World Retail Congress 2013

CONGRESS CO-SPONSORS:

WORLD RETAIL CONGRESS DAY 27-9 OCTOBER 2013

THE CNIT, PARIS, FRANCE

BY MARK FAITHFULL

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INSIDE TODAY’S ISSUE

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www.worldretailcongress.com World Retail Congress Daily October 2013 3

07:45Registration opens

08:00 Breakfast briefi ngsChoice of 2 sessions

STREAM B

The future of retail: There will be more change in the next 10 years in retail than the last 50 combined. Come and see what the future holdsMulti-channel, Omni-channel, social media - There’s lots of talks about how to harness technology to entice consumers back to the high street. This is not one of those talks.

In this not-to-be-missed breakfast briefi ng, Intel and guest speakers will reveal technologies of the future, fresh from the lab, and show how these will transform retail and the consumer experience.

Session introduction: Jose Avalos, Director of Visual Retail, Intel

Speakers:

Steve Power Brown, Chief Evangelist and Futurist, Intel

David Roth, CEO, The Store WPP

STREAM E

Omnichannel: enabling a fl awless experience with RFIDOmnichannel is the the path to growth but it’s no longer a vision of the future. Learn how today’s leading retailers are delivering a seamless omnichannel customer experience and the importance of inventory accuracy to their success.

Francisco Teixeira e Melo, VP Global RFID, Avery Dennison

Plenary/Room A

09.00The Global Consumer: Retailing in a fl at worldWith 2013 set to be the year that the Chinese economy takes over America, high digit growth in the Latin American consumer economies and modern retail fast-emerging in Africa, cross-border retailing offers untapped opportunities for the industry. This thought-provoking session offers a forecast of the future consumer landscape and insights from some of the world’s leading global retailers.

Keynote presentation:

Robert Hanson, CEO, American Eagle

Sandy Douglas, Global CCO,The Coca-Cola Company

Ian Cheshire, Group CEO, Kingfi sher

09.45Next generation e-commerce: Becoming a destination for experienceIn a world, where customer experience is increasingly gained on virtual environments of the digital domain, e-commerce will have to evolve to offer consumers an experience that is more

than a simple, effi cient transaction. With its ability to facilitate information exchange in a community and personalized experience, e-commerce will have to evolve to become a destination.

As an early pioneer of e-commercein Turkey, the chairwoman of hepsiburada.com, Mrs. Hanzade Dogan Boyner will share with us the journey of hepsiburada.com, and how it became the “go-to place” for online retail in Turkey with dominant market share, sustainable growth and loyal customers.


Hanzade Dogan Boyner, Chairwoman, hepsiburada.com

10.05Breaking down the boundaries: Digital versus Bricks and MortarIn this special keynote address, Jacques-Antoine Granjon, the charismatic CEO and Founder of vente-privee.com will share his vision about the future of retailing. Expanding on his belief that e-commerce should not be seen as “just another store” but as “another shopping-experience”, Jacques-Antoine will set out what he believes will be the key drivers as m-commerce will further reshape the retail landscape.

With vente-privee.com now growing internationally by more than 20% per year, he will share some of his key success-factors and his belief that you need to stimulate the consumers’ emotions, deliver constant innovation and focus on the “Offer” which will become more and more essential to attract consumers.


Jacques-Antoine Granjon, CEO & Founder, vente-privee.com

10.45Networking break and opportunity visit the exhibition

MasterCard private room:Digital solutions driving great customer experiences* for more information see page 30

11.15 The 5th Annual Retail Futures Challenge A highlight of the Congress, the retail student competition promotes the future talent in the retail industry across the world. For the fi rst time there is a ‘live’ element to the competition, where the student teams are given a new challenge once they are in Paris and have to react and adapt their business proposition accordingly. This session will inspire and excite delegates with fresh thinking, ideas and confi dence displayed by the future leaders of the retail industry.

Judges include:

Bernie Brookes, CEO, Myer

Paul Delaoutre

Robert Hanson, CEO, American Eagle

Concetta Lanciaux, Managing Director, Lux Advisory

12.45 Lunch break, including special lunch briefi ngs and exhibition

13.15Lunch briefi ng

The agile organization: rapid adjustment to digital, global and customer-centric commerceIn a world that is dominated by fast-changing customer demands, organisations are now prompted to build operational agility into their business foundations. A combination of structural, operational and technical changes are required to transform from traditional business and operating models into a new type of organisation that can not only adapt to change rapidly but also challenges convention and delivers new business models and go-to-market strategies.

Join Nikon’s Head of Direct Sales, Laurent Christen, for an insightful lunch briefing that will cover the incremental steps taken by the Japanese multinational in order to comply with this new imperative, along with the managerial challenges that arise from such a substantial business transformation. Its investment in digital technology has been the first step towards enterprise-wide agility and a powerful change agent. Laurent will explain how this investment helped Nikon to streamline its sales processes for thousands of dealers, distributors and consumers in more than 35 countries, to use complex data more effectively, to accelerate time-to-market and to ultimately enhance customer experience.

Kees de Vos, Chief Customer Offi cer, hybris Software

Laurent Christen, Head of Direct Sales, Nikon Europe B.V

14.15Choice of 5 businessstream sessions

STREAM A

Product: Innovative products: Revisiting retail principles to compete Customers are willing to pay for truly innovative products that offer good quality, unique design and convenience. This session will demonstrate how retailers and manufacturers are changing their approach to sourcing and creating innovative new products to meet the aspirations of their customers.

• How to turn a great idea into a commercial product

• Customisation and how personal does it really need to be?

• Rethinking Private Label: injecting innovation whilst protecting margins

Moderated by: tbc

Dermott Rowan, Managing Director & Co-Owner, Orla Kiely

Lennart Lajboschitz, CEO, Tiger Stores

Ken Murphy, Managing Director, International Health and Beauty and Brands, Boots UK

Arrigo Berni, CEO, Moleskine

STREAM B

Customer Service; The personal touch: The fi nal arbiter in winning salesEngaging customers in immersive shopping experiences that evoke emotions and creates desire drives sales. This session brings together diverse customer-facing businesses to demonstrate how they are creating positive cross-channel experiences to personally serve their consumers.

• Using interactive technology to delight the consumer

• Recruiting and training talented, dedicated staff across the world

• Strategies to interact and engage with the brand

Moderated by: Juliet Mann, Broadcasting Journalist & Congress Chair

Michael Stanier, CSO, Consumer-Direct Markets, adidas

Gudjon Reynisson, CEO, Hamleys

Regis Schultz, CEO, Darty

STREAM C

The New Retail: Keeping it Pure(play): Winning strategies in internet-sellingAs more and more pure-play retailers enter the market, quickly winning market-share and building relationships with customers, what can be learnt from the ecommerce model and the strategies deployed by these innovative and fast-growing online players?

