Indian Retail & E-Retail Congress !!

8/19/2019 Indian Retail & E-Retail Congress !!

1/10

APRIL 29 & 30, 2016, HOTEL HYATT REGENCY, GURGAON

CONSUMER &RETAILINSIGHTS

OMNI-CHANNEL &eRETAIL

DEMO ZONE


2/10


3/10

BY THE

CONSUMERFOR

THE CONSUMERTO THE CONSUMER

INSIGHTS INTO THE EVOLUTION OF CONSUMERTHINKINGDemands of the rapidly evolving customer have flipped 180- degreeand he's recognising brands smartly.• Welcome the consumer of the future• Why customers buy?• The future is embedded in the present: Understand the

psychology of retail

OUT WITH OMNI-CHANNEL, IN WITHPERSONALISATION AND CUSTOMER CENTRICITY Shoppers don't think in vertical, channel-specific silos, and neithershould retailers! Customers don't shop channels, they shop brands! Yes, they hate being told what to buy and love being informed what ithere for them.• What are customers looking for?• How can you facilitate a customer-centric company culture and

what impact does this have on loyalty and ROI?• How can customer insights be used to create more personalised

experiences and what impact does this have on conversion rates• What does perfect personalisation look like?

A WINDOW INTOTHE CONSUMER'S MIND

HOW TO BE ABLE

TO GIVE CONSUMERSWHAT THEY WANT

Finding the Consumers’ WHY!Prefer to buy on

tablet / smartphone

11%

MOBILEUSERS

Prefer to buy ona desktop or laptop

44%

DESKTOP / LAPTOP

+

Would preferphysical stores

45%

BRICK& MORTAR

vs


4/10

Regardless of Type, Shoppers Want a

Optimise Your ‘Human’ ConnectionMillennial – those born roughly between 1978 and 1995 – arealready profoundly shaping the consumer experience. In fact, by2017, it's estimated that this group will have more spending powerthan any other generation. Whether it is technology or people whosell your products, making your customer (your guest) feel specialhas never been more important.• Voice Of Customer (VOC) – The ‘Must Have’ strategy, but it can

be seen many times as disjointed and fragmented

ENGAGING WITH YOURCONSUMERShopping is Social. 21st century consumers give away moreinformation about themselves than ever before, particularly onsocial media and highly visible places all over the Web, and theseconversations are playing a role in their purchasing decisions.He'd leverage social media to drive word of mouth and beforeretailers could realise, make brands unworthy of the chase.• Are you communicating enough with your customer across

marketing, advertising and social media?• Is context more important than content?• What goes in the making of a ‘Cool Brand’?

CUSTOMER EXPERIENCE

Customers who shop exclusivelyin-store visit an average of 7.5

times a year, those who shop

online and browse a retailer an

average of three times a year

1/2 X

7 per year X3per year

of retailers believe thatdeveloping a more engaging

in-store customer experience

will be critical to their business

in the next five years

75%

of shoppers will buymore from a retailer

that personalises the

shopping experience

46 %

Customers prefer to beacknowledged in-store

rather than via digital

channels

Hello

Personalised In-Store Experience


5/10

E R E T A I L

& O

M N I C H A N N

E L

DISRUPTION+INNOVATION

In today's fast paced environment none of us can afford tostand still, we all have to adopt and adapt, and getting ideasor views that make us challenge the way we currentlyoperate is gold. For some that will mean changing yourinfrastructure model to serve the needs of today whileallowing for adaptation as things inevitably change. For

others, it's all about managing new risks while keeping upwith changing customer expectations.

WHO IS DOING WHAT DIFFERENTLY AND WHYDOES IT WORK? Young start-ups to established brands, all are pivoting theirbusiness models to become a blend of universal appeal andlocal roots. The Congress is dedicated to shaking up yourthinking.• What makes today’s cool brands?• How to expand by aligning with an attribute VS. a product?• Pivot Forward: Does your brand have the magic element?

INNOVATION


6/10

1%

6%

12%

20%

40%

16%

5%

4-6 timesper year

Never

1-3 timesper year

7-12 timesper year

1-2 timper mo

More than2 timesper week

1-2 timesper week

HOW OFTEN DO YOUSHOP ONLINE?

