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Museum Studies Program

Museum Studies ProgramDefinition:

Museum Studies program is a program of higher studies according to the credit hours system. It is an independent program in its finantial and administrative statutes while academically it belongs to the Department of Greek and Roman Archaeology and Studies in the Faculty of Arts, University of Alexandria. It is the first program specialized in Museum Studies ever in Alexandria and Egypt. Hence it aims at attracting students from all over Egypt and the Arab World as well as countries on the Mediterranean basin. In order to compete with similar programs in Euorpe, the program tries to provide its educational services at international standards and at the same time with fees lesser than its counterparts elsewhere.

Vision:This program aims to provide a an educational service on international standards whose outcomes would fill the gap in the both national and international work markets in the field of museum sciences. It also aims at strengthening the scientific and cultural ties between the University of Alexandria and the Arab and European Universities. On the other hand, it enhances the link between the University and the other Egyptian enteties that are concerned with museums such as the ministry of antiquities and the ministry of culture.

Mission: The program provides a higher studies system in Museology according to the most recent development in the field. It benefits much by the existence of an Educational Museum of Antiquities in the Faculty of Arts, Alexandria University as a base for the study and as a field for training and applied practices in Museology. Some rooms inside the museum are allocated for the program’s educational and administrative processes. Also the program benefits from the existence of a small conservation and restoration lab founded by the Faculty of Arts adjacent to its Museum. Through the above mentioned Erasmus + project, this lab has been provided with the

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Museum Studies Programnecessary tools, equipments and materials required for the training and study procedures.

Scientific degrees:According to the proposal by the board of the Faculty of Arts and the Department of Greek and Roman Archaeology and Studies, the University of Alexandria provides the degree of professional diploma in museum studies and a Master of Arts in Museum for students who fulfill the requirements of each degree according to the rules and statutes of higher studies in the University of Alexandria.

CurriculumObligatory Courses for students from different backgrounds other than Archaeology or History

3 courses with 9 credit hours as pre-requisits for either professional diploma or MA

S Title of course Course Code

No. of

credit hours

Teaching hours Remarkstheo

retical

practical

1 Introduction to Egyptian History

00200110601

3 3 -

2 Introduction to Archaeology

00200110602

3 2 2

3 History of Arts 00200110603

3 2 2

Course descriptions (on Form 12)University: University of Alexandria

Faculty: Faculty of Arts

Department: Department of Greek and Roman Archaeology and Studies, Museum Studies Program, Obligatory course for students from different backgrounds other than Archaeology or History

Course Description

I. Basic InformationCourse code: Course Title: Introduction to Egyptian HistoryAcademic Program: Museum Studies, Obligatory course for students from different backgrounds other that Archaeology or History

2

Museum Studies ProgramCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 3 practical: Credit Hours: 3

II. Course Aims1- This course aims to:2- Examine the history of Egypt throughout the periods from the

earliest epochs to modern times.3- Provide a broad survey of the history of Egypt.4- Enable students to examine both the differences and the

similarities between the different periods and to understand the factors which influenced Egyptian historical development.

5- Provide students with the critical thinking skills necessary to question and understand historical events.

III. Intended Learning Outcomesa. Knowledge

and Understanding

1. Define the characteristics of each historical period.

2. Understand the major transitional periods of the Egyptian history.

3. Enumerate the rulers of each epoch.4. Understand the influence of other nations on

the Egyptian history.1. Intellectual

Skills5. Analyze the various characteristics of the

historical periods in Egypt.6. Compare political events that took place in

different epochs and led to major results and changes.

7. Distinguish between powerful rulers and others with lesser impacts.

1. Professional Skills

8. Apply learnt results on contemporary historical events.

9. Design a chart of genealogy of rulers in a given period.

10. Write a report on historical periods.1. General &

Transferable skills

11. Use the internet to collect data.12. Work in groups and share knowledge.13. Participate in oral discussions.14. Give a presentation on a given topic.IV. Course Contents

Topics covered by this course include:-Prehistory of Egypt-History of Egypt in the Dynastic Period from the First Dynasty to the end of the First Intermediate Period.-History of Egypt in the Dynastic Period from the Middle Kingdom to the end of the 30th Dynasty.-The rule of Alexander the Great.-The Ptolemaic Period-The Roman period-The Byzantine Period-The Islamic Period (From the reign of the Rightly Guided Caliphs till the end of the Mamluk era)-The Ottoman Period-The Modern and Contemporary Period

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Museum Studies ProgramV. Teaching and Learning Methods

- Lectures- Analyzing case studies- Discussions and brain storming- PowerPoint Presentations

VI. Teaching and Learning Methods for Students of Limited Capabilities- Additional lectures if needed.- Analyzing case studies- 5-10 m. revision of previous topics in the beginning of each

lecture.- Discussions.- Individual activities to get students' feedback.- Group researches and presentations.- Distributing handouts of lecture content at the end of each

lecture.VII. Students Assessment

a. Assessment methods

- Power Point Presentations.- Writing reports on a given

era.- Quizzes - Written exam

b. Assessment schedule and weight

Assessment week % of total mark

Report on the History of ancient Egypt till the end of the Roman Period

6 10%

Quiz 7 10%

Report on the History of Egypt in the Byzantine and Islamic eras

9 10%

Presentation on a chosen period

11 10%

Final Exam 15 60%VIII. List of References

a. Core readings:

Shaw (ed.), The Oxford History of Ancient Egypt(Oxford: Oxford University Press 2000).Ch. Freeman, Egypt, Greece, and Rome: Civilizations of the Ancient Mediterranean, Oxford University Press, UK, 2014 G.Gabra.,Coptic Monasteries, AUC press,Cairo,2002

Gamal al-Din al-Shayal, History of Islamic Egypt, vol. 1,2, Egypt.

Bagley, Robert, (ed.), 2001. Ancient Sichuan: Treasures from a lost civilization, Princeton: Princeton University Press.

Bairoch, Paul, 1993. Economics and World History: Myths and Paradoxes. University of Chicago Press.

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Bardi, Piero, 1997. The Atlas of the Classical World: Ancient Greece and Ancient Rome, Peter Bedrick Books.

Brotton, J., 2006. The Renaissance: A Very Short Introduction.

Esposito, John, 2000. Oxford History of Islam. OxfordUniversity Press.

Mertz, Barbara, 1978. RedLand, BlackLand: Daily Life in Ancient Egypt. Dodd Mead.

Mertz, Barbara, 1981. Temples, Tombs and Hieroglyphs: A Popular History of Ancient Egypt. Bedrick.

b. Suggested readings:

O. Meinardus,Christian Egypt Ancient and Modern,Second Edition,AUC Press,Cairo,1997.

J. Y. Empereur, Alexandrie Redécouverte, Fayard Stock, Paris, 1998.

M. Capuani, Christian Egypt (Coptic art and Monuments through two Millennia),AUC press,Cairo,2000.

I. Shaw,Exploring Ancient Egypt(Oxford: Oxford University Press 2003).

S. Ikram, Ancient Egypt, An Introduction (Cambridge University Press, Cambridge, 2009)

B. G. Trigger, Understanding Early Civilizations: A Comparative Study, Cambridge University Press, Cambridge, 2014.

Carl F. Petry (ed.), The Cambridge History of Egypt: Islamic Egypt 640-1517, vol. 1, 1998.

Jason Thompson, The History of Egypt: From Earliest Times to Present, USA, 2009.

c. Periodicals, websites, etc.- BIFAO online: http://www.ifao.egnet.net/bifao/- JARCE: Journal of the American Research Center in Egypt, since

1962.- https://www.louvre.fr/en - https://www.metmuseum.org/ - http://www.britishmuseum.org/IX. Course Matrix for Achievement of Intended Learning Outcomes

Topic week Knowledge & Understanding

Intellectual Skills

Professional Skills

General & Transferable

SkillsOverview of the history of Egypt

1 a-1

The Prehistory of Egypt

2 a-1 d-1 d-3

The Dynastic Period

3 a-1 a-2 a-3 a-4

b-1 b-2 b-3

c-2 d-1 d-3

The Dynastic Period

4 a-1 a-2 a-3 a-4

b-1 b-2 b-3

c-2 c-3 d-1 d-3

The rule of Alexander the

5 a-1 a-2 a-3 a-4

b-1 b-2 b-3

c-2 d-1 d-3

5

https://www.metmuseum.org/

https://www.louvre.fr/en

http://www.ifao.egnet.net/bifao/

Museum Studies ProgramGreat and the PtolemiesThe Roman Period 6 a-1 a-2 a-3

a-4b-1 b-2 b-

3c-2 d-1 d-3

Mid-Term Exam 7 a-1 a-2 a-3 a-4

b-1 b-2 b-3

c-2 c-3

The Byzantine Period

8 a-1 a-2 a-3 a-4

b-1 b-2 b-3

c-2 c-3 d-1 d-3

The Islamic Period (From the reign of the Rightly Guarded Caliphs till the end of the end of the Fatimid era)

9 a-1 a-2 a-3 a-4

b-1 b-2 b-3

c-2 d-1 d-3

The Islamic Period (From the Fatimid till the end of the Mamluk era)

10 a-1 a-2 a-3 a-4

b-1 b-2 b-3

c-2 c-3 d-1 d-3

Presentations 11 a-1a-2 a-3 b-1 b-2 b-3

c-2 d-1 d-2 d-3 d-4

The Ottoman Period

12 a1 a-2 a-3 a-4

b-1 b-2 b-3

c-2 d-1 d-3

The Modern and Contemporary Period

13 a1 a-2 a-3 a-4

b-1 b-2 b-3

c-1 c-2 d-1 d-3

Highlights on historical events

14 a-1 a-2 a-3 a-4

b-1 b-2 b-3

c-1 c-2 d-3

Final Exam 15 a-1 a-2 a-3 a-4

b-1 b-2 b-3

c-1 c-2

University: University of Alexandria


Department: Department of Greek and Roman Archaeology and Studies, Museum Studies Program,

Course Description

X. Basic InformationCourse code: Course Title: Introduction to ArchaeologyAcademic Program: Museum Studies, Obligatory course for students from different backgrounds other that Archaeology or HistoryCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

XI. Course Aims1. Give the general knowledge about Archaeology in Different

Civilizations which passed on Egypt since Dynastic to Islamic period.