Moderated by: Ian McGarrigle, Founder and Chairman, World Retail Congress

Ilker Baydar, General Manager, hepsiburada.com

Hari Shetty, Global Head of Retail, Wipro Technologies

Geoff van Sonsbeeck, Founder & CEO, Isabella Oliver

Yu Gang, Chairman, YiHaoDian

STREAM D

Insights: The payment revolution: Delivering a seamless customer journey Where ever they are, at any time, today’s consumers expect a quick, smart, secure, consistent buying experience. With a vast amount of vendor information and approaches, choosing the right solution for you and your customer is essential to a seamless relationship, in the store, online and via mobile devices. Leading companies will demonstrate the various technologies supporting payments, including:

• Clarity around the latest developments in the payments industry

• Value-add services such as coupons, offers and customer loyalty

• Practical illustrations of how technology solutions are being successful deployed

• How the retail industry is responding to the shopping preferences and demands of the mobile consumer

Programme October 8


Retail BeyondLiving in a consumer-driven world

© 2013 Deloitte LLP. All rights reserved.

The Retail Beyond world requires us to re-think operating models and to listen more, engage more, and collaborate more with the consumer. Today’s world is the consumer’s world. We just work in it.

29692A lc World Retail Congress Advert 3.indd 1 24/09/2013 13:17


Edward Olebe, Group Head, US Emerging Payments, MasterCard

STREAM E

Growth Markets: South-east Asia: The lesser known jewel of the Far East With many countries in the South East Asia exhibiting double-digit GDP growth, the Asian opportunity beyond China is a golden opportunity for retailers to grow their businesses and fi nd new customers. This session covers the important considerations of expansion into the region, including:

• The consumer economies of Thailand, Indonesia, Singapore and Vietnam

• Meeting the supply chain and distribution challenges of growth in the region

• Building your brand and meeting the needs of the South East Asian consumer

Moderated by: Malcolm Pinkerton, Research Director, e-Commerce,Planet Retail

Marcello Pace, Retail President,Bata Emerging Markets

Terry O’Connor, CEO, Courts Asia Ltd

Henri Honoris, President Director, Modern Putra Indonesia / 7 Eleven

Harry Markl, Regional Managing Director, South East Asia, ZALORA

15.00Choice of 5 businessstream sessions

STREAM A

Grocery: Understanding the emerging trends in food-retailing Touching on emerging formats, food safety, private label, customer service and consumer confidence, this research-led session reviews the very latest influences and trends in the food-retail industry and identifies the key principles for surviving, fighting off international competitors and winning market-share in the global consumer economy.

Moderated by: Miloš Ryba, Research Director, Planet Retail

Serge Papin, CEO, Système U

Muwaffaq Jamal, CEO,Azizia Panda United

Henri Honoris, President Director, Modern Putra Indonesia / 7 Eleven

Tim Steiner, CEO, Ocado

Ilya Yakubson, Group President & CEO, DIXY

Robin Lewis, CEO and Managing Editor, The Robin Report

STREAM B

Campaigning: The voice of retail worldwide: Being heard in a hostile worldRecognised by many for their powerful campaigning and infl uence within government and as a provider of excellent information, Trade Associations are taking on a pivotal role in vocalising the economic importance of retail. However do their best

intentions result in tangible benefi ts to businesses or is it just lip service?

Some of the continents most respected retail trade associations and NGOs will come together to explore and assess how industry Associations are:

• Campaigning to promote and defend retailers’ interests

• Advising retailers of threats and opportunities to their business

• Improving the perceptions of retailing

• Keeping members informed of governmental developments impacting their daily activities

Moderated by: Ian McGarrigle, Founder and Chairman, World Retail Congress

Matthew Shay, President & CEO, National Retail Federation

Frédéric Perodeau, Director General, IFM

Dame Lucy Neville Rolfe, President, EuroCommerce

STREAM C

Bricks n Clicks: The ‘Wow’ factor: Does the physical store have a role in a cross-channel era?New technologies and price sensitivities are encouraging more consumers to explore cross-channel shopping. Retailers and brands need to re-think their physical stores in the omni-channel world, sales strategies and supply chains to respond. Relying on an integrated planning approach is key to ensure visibility and orchestration, as well as a contiguous buying experience across all channels.

How are the best retailers breaking down the barriers of the online and offl ine worlds, ‘show-rooming’, deploying integrated plans to engage and delight their customers with ever greater assortment personalization and an enticing consumer experience? This session will explore how retailers are developing integrated solutions to ensure customer-centricity.


Merchandise and assortment planning across channels, the benefi ts of an integrated approach

Simone Pozzi, VP Sales and Marketing, TXT

Moderated by:

Juliet Mann, Broadcasting Journalist & Congress Chair

Panel discussion includes:

Alexandre Bompard, CEO, FNAC

Laurie Ann Goldman, CEO, Spanx

STREAM D

Luxury: The changing face of luxury: How luxury is adapting to the new realitiesLuxury brands have experienced incredible growth around the world helped by the emergence of China, Russia and India as major luxury consumers. The last 12 months have seen this growth ease back causing many to question whether luxury can continue to be the most dependable of retail sectors. Luxury experts are more positive, predicting a period of change as brands adapt to the new demands of consumers in all markets,

reappraise their artisan manufacturing skills and embrace the challenge of the digital revolution. Topics include:

• Latest trends and developments in the luxury industry

• Emerging markets and new consumers of luxury products

• Story telling: strategies to create luxury experiences

• Brands leading the way and staying ahead of the competition

• Understanding customer behaviours in China, SE Asia and Middle East and how this affects brands entering the market

Moderated by: Gilbert Harrison, Chairman, Financo

Joelle Pellegrin, General Manager Europe, La Perla

Laurence Anne Parent, Managing Partner, Advancy

Vicente Castellano, Managing Director, Hackett London

Concetta Lanciaux, Managing Director, Lux Advisory

Thorsten Eimuth, Founding Partner, Stylebob

STREAM E

Growth Markets: China: The worlds new consumer market Chinese consumption, largely driven by the middle classes, will account for $6.2 trillion, just under a quarter of the $26 trillion of additional global consumption in the 15 years up to 2025, making it imperative for every retailer to have a strategy for the Chinese middle class. This session answers key questions around what is arguably the world’s most infl uential engine for growth, including:

• Who is this middle class that is so signifi cant to the world and transforming China from an export and investment-led economy to a consumption one?

• How do you overcome the execution and capability challenges in China?

• How can you grow your brand across one of the world’s largest land-masses?

• Understanding the complexities of the Chinese consumer and how they interact with brands and media

• Identifying the golden opportunities in China’s second, third and fourth tier cities

Moderated by: Lisa Byfi eld-Green, Senior Retail Analyst, e-commerce, Planet Retail

Jihong Mao, Founder, EXCEPTION and Fangsuo Commune

Jonathan Moore, Head of Property, Asia, EC Harris

Tobias Wasmuht, Managing Director, China, Spar International

16.00Networking break and opportunity visit the exhibition

MasterCard private room:Digital solutions driving great customer experiences* for more information see page 30

Plenary/Room A

16.30Facebook Keynote: Reaching the connected consumerIn the last decade, the world we live in has been transformed. Social media has become so widely adapted, it has changed how people discover, receive and share all kinds of information. From fi rst thing in the morning to just before we turn the lights out, Facebook is a part of our daily lives, keeping us connected to the people and things we care about. And a world where people are connected to each other as their authentic selves is one in which communication changes. At the heart of this is news feed, which combines the ubiquity of television and the interactivity of digital to create new opportunities for retailers to become part of their consumers’ lives.

