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Transcript of worldclasscities 2011 Savilles
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I N S I GH T S| World Cities Review |
AUTUMN 2011
HONG KONGLONDONMOSCOWMUMBAINEW YORKPARISSINGAPORESHANGHAISYDNEYTOKYOWORLD
CLASSThe 10 cities
shaping global
real estate
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LONDONPOPULATION 7.5M
AREA607 MILESCOST OF BUYING
RANKING 2CAPITAL VALUE GROWTH
DEC 05-DEC 10 27%DEC 10-JUL 11 4%
ILLUSTRATIONSADAMPOINTER
Welcome to Savills World Class index.
Following the success of our Four Global
Cities Review in the Spring, we are nowreporting on 10 cities that all compete for
real estate investment on the world stage.
ese form our rst World Class index of
residential real estate price movementsfrom
2005. ere are many cities on this planet
that claim global status. Some rank top in
terms of lifestyle, quality of life, places to do
business,tax havens,citiesof culture.Twentysix of the worlds cities are megacities, with
populations of over 10 million people.
Although some of Savills World Class
cities are megacities and most rank highly
on the plethora of global measures, their
- 02 -SAVILLS.COM
NEW YORK CITYPOPULATION 8.3MAREA 469 MILESCOST OF BUYING
RANKING 7CAPITAL VALUE GROWTH
DEC 05-DEC 10 10%DEC 10-JUL 11 -2%
PARISPOPULATION 6.6M
AREA294 MILESCOST OF BUYING
RANKING 5CAPITAL VALUE GROWTH
DEC 05-DEC 10 35%DEC 10-JUL 11 10%
7
5
2
EMPIRE
STATE
BUILDING
EIFFEL
TOWER
BIG
BEN
ST BASILS
CATHEDRAL
GATEWAY
OF INDIA
ORIENTAL
PEARL
TOWER
MARINA
BAY SANDS
SYDNEYOPERA
HOUSE
BANK
OF CHINA
ASAKUSA
KANNON
TEMPLE
KE Y
1 10COST OF BUYINGRANKING
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MOSCOWPOPULATION 10.5M
AREA417 MILESCOST OF BUYING
RANKING 9CAPITAL VALUE GROWTH
DEC 05-DEC 10 84%DEC 10-JUL 11 6%
HONG KONGPOPULATION 7.1M
AREA426 MILESCOST OF BUYING
RANKING1
CAPITAL VALUE GROWTH
DEC 05-DEC 10 79%DEC 10-JUL 11 11%
WORLD CITIES REVIEW
key qualication is an active and growing
worldwide market in residential real estate.
Our cities all have sizeable non-domesticsales and lettings markets and growing
interest in them from overseas investors and
occupants.ey are cities that often feature
as relocation and expansion targets on the
lists of international companies.
- 03 -SAVILLS.COM
SHANGHAIPOPULATION 22.5M
AREA1125 MILESCOST OF BUYING
RANKING 6CAPITAL VALUE GROWTH
DEC 05-DEC 10 136%DEC 10-JUL 11 3%
TOKYOPOPULATION 13.0M
AREA240 MILESCOST OF BUYING
RANKING 3CAPITAL VALUE GROWTH
DEC 05-DEC 10 49%DEC 10-JUL 11 -3%
SYDNEYPOPULATION 4.6M
AREA810 MILESCOST OF BUYING
RANKING 8CAPITAL VALUE GROWTH
DEC 05-DEC10 21%DEC 10-JUL 11 5%
MUMBAIPOPULATION 20.5M
AREA 239 MILESCOST OF BUYING
RANKING10CAPITAL VALUE GROWTH
DEC05-DEC 10 138%DEC10-JUL 11 7%
10
9
SINGAPOREPOPULATION 3.9MAREA273 MILESCOST OF BUYING
RANKING 4CAPITAL VALUE GROWTH
DEC 05-DEC 10 92%DEC 10-JUL 11 16%
4
6
3
1
8
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There is a diculty in measuring
residential real estate acrosscontinents because the way
people live and what they expect diers
greatly so too does the size and style of
their homes. Even the way the size of the
home is measured diers from country to
country. (We have standardised all
measurements here to GIA: Gross
Internal Area).
is, in itself gives some interesting
results: a CEO in Sydney, Australia, might
expect to occupy a large house totalling
over 10,000 sq ft for example, but the
same executive in Moscow would morelikely nd themselves in an apartment of
HOW THE TOP 10 WORLD PLAYERS COMPARETHE PERFORMANCE AND FUTURE PROSPECTS OF OUR WORLD CLASS CITIES
2 1
1000
0
2000
4000
6000
8000
10000
12000
1500
2000
2500
3000
S YDNE Y
NEW YORK
SHANGHAI
LONDON
SINGAPORE
PARIS
MU MB A I
HONGKONG
TOKYO
MOSCOW
600
900
1200
1500
just 1,800 sq ft (although the Moscow
executive would also likely have a largedachaor villa, in the nearby countryside
for the weekends). We have also measured
any second homes that people are likely to
occupy as well.
e international stereotypes of
residential accommodation in dierent
locations are not always accurate. Parisian
dwellings are among the smallest while
Shanghai residents enjoy some of the
biggest, for example.