1>Intended Learning Outcomesb. Knowledge and

UnderstandingAfter the course, students should be able to know:

Definition of Archaeology Classification of different cultural regions

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Museum Studies Program It provides the student with knowledge of the

important historical periods and the associated social, economic and artistic patterns.

c. Intellectual Skills

After the course, students should be aware of:

How to recognize the different archaeological civilizations through its characteristics.

d. Professional Skills

The student will be able to trace and compare different concepts of various civilizations.

e. General & Transferable skills

The ability to understand and analyze works of art in their historical and social contexts.

It helps the student to develop his own skills of dating artifacts.

1. Course ContentsTopics covered by this course include:What is Archaeology? The framework of the archaeological work. Pioneers in archaeology: The History of the discipline, Basic categories of archaeological evidences. Social archaeology and the classification of ancient societies. Cognitive archaeology: Art and religion. Identification of symbols of values and powers. The second part is exploring the variety of ancient human experiences. It is divided into six chapters. Ethics in archaeology. Archaeological indicators of Rituals. The work of the sculptor. Art and myth. Archaeology in action / Simulation: the Melos Project. Interpretation and explanations in archaeology (How to be constructive). It ends at an idea about Archaeology in actionto help the students to know the application of the different theories of archaeological studies in simulation projects.

2. Teaching and Learning Methods A series of digital documents and Internet links form a basic

essential toolbox for Museum curators and managers. Documents: portfolio containing papers of various authors

dedicated to the topics of the Course.- Museography case studies.3. Teaching and Learning Methods for Students of Limited Capabilities- Additional lectures if needed.- Analyzing case studies- 5-10 m. revision of previous topics in the beginning of each lecture.- Discussions.- Individual activities to get students' feedback.- Group researches and presentations.- Distributing handouts of lecture content at the end of each lecture.

4. Students Assessmenth. Assessment

methodsStudent presentations and reports

i. Assessment schedule and weight


Presentation by the students

5 15%

Report a visit to Archaeological sites

8 25%

Final Exam 15 60%

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Museum Studies Program5. List of References

d. Core readings:

A., Wilson, Archaeology as a Tool in Humanistic and Social Studies, London, 1962.

G. Daniel, History of Archaeology, London, 1981.

K. W., Butzer, Environment and Archaeology, London, 1972.

A., Marshaek, The Roots of Civilizations, London, 1972.

S. S., Linbery, Science and Archaeology, London, 1975.

J. W., Micheles, Dating Method in Archaeology, New York, 1973.EL DALY, O. 2003: What do tourists learn of Egypt?, in S. McDonald, M. Rice (eds), Consuming Ancient Egypt, London, Institute of Archaeology, University College, 139-150.

e. Suggested readings:

f. Periodicals, websites, etc.-

6. Course Matrix for Achievement of Intended Learning OutcomesTopic week Knowledge &

UnderstandingIntellectual

SkillsProfessional

SkillsGeneral &

Transferable Skills

Definitions of Archaeology

1 X

Environmental Archaeology

2 X

Religious Archaeology

3 X X

The most famous scientists in the field

4 X X

The scientific methodology in studying Archaeology

5 X X

Role of Archaeology for different Civilizations

6 X X X

Tools for dating the archaeological artifacts

7 X X

The interpretations of the Archaeological Objects

8 X

How to reveal the hidden heritage

9 X X

Presentations by 10 X

8

Museum Studies Programthe Students

Archaeological sites Visit

11 X X X

Scientific methods in Excavations

12 X

The Relation between Archaeology and the other sciences 1

13 X X X

The Relation between Archaeology and the other sciences 2

14 X X X

Final Exam 15



Department: Department of Greek and Roman Archaeology and Studies, Museum Studies Program,

Course Description

XII. Basic InformationCourse code: Course Title: History of ArtAcademic Program: Museum Studies, Obligatory course for students from different backgrounds other that Archaeology or HistoryCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

XIII. Course AimsThis course aims to: This course begins with an introduction to the general classification of major and

minor arts and the fundamental art terminology. It also gives an idea about the making and meaning of art objects. It covers the main aspects of art from the Ancient Egyptian period until the Islamic period

It focuses on the relationship between the different forms of art and their historical background. Special attention will be paid to the cultural contacts among different cultural centers at key moments in history.

The course will include site visits to museums and archaeological sites.1. Intended Learning Outcomes

f. Knowledge and Understanding

After the course, students should be able to know:

Recognize the art of the ancient world (ancient Egyptian art - art in Mesopotamia - Greek art - Roman art - Byzantine art).

Identify the impact and vulnerability in these arts. Identify the cultural links between ancient civilizations

g. Intellectual Skills


The ability to understand and analyze works of art in their historical and social contexts.

9

Museum Studies Program It helps the student to develop a range of critical and analytical skills. The student will have personal skills of interpretation.

h. Professional Skills

After the course, students would be able to: The student will have an idea about the general principles of

interpretation and criticism. It enables the student to understand and appreciate the purpose

and function of arts. It provides the student with good knowledge of the important historical periods and the associated styles and trends of their arts.

i. General & Transferable skills

7. Course ContentsTopics covered by this course include:- Ancient civilizations.- Ancient Egyptian art (architecture - sculpture - painting)- Mesopotamian art (Architecture - Sculpture - painting)- Syrian Art (architecture - sculpture)- Greek art (architecture - sculpture - painting)- Roman Art (Architecture - Sculpture - painting)- Art in the Christian period- Art in the Byzantine era (Architecture - Sculpture - Ivory - painting)- Islamic Art



dedicated to the topics of the Course.- Museography case studies.9. Teaching and Learning Methods for Students of Limited Capabilities- Additional lectures if needed.- Analyzing case studies- 5-10 m. revision of previous topics in the beginning of each lecture.- Discussions.- Individual activities to get students' feedback.- Group researches and presentations.- Distributing handouts of lecture content at the end of each lecture.

10.Students Assessmentm.Assessment

methods- Power Point Presentations.- Writing reports on a given


n. Assessment schedule and weight



7 20%

Field Trips 8 20%

Final Exam 15 60%

10

Museum Studies Program11.List of References

g. Core readings:

Adams, L., 1996. The methodologies of art: an introduction. New York, NY: IconEditions.

Beard, M. &John Henderson, J. 2001. Classical Art: From Greece to Rome. Oxford: Oxford University Press.

Frazier, N., 1999. The Penguin concise dictionary of art history. New York: Penguin Reference. Janson, H.W. & Anthony Janson, History of Art, Revised Sixth Edition. Mansfield, Elizabeth, 2002. Art History and Its Institutions: Foundations of a Discipline.Routledge.

Marilyn Stokstad, Art History Revised, Second Edition.

Mason, L., & Stokstad, M., 2002. Art history: study guide. Upper Saddle River, N.J.: Prentice Hall.

Minor, Vernon Hyde, 2001. Art History's History, Upper Saddle River: Prentice-Hall.

Nelson, R. S., &Shiff, R., 1996. Critical terms for art history. Chicago: University of Chicago Press.

Osborne, R. 1998. Archaic and Classical Greek Art. Oxford: Oxford University Press.h. Suggested readings:

i. Periodicals, websites, etc.-

12.Course Matrix for Achievement of Intended Learning OutcomesTopic week Knowledge &


SkillsProfessional

SkillsGeneral &

Transferable Skills

Introduction to the History of Art: Dimensions of the major historical periods and their basic styles.Art historical terminology and classification.

1 X X X X

The Art of Ancient Egypt I:Old kingdom – Middle Kingdom

2 X X X X

The Art of Ancient Egypt II:New Kingdom, The Late Period

3 X X X X

The Art of Greece I:Prehistoric period (Minoan and Mycenaean),

4 X X X X

11

Museum Studies ProgramOrientalization period, Geometric period, Archaic Period.The Art of Greece II:Early Classical period, Late Classical period.

5 X X X X

Hellenistic Schools of art:Western kingdoms, Eastern Kingdoms

6 X X X X

Presentations by the students.

7

Arts of Graeco-Roman Egypt I:Ptolemaic PeriodPresentations & assignments assessment

8 X X X X

Roman art I: Etruscan influence on Roman artArts of the republican period

9 X X X X

Roman art II: Arts of the Imperial period in Italy and the provinces.

10 X X X X

Arts of Graeco-Roman Egypt II:Roman & Byzantine PeriodCoptic Art I:Major Arts

11 X X X X

Coptic Art II:Minor Arts

12 X X X X

Islamic Art I:Major Arts

13 X X X X

Islamic Art II:Minor Arts

14 X X X X

Final Exam 15

Professional Diploma in Museum Studies

Total of 24 credit hours16 CH mandatory courses + 8 CH elective courses

12



No. of

credit hours

Teaching hours Remarkstheo

retical

practical

Mandatory Courses 16 CH1 Museum Principles and

Ethics00200110

6013 2 2

2 Museums and Collections in Egypt

00200110602

3 2 2

3 Social Responsibilities of Museums

00200110603

3 2 2

4 Collection and Exhibition Management

00200110604

4 2 4

5 Museum Education 00200110605

3 2 2

Elective Courses 8 CH (2 courses X 2 CH + 1 course X 4 Ch)

1 Outdoor Museums and Museums in Historical Sites

00200110610

2 1 2

2 Maritime Museums 00200110611 2 1 2

3 Visitors' Research 00200110612 2 1 2

4 Site Management 00200110613 2 1 2

5 Museums and New Technologies

00200110614 4 2 4

6 Principles of Tour Guiding 00200110615 4 2 4

7 Museum dissemination and marketing

00200110616 4 2 4

8 Museum Documentation and Interpretations

00200110617 4 2 4

Students choose a total of 8 CH for Elective Courses

Course Descriptions of Professional Diloma in Museum Studies (on form 12)

Mandatory CoursesUniversity: University of Alexandria

13

Museum Studies ProgramFaculty: Faculty of Arts

Department: Department of Greek and Roman Archaeology and Studies, Museum Studies Program, Professional Diploma

Course Description

1. Basic InformationCourse code: Course Title: Museum Principles and EthicsAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2. Course AimsThis course aims to: Provide knowledge about the fundamental principles for those who

work for Museums, according to their position. Address the major issues of the disciplinary, not only in its

historical dimension, but also in the actuality of its debates in a universal comparative approach, considering current issues related to exhibition, presentation of collections, their preservation and diffusion, as well as to the elaboration of a museum purpose.

Gives an outline of values and ethics in museum work including management, curatorship, administration, tour guiding, research, education, public relationship...etc.

Provide knowledge of the different ethical codes of the different countries related to their museums as well as that of the ICOM.

