU

    AVERAGE

    SEU

    AVERAGE

    SEU

    AVERAGE

    SEU

    AVERAGE

    SEU

    AVERAGE

    SEU

    AVERAGE

    SEU

    AVERAGE

    SEU

    AVERAGE

    WORLD CITIES REVIEW

    World Class cities not only attract

    international business peoplebut are also the haunt of the

    super-wealthy. Global billionaires who can

    make any country their home, and often

    have several dierent residences across the

    globe,are important inward investors in

    residential real estate.

    It is interesting that, in the cities where

    average dwelling sizes are among the smallest

    (e.g.Paris andTokyo) billionaires will occupy

    amongst the largest spaces of any city.ey

    are buying what is most rare.

    In Moscow, where the billionaires city

    dwelling is a relatively modest 4,600 sq ft,this is compensated by an enormous 21,500

    sq ft mansion in the nearby countryside.

    VALUERANKING

    In Hong Kong, the rarest commodity on the

    island is houses one Peak,and Southside.

    Although they rank among the smallest

    World Class billionaire properties (at around

    5,200 sq ft),each of those square feet is the

    most expensive in the world.Tokyo is the

    next most expensive, due to exceptionally

    high land values in central Tokyo,although it

    is not a market known for international

    billionaires (most would be Japanese).

    Billionaires properties tell a dierent story

    to the executive unit.e ultra prime,

    billionairesmarkets in all cities out-performed

    during the boom of 2007 and have also

    out-performed the SEU in the six months to

    June 2011.is reects the rate at which new

    billionaires have been created across theglobe

    and the rate at which they have invested in

    global real estate in both emerged new

    worldcities and in established old worldones

    like London, Paris and New York.

    PROSPECTSFOR

    FUTUREINVESTMENT

    ese established western markets have

    seen steady growth but not the same volatility

    as cities in the new world,making them

    attractive safe havensfor billionaireswealth.

    We anticipate that Sydney, for example,has

    this potential in the Pacic region.

    THE INTERNATIONAL SUPER-WEALTHYTHE WORLD CLASS BILLIONAIRE HOMES MARKET IS PERFORMING WELL

    PA RIS LONDON MOSCOW NEW YOR K

    HONG KONG TOKYO

    S HANGHA I S INGAPORE MUMB A I SYDNEY

    49% 23% 38% 3% 110% 2% 26% 0%

    83% 10% 11%-2%

    32% 3% 144% 16% 138% 7% 21% 40%

    CAPITAL GROWTH OFBILLIONAIRE PROPERTY

    DEC 0 5 - DEC 10

    DEC 10 - JUL 11

    BILLIONAIRE VS

    EXECUTIVE UNIT

    BILLIONAIRES

    SE U

    PER SQ FT FOR

    BILLIONAIRE PROPERTY

    AVERAGE PROPERTY SIZE SEU SIZE RATIO

    COMPARED TO BILLIONAIRE

    7 x

    x

    x

    x

    x

    x

    x

    x

    x

    x

    12

    8

    10

    7

    5

    5

    3

    5

    4

    S YDNE Y

    TOKYO

    SINGAPORE

    PARIS

    LONDON

    MU MB A I

    NEW YORK

    S HA NGHA I

    HONG KONG

    MOSCOW

    19,380 SQ FT

    16,010 SQ FT

    12,300 SQ FT

    10,760 SQ FT

    7,860 SQ FT

    6,790 SQ FT

    6,500 SQ FT

    5,380 SQ FT

    5,200 SQ FT

    4,630 SQ FT

    It is likely that the World Class billionaire

    homes market will continue to out-performother markets for as long as the boom in

    global commodities and other markets

    continues and helps create new billionaires.

    ere are already signs that a wall of money

    from this sector is waiting to get out of

    China so currency export restrictions are a

    key indicator for investors to watch there.

    Continuing political upheaval,war and

    civil unrest in various other parts of the

    world,will ensure that there is continued

    demand from the international elite for safe

    havens in World Class cities. Unfortunately,

    this demand is assured for the foreseeablefuture.We increasingly expect that some of

    this demand will nd its way tonew world

    cities as well as the oldin future.

    6,700

    5,190

    3,270

    3,090

    2,520

    2,270

    1,320

    1,000

    710

    590

    HONG KONG

    TOKYO

    PARIS

    LONDON

    MOSCOW

    NEW YORK

    SHANGHAI

    SINGAPORE

    MU MB A I

    SYDNEY

    GLOBAL BILLIONAIRES

    DEC05

    JUN07

    DEC08

    JUN10

    JUN06

    DEC07

    JUN09

    DEC10

    DEC06

    JUN08

    DEC09

    JUN11

    100

    150

    200

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    WORLD CI TIES REVIEW

    WHEN THE CITY IS NOT ENOUGH...IN SOME CITIES LEISURE PROPERTIES ARE AN ESSENTIAL PART OF THE DEAL

    0

    Big cities have many attractions and

    may be the sole place of residencefor half of the worlds population

    but many wealthy city enclaves are still

    empty at weekends.

    e tradition of spending the weekend

    in the countryside is well-established in

    many old world cities like New York,

    Paris, London and Moscow. It is likely

    that the CEO in our executive unit, who

    occupies a small apartment in Paris or

    Moscow during the week, would have a

    second home in the country.

    ose in Asian city states like Hong

    Kong and Singapore are more likely totravel to neighbouring countries such as

    ailand, Malaysia and Indonesia to

    enjoy their second homes.

    For the Global Billionaire, meanwhile,

    a leisure home forms an integral part of

    overall accommodation needs. We have

    measured the leisure accommodation of

    both the CEO and global billionaire

    households in our World Class leisure

    properties index.

    is index is an eclectic mix of ai

    resort villas, Russian dachas, Englishcountry houses and French Riviera

    estates. Nevertheless, these residential

    properties can be seen as an important

    component of World Class city life.

    UNDERPERFORMANCE

    Leisure property has not seen the same

    level of performance as the main city

    residences. e leisure index increased

    by only 33% between December 2005

    and June 2011, compared to 77% in the

    city index over the same period. is

    reects the singularity of the World Class

    city and the way its residential markets

    have little to do with the domesticeconomy. Second homes nestled in a

    citys hinterland are more prone to the

    condition of the domestic, and even the

    rural economy, rather than the wealth

    being generated in the city state.

    It is not surprising then that World

    Class leisure property experienced the

    greatest growth during the global

    economic boom period in the years up

    to the end of 2007 but, as domestic

    economies suered more in the global

    recession of 2008, leisure properties fell

    more averaging -12% compared to -6%in the city. Leisure property is a

    discretionary purchase and was one of

    the rst luxuries to go in the downturn.

    Some of the countries of South East

    Asia where leisure properties are situated

    have not seen the same levels of value

    growth, hence the World Class leisure

    index has not received the same boost as

    the cities index. It has yet to return to its

    2007 peak.

    Leisure propertyis a discretionarypurchase and was

    one of the firstluxuries to go inthe downturn

    DE C05

    JUN06

    DE C06

    JUN07

    DE C07

    JUN08

    DE C08

    JUN09

    DE C09

    JUN10

    DE C10

    JUN11

    INDEX

    HOME FROM HOMETHE GLOBAL LEISURE VALUES INDEX

    120

    140

    160

    180

    CITY PROPERTY LEISURE PROPERTY

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    world cities review

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    Residential markets inour World Class Citieshave more in common

    with each other than themainstream markets of the

    countries in which theyoperate