Botswana agrifood value chain project: Beef value chain study
Workshop on Value Chain Analysis
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Workshop on Value Chain Analysis Chisinau, 5 th December 2012 1
Transcript of Workshop on Value Chain Analysis
Workshop on Value Chain Analysis
Chisinau, 5th December 2012
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Objectives of training
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Objective of the workshop
Objectives : Introduce the concept of Value Chain Strengthening institutional capacity Mapping and Assess the selected value chain: Plum
Target: MIC, Departments for production policies and quality regulation, General department for development policies
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Presenter
Presentation Notes
Clear and sound legal and institutional framework Clear designation of competent authority Clear definition, in accordance with international terminology... System of control Policies to promote GI with a positive impact on rural development (producers association, participative approach – small scale producers participation, traditional products preservation, capacity building, ...) Coordination systems between different sectors, levels and expertise National commission for assessment? agriculture-IP (assessment / registration) resources to recruit for expertise, assessment role of local public actors roles of universities, lab... importance of consumer information logotype for the category links with tourism
Programme
Introduction to value chain concept Plum value chain mapping SWOT of the plum VC Introduction to the SWOT/TOWS tool
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What is a value chain?
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Value chain is a system
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A system is made up of:
a set of components +
a network of functional relationships
which work together to reach a common objective. These components interact through exchange of stimuli, information or other non-specific factors.
Agri-food value chains
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In reality, it is more complicated
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Chain performance
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Performance dimension must be associated with the anaylsis objective; they can be: Competitiveness, as indicated by the relative market
share of a chain in domestic or international markets Competitiveness of a chain’s product against its
substitutes Profitability of chain actors Food security Technical and operational efficiency Equity considerations Consumer satisfaction
Chain coordination
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The process of transmitting Information Stimuli and Controls to guide the movements of players, so that they are consistent with the strategic objectives the chain. We also speak more and more of Value Chain Governance
Chain coordination
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Coordination modalities include spot markets strategic alliances contractual partnerships full vertical integration All of them determine how product flows are regulated in terms of prices, quality, quantity, and delivery specifications We also speak more and more of Value Chain Governance
Mapping a value chain
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STEP 1: Identifying all stakeholders participating to the chain
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Identify, Characterise, quantify stakeholders Input suppliers Primary producers Traders, collectors Packers (packhouses) Processors Wholesalers Exporter Retailers Consumers
STEP 2: Identifying flows of goods and revenue
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1. Description of the flow of goods from input to the consumers. Nature and quantity. Inputs Fresh or raw product for the non-process market Raw material for processing industry Processed products
2. Description of the financial flows between stakeholders
Identifying all stakeholders of the Moldovan Value Chain
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Input suppliers, Primary producers, Traders, collectors, Packers (packhouses), Processors, Wholesalers, Exporter, Retailers, Consumers
One group of stakeholders One Card
Information on the card: Stakeholder type
Nature/characteristic Number of them
Examples
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Small-scale plum producers 0.1 – 0.5 ha of plums /extensive orchards
100’000 – 150’000
Industrial processors Daily capacity: 150 tons /Jams and concentrate
2 processors
The SWOT analysis
A first tool for analyis of the Value Chain
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The SWOT a easy and commonly used tool
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The SWOT tool consist in arrange in a simple matrix strengths, weaknesses, opportunities and threats Used for company, product, regions, sector and VC Easy to understand for all kind of audience, but still need a moderator to clearly distinguish Weaknesses from Threats and Strengths from Opportunities
The SWOT of the Moldovan plum VC
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Please write the S, W, O, and T on the colour papers as follow:
S: Blue W: Yellow O: Green T: Red
ONE S, W, O OR T ONE PAPER
Examples
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Certified quality seedlings
Increased competition from import because of reduction of
import duty due to TCFTA
The TOWS matrix
A tool for the identification of policy measures
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TOWS matrix
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Measure reducing weaknesses
which prevent it from taking
advantage of opportunities
Measures to built upon
strengths and opportunities
Measures to mitigate the
risk or reducing the impact of the
threats
Measures to reduce
weaknesses to mitigate risks and reduce impact of
threats
The interaction matrix
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