Guerrilla Usability, or How I Learned to Stop Worrying and Love UX

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Research OR: Guerrilla HOW I LEARNED TO STOP WORRYING AND LOVE UX

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Transcript of Guerrilla Usability, or How I Learned to Stop Worrying and Love UX

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Research OR:

Guerrilla

HOW I LEARNED TO STOP WORRYING AND LOVE UX

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1

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I

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One

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Slap some UX on it.

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What’s the solution?

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Guerrilla Usability

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Guerrilla Warfare

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“The strategy and tactics of guerrilla warfare tend to focus around the use of a small,

mobile force competing against a larger, more unwieldy one.”

- Wikipedia, “Guerrilla Warfare”

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Usability

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“All aspects of the end-user’s interaction with the company, its services and its products.”

- Nielson Norman Group

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1. Learnability

2. Efficiency

3. Memorability

4. Errors

5. Satisfaction

Usability Criteria

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UX is everything.

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Stand back!

I’m going to attempt science!

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1. Define a question

2. Gather information and resources

3. Form an explanatory hypothesis

4. Test the hypothesis

5. Analyze the data

6. Interpret the data, form conclusions and create new hypothesis

The Scientific Method1. Identify the problem

2. External research

3. First testable version

4. User test

5. Analyze the data

6. Iterate, iterate, iterate

of UX

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The “lab” test

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Today’s lab

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Where do I get my users?

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The Intro

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The Intro: Explained

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Background Questions

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Tasks

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Framing the question

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Questions to avoid

http://tsaoshin.deviantart.com/gallery/45473299

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Leading questions

http://tsaoshin.deviantart.com/gallery/45473299

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Yes/No questions

http://tsaoshin.deviantart.com/gallery/45473299

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Questions about future actions

http://tsaoshin.deviantart.com/gallery/45473299

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Echo. Boomerang. Columbo.

* http://www.nngroup.com/articles/talking-to-users/

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What to do after you test

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No, really, I don’t have the time.

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Remote studiesUsabilla.com, UsabilityHub.com and OptimalWorkshop.com

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Remote Studies 2: Click Test Boogaloo

Where would you click to start using Square?

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Other techniques of note

• Card sorts

• Surveys

• 5-second surveys

• A/B testing

• Analytics

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Questions?

Bryan RobinsonTwitter: @brob LinkedIn: http://linkedin.com/in/bryanlrobinson !Presentation Slides: http://bit.ly/guerrilla-ux

Resourcesusability.gov silverbackapp.com xsplit.com ethn.io !

usabilla.com usabilityhub.com optimalworkshop.com uxbooth.com