WS 2011/2011

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+ Nina Grabowski in collaboration with Wolfgang Reinhardt Social Media Zeitvertreib und Stalking Tool? Uni Augsburg, Digitale Medien WS 2011/2012

description

Preliminary slides for Friday

Transcript of WS 2011/2011

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Nina Grabowski

in collaboration with Wolfgang Reinhardt

Social Media Zeitvertreib und

Stalking Tool?

Uni Augsburg, Digitale Medien WS 2011/2012

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Back to the future

  ARPANET

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Web what?!

  Web 1.o

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Web what?!

  Web 2.o

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Web what?!

  Semantic Web

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So what?

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Social Media

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Social Media - Why care?

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Social Media for Business

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Social Media for Business

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Social Media Monitoring (SMM)

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SMM - Why?

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SMM - Why?

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SMM - Why?

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Our semiar

Goals:

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Our seminar

Implementation:

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Our seminar

Hashtag: #smms11

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Our seminar

Topics:

  Social Media Marketing

  Social CRM

  Social Media Monitoring / Tools

  Social Media Monitoring Case Study

  Log File Analysis

  Web Mining

  Your ideas

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Our seminar

Course assessment:

  Gruppen, je 3-4 Personen

  Referate am 27.1. und 3.2.

  Hausarbeit, gemeinsam verfasst, ca. 30-40 Seiten, Deadline 27.1.

  Anrechnung: 4LP, Modul T2a/b

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Next Steps

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Contact

Nina Grabowski @sywot

Skype: sywot1

[email protected]

in collaboration with

Wolfgang Reinhardt @wollepb