World Breastfeeding Week | Semana Mundial do Aleitamento Materno 2011.
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Gee / Fmily Life Blce w Both breasteeding advocates and breasteeding detractorstalkaboutbreasteedingasachoice.Butthis lan gua ge ai ls to apprec iat e tha t most women do not haveasourceounbiasedinormation,ortheeconomic, social,andclinicalsupportandresourcesneededtoreely choosewhetherornottheywillbreasteedbeyondthe rstewweeksotheirbabies’lives.Todaywomenaround theglobear ephysicallysepa ratedrom theirbabiesater birthandcarryouttheirmaternalandoccupationalroles in socia l and cultural envir onments that syste mati cally limit the control the y ha ve ov er their bodi es , spa ce, time and liv es. The continued rig idi ty o gen der roles result s in a societ y- wi de ail ur e to support mo the rs, particularlywhentheycombinemotherhoodwithpaid empl oy ment. We ail to support caregivers or thei r labor , includ ing breas teed ing labor , and deva lue their contributions,but atthesame timewe ailtosuppo rtthe emplo yed mothe rs’ needs or mate rnity leav e, exib le time , child care, and work -plac e breasteeding support. Thislackosupportresultsinseriousdrainsonwomen’s time,energy,andresources.Weneedtopromotegender role ex pecta ti ons or wo men and men, mothers and athers,andallworkersthatarerealisticandsupported bypolicies;weneedworkplacesupportsthatreducethe rolestrainandconictthatworkingmothersexperience; weneedaordable,qualitychildcarethatissupportiveo brea steed ingorlocatedinplacesthatmakeitpossible or empl oy ed women to actual ly br east eed; and we needlawsthatensuregenderequityinwages,benets, andsaeworkenvironments. Sour ce: Pai ge Hal l Smit h Co-coordinator, WABA Gender Working Group; Associate Professor of Public Health Education UNC Greensboro; Director, Center for Women’s Health and Wellness Evimetl Imct w Breastmilkneedsno proc essing ,no packag ing, requ ires nopreparationandproducesnowasteorpollution.Itis delivereddirectlyandondemandandinthiswayhasno negativeimpactontheenvironment. w Br ea st e ed ing saves na ti onal ec onomie s mi ll ions o do ll ars on importing cost ly br eastmi lk subs ti tutes, eeding bott les and teats. F amil y budget s benet as we ll , sa vi ng money on in a nt e eding pr od ucts and ewe r health /hospi tal visit s due to compl icati ons rom breastmilksubstitutes. w Ther eha sbeenan increasin gi nterestinthe linkbe tween breast eeding and non-communicable diseases such as obesi ty.A WHOmulticent re growth reerence study shows that babie s exclusive ly breas tedor six month s ar e subsequen tly leaner than or mul a- ed babies. The hypo theses orwhythis isarecurrent lybeingexplor ed, butmayhavesomethingtodowiththesel-regulation o mil k int ake , di erent components o the mi lks and their eect s on inan t deve lopme nt (pro tein, bioact ive actors),andeedingbehaviour. Sour ce: Al is on L innecar Convenor, IBFAN’s Global Working Group on Contaminants http://www.ibfan.org/art/Obesity_IF-ENGLISH.pdf Ce Mitig w Breasteeding is a valuable natural resource that is threatened by aggressive marketing tactics o manu a cturers o br eastmi lk su bs titutes. Th e Co de mattersmoretodaythaneverbeore.Withthemarket growingatsteadyintervalseachyear(10%),companies continuetocompeteandmarketaggressively.Aneasy “targ et” or these comp anies is breas teed ing, because there is noprotect ionunless weapplytheInternational CodeoMarketingoBreastmilkSubstitutes w Promotion o breastmilk substitu tes has become moresubtleovertimeandcompaniesnowutilisenew media such asFacebookorTwittertoenticeevenmore con sumers with health claims suc h as “orti ed with... DHA,probiotics,etc”whichtranslatesto“betterhealth”. Peopleneed toknowthat therearet oolstopro tectthem rommisleadingclaims.TheCodeisonesuchtool,and youcanhelpmonitortheseormulacompanies!Visitthe IBF ANwebsiteormor einormation–www. iban.org Source:AnneliesAllain Director IBFAN-ICD C “IBFAN Code Violation s – How Companies BREAK the Rules – a 4 page overview ” – 2010 Te Stes o Implementing changes in hospital practices can be difcu lt. Communications is the key . It is essential that a mul ti- lev el, mul ti-d isc ipl