Nicola Mendelsohn, VP of EMEA, Facebook

16.50In Conversation: Sir Philip Green and Mickey DrexlerReturning by popular demand, two of the biggest personalities in retailing will provide their unique insights and observations on the industry today. Both are currently leading signifi cant moves internationally whilst continuing to drive their online businesses.

Interviewed by: Ian McGarrigle, Founder and Chairman, World Retail Congress

Interviewees:

Sir Philip Green, Founder & CEO, Arcadia Group

Mickey Drexler, Chairman & CEO,J. Crew Group

17.20Retail legends and pioneers Few business leaders inspire as much awe, admiration, and accolades as the 2013 Hall of Fame inductees. Together they have founded and led modern retailing’s greatest companies and brands. This session will see retail entrepreneurs share their vision on who to adapt and change to compete in today’s retail landscape.

Interviewed by: Robin Lewis, Founder and Publisher, The Robin Report

Daniel Bernard, Chairman, Kingfi sher

17.40End of Day 2

19.00

Celebrate inspiring retail excellence with your global peers. Admission is strictly with ticket only.

Collect your awards ticket from the Awards desk in the main registration area.

Programme October 8


Activation Redefined

Geometry Global, shaping the future of retail The purchase decision journey is no longer linear or sequential. So, our agency has evolved to stay ahead in a changing world. We find patterns in complex behaviour and identify moments of influence. So, we can help brands sell more.

Brands like yours.

Mastering omni-channel marketinga panel featuring Cesar Montes CSO, Geometry Global, EMEAWhen: Day 1: Monday 7th October 15:00

Where:Business stream session: Marketing

Visit us at stand 18 today

www.geometry.com

G2, OgilvyAction and JWTAction combine to form the world’s largest activation agency


07.45Registration opens

08.00Breakfast briefi ngsChoice of 2 sessions

STREAM B

How to co-create an offl ine & online shopping centre experience?Corio believes that the relationship between retailer and the property owner will fundamentally change. In order to meet changing consumer demand, explore new online-offl ine services and create the right type of customer experience we would like to propose a new reality. We call it Favourite Meeting Places. Please join this session to create a future proof retail landscape together.

Frédéric Fontaine, COO & CDO,Corio N.V

STREAM E

Driving Intelligent Systems in Retail : Solutions that help enable a seamless customer experienceTurn challenges created by the “always connected” – or digital shopper - into opportunities to engage with customers and win their loyalty. Let digital customers seamlessly shop and purchase anytime, anywhere, using the device of their choice. Today’s “always connected” customer demands instant access to information challenging retailers to deliver experiences that not only refl ect the personal preference of each buyer but execute seamlessly across all devices and channels, in a way that is engaging and brand-enhancing—and ultimately drives repeat business. Because the store plays a central and diversifying role in any omni-channel strategy, it must be effi ciently connected to enterprise systems for fi rst rate customer service. Smart, connected devices are the expectation today – not the exception. Additionally, innovative devices and uses of tomorrow’s store include modern POS / handhelds for line busting, interactive and immersive digital signs for virtual dressing rooms. Capture real-time and over-time data to develop actionable insights that would otherwise be unknown. Use the insight to identify new business opportunities, optimize the value chain, take advantage of trends, streamline processes, and inform decisions with real world facts.

Myriam Semery, Windows Embedded Business Group Lead, Microsoft

09:00

Choice of 5 businessstream sessions

STREAM A

Department Stores: Renaissance of theDepartment StoreAs consumers demand more from their shopping experiences as well as more value for their time spent, the department store, already well-versed in providing a holistic experience for their customers, is experiencing a resurge in popularity and growth.

Moderated by: Maarten de Groot, General Secretary, International Association of Department Stores

Bernie Brookes, CEO, Myer

Philippe Houzé, Chairman, Galeries Lafayette

Chen Xiao Dong, CEO, Intime Department Store Company

STREAM B

Promotions and loyalty: Evolution in the discount market: Paying the price of promotionsAs the economic environment remains challenging across many Western markets, how are retailers responding to consumer demand for lower prices, special offers and greater value? This session will be a full-blooded appraisal of the European value retailers whose promotional pricing strategies are dominating the sectors success tables at the moment right across Europe. Join the conversation and case-studies of businesses that have successfully deployed strategies to win and retain customers without compromising their profi ts or brand.

Moderated by: Michael Poynor, Founder & Managing Director,Retail Expertise

Ronald van der Mark, CEO, Action

Mark Neale, Founder & CEO,Mountain Warehouse

Lennart Lajboschitz, CEO, Tiger Stores

STREAM C

Innovation: The next Apple? The new Amazon? Retail entrepreneurs and innovatorsWhilst the consumer is racing ahead with their demands and their imaginations, which are the businesses keeping up? Who are the innovators at the leading-edge of retail design? Which thought-leading pioneers are creating new retail opportunities through new products innovative and services? Hear from the new generation of entrepreneurs like Gandy’s Flipfl ops who created a brand, a product and their strong following from scratch after their family tragedy and with the aim to give back to those in need.

But also hear the amazing and untold story of Target from the people that made it what it is today.

In the late 1980’s something remarkable happened at a regional discount store chain based in Minneapolis, Minnesota USA. Target began an incredible journey of transformation. The brand was growing. And expanding. New talent came to Target to help shape a rather innocuous brand into one of the most beloved brands in retail. Three of those people responsible for this transformation, Bob Thacker, Minda Gralnek and Eric Erickson, all former Vice Presidents share the seldom told stories and the lessons learned from them for the fi rst time.

Moderated by: Bob Thacker, Executive Director, AdoptAClassroom.org

Rob Forkan, Founder,Gandy’s FlipFlops

Minda Gralnek, Chief Creative Offi cer, Minda Gralnek and Company

Eric Erickson, Principal,Erickson McGee LLC

STREAM D

Corporate responsibility - a business imperative: Building trust: The socially conscience consumerTwo recent events – appearance of horsemeat adulterated products on UK’s supermarket shelves, and then the Rana Plaza tragedy in Bangladesh – have forcefully highlighted the consumers’ backlash risk retailers and brands face if they do not expand their defi nition of corporate responsibility to encompass the entire value chain from production to retail shelves. Indeed, corporate responsibility is a business imperative wherein consumers would also place a value (beyond product design, price, and service) on how well the retailer / brand is discharging this responsibility.

This session would feature a panel of retailers stocking food and non-food products on their shelves and having global supply chains. They would discuss the changes in consumer and regulators expectations relating to ethical, responsible, and traceable sourcing, and how retailers can rise to meet these heightened expectations.