Provide an outline of Values and Ethics in Museology.3. Intended Learning Outcomes

a. Knowledge and Understanding


The ICOM code of ethics for museums. The different ethical codes of the different

countries related to their museums. The fundamental principles of museum work.

b. Intellectual Skills


What to avoid in their professional and specialized work inside the museum.

What to follow in their dealing with colleagues in other museum departments.

How to deal with museum objects (tangible & intangible) in a way that promotes their values.

How to avoid conflict of interests. Principles of public relationship with the

community his museum serves.c. Professional

Skills After the course, students would be able to: Improve and strengthen the practices of

their museum. Work with openness and transparency. Convey their museum message to the local

14

Museum Studies Programcommunity.

Represent their museum in national and international levels.

d. General & Transferable skills

After this course, students should be able to: Respect the public purpose of museums. Obtain public trust and confidence for their

museum. Recognize and adapt themselves to any

changes in their museum work. Remain updated with international new

concerns and challenges. Conduct and run properly his specialized

work during times of disorder.4. Course Contents

Topics covered by this course include: - Definitions of Museum mission, types of museums. The ICOM code of ethics for museums and the different ethical

codes of the different countries related to their museums. Museum curatorship: code of ethics, the fundamental principles

and core beliefs, and critical responsibilities. Guidelines for ethical conduct and management of museums. Running the museum in times of crises. Excellence, honesty, and transparency: Becoming a fair

representative of your museum on both local and international levels.

Ways of addressing to the different ranks of audience (children, teenagers, adults, physically challenged people)

Relationship between the various categories of people working in a museum.

Principles of documenting museum diaries and management processes.

Conveying the museum’s mission.5. Teaching and Learning Methods

A series of digital documents and Internet links form a basic essential toolbox for Museum curators and managers.

Documents: portfolio containing papers of various authors dedicated to the topics of the Course.

Museography case studies.6. Teaching and Learning Methods for Students of Limited Capabilities- Lectures- Analyzing case studies- 5-10 m. revision of previous topics in the beginning of each

lecture.- Discussions.

7. Students Assessmentt. Assessment


era.- Quizzes

15

Museum Studies Program- Written exam

u. Assessment schedule and weight


Presentation by the students about how to apply international codes of ethics on one of the runningmuseums in Alexandria.

6 15%

Report a visit to the Educational Museum of Antiquities of AU, including the student’s own suggestions towards developing its ethical principles.

8 15%

Quiz 10 10%

Final Exam 15 60%8. List of References

a. Core readings:

Van Mensch, Peter (ed.) 1989: Museology as a scientific basis for the museum profession. in: Professionalising the Muses. Amsterdam: AHA Books, 85-95.

Van Mensch, Peter, Mejer-Van Mensch Léontine 2011: New Trends in Museology. Celsje: Museum of Recent History,15-33.

Stransky, Zhynek Zhyslav 1980: Museology as a science (a thesis),in: Muséologia 15 XI, 33-40.

Pearce Susan 1991: Objects as Meaning, or Narrating the past,in: Pearce, S. (ed.),Objects of Knowledge, London, Athlone Press, 125-140.

EATON KRAUSS, M. et al. (eds), 2010: Children’s Museum, Cairo, Dar el Kutub,(English/Arabic).

EL DALY, O. 2003: What do tourists learn of Egypt?, in S. McDonald, M. Rice (eds), Consuming Ancient Egypt, London, Institute of Archaeology, University College, 139-150.

EL SADDIK, W. Let’s visit… The Nubia Museum – An introduction for children, their families, and friends (with the participation of UNESCO).

HAGGAG, M. &GESCHÉ-KONING, N. (eds.) 2015: Squarring the Circle? Research, Museum, Public: A Common Engagement towards Effective Communication, Proceedings of the 13th International Meeting of ICOM, CECA & UMAC 2014, Bibliotheca Alexandrina.

RICE, 2003: Consuming Ancient Egypt, London, UCL Press.

16


BALIGH, R. 2005: Museum Education in Egypt and in the world, in Bulletin of the Egyptian Museum 2 23-28.


BRUWIER, M.-C. 2015: De la médiation égyptienne du patrimoine archéologique au 21e siècle”, in HAGGAG, M. &GESCHE-KONING, N. (eds.) 2015: Squarring the Circle? Research, Museum, Public: A Common Engagement towards Effective Communication, Proceedings of the 13th International Meeting of ICOM, CECA & UMAC 2014, Bibliotheca Alexandrina, 25-35.

c. Periodicals, websites, etc.Running a Museum: A practical Handbook (ICOM 2004).http://unesdoc.unesco.org/images/0014/001410/141067e.pdf

ICOM Code of Ethics for Museums (ICOM 2006)http://icom.museum/fileadmin/user_upload/pdf/Codes/code_ethics2013_eng.pdf

Key concepts of Museology (ICOM / Armand Colin 2010)http://icom.museum/uploads/tx_hpoindexbdd/Museologie_Anglais_BD.pdf

http://www.youtube.com/watch?v=cjx1F-N3YbQThe Role of Museums Today

http://www.youtube.com/watch?v=YxMxP83iXNM

http://www.youtube.com/watch?v=pfBKnRlAdTs

http://www.youtube.com/watch?v=1gFuEvTTjQY- A tour of a tourist guide



SkillsProfessional

SkillsGeneral &

Transferable Skills

Definitions: types of museums.

1 x x

Definitions: Museum mission.

2 x x

The ICOM code of ethics for museums.

3 x x

The different ethical codes of the different countries related to their museums.

4 x x

Museum curatorship: code of ethics, the fundamental principles, core beliefs, and critical

5 x x x

17

http://www.youtube.com/watch?v=1gFuEvTTjQY



http://www.youtube.com/watch?v=cjx1F-N3YbQ

http://icom.museum/uploads/tx_hpoindexbdd/Museologie_Anglais_BD.pdf

http://icom.museum/fileadmin/user_upload/pdf/Codes/code_ethics2013_eng.pdf

http://unesdoc.unesco.org/images/0014/001410/141067e.pdf

Museum Studies Programresponsibilities.

Presentations by the students

6 x x x

Guidelines for ethical conduct and management of museums.

7 x x x

Excellence, honesty, and transparency.

8 x x x

Becoming a fair representative of your museum on both local and international levels.

9 x x x

Ways of addressing to the different ranks of audience (children, teenagers, adults, physically challenged people).

10 x x

Museum relationship with the community of specialists, media and the community at large.

11 x x x


12 x x x


13 x x x

Conveying the museum’s mission.

14 x x x

Final Exam 15




Course Description

18

Museum Studies Program1. Basic Information

Course code: Course Title: Museums and Collections in Egypt Academic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2. Course AimsThis course aims to:

1. Egyptian Permanent Collections and Temporary Exhibitions

1. Reception of the Heritage (Pharaonic, Graeco-roman, Coptic, and Islamic)

2. Egyptian Collections abroad

3. Museum Collections in Egypt

4. Some Temporary Exhibitions abroad

2. Managing Egyptian Collections

1. Documentation of Artefacts' Collections

2. Handling of Collections in Storage

3. Care and Handling of Manuscripts

4. Security at museums

5. Risk management of disaster for museums

3. Museum Education

1. Museum Education: General concepts

2. Heliopolis Children Museum and Children Museum at the Egyptian Museum in Cairo

3. Series of short films3. Intended Learning Outcomes

a. a. Knowledge and Understanding

Some knowledge of the general history of museums would be an advantage.

Egyptian Antiquities collections in and outside Egypt

The role of Egyptian Ethnology Museums and University Museums in Egypt


How do museums in Egypt represent the long and glorious history of Egypt in a way to gain appreiacion by visitors.

c.Professional Skills

The Role and Functions of Museums

Operating a Museum

Museum Policies

Strategic planning for museums

The role of International Organizations of Museumsd. General & Museum between the state and the market

19

Museum Studies ProgramTransferable skills

4. Course ContentsTopics covered by this course include:Presentation to the main Egyptian archeological collections outside Egypt (e.g. British Museum, Louvre Museum, Turin Museum, and so on)

Introduction to the main Egyptian Museums under the Authority of Ministry of Antiquities, Ministry of Agriculture, Ministry of Transportation, University Museums, Ethnographic Museums, Fine Arts Museums, Geological Museum, Agriculture Museum…

Egyptian collections of Rare Books (e.g. Library of the Geographical Institute, of the Agricultural Museum, Bibliotheca Alexandrina)

5. Teaching and Learning Methods Encounters between different positions

(pluralist selection of texts, teacher’s standpoint, and contributions from students. Theoretical issues are given flesh by means of different case studies.

6. Teaching and Learning Methods for Students of Limited CapabilitiesDistance-learning through videoconferencing.

7. Students Assessmentz. Assessment

methodsOral presentation of a case study to the class and oral examination (open question prepared by the Student)

aa. Assessment schedule and weight



7 10%

Quiz 11 10%

Final report for a case

14 20%


a. Core readings:-Hurt, R., Douglas, "Agricultural Museums: A New Frontier for the Social Sciences". The History Teacher, 11, 3, 367-375.

-F. A. Hassan and others, Managing Egypt's Cultural Heritage, -Okasha El-Daly, Egyptology: The Missing Millennium, Ancient Egypt in Mediaval Arabic Writings,

-Museum No 225-226 (Vol LVII, n° 1, 2 2005) Heritage landscape of Egypt.b. Suggested readings:

J. CUNO, Who owns Antiquities – Museums and the Battle over our ancient Heritage, Princeton, Princeton University Press, 2008.

St. MOSER, Wondrous Curiosities – Ancient Egypt at the British Museum, Chicago-London, The University of Chicago Press, 2006

D. REID, Whose Pharaohs? – Archaeology, Museums, and Egyptian National Identity from Napoleon to World War I, Berkeley- Los Angeles – London, University of California Press, 2002

c. Periodicals, websites, etc.

20

Museum Studies Program Running a Museum : a practical Handbook (ICOM 2004)

http://unesdoc.unesco.org/images/0014/001410/141067e.pdf ICOM Code of Ethics for Museums (ICOM 2006)

http://icom.museum/fileadmin/user_upload/pdf/Codes/code_ethics2013_eng.pdf Key concepts of Museology (ICOM / Armand Colin 2010)

http://icom.museum/uploads/tx_hpoindexbdd/Museologie_Anglais_BD.pdf World Heritage Information Kit (UNESCO 2005)


UNESCO online publication database (search for keywords such as "Cultural Heritage Protection" or "Museum Management Handbook")http://www.unesco.org/new/en/unesco/resources/publications/unesdoc-database/http://www.youtube.com/watch?v=pfBKnRlAdTs

http://www.youtube.com/watch?v=1gFuEvTTjQY A tour of a tourist guide9. Course Matrix for Achievement of Intended Learning Outcomes


Intellectual Skills

Professional Skills


SkillsThe main Egyptian archeological collections outside Egypt

1 x

The main Egyptian archeological collections outside Egypt 2

2 x

Permanent Egyptian Exhibitions

3 x x

Temporary Exhibitions abroad

4 x

Managing Egyptian Collections

5 x x

Museum Education

6 x x


7 x x

Introduction to the main Egyptian Museums under the Authority of Ministry of Antiquities Museums of Ministry of Agriculture, Ministry of Transportation.

