Word Power

Model 4

Unit 1 Advertisi

ng

Designed by Wu Zonglin

Blank-filling _______________ (advertise) are an important

part of life.They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ____________ (general) speaking, there are two main types:__________ (commerce) ads and PSAs.They do not always tell you the _______ (true). We should be ________(care).

Advertisementspersuasive

excitingGenerally

commercial

truthcareful

Question:How are these new words formed?

More examples:Root derivatives/new words

health

interest

depend

use

difficult

week

healthy

interesting

dependent

useful

difficulty

weekly

Competition:

Think more words that are created this way.Which group can win ?The group that has the most words wins.

M2 P46.

1. v. + er /or /ant / ent / ist = n.

2. noun. + ist / ian / er = n.

3. adj. + ist / ian / en = n.

How to form adjective from nouns and verbs?

Wu Ping: Do all ads play tricks on people?

Wu Hong: No. PSAs use some of the same methods as commercial ads, like

persuasive language and exciting images, but they are not meant to trick us.

commerce N. commercialpersuade V. persuasiveexcite V. exciting

Using suffixes

Noun +y

+ly

+ic

+al

+ous

+ful

health healthy

week weekly

hero heroic

origin original

danger dangerous

help helpful

Verb +ed

+ing

+ive

amaze amazed

excite exciting

attract attractive

Can you think of more

examples?

Suffix Meaning Examples(adj.)

-ical having the quality of

-ablehaving the quality of

-ous like,full of

-ful characterized by

-less without

medical,practical,Electrical,grammatical

enjoyable, reasonable,Acceptable,believable

dangerous, adventurousconscious, prosperous

joyful, mouthful, handful,useful, helpful

cloudless, hopelesscareless, useless

n. + y=adj. n.+ly = adj. adj.+ly=adv.

rainy brotherly immediately officially

cloudy Sisterly recently perfectly

sunny friendly sincerely strangely

weighty weekly freely shortly

shiny/shinny heavenly truly finally

dusty/funny properly successfuly

windy regularly hopefully

wealthy possibly firmly

crazy(craze) surprisingly personally

highly widely gradually n. + al

fearfully suddenly faithfully natural

roughly temporarily similarly cultural

softly hopefully originally agricultural

secondly fiercely smartly eventual

helpfully difficultly completely original

confidently easily continuously personal

unpleasantly differently dangerously racial

deeply eventually deeply industrial

warmly fortunately honestly national

v.+ ful=adj. v.+-ed=adj. developed n.+ous=adj.

careful surprised satisfied adventurous

faithful excited simplified dangerous

fearful frightened confused continuous

hopeful disappointed qualified mysterious

helpful puzzled survived curious

colorful bored astonished numerous

harmful concerned snow-caped enormous

cheerful deserted surrounded serious

tearful interested embarrassed

meaningful intended ashamed

completed relaxed amazed

v. + ive=adj. v.+less = adj.

v.+able=adj. v.+ic=adj.

creative careless available basic

imaginative hopeless invisible scientific

impressive fearless comfortable scenic

persuasive harmless valuable republic

active priceless fashionable economic

progressive selfless changeable Arabic

attractive meaningless noticeable specific

expensive helpless acceptable

progressive forgettable

Prefix

Meaning

Examples(adj.)

un- not

in- not

dis-showin

g opposit

e

re-do

again

mis- badly or wrongly

unhappy, unnecessary, unusual unimportant, Unfair, uncertainincorrect,invisible, infinitedisable. Dishonest, disagree, disappear, discover, disorder, Rewrite, redo, rebuild, react, retell, recreate verb

smisunderstand, misuse, nmistake, misdirect

Exercise: Best Clothing Shop

Possible answers:(1) lovely (2) attractive (3) boring

(4) creative (5) fantastic (6) exciting

(7) friendly (8) competitive (9) famous

(10) lucky

Let’s learn more about suffixes.

Active show

Suppose you are a book seller. You want your customer to buy a new book called ‘English Literature’.How can you make your customer buy it?Make a dialogue with your partner and then have it presented.

learn more about sales and marketing

Useful expressions:Product market researchsales and marketingsales/marketing departmentconsumersmarket sharesales targetmarket leaderhigh quality sales figures

What do they mean?Can you have a guess?

产品市场研究

（产品）销售和市场营销销售 /营销部门

消费者，顾客市场份额销售目标市场领头俄高质量销售数字

Practice: B

Possible answers:

(1) product (2) market share

(3) sales figure (4) consumers

(5) high quality (6) market research

(7) sales/marketing department (8) Sales target

(9) market leader (10) sales and marketing

Exercise for consolidation

product sales quality figure consumer discount

I want to buy some milk ________ from the shop. ________of milk usually go up during this time.I like ‘Fresh’ milk very much because this band usually has a good________ . Recent sales ________

show that it is popular among _______. The shop also gives much _______ of 10 per cent for cash.`Why don’t you have a try?

productsSales

quality figures

consumersdiscount

Homework

1 Finish the Ex on Page 91.

2 Make good preparation for Grammar and Usage.

Thanks!

Bye-bye!