Women and the new working environment - Inforum Report Winter 2011

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women survive

the recession

TRENDSPOTTING! Smallworks laneway homes in Vancouver are garage-sized structures built on the existing lot

of a single-family dwelling to be used by boomerang kids, aging family members, caregivers, or renters

TRENDSPOTTING! Elea Blake cosmetics in Chattanooga is

run by entrepreneur who creates custom beauty

products & skin care

Women are the positive demographic coming out of this

most recent recession as they continue to make headway as

entrepreneurs, in advanced education and earnings.

New challenges come from a rise

in Elder Care responsibilities, generational workplace

adjustments, the increasing role of technology and a need to

balance it all.

From the rise in the ‗personal business‘ segment (a business of one) to new tools for communication, the workplace is changing to be anywhere, anytime and anyway.

Home is evolving for new ways of

working, office space is downsizing and remixing, and new communities are being developed to include actual businesses as part of the space.

a new way of working & living



gen now women in the workforce

technology is a

priority

good news!

―There is a bright spot

in American

demographic trends:

single, childless

women in their

twenties who are

much more likely to

graduate from college

than their male

counterparts and now

are earning 108% of

their male peers‖ James Chung / Research Advisor‘s

Many respondents cite a mobile device as ―the most important

technology‖ in their lives

Seven of 10 employees have ―friended‖ their managers and coworkers on Facebook

Two of five students have not bought a physical book (except textbooks) in two years

Most respondents have a Facebook account and check it at least once a day

The Cisco Connected World

Study (a survey of 3,000 college students &

young professionals) revealed that one

in three college students and

young professionals consider the

Internet to be as important as

air, water, food, and shelter.

As the gender gap continues to close, office furniture manufacturers and designers are deliberately changing

their range of furniture and office items to reflect a more feminine aesthetic

COALESSE AT NEOCON 2011 ICF GROUP AT NEOCON



Gen X workers are best positioned to

bridge both the world of the Zoomer

worker and the Gen Now worker.

Some Gen-Xers have surpassed their

Zoomer counterparts in the corporate

hierarchy, finding themselves in an

equally awkward position and asking:

"How can I manage someone who is ten

to twenty years older than I am?―

Gen X - A generation

that is overworked

and under-rewarded Bloomberg Businessweek

bridging the gap “The fate of Gen X may be

to become the all-important traffic cops, assuming

responsibility for brokering between the generations on either side of them to keep

traffic moving along.”

At the same time, Gen-X managers are showing Gen Now the ropes, while often

finding that this younger set values the end product more than they value the time

they spend at the office and that they may not expect to sacrifice their highly

prized work/home-life balance in order to advance their career. Meno Consulting



multiple roles

relevant solutions New ways of providing solutions to today‘s working mom: Amsterdam-based Foodzy tracks and rewards healthy and fun eating habits with badges; element of fun – such as rewards for eating cake on one‘s birthday or barbecuing multiple meals over the course of the summer, all while

competing against friends if you want.

FOODZY via Springwise

Even with the substantial growing role men have

assumed in household and child caring responsibilities, women remain the primary caregivers for children or aging family members, moving in and out of that role throughout their lifetimes. Eldercare is an important issue for Zoomer women in today's work force as they become 3 Gen caregivers (themselves, adult children and

aging parents). Analysts contend that many businesses lose valuable production from the estimated 30 percent of working Americans who have to contend with the needs of elderly parents and other relatives.



the personal business The ―personal business,‖ which is a new term to describe a business with no

employees, is growing in numbers and in economic influence. These businesses now number roughly 20 million – how to

market to a business of one

15-20 million are road warriors/mobile workers (cars addressing a need for work spaces)

72% check business email outside of work hours (connected 24/7 to the office – the new norm)

61% often use a computer/laptop at night in bed (changes in bedroom furniture to address this fact)

By 2015, half of all devices on U.S. corporate networks will be mobile (the ability to work anywhere, anytime, anyway)

INTUIT Sept 2011

Worldwide, there are 820 co-working spaces as

independent professionals and those with

workplace flexibility seek out places for community and interaction

SVP MOBILE SYSTEMS

Mesa del Sol is a 12,900-acre mixed-use district located in

Albuquerque: designed for 100,000 people and as a hub for

creatives, it represents a new concept in communities where

businesses are part of the concept, creating a new ‗4th workplace‖ (#1 Home; #2 Office; #3 Public Spaces)

http://www.workingmobile.com/AutoExec.cfm

http://www.mesadelsolnm.com/Find_a_Home.aspx

did you know…?

As employees become

more mobile, the

average amount of

space per employee

nationwide, in all

industries, has dropped to

250 square feet from 400

square feet in 1985.