ina ry team is ul ly eng age d in the pl anni ng and impl ementati on o the needed cha nges, but how do you get suc h a div ers e gr oup to makeadecision?Andonceadecisionismade,howdo you get the rest o the st a to actua ll y adhere to the propos ed cha nge s? Res ear ch has sho wn tha t creation oatimewhenolkscanchatandcanbothdiscussthe wa y orw ard and dis cuss their ru str ati ons speeds the processalong.Sometimesthisisaseasyasgatheringat ateabreakorsometimesitisbettertoormalizerounds onthetopicobreasteeding.Anotherissueisthatsta maynotasyetbeonboardwiththeneedorexclusive bre ast ee ding. One handy communication strate gy is topostshortmessagesinthetoilet!Theplacement,o course,shouldbeappropriatetotheuser,butitshould be at eye hei ght . The mes sag e should be cha nge d at reg ula r interv als . Ano ther communica tio ns approa ch us ed at our hospit al was a we ekly secr et question, conc ealed in a stu e d toy . Whomev er o und the toy andcorrectlyansweredthequestionwonasmallprize orrecognitionatstameeting,andhadtheprivilegeo decidingthenextweek’sTen-Step-relatedquestion,and hidingthe toy . Becreativ e!Commun icationaidsinTen Stepimplementation. Source:MiriamLabbok,MD,MPH FACPM, IBCLC, FABM, Professor of the Practice of Public Health, University of North Carolina at Chapel Hill; Director, Carolina Global Breastfeeding Institute BrEaSTFEEdInG HoT TopICS
Transcript of World Breastfeeding Week | Semana Mundial do Aleitamento Materno 2011.
8/6/2019 World Breastfeeding Week | Semana Mundial do Aleitamento Materno 2011.
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Gee / Fmily Life Blcew Both breasteeding advocates and breasteeding
detractorstalkaboutbreasteedingasachoice.Butthis
language ails toappreciate thatmostwomendonot
haveasourceounbiasedinormation,ortheeconomic,
social,andclinicalsupportandresourcesneededtoreely
choosewhetherornottheywillbreasteedbeyondtherstewweeksotheirbabies’lives.Todaywomenaround
theglobearephysicallyseparatedromtheirbabiesater
birthandcarryouttheirmaternalandoccupationalroles
in social andcultural environments thatsystematically
limit the control they have over their bodies, space,
time and lives. The continued rigidity o gender roles
results in a society-wide ailure to support mothers,
particularlywhentheycombinemotherhoodwithpaid
employment. We ail to support caregivers or their
labor, includingbreasteeding labor, anddevalue their
contributions,butatthesametimeweailtosupportthe
employedmothers’ needs ormaternity leave, exible
time, childcare, andwork-place breasteeding support. Thislackosupportresultsinseriousdrainsonwomen’s
time,energy,andresources.Weneedtopromotegender
role expectations or women and men, mothers and
athers,andallworkersthatarerealisticandsupported
bypolicies;weneedworkplacesupportsthatreducethe
rolestrainandconictthatworkingmothersexperience;
weneedaordable,qualitychildcarethatissupportiveo
breasteedingorlocatedinplacesthatmakeitpossible
or employed women to actually breasteed; and we
needlawsthatensuregenderequityinwages,benets,
andsaeworkenvironments.
Source:PaigeHallSmith
Co-coordinator, WABA Gender Working Group; Associate Professor
of Public Health Education UNC Greensboro; Director, Center for
Women’s Health and Wellness
Evimetl Imctw Breastmilkneedsnoprocessing,nopackaging,requires
nopreparationandproducesnowasteorpollution.Itis
delivereddirectlyandondemandandinthiswayhasno
negativeimpactontheenvironment.
w Breasteeding saves national economies millions o
dollars on importing costly breastmilk substitutes,
eeding bottles and teats. Family budgets benet as
well, saving money on inant eeding products and
ewer health/hospital visits due to complications rom
breastmilksubstitutes.
w Therehasbeenanincreasinginterestinthelinkbetween
breasteeding and non-communicable diseases such
asobesity.AWHOmulticentregrowth reerence study
shows thatbabies exclusivelybreastedor sixmonths
are subsequently leaner than ormula-ed babies. The
hypothesesorwhythis isarecurrentlybeingexplored,
butmayhavesomethingtodowiththesel-regulation
omilk intake, dierent components o themilks and
theireects on inant development (protein, bioactiveactors),andeedingbehaviour.