62% OF CONSUMERS SAY THEY SHOP ONLINE AT LEAST ONCE IN PER MONTH

TACKLING A HIGH PERFORMANCECULTUREIf you have already exhausted growth from theinternal brains, then confirmation on your newapproach would need you to either buildinnovation from within or build a more agileorganisation that can keep pace with the changebrought by Omni-channel, mobile commerceand social media. Celebrating initiative, speedand daring in the team is not a one-time thing;rather, it's about creating the organisational,cultural and technological underpinnings for

ongoing success and innovation. Investments ininnovation programs quadrupled since 2012,even though 70 per cent of change efforts fail.

THE FUTURE IS NOWRe-building the store where experience is at itsbest.• Traditional idea of brick-and-mortar is dead• Back-of-house technology and physical stores

- A desired marriage• Stores will become more responsive – like

eCommerce

TRANSFORMINGFOR SUCCESS


7/10

S C

A L I N G

- U P

There are certain reasons that differentiate a start-up from anestablished brand. As businesses now revolve around investment

and consumers, getting the scaling up strategy right is the new gamechanger in Retail. Whether it is acquiring the investment capital andexperts on board or defining the social media strategy, these tools ara sure shot success strategy for many brands.

BRAND LICENSINGThere is a big consumption shift happening in India; where peopleare building higher affinity towards the brand. Earlier, when Indiansspent a dollar, they wanted a dollar and a fifty in return - of quality.Now if they spend a dollar, they want a dollar in return with the'name' being the reason they buy. The 'brand' is becoming a key factor in decision-making. Up until a few years ago, no one couldhave ever thought of brands as assets - they were just a

differentiating factor. With changing times, the role of brands haschanged. Brand Licensing is a concept that leverages the brand'sproperties across new products lines under brand's direction andvitality. In India, we have seen many big brands die with timebecause they were not able to keep up with the changing preferenceof the consumers.• The question is how should brands adopt to changing times?• For brands, doing nothing is the riskiest option and hence, ‘Brand

Licensing’ as new age growth strategy can do wonders withproper execution.

FRANCHISINGFranchising is a powerful model that has a proven history of

helping business owners and individuals to realise their dreams.As a result, it is important to have a good understanding of how franchising works and what it will mean to your business operationsbefore you take that leap.

GROWTH STRATEGIES

80% CharacterLicensingcontribution to

BL industry of IndiaRs1500 Cr

12%Brand Licensing industry

growing at 12 per centper annum


8/10

START-UP ECOSYSTEM

Start-up Kickoff is a platform where a start-up can pitch its business idea

and if the idea has all the success ingredients right, Entrepreneur Media

features it in the magazine and on the website. Every start-up has a story,

and we want to hear yours! This is your opportunity to have y our story told

in the pages of Entrepreneur Magazine in India.

GROWTH & CAPITAL

A place where you can meet your investors and get the needed funding for

running the business. Our Pitch Room is designed to help you with everything,

from applying for bank loans to attracting investment from angel investors and

early-stage venture capitalists. It has become the most important meeting

place of the year for entrepreneurs, to take the next leap in their business and

radically improve their chances of receiving funds.

5 0 %

th4 $2.7MILLIONStart-ups

based outofBangalore&Delhi NCR 894

Total no of deals in 2015

$4.9BILLION

70+

6%

FOCUS AREA OF STARTUPS

4% B2C/B2B

59% B2C37% B2B

+85,000

OVERALLSTATISTICSInvestment

in start-ups

73%

+11,500 3 / 4Start-ups by 2020

• Start-ups in the B2C space: 59%

• Start-ups in the B2B space: 37%

• Start-ups in both B2B and B2C space: 4%• Start-ups by 2020: 11,500


9/10

C O N F E R E N C E A G E N D A

DAY 1 | Session 1RETAIL ORGANISATION 2020: THE THINK TANK'S FORECASTThe Retail industry has undergone rapid changes in the last 20 years.Retail business need to build change in their thinking, businessmanagement, organisation, consumer delivery and growth.