8 x

University Museums Ethnographic Museums, Fine Arts Museums

9 x

Geological 10 x

21


http://www.unesco.org/new/en/unesco/resources/publications/unesdoc-database/

http://www.unesco.org/new/en/unesco/resources/publications/unesdoc-database/





Museum Studies ProgramMuseum, Agriculture Museum Quiz 11Egyptian collections of Rare Books (e.g. Library of the Geographical Institute)

12 x x

Egyptian collections of Rare Books of the Agricultural Museum and Bibliotheca Alexandrina

13 x x

Final report for a case study

14 x

Final Exam 15




Course Description

1. Basic InformationCourse code: Course Title: Social Responsibilities of MuseumsAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3


-Encourage students in both arts and sciences to explore questions central to the humanities through an investigation of material culture and the institutions that collect, preserve, interpret, and publicly display it.

-Provide an innovative forum to connect that academic work directly to the activities of museums, broadly defined to include art, history, natural history, and science museums as well as zoos, botanic gardens, aquariums, and heritage sites.

-Students may earn a minor in museums and society, intended to complement their major field of study, or may take courses out of general interest.

-The program’s overarching goals are to promote museum literacy, or

22


the skills necessary to be critical interpreters of these influential institutions.

-Encourage students to reflect on their major field of study in new ways; and to enable them to be active, informed members of the broader cultural community now and throughout their lives.

-Offer a broad spectrum of introductory courses and advanced seminars that explore the myriad ways museums and collections “signify” in both the past and the present—as statements of political aspiration, ethnic consolidation, historical interpretation, cultural value, and so forth. Historical, critical, and theoretical studies are enhanced with courses that engage students directly with artifacts.

3. Intended Learning Outcomesa. Knowledge and

Understanding Develop a rich understanding of a range of museum

types and the issues and ideas that inform their activities in both the past and present

Build their knowledge of the social contexts surrounding the collection, preservation, circulation, and consumption of material culture, including the ways in which things accrue and/or change meaning over time as part of new contexts and collections

Mention the strategies used in museums for engaging the society.

Understand successful experiences of society inclusion with museums


Acquire the skills necessary to be critical interpreters of museums as institutions that both shape and are shaped by the societies and events of which they are a partAnalyze the benefits of museums to the society.Understand the applications of society-engagement strategies. Analyze visitors’ profile to design society-

centered activitiesc. Professional

Skills Learn how to locate and evaluate a wide range of

primary source types, with special attention paid to those of particular relevance to the history, practice, and reception of museums and heritage sites including but not limited to criticism, visual display, and the taxonomies of collections

Develop skills in interdisciplinary research, learning how to find and read critical scholarship on museums and material culture in a wide range of fields

Design a questionnaire to survey visitors, their needs and expectations from a museum.Apply society-engagement strategies.


Learn how to mobilize objects and collections to understand, interpret, and present culture, the past, and/or science

Develop competence working with primary material sources, including visual analysis, technical examination, and archival research Gain experience in collaborative work done under professional conditions, with a public purpose and to a deadlineUse the internet to collect successful experiences of

23

Museum Studies Programsociety engagement from various museums.Work in groups and share knowledge.Participate in oral discussions. Write a critical review of a museum’s activities.

4. Course ContentsTopics covered by this course include:- Genres of Museums

- Role of Museum in different societies.- Traditional role of museums in the society (collecting, preserving,

storing).- Museums as educational centers - Museums as centers for entertainment- Museums as partners for research and health care- Community engagement strategies- Society inclusion of ethnic, religious and social minorities- Society inclusion: Internships and volunteers- Visitors’ studies principles and usage

5. Teaching and Learning Methods- -Presentations with Power Point.- - Videos- - Museum visits- - Activities- - Researches- Lectures- Analyzing case studies- Discussions- Group researches and presentations

6. Teaching and Learning Methods for Students of Limited CapabilitiesDistance-learning through videoconferencing.

7. Students Assessmenta. Assessment

methodsOral presentation of a case study to the class and oral examination (open question prepared by the Student)



Write a report about a case study

4 10%

Write a critical review of a museum’s activities

7 10%

Quiz 9 10%

Prepare a proposal for society-centered activities in a

11 10%

24

Museum Studies Programmuseum


a. Core readings:- Emmanuel N. Arinze , The Role of the Museum in Society , Public lecture at the National Museum, Georgetown, Guyana , 1999.-American Association of Museums. 2002. Mastering Civic Engagement: A Challenge to Museums. Washington, DC: American Association of Museums.-Bransford, J. D., A. L. Brown, and R. R. Cocking. 1999. How People Learn. Washington, DC: National Academy Press.-Dewey, J. 1916/1944. Democracy and Education. New York: McMillan.-Goode, G. B. 1888/1991. Museum history and museums of history. In The Origins of Natural Science in America, S. Kohlstedt, ed. Washington, DC: Smithsonian Press.- Laura Peers and Alison K. Brown (ed.), Museums and Source Communities, Routledge publishing, 2003.-Rennie, L. J. and D. J. Johnson. 2004. The nature of learning and its implications for research on learning from museums. Science Education 88: S4–S16.

Sharon Macdonald (ed.), A Companion to Museum Studies, Blackwell Publishing, 2006.

-Sullivan, L. E. and A. Edwards, eds. 2004. Stewards of the Sacred. Washington, DC: American Association of Museums.b. Suggested readings:

- Andrea Gail Barnett, “Modern Museums: A Visitor-Centered Approach to Doing Business”, CLS Journal of Museum Studies, Volume 6, Number 1,

- Andrew V. Suarez and Neil D. Tsutsui, “The Value of Museum Collections for Research and Society”, BioScience, Volume 54, number 1, 2004.

- Center for the Future of Museums, Museums and Society 2034: Trends and Potential Futures, American Association of Museums, December 2008.

-Hein, G. E. 1998. Learning in the Museum. London: Routledge.

-Hooper-Greenhill, E. 1999. The Educational Role of the Museum, Second Edition. London: Routledge.

-Helen Leighanne Ortiz, “Community Engagement in Small Museums in Northwest Texas:Serving Diverse Audiences Regardless of Museum Size or Population Base”, Journal of Museum Studies, Volume 9, number 1, 2002.

25


-Mackenzie Laminack, “From Taking In To Reaching Out: How Collections and Collections Staff Are Being Used to Create a Community-Centered Museum”, Journal of Museum Studies, Volume 9, number 1, 2002.

- Paul M Camic and Helen J Chatterjee, “Museums and Art Galleries as Partners for Public Health Interventions”, Perspectives in Public Health, Volume 133, number 1, 2013.

- Kathrine Pabst, Eva D. Johansen and Merete Ipsen (ed.), Towards New Relations between the Museum and Society, ICOM Norway, 2016.

-Sarah A. Cole, “Moments of Change: A “Bottom Up” Push towards a More Inclusive Museum”, Museums and Social Issues, Volume 9, number 1, 2014.

c. Periodicals, websites, etc.- http://krieger.jhu.edu/museums-society.com



SkillsProfessional

SkillsGeneral &

Transferable Skills

Genres of Museums

1 x

Sociology and Social Aspects of Museums

2 x x

Museums and Community

3 x x

Insights versus Entertainment

4 x x

Living in a Learning Society

5 x x x

Interactivity- Thinking Beyond

6 x x

Role of Museum in different societies.

Traditional role of museums in the society (collecting, preserving, storing).

7 x x x

Museums as partners for research and

health care

8 x

Society 9 x x x

26

http://krieger.jhu.edu/museums-society.com

Museum Studies Programinclusion of

ethnic, religious and

social minorities

Presentations of the students

10 x

Society inclusion:

Internships and volunteers

11 x x

Community engagement strategies

12 x x

Final report and case study results

13

Visitors’ studies principles and usage

14 x x

Final Exam 15




Course Description

1. Basic InformationCourse code: Course Title: Collection and Exhibition

ManagementAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 4 Credit Hours: 4

2. Course AimsThe management of the collections consists in managing the objects of the collection on a daily basis and over the long term, from their entry into the museum's collection until they are made available to the public and to their potential final exit from the collection. This practical course aims to train the student in all the procedures of registration, recording, documentation and monitoring of works, whether it is the physical marking of items or their digital recording on the museum databases. Emphasis is also placed on the classification of the resources and information collected, on the principles of organization and on the accessibility of these collections to museum professionals, visitors and researchers.The course is also considered as an introduction to the display of collections and to the organization of temporary exhibitions. It aims to give students the fundamental

27

Museum Studies Programtools for the management of a museum project, from the formulation of the storyboard to the setting up of a Museography or until the completion of the exhibition. It addresses the scientific, financial, technical, practical and human dimensions that intersect in a project of scenography of works.


UnderstandingCollection management: introduction to tools, issues, uses, results.Identification and description of objectsCollection management tools : Inventory and stocktakingCataloguing and documentation documentation Public Access/restricted access to the collections


Creating and managing the museum.Elaboration of the scenario, definition of the message

c. Professional Skills

collaborative work = practical workshop: writing work, budget work, administrative files - comparative analysis of existing system.


practical workshop: writing work, budget work, administrative files.