Savills World Class index overcomes
the dierences between buildings by
measuring the cost of housing an identicalgroup of people in dierent countries.
SAVILLS EXECUTIVEUNIT (SEU)
By comparing a group of real people, ourcost comparison of residential real estate
has a real world relocation story at its
heart.We take a typical executive unit, a
group of people that might start up or
expand a global business in any country,
and then compare the residential
accommodation that they would be likely
to inhabit in each of the world cities.
e people who make up Savills
Executive Unit (SEU) include one middle
aged ex-pat CEO, one senior ex-pat
director,a locally employed director and
four locally-employed administrative sta.ey each live in dierent types of
CEO PROPERTY SIZE RANK
AVERAGE SQ FT GIA* PER CEO HOUSEHOLD
RATIO OF SIZE OF THE CEO PROPERTY COMPARED
TO THE AVERAGE NON-CEO PROPERTY
SEU PROPERTY SIZE RANK
AVERAGE SQ FT GIA* PER SEU HOUSEHOLD
NON-CEO PROPERTY SIZE RANK
AVERAGE SQ FT GIA* PER NON-CEO HOUSEHOLD
ALL IN THE NUMBERSCOMPARING WORLDWIDE PROPERTY SIZES
6710849351210987654321
1 6 2 5 3 8 7 4 9 10
8
3 4 6 3 2
2 6 3 6
*GIA(GROSSINTERNALAREA)
SYDNEY
SHANGHAI
SINGAPORE
MUMBAI
TOKYO
NEWYO
RK
LONDON
PARIS
HONGKON
G
MOSCOW
SYDNEY
SYDNEY
SHANGHAI
SHANGHAI
SINGAPORE
SINGAPORE
MUMBAI
MUMBAI
TOKYO
TOKYO
NEW
YORK
NEW
YORK
LONDON
LONDON
PARIS
PARIS
HONGKONG
HONGKONG
MOSCOW
MOSCOW
WORLD CITIES REVIEW
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WORLD CITIES REVIEW
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By comparing the accommodation costs of SavillsExecutive Unit we can truly compare the cost of residential
real estate across some very different global cities
MIDDLEAGED
EX-PATCE O
LOCALLY EMPLOYED ADMIN STAFF
SENIOREX-PAT
DIRECTOR
LOCALLYEMPLOYEDDIRECTOR
SAVILLS EXECUTIVE UNIT(SEU) CONSISTS OF...
household, some with children, some withpartners and some without and eachmember of the group chooses dierenttypes of locations and dierent types of
property in which to live.It is by comparing the accommodation
costs of these people that we can trulycompare the cost of residential real estateacross some very dierent global cities.
WORLD CLASS
PRICEMOVEMENTS
e value of all properties, owned by theSEU, in all cities, rose by 77% on averagebetween December 2005 and June 2011.Growth in the last six months was 6% andthe index is expected to continue rising tothe end of this year at a more subdued rate.
VALUERANKINGS
After ve years of very high price growthHong Kong is now signicantly moreexpensive than the other 10 cities
Hong Kong is characterised by limitedland supply for expansion and pricegrowth that has been fuelled by overseascash (particularly from mainland China).It has seen government measures, whichhave started to cool the lower end of the
market but we still expect to see growth in
the remainder of 2011.e cities of London, Tokyo and Paris
cost very similar amounts, near to theWorld Class average, while Sydney andNew York look good value in the oldworld, rivalling Shanghai and Moscow incost terms. At the other end of the scale,Mumbai costs 43% less than the averageof all 10 cities to house the whole SEU but it is growing very fast fromthis low base.
ere have been big dierences in the
performance of individual cities: Mumbaigrew by 154% over the last ve and a halfyears, while New York is up only 7% overthe whole period.ere was no uniformpattern to price movements some citieslike London, Hong Kong and Mumbaisaw a 2007 peak, followed by a 2009trough and subsequent value rebound.Other cities have seen no trough,either,like Shanghai and Singapore growingsubstantially with only a minor slowdownin 2009, or, like Paris and Sydney, seeingmodest growth and a shallow trough on
an upward-sloping plateau.
OLDWORLD
VERSUS NEWWORLD
e biggest dierence in performancecan be seen between what might be calledthe old economies of Tokyo, London,Paris, Sydney and New York (which grewon average by 32% since 2005) and thenew, or emerging, economies of Shanghai,Singapore, Hong Kong,Moscow andMumbai which grew, on average, by 123%
over the same period.It becomes apparent that the debt-induced crisis of 2008 was suered mostby the old world cities and not newworld ones. e biggest old worldvaluerebounds have been experienced in thosecities that are most open to new world
investment, most notably London,
Sydney and Paris.Hong Kong is the most expensive city
in which to buy all the properties to housethe SEU. It is followed by London, withTokyo, Singapore and Paris close behind.