The opening session will be a vision setting by the Think tank ofthe Retail industry by reviewing

• The Retail business of change – Retail Vision 2020

• How much do we know why people buy and is it enough

• Trends to drive eCommerce strategy in 2016

• How consumers have accepted different retail channels

• What they are expecting from today's retailer

Session 2

CATCHING UP WITH THE CONSUMER

• This session will bring insights from leading brands which havebuilt their business strategy around the customer and innovation

• Peeping inside the millennial consumer mindset

• Is there such a thing as a loyal customer? Do customers behave ina consistent and measurable way?

• What consumer wants: There has never been a higher premium onnewness

• Pure-play eCommerce VS. Bricks & Mortar – When and why does

customer prefer whomSession 3

BUILDING COMPANY CULTURE FOR THE BRAVE NEW RETAIL WORLD

The session will explore how retailers are developing the optimalcompany culture to create and drive forward successful organisations.

• What type of organisation and leadership skills are needed in thenew retail landscape

• Re-skilling teams for the digital today

• Creating an ownership culture across the enterprise

• How training workshops meet this gap

Session 4

OMNI-CHANNEL IS A MEANS TO AN END

Omni-channel is merely a tool for building connected relationships andbridging the gap between physical and digital worlds and that is whyretailers and eRetailers need to master it.

• Connecting online and offline customer buying behaviour

• How changes in consumer use of mobile devices are shapingonline retail

• How retailers are integrating the offline retail and online retail andvice-versa

• What challenges can be mended in an effort to design Omni- channel

Session 5

STORES ARE BACK AND WITH A VENGEANCE

This is a must-not-miss for everyone determined to keep their retailspaces looking as new and fresh as possible with every possibleInnovation and inspiration brought out on what it takes to get thecustomer to walk into your stores.

• The future of the store: the changing role & the structure of thestore

• Store as the new media and the role of branded

experiences• Stores as a brand entity – dark stores and their economics

Session 6

THE START-UP MEGA SESSION

The start-ups are rocking the boat with ideas so crazy, they just mightwork. These are the people who make you rethink what you thought youknew about retail, impact and opening you up to new possibilities foryour customers, your business and your world. A mega panel with over20 startups taking on the world with:

• New business models and new channels

• New product and service models such with momentous impact onthe industry

• Direct to consumer - Brands going director to customer: Strategies,challenges and opportunities

DAY 2| Session 1MEET THE DISRUPTORS

Innovative eRetailer who are changing the equation and making theRetail world enter into a new phase of consumption.

• What should we fear, what can we learn from them?

• How the disruption is giving birth to a new-age retailing?

• What to invest to keep pace with this retail disruption?

• How they ideated, what they thought, what they achieved?

Session 2

NEW-AGE CAPITAL, NEW-AGE COMPANIES:A NEW AGE OF RETAIL MARKET

Power discussion with a panel of bankers, investment firms andventure capitalists on which products, companies and technologiesthey are investing capital into innovative business models.

Track A |Session 1CREATING A CASHLESS SOCIETY - DISRUPTIVE TECHNOLOGY FORTHE RETAIL PAYMENT SECTOR

The convenience and the payment service in new retail ecosystem canchange the way people buy and kill the cash as a currency of purchasein years to come. How innovation is driving change in consumerpayments experience.

• How retailers/eRetailers can benefit from payments innovation?

• Case studies from around the world

• What the future is looking like?

• Omni-channel payments merchant readiness

Session 2

BIG ABILITY - SMALL DIMENSIONS

E-commerce is ‘mobile-first’. The focus is moving from the ‘newness’of the mobile device to understand the impact on staff, stores andservices when the customer is holding a ‘remote control for retail’ inhis hand.

• What do customers really want – funky apps, convenience and packaging products to entice and delight?

• Where is mobile investment delivering the greatest ROI?

• How can Retailers train to support staff in their drive to mobilise theon the ground workforce to enrich customer experience

Session 3

LOGISTICS & FULFILLMENT: PRODUCT IS WHERE IT NEEDS TO B E -

CLOSE TO THE CONSUMERThe New Storefront. The real challenge of operating in a multi-channelplatform is surely maintaining the logistics and last mile fulfilment.How soon the product can be delivered intact to your customers canmake or break the retail experience.

