WordPress and Dramatic Design
-
Upload
dramatic-design -
Category
Marketing
-
view
2.132 -
download
0
description
Transcript of WordPress and Dramatic Design
![Page 1: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/1.jpg)
![Page 2: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/2.jpg)
What is WordPress?
1. A Content Management System (CMS)2. A blogging software3. A website building platform
![Page 3: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/3.jpg)
Why Choose
WordPress?1. It is versatile, with plugins to fit your every need.
2. It is secure, with upgrades whenever a security issue is found and fixed by the community of vounteer developers.
3. It is user-friendly for your visitors.4. It is easy to update “on-the-fly” when quick changes really matter.5. It is very customizable in almost every way.6. It is attractive to Google and friendly to search engines because of the
structure that it is built on, as well as the blogging feature.7. It is the most popular website Content Management System used in the
world with nearly a quarter of all websites running on WordPress software.
![Page 4: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/4.jpg)
Some Famous Sites Using WordPress:
![Page 5: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/5.jpg)
Portfolio: client websites
![Page 6: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/6.jpg)
Full photo background image, Gift Certificate availability in sidebar
![Page 7: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/7.jpg)
Frequently updated blog keeps visitors and search engines coming back
![Page 8: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/8.jpg)
Testimonials incorporated in the content of pages
![Page 9: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/9.jpg)
E-commerce Site with Shopping Cart
![Page 10: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/10.jpg)
Shop Page
![Page 11: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/11.jpg)
Shopping Cart Page
![Page 12: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/12.jpg)
Testimonials with photos of happy customers
![Page 13: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/13.jpg)
Links to Trusted Partners
![Page 14: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/14.jpg)
E-commerce Site with Different Shopping Cart – Custom Options for Items
![Page 15: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/15.jpg)
About Page allows visitors to connect with the business owner on a personal basis
![Page 16: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/16.jpg)
Testimonials are very valuable and even better with photos
![Page 17: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/17.jpg)
Financial and Tax tips are the focus of regularly-updated blog
![Page 18: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/18.jpg)
Staff Photos and Bios help build a connection before client visits the office
![Page 19: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/19.jpg)
Interactive Google map allows for quick and easy directions from any location
![Page 20: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/20.jpg)
Fishing Guide Blogs Photos from His iPhone as the Action Happens
![Page 21: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/21.jpg)
Photo Gallery allows clients to download photos of their charter
![Page 22: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/22.jpg)
Captain Jeff includes instructional video for his website visitors
![Page 23: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/23.jpg)
Current Interactive Weather plugin displays up-to-date forecast for each river, along with information, photos, and local lodging information.
![Page 24: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/24.jpg)
Educational Community Site for Common Interest Group
![Page 25: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/25.jpg)
This owner formats his About Page as a letter
![Page 26: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/26.jpg)
Listing and Links to Associations displays credibility
![Page 27: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/27.jpg)
Frequently updated blog as Home Page, Convenient Newsletter Sign-up in sidebar
![Page 28: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/28.jpg)
About Page conveys history, credentials & associations, Explanation of Reiki
![Page 29: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/29.jpg)
Price listings for various items
![Page 30: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/30.jpg)
Downloadable order form
![Page 31: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/31.jpg)
Services Page describes the many ways he can help potential clients
![Page 32: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/32.jpg)
Unique Business Model utilized sub-contracted copywriter to clearly communicateher message
![Page 33: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/33.jpg)
Working withKim & the Co-Creation
Process
![Page 34: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/34.jpg)
1. Initial Consultationa) Historyb) Goalsc) Target Markets
2. Co-creation of designa) Brandingb) Look and Feelc) Back and Forth Feedback Process
3. Functionalitya) Plug-insb) Widgetsc) Scripts
4. Integration with other mediaa) Social Mediab) Videoc) Podcasting
![Page 35: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/35.jpg)
5. Marketing Strategya) What has client been doing and has it been working?b) What can the client do better or differently to get better results?c) Integrating online and offline marketing
6. Website contenta) Keywordsb) Bloggingc) Images and white space
7. Traininga) Blogging b) Social Mediac) Marketing
8. Ongoing Partnership with Dramatic Designa) Hostingb) Maintenancec) Technology Upgrades as availabled) Marketing Support
![Page 36: WordPress and Dramatic Design](https://reader033.fdocuments.us/reader033/viewer/2022052506/557d5cded8b42ae1438b4c3b/html5/thumbnails/36.jpg)
www.dramatic-design.com