Moderated by: Arvind Singhal, Chairman, Technopak

Marko Janhunen, Vice President, Public Affairs & Corporate Responsibility, UPM

Dr Gordon Campbell, Managing Director, SPAR International

Luke Jensen, Group Development Director, Sainsbury’s

Andy York, Ethical Trading Manager,N Brown Group

STREAM E

Growth Markets: India: The start of a journey to rapid and sustained growth? The reforms in foreign direct investment (FDI), free trade agreement (FTA) negotiations intensifying and the slowdown of the economy has led to a cloud of confusion over this global

economic power. Consisting of a panel of Indian and international experts, this session will demystify the Indian retail landscape, including:

• future predictions for larger format convenience stores and supermarkets

• insights into the distinct consumer regional preferences

• strategies to skill up the workforce

Moderated by: Bijou Kurien, President & CEO, Lifestyle, Reliance Retail

Sanjay Kapoor, Managing Director, Genesis Luxury

10.00Networking break and the fi nal opportunity visit the exhibition

Plenary/Room A

10.30Exclusive Research: The world’s most popular retailers report 2013The World Retail Congress is delighted to unveil the fourth annual OC&C/World Retail Congress Retail Proposition Index, now extended to interviews with 30,000 consumers in 9 key global markets. This important annual survey looks at which retail brands consumers rate and trust more highly than any other and what lessons should be drawn from the results. Who are the risers and fallers year-on-year and why?

Presented by: Michael Jary, Partner, OC&C Strategy Consultants

11.00The future of retail Competing in a crowded world of digital media, global marketing and multichannel communications is a challenge every business faces, none more so than retail.

This unique ‘battle of the brands’ pitches best-in-class brands from a variety of industries for a compare and contrast battle of what wins customers and drives success, and more importantly, why.

Yilmaz Yilmaz, Co-Founder and Chairman, Koton

Manel Jadraque, Managing Director, Desigual

Jan Loning, Managing Director,Yves Rocher France

12.00World Retail Congress closing remarks

12.15 End of World Retail Congress 2013All programmes correct attime of going to press

Programme October 9

MAKE THE DATEIN YOUR DIARY!Paris, 29 Sep - 1 Oct, 2014

DON’T FORGETthis is your event, tellus you what think!Fill in your evaluation form and help us make this event even better for 2014.

2013



BY MARK FAITHFULL


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10 World Retail Congress Daily October 2013 www.worldretailcongress.com

BY MARK FAITHFULL


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BY MARK FAITHFULL


Hall of Fame

“more like a BRILLIANT phone”Dolphin 70E Black


THE WORLD RETAIL AWARDS IS PART OF THE WORLD RETAIL CONGRESS

AN I2I EVENT

WORLD RETAIL CONGRESS

AWARDS8 OCTOBER 2013SALLE WAGRAM, PARIS

Every year the World Retail Awards showcase retail excellence and innovation from all over the world and 2013 promises to be no different. This evening the winners will be announced at the gala dinner and awards ceremony at Salle Wagram and the following pages detail the fi nalists who are in line for the top awards this year. The World Retail Awards would like to thank all this year’s entrants for taking the time to enter, the judges for their time and commitment and the sponsors for supporting this important event. Finally we wish all of this year’s fi nalists the very best of luck. The winners will be announced in tomorrow’s publication.

THE FINALISTS

WRC_2013_Day_2_awards.indd 12 04/10/2013 14:00

www.worldretailawards.com World Retail Congress Daily October 2013 13

AWARDS TICKETS

Please collect your ticket from the Awards Deskworldretailawards.com

This category is designed to celebrate outstanding advertising campaigns undertaken by a retailer to build the brand. The following entries were selected by the judges by applying the key retail measures of brand development, creativity, customer targeting and ROI.

Retail Advertising Campaignof the Year

Aldi ‘Like Brands’(McCann Manchester) The Like Brands UK TV campaign for Aldi targeted ‘low loyal’ Aldi shoppers. Using famous brands as a benchmark for Aldi quality, Like Brands was the most successful campaign in the brand’s history increasing the percentage of shoppers using Aldi as their main shop by 50% in just one year.

Debenhams ’Christmas Made Fabulous’(JWT London) Debenhams’ “Christmas Made Fabulous” campaign drove brand equity, grew market share and delivered Debenhams its best Christmas sales by providing consumers with both emotional and rational reasons to shop. This success was achieved despite anxious consumer sentiment, the struggling UK economy, a declining high street and high spending competitors.

Myer ‘Colour of Summer’(Badjar Ogily) This story tells how being different helped Myer break free of static sales and gloomy consumer sentiment. Totally integrated but as a contrast to the norm, highly emotive and set in a raw and untamed environment, the “Myer is the colour of” campaign helped Myer grow sales and gain market share.

Tesco Christmas 2012 Campaign (Wieden & Kennedy) It’s the Little things that make Christmas’ was a fully integrated, through the line campaign working from shelf edge though to TV, social and everything in between. The campaign focused on the products Tesco sells and the emotional Christmas connections with those products. The campaign trumped competitors on key tracking measures and drove a 1.8% like-for-like sales increase, making Tesco the fastest-growing of the big four supermarkets over the critical Christmas period.

Tops Liquor Stores ‘Drinktionary’(TBWA Hunt Lascaris Durban) TOPS at SPAR is South Africa’s leading liquor retailer. To ensure that the retailer’s customers developed strong loyalty to its brand and not only to their favourite alcohol brands, the company developed a whole new way of speaking “party”, an entirely new language. Drinktionary words were created both by the advertising agency and by consumers to connect the campaign.

Worten ‘Christmas Campaign’(Fuel Portugal) For Christmas, Worten created an integrated campaign based on the insight that there are lots of talented people waiting for an opportunity to shine. Vasco Palmeirim, a radio celebrity, hosted the whole thing. Via Facebook, it cast fi ve talented singers, then released a TV spot featuring them as a choir, conducted by Vasco, singing catchy carols about technology. Finally, Worten created an online app that allowed people to ask for gifts through personalised carols sang by the host.



AWARDS TICKETS


This category aims to recognise how retailers are using and adapting technology to transform their business or their customer experience. Innovations in technology, the supply chain and multichannel retailing are major areas of focus for all retailers and this award is designed to throw a spotlight on initiatives in any of these areas of the business.

Retail Technology Initiativeof the Year Sponsored by:

American Apparel ‘RetailNext In-Store Analytics’ American Apparel deployed the RetailNext instore analytics platform to deepen the chain’s understanding of shopper behaviour in its brick-and-mortar stores (like its e-commerce counterpart). Using insights from RetailNext, American Apparel has increased sales in equipped stores by more than 30% and reduced theft in these same stores by 16%.

ASOS “Fit Visualiser” powered by Virtusize Virtusize visually illustrates the size and fi t of clothing online, helping online retailers to reduce returns, increase sales and improve the customer experience. The Virtusize button is located on the retailer’s product pages next to the size selection information. At ASOS the button is called the Fit Visualiser and a seven-month trial recorded a signifi cantly lower return rate for the group using Virtusize and over 90% of the shopper’s stated that Virtusize made it easier to fi nd the right sizes.