0
50
100
150
200
250
SYDNEY
SHANGHAI
SINGAPORE
MUMBAIT
OKYO
NEW
YORKL
ONDON
PARIS
HONG
KONG
MOSCOW
GLOBAL NEW WORLD OLD WORLD
TOTAL INDEX MOVEMENTS
RELATIVE COSTOF BUYING
(AVERAGE = 100)
MUMBAI
SHANGHAI
SINGAPORE
HONK KONG
MOSCOW
PARIS
TOKYO
LONDON
SYDNEY
NEW YORK
154%
143%
123%
98%
94%
49%
44%
32%
27%
7%
PRICE GROWTHDEC 05 - JUN 11
100
150
200
250
JUN06
JUN07
JUN08
JUN09
JUN10
DE C05
DE C06
DE C07
DE C08
DE C09
DE C10
JUN11
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WORLD CITIES REVIEW
The total annual cost of renting all
the accommodation needed by theSEU for one year averages
257,000 across all 10 cities, ranging from
366,000 in London to 115,000 in
Mumbai. For any relocating or expanding
business, these are sums worth noting in
addition to ofce costs; they will impact on
any rental allowances and relocation
allowances for ex-pat staand will
probably have an impact on the pay
demands of local statoo.
London and Paris have the highest
rental levels of the 10 World Class cities
and these are fuelled by domestic, as well ascorporate,demand as would-be purchasers
are pushed into the rental sector due to
credit restrictions. Hong Kong,Tokyo and
New York are also high priced rental cities
and, in common with all of the topfve, are
driven by ex-pat/corporate demand at the
top levels.
WORLDCLASSRENT
MOVEMENTS
Rents have moved,on average, across all
cities at a slower pace than capital values,
suppressing yields.Tere is an old world/
new worlddierence in the growth of
rents but it is not as pronounced as with
capital values.Tis highlights that strong
capital-growth-motivated investment is
driving capital values in the new world,
meaning that yields are moving much
faster in these cities. In consequence, it
might be said that there is a stronger case
for rental-return-motivated investment in
the cities of the old world.
THE RENTAL DIVIDENDEXPANDING OR RELOCATING? ACCURATE RENTAL COST RANKINGS ARE KEY
RENTAL YIELDAVERAGE
3.65.1LONDON AVERAGE MUMBAI
115,000
366,000
TOTAL ANNUAL COST OF SEU RENTAL ACCOMMODATION
257,000
THE RELATIVE COST OF RENTING
AVERAGE = 100
0
30
60
90
120
150
SYDNEY
SHANGHAI
SINGAPORE
MUMBAI
TOKYO
NEW
YORK
LONDON
PARIS
HONGKONG
MOSCOW
GLOBAL NEW WORLD OLD WORLD
COST OF RENTAL GROWTH INDEX
100
110
120
130
140
150
DE C05
JUN06
DE C06
DE C07
JUN07
JUN08
DE C08
JUN09
DE C09
DE C10
JUN10
JUN11
OL D WORL D NEW WORL D
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WORLD CITIES REVIEW
1,370
Hong Kongs rise since 1997 to
become a key global nancialcentre,if not the key nancial
centre in the region,has been meteoric.
Occupier demand and buyer condence
in the citys residential real estate has
been equal to it so price growth has also
been spectacular, despite experiencing a
temporary knock by the global banking
crisis of 2008.
While genuine occupier demand,
evidenced by rental increases, is strong,
demand for the purchase of trophy
assets is stronger. ere is huge demand
for investment properties from theChinese mainland, coupled with
restricted supply.
Cash-rich buyers therefore continue
to buoy prime markets. Despite
attempts to introduce cooling measures,
strong interest in traditional areas,
means that luxury prices in Mid-
Levels, Southside and e Peak
continued to outperform other markets.
Overwhelming demand for property at
the very top of the market
is setting global records.
e extreme scarcity of
prime houses on e Peak is
perhaps an exaggerated
caricature of the
fundamental problem
aecting all World Class
cities; there are simply just
not enough of the most
desirable properties to go
round.
Rents have not kept
pace with this capital
growth in Hong Kong soyields have come in
even though
leasing supply is
limited.
Hong Kongsextreme scarcityof prime housesis an exaggerated
caricature ofthe problemaffecting all
World Classcities
HONG KONGDEMAND AT THE TOP OF THE HONG KONGMARKET IS SETTING RECORDS
AVERAGE
COSTRANKING
SEU RENTAL COST INRELATION TO THE WORLD
CLASS AVERAGEAVERAGE
RENTAL YIELD
TOTAL SQ FT PER S Q FT
+24%
79% 11%
3.1%
3.1%
AVERAGE
SAVILLS EXCUTIVEUNIT (S EU)
SEU CAPITAL COST INRELATION TO THE WORLD
CLASS AVERAGE
1.610
DEC 2005 -DEC 2010
DEC 2010 -JUN 2011
SEU RENTAL
SEU RENTAL
SEU CAPITAL 1COST RANKING
AVERAGE CAPITALGROWTH
SEU AVERAGE...
LONDON
3
HONG KONG
1,090SQ FT
HONG KONG
KEY FACTS
CHINA
+107%
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WORLD CITIES REVIEW
Although no
longer themost expensive
bricks and mortar in the
world, London property
is still highly valued.
e purchase of a
London house or at is
viewed by many global
players as a safe store of
wealth. Showing lower
growth but also much
less volatility than many
of its new world
counterparts, thereappears to be some
foundation for this view
of London.
Across the citys
prime areas,
international buyers
constitute 40% of the
market by value. Even
in the suburbs, Greater London is a
cosmopolitan city.