4. Course ContentsTopics covered by this course include:-Collection management: introduction to tools, issues, uses, results.-Identification and description of objects-The types of exhibitions: permanent, temporary, itinerant -Process and stages of the design of an exhibition of works (permanent)-Collection management tools : Inventory and stocktakingCataloguing and documentation - Documentation Public Access/restricted access to the collections.-Planning: objectives, choice of the public, means - Elaboration of the scenario, definition of the message(s) - Choice of works and objects - Creating and managing the museum documentation.- The scenography of the presentation of the collections / the scenography of the exhibition Exhibition furniture: picture rails, display cases, supports and pedestals.The materials. The lighting of the exhibition- Taking into account the public Flow and circulation, hanging heights, course comfort, specific public needs - The supports of the exhibition 1: cartels, sections…… choice of signage, graphics, text writing ,sounds, taste), screens, digital terminals, activity areas - Manufacturing the display, works, calendar management -Logistics, financial and administrative coordination of exhibitions. - Develop and manage a budget (team, objects, scenography, mediation, communication, operation) and fundraising- Management of relations with the providers, procedure of call for suppliers. - Principles of drafting specifications. - Assessment and evaluation of an exhibition

5. Teaching and Learning Methods- Lecturing with discussion and active participations- collaborative workpractical workshop : writing work, digital work- comparative analysis of existing system- presentation and class discussion

28

Museum Studies Program6. Teaching and Learning Methods for Students of Limited Capabilities

- Activation staff office hours. - Additional revisions of previously taught topics and difficult parts of the course.. - Providing a summary of previous course aspects as well as a short introduction to each topic before discussing in class.


methodsExercise : acquisition file, deaccessioning filePractical work: marking of works Practical work: condition reportExercise : Creating and writing a item file Workshop: Creating a database with Filemaker pro Practical work : creating a classification scheme for the museum documentation



Exercise : acquisition file, deaccessioning file

1 5%

Practical work: marking of works

3 10%

Practical work: condition report

4 10%

Exercise : Creating and writing a item file

10 5%

Workshop: Creating a database with Filemaker pro

12 5%

Practical work : creating a classification scheme for the museum documentation

13 5%


a. Core readings:- A Legal Primer on Managing Museum Collections, Washington, DC: Smithsonian Institution Press, 2012.- Elizabeth Bogle,Museum Exhibition Planning and Design,- Leslie Bedford, The Art of Museum Exhibitions: How Story and Imagination Create Aesthetic Experiences, Walnut Creek, 2015.- Freda Matassa, Organizing Exhibitions, a handbook for museums, libraries and archives, London, Facet, 2014.- Gail and Barry Lord, The Manual of Museum Exhibitions, 2002.- Harpring, Patricia. (2009) Cataloging Cultural Objects. http://www.getty.edu/research/tools/vocabularies.pdf- Michael Belcher, Exhibitionsin museums, Leicester museum studies series, Leicester University Press, 1991.- Organizing Exhibition Space, Museum international, XLVII, 1, 1995, Unesdoc (on line : http://unesdoc.unesco.org/ulis/cgi-bin/ulis.pl?catno=102167&set=005AB18A8A_3_362&database=ged&gp=0&lin=1&ll=f)- R.A. Buck & J.A. Gilmore (Eds.), Museum Registration Methods 5th Edition, 2010- Reibel, D., Registration Methods for the Small Museum, 4th ed. Walnut Creek, CA: Alta Mira Press, 2008.- REMBLAY, François, Allegra WRIGHT et Han MEETER. Exhibition budgeting / Budgéter une exposition. International Committee for Exhibition Exchange (ICEE), IICOMICEE, 2001.

29

Museum Studies Programb. Suggested readings:

MERLEAU-PONTY Claire (dir.), Documenter les collections de musées : investigation, inventaire, numérisation et diffusion, Paris, La Documentation française, 2014, (coll. Musées-Mondes), 228 p.

DOTY Philipp, « Automating the documentation of museum collections », Museum management and curatorship, 1990, vol. 9, n° 1, p. 73-83.

Jean Davallon, “L’écriture de l’exposition : expographie, muséographie, scénographie”, Culture et musées, 2010, 16, p. 229-238.

c. Periodicals, websites, etc.http://network.icom.museum/cidoc/working-groups/documentation-standards/principles-of-museum-documentation/

https://collectionstrust.org.uk/accreditation/collections/documentation-procedures/

http://icom.museum/the-vision/code-of-ethics/9. Course Matrix for Achievement of Intended Learning OutcomesTopic week Knowledge &


SkillsProfessional

SkillsGeneral &

Transferable Skills

The collections 'life

1 x

Identification and description of objects

2 x

The types of exhibitions: permanent, temporary, itinerant.

3 x

Process and stages of an exhibition : scenario and choice of objects

4 x x

Process and stages of an exhibition : Taking into account the public

5 x x

Collection management tools: Inventory and stocktaking

6 x

Process and stages of an exhibition : manufacturing the display

7 x x

Cataloguing and documentation 1

8 x x x


9 x x x

Logistics, financial and administrative coordination of exhibitions

10 x

Develop and manage a budget

11 x x

30

http://icom.museum/the-vision/code-of-ethics/


http://network.icom.museum/cidoc/working-groups/documentation-standards/principles-of-museum-documentation/


Museum Studies Program(team, objects, scenography, mediation, communicatin operation) and fundraisingManagement of relations with the providers, procedure of call for suppliers.

12 x x

Principles of drafting specifications.Assessment and evaluation of an exhibition

13 x x x x

Public Access to the collections

14 x x x

Final Exam 15




Course Description

1. Basic InformationCourse code: Course Title: Museum and Heritage EducationAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2. Course AimsThis course aims to:Cover a foreword to the World Heritage Globalisation, with a focus on the Egyptian patrimony, the role of the UNESCO and UnescoWorkd Heritage Sites in Egypt and the Egyptian institutions such as Cultnat (Center for Documentation of Cultural and Natural Heritage; an overview of Egyptian museums abroad and the diversity of museums in Egypt; an outline on Values and Ethics in Museology; a set of tools and techniques to manage collections; an introduction to Museum Education.A field experience will constitute the last session of this course.


UnderstandingPrerequisite knowledge and skills: knowledge of Egyptian History (from Pharaonic times to contemporary period).

After the course, Students are able to:

- Decode the issues of Museum and Heritage Education (tangible and intangible Heritage)

- Observe and comment different practices

31

Museum Studies Programin cultural Education


Identify the main leading characteristics (draughts) of the learning strategies developed by learners in Museums


Managing and planning museum education

Discuss and valuate the program of active Cultural Education for a specific audience

Code of ethics for Museumsd. General &

Transferable skills

Teaching in Museums

4. Course ContentsTopics covered by this course include:1. Egyptian Art in danger (Pharaonic, Greek and Roman, coptic,

Islamic) and role of Museum EducationDeal with specific problems connected with planning, designing, implementation of Cultural and Education in Egyptian Museums

and on Heritage Sites. After analyzes and debates on learning methods observed in situ, the Students get familiar with key issues

of the function and experience of Cultural Museum and Heritage Educator.

2. Fakes, copies, pastiches castings3. Ethnographic Museums (e.g. The Egyptian Geographical Society

Museum) 4. Sociological, cultural and organizational approaches of different

Museums and Heritage Sites: issues and prospects

Tour guiding and ways of addressing to the different ranks of audience (children, teenagers, adults, physically challenged people)

5. Teaching and Learning Methods- A series of digital documents and Internet links form a basic essential toolbox for Museum curators and managers (some are provided in the "readings").Documents: portfolio containing papers of various authors dedicated to the topics of the Course

- Museography case studies

6. Teaching and Learning Methods for Students of Limited Capabilities- Activation staff office hours. - Additional revisions of previously taught topics and difficult parts of the course.. - Providing a summary of previous course aspects as well as a short introduction to each topic before discussing in class.


methodsExercise : acquisition file, deaccessioning filePractical work: marking of works Practical work: condition reportExercise : Creating and writing a item file Workshop: Creating a database with Filemaker pro Practical work : creating a classification scheme for the museum documentation

b. Assessment schedule


Exercise : 1 5%

32

Museum Studies Programand weight acquisition file,

deaccessioning filePractical work: marking of works

3 5%


4 10%


10 5%


12 5%

Practical work : creating a classification scheme for the museum documentation

13 10%


a. Core readings:- M. EATON KRAUSS, B. FAY, P. GASPERETTY, E. CUMING (Eds), Children’s Museum, Cairo, Dar el Kutub,n°10850/2010, 2010. (English/Arabic)

O. EL DALY, “What do tourists learn of Egypt?”, in S. McDonald, M. Rice (Eds), Consuming Ancient Egypt, London, Institute of Archaeology, University College, 2003, p. 139-150.

W. EL SADDIK, Let’s visit… The Nubia Museum – An introduction for children, their families, and friends (with the participation of UNESCO).

M. HAGGAG, “Museum in Educational Bodies in Egypt: A Case Study of the Antiquities’Museum of the Faculty of Arts, Alexandria University”, in International Meeting of ICOM CECA & UMAC 2014: Squarring the Circle? Research, Museum, Public: A Common Engagement towards Effective Communication (Bibliotheca Alexandrina Conference Center), Proceedings edited by M. HAGGAG& N. GESCHÉ-KONING, 2015, p. 19-23.

F. HAIKAL, “Egypt’s Past Regenerated by its Own People”, in S. MCDONALD, M. RICE, Consuming Ancient Egypt, London, UCL Press, 2003, p. 123-138.

R. BALIGH, “Museum Education in Egypt and in the world”, in Bulletin of the Egyptian Museum 2 (2005), p. 23-28.


M.-C. BRUWIER, “De la médiationégyptienne du patrimoinearchéologique au 21e siècle”, in International Meeting of ICOM CECA & UMAC 2014: Squarring the Circle? Research, Museum, Public: A Common Engagement towards Effective Communication (Bibliotheca Alexandrina Conference Center), Proceedings edited by M. HAGGAG& N. GESCHÉ-KONING, 2015, p.25-35.