Bunnpris ‘Biometric age verifi cation in Self Checkout PoS’ Visma Retail designed a solution that could automate age verifi cation in self-check out POS’ at Bunnpris, by introducing fi ngerprint readers in POS. With fi nger print age verifi cation, the effi ciency has been improved. Age control can also be performed using other devices. The solution proved a success from day one.

Carrefour “The Digital Wall” Carrefour wanted to fi nd out if web technologies could they be used to genuinely improve the in-store customer experience, increase in-store sales and margins and globally reduce operational costs? The Digital Wall has been developed by Carrefour and Intel with the idea of eliminating in-store stocks and product samples, while offering enhanced customer experience for domestic appliances. Features include highly qualitative digital display solutions, life-size pictures, wide assortments, product comparison, dedicated salespeople and next day delivery, even in its smallest stores.

Delhaize Belgium ‘Pricer Electronic Shelf Labelling Solution’ Pricer is a world leader in providing electronic shelf labelling (ESL) solutions to retailers. Its solutions provide high-speed updates for pricing and product information to digital shelf labels, with excellent readability and contrast. In January 2012, Belgian retailer Delhaize chose to deploy Pricer’s new DotMatrix ESL’s throughout all of its stores.

John Lewis ‘Vision BeanStore PoS’ Customer service is the cornerstone of John Lewis’ operations and PCMS’ VISION BeanStore has proven to be an ideal solution for the department store retailer. VISION BeanStore provides John Lewis’ customers with an enhanced retail experience. No matter which way they choose to purchase, by enabling John Lewis more easily to integrate systems and embrace new technologies.


Consumers have put technology to work to take complete control of the shopping journey. And as technology, connectivity, and touch points expand, so do shopper expectations. JDA solutions are uniquely capable of helping retailers consistently – and pro�tably - exceed customer expectations by excelling at the 5 tenets of All-Channel Retail: • Unified all-channel engagement• Personalized all-channel assortments and offers• Agile and efficient distributed order management• Flexible real-time supply chains• Integrated consumer-centric demand forecasting

Profitable • Scalable • Repeatable

ALL-CHANNEL RETAIL

Visit jda.com to �nd out how JDA solutions can help you get ahead and change your game.

JDA fp.indd 1 19/09/2013 10:24


AWARDS TICKETS


The globalisation and digitisation of retail has required new ways of thinking as to how retailers respond to the demands of their business. This award is for the initiatives that have responded to the challenges of running businesses and which have transformed a retailer’s supply chain, helping a business become more effi cient and serve its customers better.

Supply Chain Initiativeof the Year

BWG Foods ‘BWG Tradelink’ BWG Foods operates the SPAR, EUROSPAR and MACE brands, serving one million international consumers daily. BWG invested €300,000 in a supply chain portal developed by Atlas Products International – now all 650 suppliers are connected, maximising the value of the investment, reducing costs, improving effi ciencies and collaboration with its supply chain.

Debenhams ‘Endless Aisle’ Debenhams’ Endless Aisle initiative improves the retailer’s online stock availability by fulfi lling demand for items from Debenhams.com that are out of stock in its distribution centres. By taking stock from in-store stock rooms and from the shop fl oor, the system has revolutionised the way that online orders are fulfi lled.

Pep Stores ‘Demand & Fulfi llment’ PEP is the largest single brand retailer in Southern Africa with more than 1,500 stores. To improve its planning accuracy and reduce stock-outs, the retailer turned to JDA for a more advanced approach to forecasting and replenishment. Today, PEP maintains high levels of on-shelf availability, enabling it to provide excellent service to its customers. Store fulfi lment levels continue to improve, enabling the retailer to achieve signifi cant sales growth and capture market share, including increasing annual sales by 15% for the associated product categories and in-store availability from 89% to 92%.

Tesco ‘Supply Chain Blueprint’ The Supply Chain Blueprint is improving the shopping trip for Tesco’s customers worldwide by taking supply chain innovations in different geographies and applying them locally. It helps to make the supply chain more responsive to customer needs, while ensuring that the retailer’s international divisions work together to reduce food waste across the world. The MobileStore is India’s fi rst countrywide chain of telecom retail outlets with more than 750 stores spread across 100+ cities. A one stop mobile shop that offers the widest range of handsets, tablets, accessories, connections, and value added services (like theft insurance/extended warranty, EMI and repair services).

Tesco ‘Tesco Connect’ Tesco Connect is an innovative and industry-leading tool that enables better communication with our suppliers by sharing sales forecasts and insight. It provides a new way of working with suppliers, focusing on building stronger, mutually benefi cial relationships. By improving collaboration, it helps to improve product availability for our customers.

The Mobile Store ‘Inventory Management -BPR and Automation’ The MobileStore is the fi rst countrywide chain of telecom retail outlets with more than 750 stores spread across 100 plus cities. A one stop mobile shop that offers the widest range of handsets, tablets, accessories, connections, and value added services (like Theft insurance / extended warranty, EMI and repair service)

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This important and prestigious award honours the retailer who the judges feel by their actions demonstrate that they are outstanding corporate citizens through on-going high standards but also a distinctive and effective initiative undertaken in the last 12 months. The award aims to recognise the values that form the cornerstone of a good business from its approach to its people, suppliers, the environment and a sustainable future.

CSR Initiative of the Year

Azizia Panda‘Sustainable Future’Azizia Panda United was established in 1978 and this was reinforced by its “Friend of the environment” initiative, an on-going environmental project launched across the Kingdom in cooperation with the Presidency of Meteorology & Environment. This looks at three different aspects - “Internal”, “External” and “Sector”. APU was not only the fi rst retailer, but also the only organisation to start such an initiative on the environment in the KSA. Among the most prominent environmental achievements initiated in 2012 was converting all plastic shopping bags – which accounted for more than 300 million bags per year - to 100% biodegradable bags as well as stopping the distribution of door to door leafl ets (2.4 billion sheets a year).

Woolworths South Africa ‘MySchool MyVillage MyPlanet’As part of our Good Business Journey, and aligned to its customer loyalty programme, the MySchool MyVillage MyPlanet fundraising programme is one way that Woolworths is helping improve education as well as raising funds for charities and environmental organisations across the country, while involving the retailer’s customers in a meaningful way.

Migros ‘Generation MWith its “Generation M” sustainable development programme Migros is pursuing concrete goals in the fi ve spheres of activity: consumption, environment, employees, society and health. The vision of the sustainability programme focuses on the quality of life of future generations. It matches the conviction of Migros founder Gottlieb Duttweiler that people should always be at the heart of what the company does. Generation M has reinforced this fundamental trust in the company. Customers know that they can shop at Migros with a clear conscience.

Lotte Shopping‘‘Shared growth with stakeholders’For Lotte, bolstering communities is a critical component of its corporate mission. In particular, Lotte’s support of Korea’s struggling traditional markets (“Shared Growth” campaign) has been garnering acclaim for its innovative “win-win” approach to sustainable growth. In each of its partner “markets”, Lotte has empowered traditional retailers with the tools and training to remain competitive. Lotte’s marketing and service expertise has included both planning/funding community events, service education, and ensuring health/safety requirements are met.