As an established global city and major
nancial centre, London attracts
businesses and residents from every part
of the world as well as a strong investor
market, currently buoyed by sterlings
weak exchange rate.
Demand for rental property is strong,
and is fuelling rent rises. Both corporate
demand (which has been growing with
economic recovery) in the upper tiers of
the rental sector and domestic demand
from would-be purchasers, unable to
obtain credit, has been encouraging rent
rises.is is a common story in the
debt-reliant western world.A steady inow of overseas equity
(which we estimated last year to total
3.7 billion) has fuelled price rises in the
London market and seen it substantially
outperform the rest of the UK. e value
of the executive unit accommodation is
near its former peak but we do expect that
growth will ease over the next year or so.
LONDON A LONDON PROPERTY IS STILL VIEWED BY MANY AS SAFE STORE OF WEALTH
AVERAGE
London
attracts residentsand businessesfrom every part
of the world,plus the weakexchange ratebuoys a strong
investor market
COSTRANKING
SEU RENTAL COST INRELATION TO THE WORLD
CLASS AVERAGEAVERAGE
RENTAL YIELD
TOTAL SQ FT PER S Q FT
+42%
27% 4%
740
5.1%
AVERAGE
SAVILLS EXCUTIVEUNIT (S EU)
S EU CAPITAL COS T INRELATION TO THE WORLD
CLASS AVERAGE
+27%
1.610
DEC 2005 -DEC 2010
DEC 2010 -JUN 2011
SEU RENTAL
SEU CAPITAL 2COST RANKING
AVERAGE CAPITALGROWTH
SEU AVERAGE...
LONDON
1
1,160S Q FT
LONDON
KEY FACTS
UK
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WORLD CITIES REVIEW
Tokyo residential real estate is
perhaps one of the most dierent
of the World City markets in that
it is land that is valued, not the building.
Tokyos dwellings are similar to a new carin that the value will depreciate almost as
soon as it is built. Housing is assumed to
have a limited lifespan and generally
replaced after 20 to 40 years.
After a decade-long housing slump,
steady price appreciation was seen from the
mid-2000s until the nancial crisis of
2008, which saw prices fall back again.
Values picked up in late 2009, but the
recent earthquake cooled demand,
particularly in the luxury market,although
the mid-market is said to be stable.
Although rents have also declined since
the mid-1990s, property prices have fallen
faster, pushing out yields.is should
provide a buying opportunity for Japans
Real Estate Investment Trusts ( JREITs).
ey were particularly big investors
between 2005 and 2007, until the onset of
the nancial crisis. eir renewed interest
in high rental income could cause yields to
harden again.
e types of properties rented are very
dierent to the types of those for sale.
Rental properties are purpose-built, locatedin and around the central business districts,
targeted at employees of those areas, and
command the higher prices. For purchase,
inhabitants are more likely to choose
detached houses in the suburbs. Admin
sta will still live in the city centre, but in
very small apartments or commute from
cheaper accommodation in one of many
sleeper cities.
TOKYOVALUING LAND OVER BUILDINGS MAKESTOKYO A UNIQUE MARKET
-3%
AVERAGE
COSTRANKING
SEU RENTAL COST INRELATION TO THE WORLD
CLASS AVERAGEAVERAGE
RENTAL YIELD
TOTAL SQ FT PER S Q FT
+23%
49%
830
4.2%
AVERAGE
SAVILLS EXCUTIVEUNIT (S EU)
SEU CAPITAL COST INRELATION TO THE WORLD
CLASS AVERAGE
+12%
1.610
DEC 2005 -DEC 2010
DEC 2010 -JUN 2011
SEU RENTAL
SEU CAPITAL 3COST RANKING
AVERAGE CAPITALGROWTH
SEU AVERAGE...
LONDON
4
TOKYO
KEY FACTS
TOKYO
1,330S Q FT
JAPAN
Although
Tokyos rentshave alsodeclined since
the mid-1990s,property prices
have fallenfaster, pushing
out yields
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WORLD CI TIES REVIEW
The rises have
been fuelled by astrong economy,increasing
internationalpurchasers,
restricted supplyand extremely
limited stock
SINGAPORETHE CITY WITH THE WORLDS HIGHESTCONCENTRATION OF MILLIONAIRES
With annualised growth in
residential prices currentlyrunning at 16%,Singapore is a
new world market writ large. Property
prices have boomed since the economy
rebounded in 2009.e average price rise of
properties in the executive unit was 123%
between Dec 05 and Jun 11.
e city states open door policy
towards top end foreign economic
contributors, who traditionally gravitate
towards prime districts, means rental
demand is high. Investor demand is also
strong because Singapore has the highest
concentration of millionaire households
in the world (16% with $1 million plus),
and their capacity to buy residential
property is obviously high.
As foreigners without Permanent
Residency status are generally only
permitted to purchase private apartments
and condominiums, the weight of foreign
money in this segment of the Singapore
residential market has also buoyed both
prices and rentals.
e rises have been fuelled by a strong
economy, ever increasing internationalpurchasers from a booming Asia region,
coupled with tightly restricted land
supply and, at the very top of the market,
extremely limited stock.
is looks set to remain unalleviated
in the foreseeable future as new land for
development is limited and price growth
in the luxury homes market is likely to
be sustained.
