Workshop guerrilla testing methods @ ux bristol 2011 by valsplat
Transcript of Workshop guerrilla testing methods @ ux bristol 2011 by valsplat
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Workshop Guerrilla research methods for mobile UX UX Bristol 2011 valsplat | usability research
Denise Pires & Stijn Nieuwendijk
@denisepires, @stijnn, @valsplat
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lab
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lab
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Valsplat?
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We want people to experience the joy and ease of great digital products.
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lab
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test participant
test participant
moderator
simulator observer
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context
Zoek de man!
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context
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Many great ways to get user insights on mobile UX: › Ethnographic research
› Concept & Usability testing
› Shadowing
› Eye tracking
› Etc.
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Go light & lo fi
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Test early and often
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Weapons of choice › Paper prototyping
› Mock up testing
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How?
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All you need: › Test material
› “Real” users
› Realistic scenario’s
› Sharp observation
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Test material › Most important flows
› Not just happy path
› Real copy
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iPhone 10:15 PM
Mobile tax guide
Advanced Search
Help
Browse by category
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About
Home
Search the tax guide
Company logo
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Real users › No UX-designers
› Not involved
› Ideally: target group
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Realistic scenario’s › Situations
› No freebies
› Open questions
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Sharp observation › Focus on expectation,
behavior and
interaction first
› Opinions second
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Your turn!
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Assignment Test a mobile app for tax consultants in a Paper prototype or
HTML demo
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About the app › For tax consultants › Reference, research, referral tool for laws and articles
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Research questions › To what extent can people interact with this app?
› Can it be improved? › If so: how?
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Roles & activities › Test participant › Moderator › Observer(s)
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Scenarios › Formulate scenarios, tasks and questions (about 5 min.)
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Moderator › Let users perform the tasks as independently as possible.
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Observer(s) › Pay close attention to what the test participant does while performing the task(s).
› Note down every aspect and detail.
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Divide the roles Let test participants grab some coffee!
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Moderator & Observer › Example scenario: ‘You are at a client. You are wondering what the exceptions are regarding the window tax. You want to look this up on your tax app.’
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Mock-up demo:
madebypit.com/tax
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Start the test!
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What did you see & learn?
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The usability lab was only the beginning…
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Go light & lo fi
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Test early and often
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Kill your darlings!
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Thank you! [email protected], @denisepires stijn@valsplat,nl @stijnn www.valsplat.com