Continente Sonae ‘Missão Sorriso (Mission: Smile)’Missão Sorriso, Continente’s CSR project, focuses its efforts on three areas: child care, active aging, and the fi ght against hunger. Every year the sale of Missão Sorriso products helps raise funds to be distributed by institutions across the country. In the last ten years Missão Sorriso has raised more than Ð6million to help more than 170 organisations.

Sefam ‘Made of Pakistan (Vote for Pakistan)’Sefam felt that to honour the fi rst ever democratic transition of power in Pakistan required a fi rst-of-its-kind initiative. Leisure Club, a Sefam brand, brought together Pakistan’s best known celebrities, sportspeople, fashion designers and humanitarians to deliver a strong message promoting democratic principles, civic responsibility and equality. Owing to its success, the initiative was endorsed and adopted by the Election Commission of Pakistan as its offi cial campaign.”



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New retail concepts are the life-blood of the industry and this new category was introduced by popular demand as a way of highlighting those new, fast-growing concepts with the potential to change retailing and that are already creating new standards and winning approaches to a market.

Best New Retail Launch

Hedonism WinesLocated in the heart of London’s Mayfair, Hedonism Wines is a new fi ne wine and spirits boutique which has already become a highly talked about wine project. With its selection of more than 2,000 spirits and 4,500 wines from all over the world, a highly knowledgeable and friendly team of sommeliers and a stunning, award-winning interior design it is truly a wine shop like no other.

JumiaJUMIA is a retailer which is aiming to shape e-commerce in Africa. Founded in June 2012, JUMIA’s website is already one of the highest traffi c sites in Nigeria and the company offers its customers a vast assortment of items with a range of up to 50,000 products with exclusive partnerships and internationally-known brands.

PressoPRESSO is an active showroom conceived as a domestic setting: customers can rent the location and companies can use it for product placement. A concept store invented in order to bring design and the food industry closer to their consumers, Presso has been conceived as a place where customers can spend time as if at home. It’s not a restaurant, it’s not a showroom, but rather a “personal expression of your own lifestyle”. Customers cannot buy anything in-store but through the web page can discover more about products and how to buy them.

Quem disse, Berenice?Free yourself from unnecessary rules and fi nd your own beauty - this is the motto “Quem disse, berenice?”, which is brought to life in its shopper experience. “Quem disse berenice?” believes that women should be free to wear make-up that best enhances their individuality, ethnicity and beliefs. Its think-outside-the-box attitude, competitive prices and wide-array of colours makes the brand the fi rst of its kind in Brazil. Launched in August 2012, “Quem disse berenice?” is a fun and accessible brand with over 50 stores nationwide and 1 million Facebook fans.

t.riciclot.riciclo is an Italian chain of franchise stores for new and second hand clothing for children from 0 to 14 years-old. The project began in 2010 from the innovative idea of an Italian entrepreneur to engage in the changing needs of children growing and their limited use of clothes, dovetailing with a social philosophy through the expanding reuse culture.

ZaloraZALORA is an online fashion and beauty retailer founded in 2012 and based in Singapore. Into its second year of operation, it has become one of South-East Asia’s fastest-growing e-tailers, with a presence in eight countries. The company employs more than 1,000 people and is playing a key role in shaping the nascent e-commerce industry in the region, with its localised e-commerce model, carrying brand collections, designs and products tailored to suit each country’s consumers.



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This category is looking to fi nd the world’s outstanding new store designs under 1,200 square metres, demonstrating that the design is delivering a real customer experience and enhancing the retail brand while proving to be a truly innovative and commercial success.

Store Design of the Year > 1200sqm

Begendik CayyoluAnkara, TurkeyThe 40,000 sq m store has broken down all the routine and all the prejudices regarding this sector: that Cayyolu Store house “products that are produced on-site”. Chocolate is produced here, pasta and manti (a Turkish-style ravioli) are offered straight after they are produced. Cheese and yoghurt are also made here, and all of the bakery products are freshly prepared. There is also a ‘soil-less’ agriculture area. Strawberries and lettuces, which are produced with this method, are presented in the basket from their plantations.

John LewisExeter, UK (Dalziel and Pow) The ‘boutique department store’ in Exeter is a new model for John Lewis that presents the entire range in half the space. Showcasing stock to be purchased in new ways and embracing the use of in-store technology is the key and plays to one of JLP’s strengths: being an informed editor for their customer.

Joe Fresh NYC Flagship5th Avenue, New York, USA (Burdifi lek)Joe Fresh, the Canadian fashion brand known for its stylish and fresh affordable offerings, opened a fl agship store in New York City’s iconic “Crystal Lantern” building at 510 5th Avenue. Inspired by the brand’s young, modern, and fresh appeal, Burdifi lek crafted a sophisticated backdrop to highlight the Joe Fresh collection.

Livraria Cultura, Cine Vitória storeRio de Janeiro, Brazil Livraria Cultura Cine Vitória in Rio de Janeiro opened in 2012. It is located in an Art Deco style building from the 1940´s which once housed a cinema, thus returning it to its cultural roots and helping to revitalise the city’s downtown. After extensive restoration, it has been transformed into a modern unit of the chain but still retains its original architecture. The Brazilian bookstore group was founded in 1947 and offers in addition to its catalogue of seven million books, musical recordings, fi lms and games, a vast array of festivals, performances, theatrical plays, expositions and children’s activities.

Shinsegae Department StoreUijeongbu, South Korea(JHP Design) Shinsegae has a policy that each new store should supersede the standards of the previous one, regardless of location. With a network of world-class outlets this can be a daunting task and so the retailer appointed agency JHP to defi ne the entire interior experience, designing key fl oors and public areas in its latest store in Uijeongbu, a major new transport hub just north of Korean capital Seoul.

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This category is looking to fi nd the world’s outstanding new larger store designs, demonstrating that the design is delivering a real customer experience and enhancing the retail brand while proving to be a truly innovative and commercial success.

Store Design of the Year < 1200sqm

14oz.Haus Cumberland, Berlin, GermanyThe idea is to establish 14 oz. stores as the fi rst addresses in premium denim and high-end street and urban wear. The interior design of the 14 oz. Haus Cumberland is the ideal framework for a coherent presentation of the brand portfolio and mirrors the products’ high quality along with the crafts manship. The architecture as well as the coherent environment is essential to 14 oz. as it is conceived as far more than a store in a traditional sense – it’s a “place of encounter”, where the well-being of its guests is prioritised.

Chilli Beans Flagship Store São Paulo, Brazil Founded by Caito Maia in 1998, Chilli Beans is the largest South American chain dedicated to sunglasses and by the end of 2012 had 550 stores throughout Brazil, plus points of sale in Portugal, the United States, Colombia and Kuwait. The brand has established operations in all of the Brazilian state capitals and has more than 25 points of sale in large states such as Rio de Janeiro and Minas Gerais. Chilli Beans has invested in fast fashion production and launches more than 10 new sunglasses designs weekly.