AVERAGE
COSTRANKING
SEU RENTAL COST INRELATION TO THE WORLD
CLASS AVERAGEAVERAGE
RENTAL YIELD
TOTAL SQ FT PER S Q FT
-2%
92% 16%
590
4.1%
AVERAGE
SAVILLS EXCUTIVEUNIT (S EU)
SEU CAPITAL COST INRELATION TO THE WORLD
CLASS AVERAGE
+10%
1.610
DEC 2005 -DEC 2010
DEC 2010 -JUN 2011
SEU RENTAL
SEU CAPITAL 4COST RANKING
AVERAGE CAPITALGROWTH
SEU AVERAGE...
6
1,610S Q FT SINGAPORE
SINGAPORE
KEY FACTS
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WORLD CITIES REVIEW
As an international, cultural
centre, Paris rivals London andis currently seeing almost as
much overseas investor activity. It is
nevertheless a very dierent real estate
market with a small and constrained
prime centre made up almost exclusively
of apartments. Residential stock in
prime central Paris is largely historic,
with very few new developments and
very few houses.
ere is strong international demand
at the top end of the Paris market, and
increasing investment from BRIC
economies, particularly while the Euroremains weak. Against this, prices are
driving upwards on the back of the
shortage of new supply.
Upward price movement continued
into 2011, with sustained strong demand
and few available properties. Positive
growth in transaction volumes and prices
in 2011 has been largely in the rare new
apartment segment.
Price growth across the whole Ile de
France region is being
led by central Paris, in
much the same way as
central London is
leading growth in
Greater London and
the Home Counties.
Also similar to
many World Class
cities, Paris with its
historic fabric and
bounded by the inner
suburbs has very
constrained land
supply and expansionpotential. Like many
old world cities it
will rely on the
regeneration of old
industrial and
deprived areas to
create new 21st
century living
quarters.
There
is stronginternationaldemand at thetop end of the
Paris market andinvestmentfrom BRIC
economies
PARISUPWARD PRICE MOVEMENT CONTINUED IN 2011 WITH STRONG DEMAND
AVERAGE
COSTR ANKING
SEU R ENTAL COST IN
R ELATION TO THE WOR LD
CLASS AVER AGEAVERAGE
R ENTAL YIELD
TOTAL SQ FT PER SQ F T
+41%
35% 10%
740
4.6%
AVERAGE
SAVILLS EXCUTIVEUNIT (S EU)
SEU CAPITAL COST INR ELATION TO THE WOR LD
CLASS AVER AGE
+10%
1.610
DEC 2005 -DEC 2010
DEC 2010 -JUN 2011
SEU RENTAL
SEU CAPITAL 5COST RANKING
AVERAGE CAPITALGROWTH
SEU AVERAGE...
LONDON
2
PARIS1,120S Q FT
PARIS
KEY FACTS
FRANCE
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WORLD CITIES REVIEW
Shanghais metro population is the
largest in China,described as theshowpieceof the booming economy
of mainland China. Rapid re-development
began in 1990s,and Shanghai is now a
national nancial centre and aspires to be an
international nancial centre by 2020.
Shanghai ranks fth in the latest edition of
the Global Financial Centres Index.
e rapid economic growth has fuelled a
substantial rise in the housing market. A
number of government measures, including
property taxes,have since been applied to
cool the market and these appear to have
had an eect this year, particularly on thetop end of the market,where investor
activity is concentrated.
Shanghai, like most other rst and
second-tier cities in China, has announced
that it plans to keep annual residential price
growth from exceeding annual growth in
the municipalitys GDP and disposable
income.is equates to roughly 8%.
Although low in relation to recent growth,
there is a large social housing programme
underway, which will lower the average
price (so Shanghai will
hit the target) and values
are not likely to fall
o a cli.
Although prices have
risen steeply, rents have
not moved much (until
recently) and yields are
consequently very low.
Controls to cool prices
can have the side eect
of stimulating rental
growth so, although
Shanghais rents have notmoved much yet, the
prospects for growth are
good. Demand is
growing from a cooling
sales market and
corporate activity,
including expats,plus
inward migration and
investment.
Controls to
cool prices canhave the sideeffect of
stimulatingrental growth so
the prospectsfor growth
look good
SHANGHAIRAPID ECONOMIC GROWTH HAS FUELLEDGROWTH IN THE HOUSING MARKET
AVERAGE
COSTR ANKING
SEU R ENTAL COST IN
R ELATION TO THE WOR LD
CLASS AVER AGEAVERAGE
R ENTAL YIELD
TOTAL SQ F T P E R S Q F T
-53%
136% 3%
400
2.2%
AVERAGE
SAVILLS EXCUTIVEUNIT (S EU)
SEU CAPITAL COST INR ELATION TO THE WOR LD
CLASS AVER AGE
-21%
1.610
DEC 2005 -DEC 2010
DEC 2010 -JUN 2011
SEU RENTAL
SEU CAPITAL 6COST RANKING
AVERAGE CAPITALGROWTH
SEU AVERAGE...