J.-J. FIECHTER, Egyptian Fakes Masterpieces That Duped the Art World and the Experts Who Uncovered Them, Paris, Flammarion, 2009

c. Periodicals, websites, etc.Running a Museum : a practical Handbook (ICOM 2004)

33

Museum Studies Programhttp://unesdoc.unesco.org/images/0014/001410/141067e.pdf



"Witness the past: education programs for the public and CH professionals on illicit trafficking of antiquities"

http://www.youtube.com/watch?v=c-j40SFNUJQModule 7.1- The Role of Museums in Society 5 :51

http://www.youtube.com/watch?v=cjx1F-N3YbQThe Role of Museums Today 2 :33http://www.youtube.com/watch?v=YxMxP83iXNM

http://www.youtube.com/watch?v=jBJzFjCnMgQGoTravelEgpyt’s tour guide at the Egyptian Museum on dream TV 4 :39

http://www.youtube.com/watch?v=pfBKnRlAdTs 1 :51

http://www.youtube.com/watch?v=7XzwH1L082Y

http://www.youtube.com/watch?v=1gFuEvTTjQYA tour of a tourist guide 13 :45

http://www.youtube.com/watch?v=YDQSe9Si9pITravel Advice : How to Become a Tour Guide 1 :41

http://www.youtube.com/watch?v=qTs8HcGM8A8

Nile Cruise What do Egyptian tour guides want9. Course Matrix for Achievement of Intended Learning OutcomesTopic week Knowledge &


SkillsProfessional

SkillsGeneral &

Transferable Skills

Cover a foreword to the World Heritage Globalisation, with a focus on the Egyptian patrimony

1 x x

the role of the UNESCO and Unesco Workd Heritage Sites in Egypt

2 x

Egyptian institutions such as Cultnat (Center for Documentation of Cultural and Natural Heritage); an overview of Egyptian museums

3 x x x

34


http://www.youtube.com/watch?v=YDQSe9Si9pI



http://www.youtube.com/watch?v=jBJzFjCnMgQ



http://www.youtube.com/watch?v=c-j40SFNUJQ




Museum Studies Programabroad and the diversity of museums in Egypt.An outline on Values and Ethics in Museology; a set of tools and techniques to manage collections; an introduction to Museum Education.

4 x x x

Egyptian Art in danger (Pharaonic, Greek and Roman, coptic, Islamic) and role of Museum EducationDeal with specific problems connected with planning, designing, implementation of Cultural and Education in Egyptian Museums and on Heritage Sites.

5 x x x x

key issues of the function and experience of Cultural Museum and Heritage Educator.

6 x x

After analyzes and debates on learning methods observed in situ, the Students get familiar with , copies, pastiches castings

7 x x x

Ethnographic Museums (e.g. The Egyptian Geographical Society Museum)

8 x x x


9

Sociological, cultural and organizational approaches of different Museums and Heritage Sites: issues and

10 x x

35

Museum Studies Programprospects

Tour guiding and ways of addressing to the different ranks of audience (children, teenagers, adults, physically challenged 1

11 x x x


12 x x x

Quiz 13Final report for the role of museums in Education

14

Final Exam 15

Elective CoursesUniversity: University of Alexandria



Course Description

1. Basic InformationCourse code: Course Title: Outdoor Museums and Museums in

Historical SitesAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory Elective ✔ Hours/week: 2 theoretical: 1 practical: 2 Credit Hours: 2

2. Course AimsThis course aims to: Define the identity of a museum and the site in which it is located Identify existing points of convergence between the historic site and

the museum Understanding of the historical context and the importance of

contextualizing the site and the museum awareness of safeguarding the real estate and archaeological

heritage Involvement of local populations in the valorization of a historic /

archaeological site.

36

Museum Studies Program3. Intended Learning Outcomes



Knowledge of existing Egyptian museums within archaeological/historical sites.

Develop a positive critical thinking in the face of existing situations.

Knowing the relation between the site and the museum contents which are exhibited in.



Ability to analyze the needs of a museum/ an historical site from an estate point of view.

Questioning of an existing museum in this kind of framework.

Prioritize operations.

Creating a professional networkc. Professional

SkillsAbility to analyze the needs of a museum / an historical site and to create a strategy.

Prioritize operations.d. General &

Transferable skills

Questioning of a strategy and create a new one.


Creating a professional network4. Course Contents

Topics covered by this course include:practical cases of museums (Egyptian and non-Egyptian), identification of the existing strategies, theorical creation of a museum within an historical site, meetings with local populations to identify their needs/interest

5. Teaching and Learning MethodsThe following techniques are usually used: 1- Presentation of a museum2- How is the museum integratedwithin the historical site ?3- Usefull?4- Discussion. 5- Are some strategies transferable to other museums ?6- Connecting students with different sources of information 7 – Visits of Egyptian Museums withinhistorical sites (Textile Museum Cairo, Coptic Museum Cairo, Karnak Open Museum, Kom El-Dikka open museum…)Self-Learning activities : Présentation of a practical case and discussion about it6. Teaching and Learning Methods for Students of Limited Capabilities- Lectures- Analyzing case studies- 5-10 m. revision of previous topics in the beginning of each


7. Students Assessmenta. Assessment - Power Point Presentations.

37

Museum Studies Programmethods - Writing reports on a given




Presentation by the students.

6 10%


9 15%


12 15%


a. Core readings:Kenneth Hudson, Museums of Influence, Cambridge University press, 1987.

-Scott, Magelssen, Living History Museums: undoing History Through Performance, Scarecrow Press, 2007.


c. Periodicals, websites, etc.9. Course Matrix for Achievement of Intended Learning OutcomesTopic week Knowledge &


SkillsProfessional

SkillsGeneral &

Transferable Skills

Terms and Definitions of outdoor museums

1 x x

The difference between a closed Museum and a museum in Historical Site

2 x x

What kinds of exhibitions should it contain?

3 x x

The mission of outdoor museums

4 x x

Practical cases of museums in Egypt

5 x x x


6 x x x

Practical cases of museums in Egypt

7 x x x

practical cases of non-Egyptian museums

8 x x x


9 x x x x

38

Museum Studies ProgramTheorical creation of a museum within an historical site

10 x x

Meetings with local populations to identify their needs/interest

11 x x x


12 x x

Meetings with local populations to identify their needs/interest

13 x x

General Discussion.

14 x x x

Final Exam 15




Course Description

1. Basic InformationCourse code: Course Title: Martime MuseumsAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory Elective ✔ Hours/week: 2 theoretical: 1 practical: 2 Credit Hours: 2

2. Course AimsThis course aims to: Provide knowledge about the fundamental principles for the field of

Maritime Archaeology. Address the major issues of the disciplinary, not only in its

historical dimension, but also in the actuality of its debates in a universal comparative approach, considering current issues related to maritime artefacts. Their preservation and diffusion.

Provide knowledge of the different Maritime museums in the different countries in Egypt and outside Egypt.



The differences between Maritime museums and the other museums.

The different between maritime museums in Egypt and outside Egypt.



What to avoid in their professional and specialized work inside the maritime

39

Museum Studies Programmuseum.

How to deal with museum objects (tangible & intangible) in a way that promotes their values and to preserve it well.

Principles of public relationship with the community his museum serves.


After the course, students would be able to: Improve and strengthen the practices of

their maritime museum. Work with openness and transparency. Convey their museum message to the local

community. Represent their museum in national and

international levels.d. General &

Transferable skills

After this course, students should be able to: Recognize and adapt themselves to any


concerns and challenges in the field of maritime archaeology.

4. Course ContentsTopics covered by this course include:Maritime museum, sometimes nautical museum, is a museum specializing in the display of objects relating to ships and travel on large bodies,

Definitions of Museum mission, types of maritime museums. The ICOM code of ethics for museums and the different ethical

codes of the different countries related to their museums. The role of the International Congress of Maritime Museums

(ICMM), which coordinates members' efforts to acquire, preserves, and display their material.


Principles of documenting museum diaries and management processes of the different maritime archaeological pieces.

To know the recent activity of maritime museums, for example there are intendancies to build replicas of ships, since there are few survivors that have not already been restored and put on display. Another is operating a museum harbor, most notably outside Egypt, that offers mooring to privately own historical vessels, which can be watched but not boarded.

Knowing some International maritime museums examples.5. Teaching and Learning Methods



Museography case studies.6. Teaching and Learning Methods for Students of Limited Capabilities- Videoconferencing and remote learning

40

https://en.wikipedia.org/w/index.php?title=Museum_harbour&action=edit&redlink=1

https://en.wikipedia.org/wiki/International_Congress_of_Maritime_Museums

Museum Studies Program7. Students Assessment


- Power Point Presentations.- Writing reports on a given




Presentation by the students about case studies of maritime museums.

5 15%

Report a visit to a maritime Museum, including the student’s own suggestions towards developing this type of museums in Egypt.

8 15%

Quiz 10 10%


a. Core readings:


Aymar, B. (1967). A pictorial treasury of the marine museums of the world; A guide to the maritime collections, restorations, replicas, and marine museums in twenty-three countries. New York: Crown.

Burton, A. (2003). The Daily Telegraph Guide to Britain's Maritime Past. London: Aurum Press.

Evans, M. H., & West, J. (1998). Maritime museums: A guide to the collections and museum ships in Britain and Ireland. London: Chatham Pub.

Heiney, P. (2005). Maritime Britain. London: Adlard Coles Nautical. Neill, P., & Krohn, B. E. (1991). Great maritime museums of the world. New

York: Balsam Press in association with H.N. Abrams. Smith, R. H. (2006). Smith's guide to maritime museums of North America. Del

Mar, CA: C Books. Stammers, M. (1978). Discovering maritime museums and historic ships.

Discovering series, no. 228. Aylesbury [England]: Shire Publications. Stanford, J. M. (1990). Sea history's guide to American and Canadian maritime

museums. Croton-on-Hudson: Sea History Press. Sullivan, D. (1978). Old ships, boats & maritime museums. London:

Coracle Books.b. Suggested readings:St. Jacques, Robert (1 October 2000). "Naval Warship Museums Problems And Potentials". Naval Weapons of the World. Retrieved 23 December 2012.

41


BRUWIER, M.-C. 2015: De la médiation égyptienne du patrimoine archéologique au 21e siècle”, in HAGGAG, M. &GESCHE-KONING, N. (eds.) 2015: Squarring the Circle? Research, Museum, Public: A Common Engagement towards Effective Communication, Proceedings of the 13th International Meeting of ICOM, CECA & UMAC 2014, Bibliotheca Alexandrina, 25-35.c. Periodicals, websites, etc.Key concepts of Museology (ICOM / Armand Colin 2010)http://icom.museum/uploads/tx_hpoindexbdd/Museologie_Anglais_BD.pdf





http://www.museidigenova.it/spip.php?rubrique251



SkillsProfessional

SkillsGeneral &

Transferable Skills

Definitions: types of maritime museums, their aims and roles.

1 x x

Definitions: The ICOM code of ethics for museums and the Principles of documenting museum diaries and management processes.

2 x x

The role of the International Congress of Maritime Museums ( ICMM)

3 x x

Ways of addressing to the different ranks of audience (children, teenagers, adults, physically challenged people) I

4 x x

42









Museum Studies ProgramPresentations by the students

5 x x x

Ways of addressing to the different ranks of audience (children, teenagers, adults, physically challenged people) II

6 x x x

The recent activity of maritime museums I

7 x x x

Report 8 x x x

The recent activity of maritime museums II

9 x x x x

Quiz 10 x x

Knowing some International maritime museums examples

11 x x x


12 x x x

Museum relationship with the community of specialists,

13 x x x

Museum relationship with media and the community at large.