Hotel Chocolat Roast and Conch Covent Garden, London, UK (Terry Moore Design)A chic chocolate boutique and café with edgy authenticity of cacao growing and artisan chocolate making, effort has gone into realising a design that doesn’t look self-consciously designed. Deliberately restrained to allow the guest experience and the products to be heroic, the design is an eclectic mix of rustic found materials contrasting with the highly-polished elements of the chocolate making machinery. The reclaimed wood fi xtures provide a foil to the contemporary packaging design.

Karl Lagerfeld Concept Store Paris, France (Plajer & Franz Studio) The overall store concept bears reference to the characteristic handwriting of Karl Lagerfeld. The main focus lies on reduction, black and white as well as strong contrasts in shapes and surfaces, blending edgy modern and classic elements. Materials and their surfaces play a vital role, often creating a multi-dimensional feel. Moreover, the store concept is centred on an exciting and elaborate digital experience – the virtual window to Karl Lagerfeld.

Puma Osaka, Japan (Plajer & Franz Studio) The Puma store became a new landmark for the city of Osaka. Both the exterior and interior architecture speak a “homogenous language” that unifi es the company’s philosophy. Created as an intelligent yet simple retail design that integrates local references and the spirit of the sport-lifestyle brand, the entire store is designed to blur the lines between retail and social. With large scale areas in-store and a roof-top event space for brand activities, the store and the entire building are designed with “joy” in mind.

Shoes of PreySydney, Australia Shoes of Prey is a global online customised women’s shoe retailer based in Sydney, Australia. Until this point, Shoes of Prey had been a purely online player. The challenge was to bring this much-celebrated brand to life beyond the virtual world and to create its fi rst ever physical store.


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This increasingly important award recognises the efforts and success of those retailers repositioning their businesses for the omnichannel world. With retailers needing to serve their customers’ needs via every available channel: the store, online, mobile or social media, these fi nalists are examples of world-class execution of this new approach.

Omnichannel Retailerof the Year

Crocs IncCrocs, which now offers more than 300 footwear styles in 90 countries, has continued to leverage its omnichannel model to make the shopping experience easy, enjoyable and seamless whether consumers are shopping for Crocs products online, in branded retail stores, through wholesalers or on mobile devices.

F&F ClothingF&F is an international fashion brand sold at Tesco. In 2009, F&F online was launched and provides access to a hugely extended product range, more detailed product information, product recommendations and reviews. F&F also has a mobile site, allowing customers to shop on the go. In the last 12 months, F&F has strengthened its proposition by introducing innovations that integrate the benefi ts of F&F online into the store experience. These include a chip and pin kiosk so customers can shop F&F online from a store; a magical mirror which allows kids to try on clothes virtually and interact with animations; and digital and holographic screens to inspire customers.

Chow Tai FookCTF boasts a fast growing e-commerce offer backed up by 1,850 stores region-wide where its “online to offl ine to online” synergy provides customers with a comprehensive shopping experience and convenient after sales service. CTF has an offi cial e-Shop, co-operates with leading e-tailers and uses e-marketing tools widely. CTF is the preferred jewellery brand and best seller in China.

The Home Shopping Network (HSN Pakistan)Home Shopping is the pioneer of cash on delivery in Pakistan. Known for being the fi rst retail store to have a comprehensive returns policy as well as a practicable price beating policy, it has won the Brands of the Year Award in Pakistan in three consecutive years.

DebenhamsDebenhams’ omnichannel model incorporates the optimum range and number of stores in the right locations, combined with effective e-retail and m-commerce operations. The retailer gives its customers more choice of products, brands and ways to shop, and has invested in the right technology and logistics, designed to deliver the best customer experience.

Screwfi xScrewfi x is the UK’s leading omnichannel supplier to the trade professional. Offering a consistent shopping experience across 300 stores, website, multi- award winning mobile site and UK-based contact centre. For ultimate convenience, customers can order through any channel for next day delivery or pick up from store in minutes using its click & collect service.

The EntertainerThe Entertainer is the UK’s largest independent toy retailer, with 85 stores nationwide and growing at a rate of 12-15 stores a year. Its website is TheToyShop.com and it also sells on a variety of online marketplaces in the UK and across Europe. In 2012 it launched a new omnichannel platform that gave a live view of stock across all its stores and warehouses. This enabled The Entertainer to offer customers a market–leading omnichannel experience including a completely redesigned website, 30 minute click and collect and 90 minute delivery from store to home.

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This award celebrates the retailers that conduct their business purely online and do not have any physical (bricks and mortar) stores where customers can shop. With online retailing being driven increasingly by ever-more sophisticated technology and customer offerings, the shortlisted Pure Player retailers impressed the judges for showing continual improvement and delivery of results.

Pure Play Retailer of the Year

eSpareseSpares is an online retailer selling home and garden spare parts and offering DIY advice to encourage a culture to repair rather than replace appliances. It believes that this service saves consumers money in these diffi cult economic times and also reduces the impact on the environment by making repairs affordable.

Isabella OliverIsabella Oliver is an international online premium maternity fashion company based in the UK. Four years ago it successfully launched a womenswear brand - Baukjen –which is set to enter the US in 2014. In 2013 the eStylist service was introduced – a global fi rst of its kind offering a personal styling service over video.

JumiaJUMIA is a retailer which is aiming to shape e-commerce in Africa. Founded in June 2012, JUMIA’s website is already one of the highest traffi c sites in Nigeria and the company offers its customers a vast assortment of items with a range of up to 50,000 products with exclusive partnerships and internationally-known brands.

OcadoOcado (www.ocado.com) was established in 2000 and is now one of Britain’s leading online retailers. Ocado operates a centralised distribution model, which means that it does not rely upon a network of stores from which to service customers. Orders are fulfi lled at highly-automated customer fulfi lment centres before being loaded onto delivery vans making local routes, or transported by HGV to vans stationed at a network of regional UK distribution spokes. Ocado delivers over 36,000 product lines including big-name brands, Waitrose goods, a range of over 550 Ocado Own Label products and now a growing non-food selection. Its award winning Ocado on the Go apps provides shoppers with basket-fi lling fl exibility and great deals on the move.

vente-privee.comSpecialising in selling brand overstock since 2001, online sales are exclusive to its 19 million members in Europe. Sales are for a limited time only (3-5 days) and are organised in close collaboration with over 2,000 major international brands in all product categories: ready-to-wear, fashion accessories, music, homewares, toys, sports equipment, high-tech, gastronomy, wine, etc. Thanks to its partnerships with brands, vente-privee.com offers irresistible discounts (50-70% off). With 1,800 employees in eight European countries. In 2011, the website was launched in the United States in partnership with American Express.

ZaloraZALORA is an online fashion and beauty retailer founded in 2012 and based in Singapore. Into its second year of operation, it has become one of South-East Asia’s fastest-growing e-tailers, with a presence in eight countries. The company employs more than 1,000 people and is playing a key role in shaping the nascent e-commerce industry in the region, with its localised e-commerce model, carrying brand collections, designs and products tailored to suit each country’s consumers. Mobile now accounts for 25% of revenue.



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This category recognises retailers that originate from an emerging market and which best represent the essential qualities of successful entrepreneurship, originality of idea and its successful execution, innovation in various core practices for retail businesses, and fi nancial success.