9
SHANGHAI
1,620S Q FT
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SHANGHAI
KEY FACTS
CHINA
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WORLD CITIES REVIEW
New York at least is a part of the
Americas that can now call itselfold world. New Yorks
residential real estate displays all the
characteristics shown by the other
debt-reliant North Atlantic economies,
which suered from the nancial crisis of
2008. New York has shown the least
growth of any of the World Class of
10 still standing at its 2005 level. As a
stable, high quality, established and
cosmopolitan world nancial and cultural
centre,New York is looking exceptionally
good value at present.
New York, as a global city, hasoutperformed the national average over the
same period. Once again, the global city
characteristics of constrained space, little
new development and burgeoning global
demand has saved NY from the fate of
continued falls but, although international
purchasers are a growing presence, they are
not on the scale of some cities such as
London.e Big Apple is a rental town,
and largely an American one, although the
Venezuelans, French,
Germans and Chinese
are all present in the
market and, at the
super-high end,
Russian buyers.
Overseas buyers are
often looking for
good student
accommodation for
their ospring.
With the economy
still struggling and no
impact from bonuses
on Wall Street thisyear, prospects for
growth are still weak
but lengthened yields
and longer term
prospects oer some
incentives.
The BigApple is a
rental town,and it is largely
an Americanone
NEW YORKTHE BIG APPLE HAS SHOWN THE LEAST GROWTHOF ANY OF T HE T OP 10
AVERAGE
COSTRANKING
SEU RENTAL COST INRELATION TO THE WORLD
CLASS AVERAGEAVERAGE
RENTAL YIELD
TOTAL SQ FT PER S Q FT
+21%
10%-2%
520
6.2%
AVERAGE
SAVILLS EXCUTIVEUNIT (S EU)
SEU CAPITAL COST INRELATION TO THE WORLD
CLASS AVERAGE
-31%
1.610
DEC 2005 -DEC 2010
DEC 2010 -JUN 2011
SEU RENTAL
SEU CAPITAL 7COST RANKING
AVERAGE CAPITALGROWTH
SEU AVERAGE...
LONDON
5
1,230S Q FT
NEW YORK
KEY FACTS
NORTH AMERICA
NEW YORK
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WORLD CITIES REVIEW
Sydney has long had a high prole on
the global stage but might be
described as only recently bursting
forth into the World Class when it comes
to residential real estate. It is a stable and
high-quality old world investment choice
with a well established luxury housing
market within an emerging New Worldregion that is booming, although domestic
aordability pressures coupled with global
economic uncertainty has put pressure on
prices in recent months.
Our analysis of the executive unit
housing would seem to illustrate that
recent stagnation is conned to the very
top and bottom of the market, varying
suburb by suburb. Following fears that
overseas buyers were contributing to a
housing bubble, restrictions were placed
on the purchase of homes by foreigners,
which have had some impact on
transactions.
e average growth rates shown
therefore disguise some extremes around
the average, while an underlying housing
shortage remains. e citys undersupply
of accommodation and high in-migration
plus restrictions on new development
(due to zoning and geography) are likely
to keep prices the highest of any
Australian city.
It would appear that Sydney is
beginning to display many of the commoncharacteristics of the World Class city
constrained land supply, increasing
pressure from overseas investors and high
demand for prime accommodation but
it is unusual in oering very spacious
living accommodation in relation to other
world cities.
Sydneysundersupply ofaccommodation,
high in-migration andrestrictions on
new developmentare likely to keep
prices high
SYDNEY A STABLE INVESTMENT CHOICE WITH ANESTABLISHED HOUSING MARKET
380
AVERAGE
COSTRANKING
SEU RENTAL COST INRELATION TO THE WORLD
CLASS AVERAGEAVERAGE
RENTAL YIELD
TOTAL SQ FT PER S Q FT
+23%
21% 5%
4.7%
AVERAGE
SEU CAPITAL COST INRELATION TO THE WORLD
CLASS AVERAGE
-33%
1.610
DEC 2005 -DEC 2010
DEC 2010 -JUN 2011
SEU RENTAL
SEU CAPITAL 8COST RANKING
SAVILLS EXCUTIVEUNIT (S EU)
AVERAGE CAPITALGROWTH
SEU AVERAGE...
LONDON
7
SYDNEY
2,590S Q FT
SYDNEY
KEY FACTS
AUSTRALIA
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WORLD CITIES REVIEW
Moscows prime markets are
much more reliant on
domestic buyers and are farless cosmopolitan than London or Paris.
Consequently, the performance of the
Russian domestic economy is tightly
interwoven with the performance of its
residential property.e markets were hit
badly in 2008 and 2009 by economic
recession as global demand for Russias
energy resources plummeted and the
domestic economy faltered. Investment in
Moscows residential real estate has
closely followed the money being made in
the national economy, primarily in raw
commodities such as oil.
As a market driven by domestic buyers,
Moscows residential real estate market
reects the volatility of a fast growing
emerging market but has also shown the
growth to match.
Moscow was the fastest growing of the
10 world cities between 2005 and 2008.
Since global commodity prices have
rallied, there has been renewed vigour in
the market and prices are rising again,
albeit not at the same rate as pre 2007.
Moscow currently stands fth in terms ofgrowth levels over the whole period, just
below Hong Kong.