• Can turning the shop into the fulfilment centre be a possibility inIndian retail?

• Having a clear operating model – where, how and with whom to play

• Building a returns strategy that creates loyalty and customersatisfaction. Placing the customer at the centre of the supply chainto create a continuous and agile supply chain evolution

Session 4

DATA-DRIVEN DECISION MAKING AND THE INTERNET OF THINGS INRETAIL

The re-shaping of technology in consumers' lives technology is movingrapidly to link up consumer lives within the home and outside usingdigital technology. It will revolutionise everything and we are only justbeginning to see the shape of the future. A panel of retailers andexperts share their insights.

• How technology is now a necessity?

• Knowledge sharing on using Big Data and IoT in serving consumersin the best way

• Online-offline integration

• Providing seamless experience

TRACK B | SESSION 1HOW TO BE A RESPONSIVE RETAILER?The new rules of brand engagement to meet the needs of theempowered consumer. Attendees will learn about new and break-through thinking around business collaboration models, harnessedanalytics, cutting-edge technologies that propel sustainable growth fothe Retailer and real time connect with customers.

• How the leading retail brands have turned super-responsive tocustomer?

• How Omni-channel retailers must spot trends earlier and respondto consumers faster with unique and engaging product?

• How to leverage new sourcing relations and added newtechnologies to improve inventory visibility, and drive morerevenue?

Session 2

DO CUSTOMERS BEHAVE IN A CONSISTENT AND MEASURABLE WAYIs loyalty still alive? The concept of loyal consumer has completelychanged. Just as the loyalty programs have become cardless, portabland redemption have become multichannel now and even acrossindustries. In eCommerce, loyalty is very instantaneous, whereas youcan buy certain products today and earn cash back the next day. Thesession is going to discuss the following points:

• Is there such a thing as a loyal customer?

• How to drive loyalty without a big burn rate

• How to not discount – and keep them seamless

• Operational efficiency to meet new customer expectations anddrive profitability

Session 3

THE DEMOCRATISATION OF RETAIL THROUGH TECHNOLOGY How large retail businesses, SME retailers, merchants and can impromargins by implementing technological efficiencies that improveproductivity, add capability and play to their core strengths?

How to easily deploy highly advanced marketing, pricing, orderprocessing and fulfilment systems to compete with the largest andmost sophisticated retailers?

Session 4

GROWING FROM 20-50 UNITS AND BEYONDGROWTH PARTNERSHIPSThe power of franchising!

• How unit and multi-unit franchising for the franchisor

• How does the support system for the Unit Franchisee VS. Multi-un

Franchisee work• Areas of conflict between brand and franchisee and how to

overcome the challenges

Session 5

HOW TO WIN AT RETAIL WITH LICENSING• How changing consumerism is pushing retail innovation?

• Tapping Gen Y through corporate brands

• Maximising reach with digitisation of properties

• Licensing niche brands & handling infringement in India

BREAKAWAY

SESSIONS


10/10

www.indianretailer.com/congress2016

o u r e v e n t s a n d s h o w s

CLEAN &GREEN INDIA 2016

Call today!Exhibition

09555943277, 09022352762

[email protected]@franchiseindia.net

Conference Registration08595350505

[email protected]

Sponsorship08595350525

[email protected]

Award Nominations

09313034080

[email protected]

Award nomination fee

Rs. 15,000 + Service taxes per Delegate(Includes Conference Access, Exhibition Visit & Lunch)

Rs. 20,000 + Service Taxes per Delegate(Includes Conference Access, Exhibition Visit, Lunch &

Invitation to Awards followed by Dinner & Cocktails)*14.50% Service Tax applicable in all Packages

Rs. 15,000 + taxes per nomination(Includes one award nomination and networking

dinner)*14.50% Service Tax applicable in all Packages

Indian Retail & E-Retail Congress !!

Documents

Transcript of Indian Retail & E-Retail Congress !!