Win Listings and Convert Buyers with Facebook

(Part 3)

Burke Smith – Career Highlights

• Chief Communications Officer at HSA Home Warranty

• Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty

• Licensed California Broker & Real Estate Coach/Consultant/Trainer

• Personally responsible for over 1000 closed real estate transactions

• Featured on CNN & in the New York Times• Nominated twp years in a row for Inman Innovator

of the Year

Clients have closed over $25 billion in residential real estate!

• Graduate from UW-Madison• Marketing and Logistics at WSDC• Marketing and Promotions at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American

Family Insurance• Social Media Specialist at HSA

Phone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.com

Contact:Hi!

Brian Geick – Career Highlights

Live Tweet

Follow Us

@HSAHomeWarranty#HSAWebinar

HSA Social Media Resources

IE Users

• Webinar Recordings• Slides• Facebook Tutorials• Checklist• Quick Help Videos

Social Media Resources

Recap

• Pages vs Profiles vs Groups• Creating a Page• Invite Friends & Share Your Page• Basic Recommendations• New Posting Features

– Highlight, Pin, Milestones

Recap

• Recommendations• Exporting & Inviting Email Contacts• Custom Facebook URL• Adding Apps To Your Page• New Posting Features

– Highlight, Pin, Milestones

One Decade Ago

Refusal to Adapt Results in a

Failure to Thrive

• Location Targeted Posts• Language Targeted Posts

Facebook Update

• Age• Education (high school, schools attended,

education level)• Gender• Interests• Relationship status• Language• Workplace• Location (country, state, city)

Facebook Updates

• Instant Insights

Facebook Updates

Facebook Updates

• Notifications on the go

• Order• Picture (111 x 74)• Name• Uninstall

Customizing Tabs

(111 px)

(74

px)

Adding Your Website

• 1 Application & 1 Line of Code

STATIC HTML

Copy and Paste the following code:<script> location.href = "http://www.YOURWEBSITE.com" </script>

Adding Your Website

QR Codes

• http://qrcode.kaywa.com/• http://www.qrstuff.com/• http://goqr.me/

=

QR Codes

• Billboards on highways• On your website

– Exception: When QR code is your contact info• Sending a QR code by email• Non-mobile friendly sites• Areas that don’t get reception (subways)

How Not to Use QR Codes

facebook.com/HSAHomeWarranty

text like HSAHomeWarranty to 32665

Text to Like

Text to Like

Text to Like

Text to Like

text like YourPageName to 32665

facebook.com/YourPageName

Monitoring Your Presence

Monitoring Your Presence

• Master Agent Facebook Report

HSA Master Agents

• Facebook Signage

HSA Master Agents

Review

Customizing Tabs

Text To Like

Monitoring Social Presence

Add Your Website

QR Codes

Targeting Posts

Win Prizes

Post on our page and be entered into our monthly fan drawing