Like all of the World Class cities under
study, Moscows residential supply
struggles to keep pace with demand.
Measures are being put in place to boost
housing delivery in an attempt to improve
price stability but how successful they will
be remains to be seen.
MOSCOWTHE FASTEST GROWING OF THE WORLDCITIES BETWEEN 2005-2008
AVERAGE
COSTRANKING
SEU RENTAL COST INRELATION TO THE WORLD
CLASS AVERAGEAVERAGE
RENTAL YIELD
TOTAL SQ FT PER S Q FT
-29%
84% 6%
470
5.6%
AVERAGE
SAVILLS EXCUTIVEUNIT (S EU)
SEU CAPITAL COST INRELATION TO THE WORLD
CLASS AVERAGE
-38%
1.610
DEC 2005 -DEC 2010
DEC 2010 -JUN 2011
SEU RENTAL
SEU CAPITAL 9COST RANKING
AVERAGE CAPITALGROWTH
SEU AVERAGE...
LONDON
8
MOSCOW1,050
S Q FT
MOSCOW
KEY FACTS
Driven bydomestic buyers,
Moscowsresidential real
estate reflects thevolatility of afast growing,
emergingmarket
RUSSIA
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WORLD CITIES REVIEW
M
umbai is the newest addition
to the league of World Class
cities and is perhaps feeling
uneasy in its role. Like all of the newworld economies in this report it has seen
high levels of (volatile) price growth,
albeit o a low base, and currently stands
the highest performing residential real
estate market since 2005.
ere is a widespread sense that the
extraordinary house price growth seen in
recent years,despite the 2008 downward
correction, is unsustainable.
As is the way when cities come on to
the world stage and adjust from being
national capital to World Class cities,
house prices in Mumbai have become
unaordable for many ordinary people.
e pressures of growth and demand
impinge on Mumbai in much the same
way as they do on Hong Kong and
Singapore.Mumbai is physically
constrained by being on a peninsula
where signicant infrastructure
investment is required for the city to
expand.ere is widespread feeling in the
city that Mumbais housing market is a
bubble waiting to burst,but whether this
is the case, or whether it is entering a newglobal league of internationally priced
cities, remains to be seen.
is basic pressure on space has pushed
up the cost of accommodation for
everyone.Mumbai has seen spectacular
growth in rents, up 69% over ve years,
but capital values grew 138% over the
same period, suppressing yields.
There is a
widespreadfeeling in thecity that
Mumbaishousing market
is in a bubblewaiting to
burst
MUMBAITHE NEWEST ADDITION TO THE LEAGUE OFWORLD CLASS CITIES
AVERAGE
COSTRANKING
SEU RENTAL COST INRELATION TO THE WORLD
CLASS AVERAGEAVERAGE
RENTAL YIELD
TOTAL SQ FT PER S Q FT
-55%
138% 7%
320
3.1%
AVERAGE
SEU CAPITAL COST INRELATION TO THE WORLD
CLASS AVERAGE
-43%
1.610
DEC 2005 -DEC 2010
DEC 2010 -JUN 2011
SEU RENTAL
SEU CAPITAL 10COST RANKING
SAVILLS EXCUTIVEUNIT (S EU)
AVERAGE CAPITALGROWTH
SEU AVERAGE...
LONDON
10
MUMBAI1,450
S Q FT
MUMBAI
KEY FACTS
INDIA
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SEU
AVERAGE
SEU
AVERAGE
SEU
AVERAGE
SEU
AVERAGE
SEU
AVERAGE
SEU
AVERAGE
SEU
AVERAGE
SEU
AVERAGE
SEU
AVERAGE
SEU
AVERAGE
WORLD CITIES REVIEW
World Class cities not only attract
international business peoplebut are also the haunt of the
super-wealthy. Global billionaires who can
make any country their home, and often
have several dierent residences across the
globe,are important inward investors in
residential real estate.
It is interesting that, in the cities where
average dwelling sizes are among the smallest
(e.g.Paris andTokyo) billionaires will occupy
amongst the largest spaces of any city.ey
are buying what is most rare.
In Moscow, where the billionaires city
dwelling is a relatively modest 4,600 sq ft,this is compensated by an enormous 21,500
sq ft mansion in the nearby countryside.
VALUERANKING
In Hong Kong, the rarest commodity on the
island is houses one Peak,and Southside.
Although they rank among the smallest
World Class billionaire properties (at around
5,200 sq ft),each of those square feet is the
most expensive in the world.Tokyo is the
next most expensive, due to exceptionally
high land values in central Tokyo,although it
is not a market known for international
billionaires (most would be Japanese).
Billionaires properties tell a dierent story
to the executive unit.e ultra prime,
billionairesmarkets in all cities out-performed
during the boom of 2007 and have also
out-performed the SEU in the six months to
June 2011.is reects the rate at which new
billionaires have been created across theglobe
and the rate at which they have invested in
global real estate in both emerged new
worldcities and in established old worldones
like London, Paris and New York.
PROSPECTSFOR
FUTUREINVESTMENT
ese established western markets have
seen steady growth but not the same volatility
as cities in the new world,making them
attractive safe havensfor billionaireswealth.