Within 10 years, that is

expected to drop further,

to 150 square feet. New York Times Jan. 2011



IPAD HOLDER / L‘EDITO (MAISON 2011)

On the days that they worked,

24% of employed persons did

some or all of their work at home,

and 83% did some or all of their

work at their workplace (no difference between men & women) Bureau of Labor Statistics 2010

Small space office

designs, shared spaces

and flexible spaces

were key at NeoCon

2011 – even wirelessly

powered furniture

making sitting at any

desk, anywhere a reality!

With more than 25 billion mobile apps estimated to be sold in 2011 (versus 10 billion in 2010), small business apps are the new, must-have marketing tool

OFS NEOCON 2011

KI - NEOCON 2011

http://www.dwell.com/slideshows/?slide=22&c=y&paused=true



staying in touch

REBTEL Sept 2011

Woman significantly lead men

when it comes to social

networking:

68% of women and 54% of men use social media to stay in touch with

their friends.


their family.


their coworkers.

53% of young women (Gen Y) identified themselves as early

adopters. One researcher noted they are ―the first to try new technologies, even before they become mainstream.‖ (Adage)

First adult generation with

‗Gender Equality‘: experts

believe that the frequency in

which women are starting to

embrace technology is not all

that surprising, considering social

media sites and other platforms

are more about building

relationships and staying in

touch with others.

early adopters



seeking out uplifting feelings Women over-index for

consumption of digital news

content, but when it comes to

streaming video, they are more

compelled to seek out

absorbing, entertaining news

content (time-shifted TV, movies,

funny videos). To escape the

stress of the work day, women

turn to surfing, looking at videos

of cute animals, reading jokes

and other “happy things.” These

online activities balance out

their day and contribute to their

overall sense of well-being.

A Nielsen study revealed that Internet

use among working women with kids –

a group that might otherwise have the

least available time to spend online –

was extremely strong. Moreover,

women aged 35 to 44 had stronger

digital activity – outpacing their

younger counterparts in this category.

cuteroulette.com curates cute videos in a ‗chat roulette‘ style –

you never know what cuteness will appear on your screen!

Kraft created an online talk show with the semi-iconic

Soleil Moon Frye (80‘s TV character Punky Brewster).

The web series, titled HerSay, ran weekly featuring Kraft

brands, including Jell-O and Chips Ahoy! The goal of the

show is ―to be a part of conversations‖ that moms are

having online today. www.hersay.com

new services What creative services can

you offer to uplift someone‘s mood? Feeling weighed down

by emotional baggage? A new

web service (secretly a music site)

offers a quick pick-me-up. Simply

upload your drama to Emotional

Bag Check—whether your

burden relates to relationships,

school, or work—and you'll get

advice from a stranger in the

form of a song she hand-picked

to help you cope.

http://emotionalbagcheck.com

http://www.hersay.com/

http://emotionalbagcheck.com/



women-owned small businesses

INTUIT Sept 2011

A study conducted by the

U.S. Small Business

Administration examined

characteristics of male and

female small business

owners:

While men had more

experience prior to starting

their business, women were

more likely to have positive

revenues.

Men were more likely to

spend extra effort looking

for business opportunities

and women were more

likely to prefer low-risk

businesses. INTUIT Sept 2011

Women-owed small businesses will generate up to 57% of the

9.72 million small business jobs that the U.S. Bureau of Labor

Statistics expects will be created between 2009 and 2018.



women in the workforce

INTUIT Sept 2011

Women in the workforce first surpassed men in obtaining college degrees in 2006 when 34 percent of working women held bachelor's degrees, compared to 33 percent of men.

These numbers continue to favor women -

According to the 2010 U.S. Census Bureau, 37 percent of employed women have a bachelor's degree or higher, compared to 35 percent of men.

PEW RESEARCH

In one out of five

married couples, the

wife earns more than

the husband. That's a

huge shift in 40 years,

when this was the case

in just 4 percent of

American marriages.

then

now

Until the mid-1960s, fewer than half of women worked in any

capacity outside of the home. Today, more than 70 percent of

American women are working for wages. (The Hamilton Project)

higher education

a desk designed for laptop bags as seen at

NeoCon 2011 / Steelcase

1116 VOORHEIS RD. WATERFORD, MI 48328 www.spheretrending.com ©2011 Sphere Trending, LLC

© 2011 Sphere Trending. All rights reserved. The text, graphics and information (“Content”) provided in this work are furnished by Sphere Trending for educational and internal research purposes only, in order to give

meaning and dimension to the trends discussed herein. Content may also be subject to the copyright, trademark and other proprietary rights of third parties. Any use, display, reproduction, publication or preparation of

derivative works incorporating or based upon any Content without prior authorization from Sphere Trending and/or the applicable third party violates U.S. and foreign copyright laws. Without limitation, reproduction or

publication include, color or non-color photocopying, printing, scanning, faxing, and mail, email or Internet posting or distribution of any such Content.

Women and the new working environment - Inforum Report Winter 2011

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Transcript of Women and the new working environment - Inforum Report Winter 2011