Source:AlisonLinnecar
Convenor, IBFAN’s Global Working Group on Contaminants
http://www.ibfan.org/art/Obesity_IF-ENGLISH.pdf
Ce Mitigw Breasteeding is a valuable natural resource that
is threatened by aggressive marketing tactics o
manuacturers o breastmilk substitutes. The Code
mattersmoretodaythaneverbeore.Withthemarket
growingatsteadyintervalseachyear(10%),companies
continuetocompeteandmarketaggressively.Aneasy
“target” or thesecompanies is breasteeding, because
thereisnoprotectionunlessweapplytheInternational
CodeoMarketingoBreastmilkSubstitutes
w Promotion o breastmilk substitutes has become
moresubtleovertimeandcompaniesnowutilisenew
mediasuchasFacebookorTwittertoenticeevenmore
consumers with health claims such as“ortied with...
DHA,probiotics,etc”whichtranslatesto“betterhealth”.
Peopleneedtoknowthattherearetoolstoprotectthem
rommisleadingclaims.TheCodeisonesuchtool,and
youcanhelpmonitortheseormulacompanies!Visitthe
IBFANwebsiteormoreinormation–www.iban.org
Source:AnneliesAllain
Director IBFAN-ICDC
“IBFAN Code Violations – How Companies BREAK the Rules –
a 4 page overview” – 2010
Te Steso Implementing changes in hospital practices can be
difcult.Communications is thekey. It isessentialthat
a multi-level, multi-disciplinary team is ully engaged
in the planning and implementation o the needed
changes, but howdoyouget suchadiversegroup to
makeadecision?Andonceadecisionismade,howdoyouget the rest o the sta to actually adhere to the
proposed changes? Research has shown that creation
oatimewhenolkscanchatandcanbothdiscussthe
way orward and discuss their rustrations speeds the
processalong.Sometimesthisisaseasyasgatheringat
ateabreakorsometimesitisbettertoormalizerounds
onthetopicobreasteeding.Anotherissueisthatsta
maynotasyetbeonboardwiththeneedorexclusive
breasteeding. One handy communication strategy is
topostshortmessagesinthetoilet!Theplacement,o
course,shouldbeappropriatetotheuser,butitshould
be at eye height. The message should be changed at
regular intervals. Another communications approachused at our hospital was a weekly secret question,
concealed in a stued toy. Whomever ound the toy
andcorrectlyansweredthequestionwonasmallprize
orrecognitionatstameeting,andhadtheprivilegeo
decidingthenextweek’sTen-Step-relatedquestion,and
hidingthe toy. Becreative!CommunicationaidsinTen
Stepimplementation.
Source:MiriamLabbok,MD,MPH
FACPM, IBCLC, FABM, Professor of the Practice of Public Health,
University of North Carolina at Chapel Hill;
Director, Carolina Global BreastfeedingInstitute
B r E a S T F E E d I n G H o T T o p I C S
8/6/2019 World Breastfeeding Week | Semana Mundial do Aleitamento Materno 2011.
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M a k E Y o u r o w n a C T I o n p L a n
It’stimetoplanyourownWBWEvent!Iyou’renewtothescene,ndaewriendsorcolleaguesandtackleittogether.
Youcanalsousethisopportunitytoenhanceyourannualcelebration!
1. wht’s Y Ivestmet?Takeamomenttowritedownyourstoryandwhyyouwanttotakeactionand
promotebreasteeding.Whatorwhomadeyouthinkaboutbreasteedinginanewway?
2. Cete y net UsethistabletolistpeoplewhowillhelpyouinyourWBWeorts
Name How I know them Contact infoPotential
collaboration
Online Presence
(Twitter, FB, blog)
3. Bistm Sce
a. Whatisyourtimeline?
b. Whatare3goalsyouwouldliketoachieve?
c. Whodoyouwanttoreachandengage?
d. Whatactivitiesarepopularinyourcommunity?
4. Te actiPlanningoutyourprojectstep-by-stepwillmaketheprocessmoremanageableandreplicableoruturecelebrations.Remembertoocusontheactivitiesandresultsandkeepyourteaminormedbygetting
theireedbackandtacklingchallengestogether.
GoalAction needed
to achieve goalHow will I do this?
What help will I
need?
How will I know I’m
successful?
5. pbliciseContactbothtraditionalandalternativemediaoutletswhocandoastoryonyourevent.
a. Localnewspaper,radio,TV
b. Onlineblog,Youtube
c. High-prolespokesperson
ormoreino,contactwww.worldbreastfeedingweek.org