We anticipate that Sydney, for example,has
this potential in the Pacic region.
THE INTERNATIONAL SUPER-WEALTHYTHE WORLD CLASS BILLIONAIRE HOMES MARKET IS PERFORMING WELL
PA RIS LONDON MOSCOW NEW YOR K
HONG KONG TOKYO
S HANGHA I S INGAPORE MUMB A I SYDNEY
49% 23% 38% 3% 110% 2% 26% 0%
83% 10% 11%-2%
32% 3% 144% 16% 138% 7% 21% 40%
CAPITAL GROWTH OFBILLIONAIRE PROPERTY
DEC 0 5 - DEC 10
DEC 10 - JUL 11
BILLIONAIRE VS
EXECUTIVE UNIT
BILLIONAIRES
SE U
PER SQ FT FOR
BILLIONAIRE PROPERTY
AVERAGE PROPERTY SIZE SEU SIZE RATIO
COMPARED TO BILLIONAIRE
7 x
x
x
x
x
x
x
x
x
x
12
8
10
7
5
5
3
5
4
S YDNE Y
TOKYO
SINGAPORE
PARIS
LONDON
MU MB A I
NEW YORK
S HA NGHA I
HONG KONG
MOSCOW
19,380 SQ FT
16,010 SQ FT
12,300 SQ FT
10,760 SQ FT
7,860 SQ FT
6,790 SQ FT
6,500 SQ FT
5,380 SQ FT
5,200 SQ FT
4,630 SQ FT
It is likely that the World Class billionaire
homes market will continue to out-performother markets for as long as the boom in
global commodities and other markets
continues and helps create new billionaires.
ere are already signs that a wall of money
from this sector is waiting to get out of
China so currency export restrictions are a
key indicator for investors to watch there.
Continuing political upheaval,war and
civil unrest in various other parts of the
world,will ensure that there is continued
demand from the international elite for safe
havens in World Class cities. Unfortunately,
this demand is assured for the foreseeablefuture.We increasingly expect that some of
this demand will nd its way tonew world
cities as well as the oldin future.
6,700
5,190
3,270
3,090
2,520
2,270
1,320
1,000
710
590
HONG KONG
TOKYO
PARIS
LONDON
MOSCOW
NEW YORK
SHANGHAI
SINGAPORE
MU MB A I
SYDNEY
GLOBAL BILLIONAIRES
DEC05
JUN07
DEC08
JUN10
JUN06
DEC07
JUN09
DEC10
DEC06
JUN08
DEC09
JUN11
100
150
200
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WORLD CI TIES REVIEW
WHEN THE CITY IS NOT ENOUGH...IN SOME CITIES LEISURE PROPERTIES ARE AN ESSENTIAL PART OF THE DEAL
0
Big cities have many attractions and
may be the sole place of residencefor half of the worlds population
but many wealthy city enclaves are still
empty at weekends.
e tradition of spending the weekend
in the countryside is well-established in
many old world cities like New York,
Paris, London and Moscow. It is likely
that the CEO in our executive unit, who
occupies a small apartment in Paris or
Moscow during the week, would have a
second home in the country.
ose in Asian city states like Hong
Kong and Singapore are more likely totravel to neighbouring countries such as
ailand, Malaysia and Indonesia to
enjoy their second homes.
For the Global Billionaire, meanwhile,
a leisure home forms an integral part of
overall accommodation needs. We have
measured the leisure accommodation of
both the CEO and global billionaire
households in our World Class leisure
properties index.
is index is an eclectic mix of ai
resort villas, Russian dachas, Englishcountry houses and French Riviera
estates. Nevertheless, these residential
properties can be seen as an important
component of World Class city life.
UNDERPERFORMANCE
Leisure property has not seen the same
level of performance as the main city
residences. e leisure index increased
by only 33% between December 2005
and June 2011, compared to 77% in the
city index over the same period. is
reects the singularity of the World Class
city and the way its residential markets
have little to do with the domesticeconomy. Second homes nestled in a
citys hinterland are more prone to the
condition of the domestic, and even the
rural economy, rather than the wealth
being generated in the city state.
It is not surprising then that World
Class leisure property experienced the
greatest growth during the global
economic boom period in the years up
to the end of 2007 but, as domestic
economies suered more in the global
recession of 2008, leisure properties fell
more averaging -12% compared to -6%in the city. Leisure property is a
discretionary purchase and was one of
the rst luxuries to go in the downturn.
Some of the countries of South East
Asia where leisure properties are situated
have not seen the same levels of value
growth, hence the World Class leisure
index has not received the same boost as
the cities index. It has yet to return to its
2007 peak.
Leisure propertyis a discretionarypurchase and was
one of the firstluxuries to go inthe downturn
DE C05
JUN06
DE C06
JUN07
DE C07
JUN08
DE C08
JUN09
DE C09
JUN10
DE C10
JUN11
INDEX
HOME FROM HOMETHE GLOBAL LEISURE VALUES INDEX
120
140
160
180
CITY PROPERTY LEISURE PROPERTY
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world cities review
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tokyo
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+44 (0) 20 7409 [email protected]
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Residential markets inour World Class Citieshave more in common
with each other than themainstream markets of the
countries in which theyoperate