Workshop2
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Transcript of Workshop2
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Fall ’10 Design Workshop Series Logo Design and Illustrator Basics February 18, 2012 – Ben Denzer, Brendan Chou
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Today
All About Logos Illustrator Tutorials Hands-on Design
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What is a Logo?
Graphic used to prompt instant visual recognition
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Origins of Logo Design
Cylinder seals & coins Typography, posters Brand differentiation Bass Triangle (1876) Victorian arts Arts and crafts movement Modernism
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Logo Designers
Paul Rand Saul Bass Ivan Chermayeff & Tom Geismar
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Types of Logos – Saul Bass http://www.visualnews.com/2012/01/27/att-archives-logo-re-design-video-pitch/#more-33949
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h"p://www.visualnews.com/2012/01/27/a"-‐archives-‐logo-‐re-‐design-‐video-‐pitch/#more-‐33949
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Lettermark
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Wordmark
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Brandmark
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Combination Mark
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Why are Logos Important?
Visual Names Symbolic representation of an organization
Capstone of Brand
Logos are the pinnacle of a company’s “Brand” Logos become the organization
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What Makes a Good Logo? Simple/Clear
Legible Clarity of Meaning
Relevant To market, industry, purpose
Memorable Timeless
Avoid Trends Distinctive/Unique Versatile
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h"p://cooper.edu/
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What Makes a Good Logo? Simple/Clear
Legible Clarity of Meaning
Relevant To market, industry, purpose
Memorable Timeless
Avoid Trends Distinctive/Unique Versatile
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Logo Design Process
Concept Sketch Refine
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Examples
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Vector Graphics
Mathematical expressions Doesn’t lose quality upon scaling Software: Adobe Illustrator
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Illustrator Tutorial
Goal: Learn basic tools. Create a logo through composition of shapes.
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Keep Designing!
Logos are everywhere, pay attention to them. Seek out other’s work. Enter design competitions
Logosauce.com Practice
Make fake logos Experiment
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h"p://branding10000lakes.com/index
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