SMART PUBLISHING

Introducing the

Digital

Magazine

Tools

Agenda:Welcome

Video: The TIME Magazine App

WoodWing and efficient Cross Media Publishing

The iPad as the ultimate Publishing Channel

Video: WoodWing´s iPad Tools for InDesign

WoodWing´s Digital Magazine Solution – an Overview

Q&A

Software for efficient cross-media publishing

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Publishing Process

Improve

efficiency

Monetize

channels

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Apple - The Game Changers

iPod + iTunes

did it for Music

iPhone + iTunes

did it for Mobile Internet & Apps

iPad + iTunes

going to do it for publishing?

Let’s not get dragged away too quickly, but ...

The iPad may become a big fish for publishers

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Increasing profitability

current print

circulation 100

conversions

75% subscribers 20%

25% single copy 10%

new tablet readers 15%

Source: www.woodwing.com/blog

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WoodWing’s iPad Solution

Creation based on InDesign

In order to use existing team / skills

Creative control without development

Platform agnostic

Upcoming: support for HTML5 and Flash

Tools available mid Q2

A selection of publishers will be given early

access

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Results after launch TIME Magazine

Graphic designers praise the ID route

TIME’s editorial department embraced it

The readers, the iPad users Majority very positive about the Magazine

Majority negative about price of US$ 4.99

Spectacular advertising income

More TIME titles to follow soon

Existing tools,new results!

SMART PUBLISHING

Introducing the

Digital

Magazine

Tools

The iPad as the ultimate

publishing channel

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Apple´s iPad is here!

The first day: 300.000+ units sold

The hype was bigger than with the iPhone

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The expectations are high

Analysts expect for2010: 1.1 to 7.0 Million units

2011: 4.0 to 13 Million units

The most common value for 2010:

Around 5 Million units

8.7 Million iPhones sold only in Q4 2009iPhone hit the market in June 2007

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What makes the iPad so different?

It´s not a PC or laptop at all

It´s the first reading-watching-listening-

surfing-entertainment-email-device to go –

for the couch, the bed, the park, the bar.......

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Come on, isn´t it just a big iPhone?

NO!

For the first time publishers can deliver the

full reader experience like in print on a true

mobile device (if not an electronic device at all)

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Why is it so smart for Publishers?

Branding

Easy and effective to produce

New opportunities for the ad business

The gate to new target groups

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The crucial question:

Will they be willing to pay?

The Answer: obviously YES

68 % of the 25-34 year olds and 59 % of the

35-44 year olds say, they are willing to pay for

news and magazines specially formatted for

e-readers (Source: comScore)

Many publishers are already successful with

and on the iPhone

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Should Publishers be afraid of Apple?

Apple to control content and the fee is too

high?

It´s the same discussion book publishers had

with Amazon and Apple

And it´s the same like with the music industry

SMART MAGAZINES

Digital Magazine Publishing

with Enterprise

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Publish to Digital Magazines

WoodWing Enterprise 7- Using Dossier concept

WoodWing iPad App- Branded for publication

- Customizable

or WoodWing’s Delivery Platform

or publisher’s platform

WoodWing Content Station- New: iPad Organizer

Adobe InDesign- New: iPad tools

SMART MAGAZINES

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Let’s take a look...

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App Features for initial release 1/3

Pages

Horizontal vs Vertical designs

Zoomable text view

Swipe up/down through article

Flowable pages

Navigation

Swipe right/left between articles

Page navigator with sections

Cover button

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On-Page features

Slideshow

Video

Web Elements (active element)

Dossier Link

Hotspots

Scrollable elements

Widgets

App Features for initial release 2/3

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Other

Issue Library

In-App purchasing

Branding

Look & feel: logo, icons, colors

Using Widgets

Customization

Custom Page Elements

Custom Application Features

App Features for initial release 3/3

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Roadmap

Features extended every quarter

App in Flash/AIR, Html5

Social Media

Bookmarks

Comment

Search

Animations

Video covers

Audio

Statistics

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Benefits

Produceable Digital Magazine

Use existing team / skills

Creative control without development

Platform agnostic

SMART MAGAZINES

Availability

TIME since iPad launch April 3

Various other titles in the works

General release in May

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Q&A

SMART PUBLISHING

Introducing the

Digital

Magazine

Tools

Thank you for your attention!You can find additional resources at:

www.woodwing.com/en/digital-magazine/ipad-now

www.woodwing.com/en/digital-magazine/ipad

www.woodwing.com/en/digital-magazine/ipad-tools

We host a Digital Magazines Webinar on April 15

www.woodwing.com/en/Webinars