Emerging Market Retailerof the Year

Cacau Show Brazil Founded in 1988, Cacau Show became, in only 25 years, the largest chocolate chain store in the world. Now, it has more than 1,400 franchised stores in the main malls and commercial streets and avenues all around Brazil. A truffl es specialist, Cacau Show is constantly innovating. The entrepreneurial spirit of Alexandre Costa, CEO and founder, has helped the brand become a reference in the Brazilian market. Cacau Show works hard to offer a huge variety of products and fl avours for all tastes and times.

Marisa Brazil Marisa, the largest women fashion retailer in Brazil, is focused on the emerging middle class and has 380 stores and a total sales area of 389,000 sq m. Marisa operates a fi nancial services platform that provides fi nancing to its retail customers. Since its IPO in October 2007, the total sales area, total sales, EBITDA and net profi t went up by 13%, 19%, 31% and 38% per annum, respectively.

The MAP Group Indonesia MAP Group has grown phenomenally over the years to become a top lifestyle retailer in Indonesia, with a current retail network of over 1,500 stores. The company pioneered in Indonesia by bringing over 100 world class brands to the Indonesian region – including Starbucks, Zara, Marks & Spencer, Reebok, Sogo, Seibu, Debenhams and Galeries Lafayette among many others. Listed on the Indonesian Stock Exchange, MAP also pioneered many original retail concepts of its own like Sports Station, Golf House and Planet Sports.net. For its entrepreneurial and innovative spirit, outstanding fi nancial performance and overall contribution to retail in Indonesia, MAP was named as one of FORBES Indonesia’s Top 40 Companies in 2011 and FORTUNE Indonesia’s “Most Admired Companies” in 2012.

MaxUAE Max is one of the largest value fashion brands in the Middle East and India. Launched in May 2004 in UAE, the brand now trades in 17 countries and has a retail network of 226 stores, a total footprint of 400,000 sq m and annual revenue of US$ 1.3 billion. Max’s success is driven by its value pricing, clarity in merchandise presentation, market positioning, market penetration and a strong management team. Max is planning to grow its annual revenue to US$3 billion in the next seven years, based on improved sales density and the expansion of store network in both its existing markets and new countries in the region.

Mr Price Group South Africa The Group is a fashion-value retailer, selling predominantly for cash. It retails fashion, homewares and sportswear and has stores across Africa. The business model is synonymous with offering fashionable merchandise at excellent value. The value model is the core of the Group’s existence. Being a value retailer means having lower mark-ups and selling higher volumes in order to offer ‘everyday low prices’. The Group’s vision is to be a top performing international retailer. Its online fashion sales platform, www.mrp.com, was launched in South Africa in 2012 with much success. The platform has gone international in 2013.

SefamPakistan Sefam is one of Pakistan’s largest fashion houses and the pioneer of branded fashion retail in Pakistan. It started out with the ‘Bareeze’ brand of embroidered designer fabrics in 1985. Now 28 years on, the retailer says that it is its “commitment to our vision” which has seen it grow into a family of 12 fashion apparel brands with more than 400 points of sale globally.

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Building and retaining your customers’ loyalty is more important than ever before. Customer loyalty demands a complete understanding of their needs and wants and then how best to communicate with them. This new category has been introduced as recognition of the importance of loyalty in helping ensure retail success.

Customer Loyalty Initiativeof the Year

Billa AG ‘Vitamin Stars’ In September 2012, Billa Austria launched a successful loyalty campaign which not only rewarded customers but educated them on the benefi ts of good nutrition and healthy eating. The involvement of shoppers in this campaign resulted in a sales increase as well as a rise in Billa’s market share.

Continente ‘Cada jogo, uma fi nal’(Each Match, a fi nal Match) To show its support to the Portuguese national team, Continente decided to draw the crowds to the (usually empty) qualifying games for the 2014 World Cup. Continente sold tickets to its customers with a 50% discount that could be redeemed in its stores using Continente’s loyalty card. So far, every single match has sold out.

Debenhams ‘Beauty Club Facebook VIP’ The Debenhams Beauty Club Reward Card loyalty scheme has proven extremely popular among Debenhams’ target audience; women aged 25-55. Beauty Club launched four years ago and now has 1.6 million registered members. It has a strong presence within Debenhams stores, externally and online and offers customers the choice of a physical plastic card or on an iphone App. There are also interactive elements to the app, such as fragrance fi nder, paint your nails and skincare consultation. Debenhams launched its VIP panel on its Beauty Club Facebook in March 2012.

Dunkin’ Donuts “Morning start-up” app Ultrasound tagging, the core technology of the “Morning start-up” application, is recognised just by the user being in the space with a smart-phone which allow the users to redeem a voucher and getting a discount off Dunkin product in a simple and easy way.

HSN ‘Captivating audiences through Partnerships and Gamifi cation’ HSN, a leading interactive multichannel retailer, offers a curated assortment of exclusive products and top brands. Its strategy for building and retaining customer loyalty centres on creating an emotional connection to the brand. HSN drives loyalty and engagement through its credit card program, strategic marketing partnerships, unique experiences and gamifi cation strategy.

O’Key ‘Angry Birds rewards programme’ In Russia, O’Key launched a new loyalty programme offering free Angry Birds soft toys to its best customers. This campaign proved to be successful when shoppers involved families and friends in order to collect the whole range of Angry Birds soft toys and it gave O’Key a positive image.

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Retail Transformation and Reinvention Award

Retail is facing signifi cant change driven by both customer expectations and industry structure. This new category will recognise a standout retailer selected by the judges and recognized for initiatives leading to the successful transformation and reinvention of all or part of its business to deliver sustainable growth.

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International Retailerof the Year

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2012 - Charlie Mayfi eld, John Lewis Partnership

2011 - Roger Farah, Ralph Lauren

2010 - Angela Ahrendts, Burberry

2009 - Ron Johnson, Apple Retail

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OutstandingLeadership Award

Past winners have included

The award for Outstanding Leadership will go to the individual who has best demonstrated the following qualities over a sustained period of time. Their leadership will have been proven by a unrivalled passion for the brand, business success, new ideas and innovation, executional excellence, a very real focus on talent management and of course the customer.

The only individual award to be awarded on the evening, speculation is always rife as to the latest recipient.

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Retailer of the Year

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The accolade Retailer of the Year will be awarded to the retailer that has proved it is a world-class performer across every aspect of its business. It can be a national or multinational retailer, but overwhelmingly it will be a retailer that can truly be described as having had an exceptional year.

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Suzanne Ackerman Transformation DirectorPick n Pay

Mcane MthunziGroup Africa Food Retail & Supplier Development ExecutiveMassmart

David KnealeCEOClicks Group

Thiagarajan RamamurthyRegional Director - Strategy & OperationsNakumatt

Sullivan O’CarrollChairman & MD South Africa,Nestlé

Bruce Layzell General Manager New African Markets Yum!International

Call: 0845 056 8339 (UK) | +44 (0) 203 033 2288 (Int) or Email: [email protected]

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World Retail Congress 2013

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Transcript of World Retail Congress 2013