Working with media & Other Communications Strategies.ppt

7/27/2019 Working with media & Other Communications Strategies.ppt

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Topic #5 - Working with the Media

& Other Communications Strategies

Vicki Rosenberg


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History & Mission

Established 1969

To increase, enhance and improve

philanthropy in Michigan.


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Membership

405 Foundations 3,400 Staff & Trustees

42% Family Foundations

23% Community Foundations, Affiliates &

Donor Advised Funds

14% Corporate Foundations/Giving Programs

15% Independent Foundations

6% Other


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Strategic Goals

1. Advocatefor a legislative and regulatory

environment conducive to philanthropy

government relations

2. Educatefoundation staff and trustees about

effective practice

3. Increase organized philanthropy in Michigan


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Strategic Goals

4. Lead and support collaborative philanthropicresponses to critical needs public policy

5. Network Michigan grantmakers with eachother and with grantseekers

6. Promote public understanding of andappreciation for the role of philanthropy communications


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Advocate -

Government Relations

Leadership Government Relations Committee

Agenda Self-Protection for Field/Legislative Goals

Target State/Federal Officials

Objectives 1. Achievement of Legislative Goals (c.1979)

2.Build & strengthen Relationships withPolicymakers


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Government Relations

Strategies & Tactics

Represent Advisory Council to State Attorney General

National Panel on the Nonprofit Sector

Direct help to policymaker/staff

Lobby Direct lobbying (staff, lobbyist, members)

Educate NewsWire, Hill Briefings, Workshops

Lansing/Washington Update

Facilitate Alerts, member lobbying (Foundations on theHill), other meetings


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Lead

Public Policy

Leadership Public Policy Committee (2001)

Agenda Six Focus Issues

Target Members, Policymakers

Objectives 1. Support/facilitate foundation engagement

2. Help members with coordinated responses

to priority issues


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Public Policy

Strategies & Tactics

Educate Briefings, articles, website, reports

Advocacy Training/Handbook

Connect Committee evens

Office of Foundation Liaison

Support Public Policy Fellowship

Facilitate Meetings, partnerships, research


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Communications

Targets & Tools

Targets Member/non-member foundations,policymakers, grantseekers, public

Tools for All: Website News Room (2,500% growth)

-Members: Newsletters, Alerts, Reports

-Policymakers: Directory, district-specific data, other

-Media: Press releases, Op Eds, event invitations


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Communications

Strategies

Educate, Inform and engage about:

Effective Communications

Effective/legal advocacy

Policy issues

Member activities

Policy developments, research and resources


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Communications

Spokespersons

President/CEO

Selected other staff Trustees

Selected Members/officials/partners


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Communications

Relationships with Media

Board appointments Publisher, Detroit Free Press

Member relationships Editors, journalists, etc.

Spokespersons Staff, members, experts Premier resource Recognized expertise


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Case Study

Early Matters

2002

Focus issues

1st briefing

Public Policy Track

Ready by Five


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Case Study

Early Matters

2003

FIA Briefing

Fellowship

Office of Foundation Liaison (OFL)

Early Matters Steering Committee 1st advocacy workshop

Articles & sessions


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Case Study

Early Matters

2004

Survey research

Public policy area

Early Matters Forum

Articles & sessions Survey report


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Next Steps

Media area www.cmif.org

Media alerts Policymakers area www.cmif.org

Michigan Issue Series
http://www.cmif.org/http://www.cmif.org/


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Lessons Learned

Leadership

Commitment Strategy

Relationships Liaison

Knowledge

Credibility

Tools

Opportunity

Working with media & Other Communications Strategies.ppt

Documents

Transcript of Working with media & Other Communications Strategies.ppt