14 x x x

Final Exam 15




Course Description

1. Basic InformationCourse code: Course Title: Visitors' Research

43

Museum Studies ProgramAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory Elective ✔ Hours/week: 2 theoretical: 1 practical: 2 Credit Hours: 2

2. Course AimsThis course aims to:The museum's sources are its public opening and therefore its visitors. From the decision to visit and the expectations it implies, to the reception of this walk in the collections and the satisfaction rate, this course aims to understand who the audiences of museums and heritage monuments are, and what tools are available to better understand them and analyse their needs, practice and evolution. The objective is to be trained to conduct a survey at the national and local levels, both quantitative and qualitative: what are the data to be collected on the sociological, cultural and economic levels, how to organize this collection? How can we also take stock of the museum's current action vis-à-vis the public and how can we improve attendance and the opening of the museum to as many people as possible? This is about learning how to: -study the characteristics of museum audiences: sociology, cultural and leisure practices, museum behaviour (duration, routes, stops...) -assess existing mediation mechanisms (guided visits, etc.) in these museum institutions by asking questions about the reception visitors receive, their expectations, their level of satisfaction after the visit, and the impact of the visit. -Better understand why certain audiences do not come to the museum, their representations of the museum and propose actions to mobilize them to improve the conditions of information and reception of the public, the comfort of the visit propose new solutions in the field of cultural mediation (workshop, digital...) propose a relevant policy for developing access to the museum (pricelists, access to sites and works).


Understanding obtain information from libraries, archives and

bibliographic databases write well structured, illustrated and correctly

referenced work, whether for assignments, reports or publication in academic journals

develop and present group research projectb. Intellectual

Skills Use of the different research skills in

producing documents in a range of archaeological formats such as papers and reports, Statical studies and diagrams of the museum visitors and how to develop their museums through these studies.


Facility in a range of industry standard software (text, image processing, spreadsheets, databases and statistical software) for data management, analysis, illustration and interpretation

Preparation and delivery of presentations.d. General &

Transferable skills

Efficient and productive research Productive searching of information from libraries,

archives and electronic databases Effective reading and noting of key literature Improved structure and writing style for all

written work4. Course Contents

Topics covered by this course include:-Study museum audiences: historiography of studies, definition of audiences (natural, captive, distant, target, non-public, individual, collective...).

44

Museum Studies Program- Typology of museum visits (3h) Methodology of audience studies, principles and objectives: preliminary studies, formative evaluations, summative evaluations (3h) Quantitative surveys: questionnaire design, sampling, dissemination, computer collection and analysis exercise : design of an audience survey questionnaire (6h) Qualitative tools: survey (formulation of questions, open/semi-open questions), observation of visitors (observation grid, report), Visitors Committee, Guestbook exercise : comparative study of future motivations at the museum and visitors' expectations (6h)

From reception by the public to evaluation of the measures: building a priority action plan, adapted programming between global and local, in the territory and serving the diversity of the public (3h) Categorizations and typologies of public I : the family public (autonomous visit, accompanied activity) (6h) Audience categories and typologies II : tourist audiences workshop: comparative survey on regional samples (6h) Meeting distant audiences: the social role of the museum in situ and the museum outside the walls workshop: propose a mediation outside the walls (6h)

5. Teaching and Learning Methods- lecturing

- problem solving and cooperative learning

– statistical analysis tool

- sociologicalsurvey - class discussion and final report

6. Teaching and Learning Methods for Students of Limited Capabilities

- Videoconferencing and remote learning






Students will be asked to produces a 15000 words research design for a topic of their choice. The research design should identify the associated question that the research would address and the ways this would be done. It can be illustrated and include a list of core readings.

From week 2 to 10

20 %

Presentation. Students will be

13, 14 20 %

45

Museum Studies Programasked to prepare and give a 15 minutes PowerPoint presentation on the topic they chose for the first assignment utilising the various skills acquired during the course.

Quiz 10 10%


a. Core readings:

- B.I. GILMAN, “Museum fatigue”, int Scientific Monthly, 12, 1916, p. 62-74.

- D. Abbey, D. Cameron, The Museum visitor, Toronto, Royal Ontario Museum, 1959-1961, 3 vol.

- S.G. SCREVEN, Visitor Studies bibliography and Abstract, 4th edition, 1999.

- J.H. Falk L.D. Dierkling, The Museum Experience revisited, Walnut Creek, Left Coast Press, 2013.

- D. Jacobi, J. Leckerhoff (éd.), Looking for non publics, Québec, Presses de l’université du Québec, 2013.

- Luz María Ortega Villa, “Non-publics” of Legitimized Cultural Goods. Who are They ?, Loisir et Société, Society and Leisure, vol 32, 2009, p. 123-145.

- Eilean Hooper-Greenhill , “Studying Visitors”, in Sharon Macdonald (Editor), A Companion to Museum Studies, p. 362-377.

-Arnold, J.O. & Harmer, J. 1978 Advanced Writing Skills. London: Longman

-Cronin, B. & Hert, C.A. 1995 Scholarly Foraging and network discovery tools.

Journal of Documentation 51: 4: 388-403

-Delanty, G. 2001 Challenging knowledge: The University in the Knowledge society-

Open University

-Drew, S & Bingham, R. 1996 Student skills. Student Handbook. Aldershot: Gower

-Fairburn, G.J. & winch, C. 1993 Reading, Writing and Reasoning. The Society for

Research into Higher Education and Open University Press.

-Fry, R. 1997 Improving your writing. London: Kogan page

-Jordan, R.R. 1980. Academic Writing Course.London: William Collins & Sons.

-Kirkman, J. 1996. Good Style Writing for Science and technology. London: E & F.N.

46


Spon.

-Roberts, D. 1997. The student’s Guide to Writing Essays. London: Kogan Page.

-Shortland, M & Gregory, J. 1992. Communicating Science, a handbook.London: b. Suggested readings:

- P.Bourdieu, A. Darbel, L’amour de l’art, les muséeseuropéens et leur public, Paris, Edition de Minuit, 1969.

- F. de Singly, L’enquête et sesméthodes, Le questionnaire, Armand Colin, 2005.

- H.H. Shettel, “Exhibit, Art form or educational Medium ?”, in Museum News, 1973, 522/1, p. 32-41

- Lucie Daignault, Bernard Schiele,Les musées et leurs publics. Savoirs et Enjeux. Québec : Presses de l’Université du Québec, (2014) 390p.

- Lucie Daignault, L’évaluationmuséale :savoirs et savoir-faire, Québec : Presses de l’Université du Québec, 2011.

- STERRY PAt, BEAUMONT Ela. Methods for studying family visitors in art museums : a cross-disciplinary review of current research. Museum Management and Curatorship, vol. 21, n° 3, 2006, p. 222-239

g. Periodicals, websites, etc.http://www.visitorstudies.org/resources(US)

www.visitors.org.uk/(UK)9. Course Matrix for Achievement of Intended Learning OutcomesTopic week Knowledge &


SkillsProfessional

SkillsGeneral &

Transferable Skills

Course OverviewWeb Resources

1 x x

Advanced Internet SearchingDatabase and archive searching using Egyptian Libraries NetworkReferencing and bibliographic software

2 x x

Computing SkillsWord Processing

3 x x x

Spreadsheets Databases

4 x x

PowerPointEffective PowerPoint for talks, posters and presentations

5 x x x

Basic principles of presenting: Structure, Techniques & Attention span

6 x

47

http://www.visitors.org.uk/(UK

http://www.visitorstudies.org/resources(US

Museum Studies ProgramGraphics and scanningScanning images from slides, photographs and documentsImage manipulation: file size, text, colour etc Embedding images in documents

7 x x

Managing and presenting your dataUse of formulaeWhat makes a good graphData types and when to use them

8 x x

Statistics Depicting dataProbability & significanceRegression & Correlation

9 x x

Producing papersMaps, GIS & Spatial Analyses

10 x x

Plagiarism and citation; academic working; the Academic Skills Guide; referencingMethods of presenting including podium presentations, research papers and posters.

11 x x

Project Report Writing

12 x x

Students' presentations 1

13

Students' presentations 2

14

Final Exam 15




Course Description

48

Museum Studies Program1.Basic Information

Course code: Course Title: Site ManagementAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory Elective ✔ Hours/week: 2 theoretical: 1 practical: 2 Credit Hours: 2

2. Course AimsThis course aims to:Provide an introduction to the coordination and integration of conserving, displaying, and interpreting archaeological sites in order to ensure the protection and long-term survival of sites in accordance with international conventions and charters. The course also emphasizes the role of local communities and various stake holders in the interpretation and presentation of sites. The course provides an overview of types of heritage (archaeological heritage as well as built and living heritage) and the factors affecting heritage resources. The importance of managing heritage sites and means of protecting heritage sites, spectrum of values of Sites.Cultural Heritage Sites in Egypt include a wide range of types ranging from prehistoric rock art sites to pyramid fields. Although different sites require different management strategies depending on local circumstances, all sites must be managed. At present, only certain sites, mostly those that attract tourists are managed. Other sites, outside the tourist itineraries, as well as sites that do not consist of spectacular buildings or artistic elements, for example, prehistoric settlements, Pharaonic mining sites, and historical desert routes are not managed. Management of cultural heritage sites in Egypt thus depends on the tourist value of the site and thereby its economic value. Although many of these sites have high architectural, artistic, and historical value, other neglected sites may be extremely valuable because of their social, scientific, technical, value ethnographic significance. Mining sites for example are very important on a global basis for understanding the early history of mining and metallurgy. Historical sea ports, e.g., on the red Sea coast, also neglected are vitally important for understanding the cultural links between Egypt and its neighbours. The same applies for desert routes used for pilgrimage, trade, and military campaigns.


UnderstandingIn-depth knowledge how archaeological and cultural sites can be deployed to best serve interpretation of the cultural significance of sites, increase number of visitors, increase revenues per visit, make visits informative and enjoyable, conserve site contents and environment, work with local communities.


1. Understand foundational areas The course encourages and necessitates critical thinking of how archaeological sites are managed. It will promote creative thinking about how best to display and interpret sites.It will promote how to build connections between different fields of knowledge, adapt theoretical knowledge to practical issues, connect the past to the present, develop an open attitude and sensitivity to cultural differences among visitors


Students in this course will developed professional skills of searching and screening relevant literature, critical reading, writing summaries of readings and lectures,

49

Museum Studies Programmaking presentations, using PowerPoint presentations, group discussion, debate, analysis of data, making reasoned conclusions, collaboration with other students and team work, professional ethics, professional methodology.


The course will instill the following transferable and general skills:

scientific methodologyLearning new and challenging texts and referencesOrganized and purposeful writingThinking for a purposeThinking from data through analysis to conclusions.Understanding connections between observations and theoretical models and schemata.Oral presentationsWriting reportPublic Speaking Conducting discussion, posing questions and answering queries.

4. Course ContentsTopics covered by this course include:Introduction & Course OverviewClassification of Heritage, Types of Sites & Factorsaffecting Heritage, Egypt’s world heritage sites, tentative list.Aims of Archaeological Site Management and theCharter for the Protection and Management ofArchaeological Heritage.Establishing the Values of the SitesOutstandingUniversal Value, Selection Criteria, Value CenteredConservation & the Living Heritage Approach, Criteria for selectionElements for master planning, Compilation of data, maps, etc.. Formation of the management team, tasks. Settings goals, short and long terms, facilities,The World Heritage Convention and the Buffer Zone.Visits to Pyramids of Giza Site (Memphis and its Necropolis Masterplan). Examination of KV Site Managementheritage management plans.Documentation of Sites (Photographic,Architectural) and Condition Surveys.Risk Assessment for Archaeological Sites in Egypt, Abu Rawash Case study.World Heritage Sites in DangerOn site conservation & community participation(Site Visit to the Azhar Park and the Darb al-Ahmar Revitalization Project).Wind Flow Modeling and Simulation over the Giza Plateau Cultural Heritage Site in Egypt Visitor management and quality Community participation and mobilization of heritage for community economic and social Development, Dahshour Case study.On site Storage, Display and interpretation, Site Museums, Saqqara Case studyAwareness Raising; Heritage and Education throughCase Studies, visitor center- Serabit el Khadem Sinai Project, Wikalet el Rab, Moez street.

5. Teaching and Learning Methods

The Teaching and learning methods will consist of a mix of learner-centered methods, teacher-based methods and interactive methods. Those will be manifested in :1. Lectures varying from oral presentation with or without PowerPoint presentations. The lecture will be based on prior assigned readings and writing a summary of the highlights of the lecture.2. Discussions involving prior readings, writing a report that will be disseminated to the class mates, discussion in class will follow a model of discussion leader, moderator, and PowerPoint presentations.

50

Museum Studies Program3. Demonstrations will be undertaken through fieldtrip to observe and discuss topics raised in class in real life situations.4. Role playing will be used to deepen understanding of real-life situations as between policymakers, local communities, NGO, heritage professionals, and economists.5. Buzz groups to discuss and debate critical issues for presentation in class.6.Seminars7. Field trips and site visits8. Attending special events, lectures, exhibitions and festivals.


Special attention will be given to student if limited capabilities through a battery of steps including seating, facilitating interaction with students and tutors, mentoring, setting goals, giving extensions, providing extra-curricular help, assistance with reading and writing, positive support and encouragement, and motivation.


methods Participation in discussions and class activities, Exercises, quizzes, presentations involving readings, writing a synopsis, writing a critical review of readings, oral presentation in class, research team assignment and report writing



Exercises and quizzes

4 10%

Presentation 6 10%

Assignment 8 20%


a. Core readings:

-AbdelMaksoud, K.M., Al-Metwaly, W.M., Ruban, D.A. and Yashalova, N.N., 2018. Geological heritage under strong urbanization pressure: El-Mokattam and Abu Roash as examples from Cairo, Egypt. Journal of African Earth Sciences.

-Adams, J.L., 2010. Interrogating the equity principle: The rhetoric and reality of management planning for sustainable archaeological heritage tourism. Journal of Heritage Tourism, 5(2), pp.103-123.

-Alazaizeh, M.M., Hallo, J.C., Backman, S.J., Norman, W.C. and Vogel, M.A., 2016. Value orientations and heritage tourism management at Petra Archaeological Park, Jordan. Tourism Management, 57, pp.149-158.

-Apollonio, F.I., Gaiani, M. And Benedetti, B., 2012. 3D reality-based iscussi models for the management of archaeological sites using 3D Gis: a framework starting from the case study of the Pompeii Archaeological area. Journal of archaeological Science, 39(5), pp.1271-1287.

-Aubry, M.P., Dupuis, C., Berggren, W.A., Ghaly, H., Ward, D., King, C., Knox, R.W.O.B., Ouda, K. and Youssef, M., 2016. The role of geoarchaeology in the preservation and management of the Theban Necropolis, West Bank, Egypt. Proceedings of the Yorkshire Geological Society, 61(2), pp.134-147.

51


-Balletti, C., Guerra, F., Scocca, V. And Gottardi, C., 2015. 3D integrated methodologies for the documentation and the virtual reconstruction of an archaeological site. The International Archives of Photogrammetry, Remote Sensing and Spatial Information Sciences, 40(5), p.215.

-Bardají, T., Martínez-Graña, A., Sánchez-Moral, S., Pethen, H., García-González, D., Cuezva, S., Cañaveras, J.C. and Jiménez-Higueras, A., 2017. Geomorphology of Dra Abu el-Naga (Egypt): The basis of the funerary sacred landscape. Journal of African Earth Sciences, 131, pp.233-250.

-Charter for the Protection and Management of the Archaeological Heritage (ICAHM Charter, 1990)

-Cleere, H., 2010. Management plans for archaeological sites: a world heritage template. Conservation and Management of Archaeological Sites, 12(1), pp.4-12.

Comer, D.C., 2012. Petra as a Bellwether Archaeological Site on the World Heritage List. In Tourism and Archaeological Heritage Management at Petra (pp. 3-28). Springer, New York, NY.

Cleere Henry 2013. Management Plans for Archaeological Sites: A World-Feilden, B.M. and Jokilehto, J., 2007. Management guidelines for World Cultural Heritage sites [Original title and text in Georgian].

-Fuentes, J.M., 2010. Methodological bases for documenting and reusing vernacular farm architecture. Journal of Cultural Heritage, 11(2), pp.119-129.

-Fushiya, T., 2010. Archaeological site management and local involvement: a case study from Abu Rawash, Egypt. Conservation and Management of Archaeological Sites, 12(4), pp.324-355.

-Guidi, G., Russo, M. and Angheleddu, D., 2014. 3D survey and virtual reconstruction of archeological sites. Digital Applications in Archaeology and Cultural Heritage, 1(2), pp.55-69.

-Karakhanyan, A., Avagyan, A. and Sourouzian, H., 2010. Archaeoseismological studies at the temple of Amenhotep III, Luxor, Egypt. Ancient Earthquakes, 471, p.199.

-Kobyliński, Z., Criteria and Methods of assessing Values of iscussioncal heritage: Current state of iscussion. HERITAGE, p.81.

-Labadi, S., 2013. UNESCO, cultural heritage, and outstanding universal value: Value-based analyses of the World Heritage and Intangible Cultural Heritage Conventions. Rowman & Littlefield.

-Martín-Ruiz, D., Castellanos-Verdugo, M. and de los Ángeles Oviedo-García, M., 2010. A visitors’ evaluation index for a visit to an archaeological site. Tourism Management, 31(5), pp.590-596.

-Maksoud, K.M.A. and Hussien, M.G., 2017. Geotourism in Egypt and its economic and culture impact. Arabian Journal of Earth Sciences, 3(1), pp.1-13.

-Matero, F., Fong, K.L., Bono, E.D., Goodman, M., Kopelson, E., McVey, L., Sloop, J. and Turton, C., 1998. Archaeological site conservation and management an appraisal of recent trends. Conservation and management of archaeological sites, 2(3), pp.129-142.

52


-Moeller, N., 2016. The Archaeology of Urbanism in Ancient Egypt: From the Predynastic Period to the End of the Middle Kingdom. Cambridge University Press.

-OGISO, Y., SUMI, T., KANTOUSH, S., SABER, M. and ABDEL-FATTAH, M., 2017. Risk Assessment of Flash Floods in the Valley of the Kings, Egypt.

-Parcak, S.H., Remote sensing in the Valley of the Kings and its hinterland Sarah H. Parcak and Gregory D. Mumford 2 (University of Alabama at Birmingham).

-Pereira Roders, A. and Van Oers, R., 2011. World Heritage cities management. Facilities, 29(7/8), pp.276-285.

Renfrew, C. and Bahn, P. eds., 2013. Archaeology: the key concepts. Routledge. Renfrew, C. and Bahn, P. eds., 2013. Archaeology: the key concepts. Routledge.Rinaudo, F., Chiabrando, F., Lingua, A.M. and Spanò, A.T., 2012..b.Suggested readings:

Ababneh, A., Darabseh, F. and White, R., 2014. Assessment of Visitor Management at the Archaeological Site of Umm Qais: Condition and Problems. Conservation and Management of Archaeological Sites, 16(4), pp.322-340.

Alazaizeh, M.M., Hallo, J.C., Backman, S.J., Norman, W.C. and Vogel, M.A., 2016. Value orientations and heritage tourism management at Petra Archaeological Park, Jordan. Tourism Management, 57, pp.149-158.

Al-Ruzouq R, Abu Dabous S. Archaeological Site Information Modelling and Management Based on Close-Range Photogrammetry and GIS. Conservation and Management of Archaeological Sites. 2017 Jul 3;19(3):156-72.

Attiyah, H., 1993a, July. Roots of organization and management problems in Arab countries: cultural or otherwise? In A Paper Presented at the First Arab Management Conference, Bradford Management Center, Bradford, July (pp. 6-8).

Ballantyne, R., 1998. Problems and prospects for heritage and environmental interpretation in the new millennium: An introduction.

Cleere, H. ed., 1984. Approaches to the archaeological heritage: a comparative study of world cultural resource management systems. Cambridge University Press.

Cultnat, 2001. Strategic Approach to Egypt’s Cultural Heritage, Final Report. Cairo, Egypt.

Fagan, B., 2004. The Rape of the Nile: Tomb Robbers, Tourists, and Archaeologists in Egypt, Revised and Updated. Basic Books

Glock, A., 1994. Archaeology as cultural survival: the future of the Palestinian past. Journal of Palestine Studies, 23(3), pp.70-84.

Hassan, F. A. 1997. The cultural heritage of Egypt: a world legacy. In African Cultural Heritage and the World Heritage Convention, B. Hirsch, L. Lévi-Strauss, and Saouma-Forero, ed. UNESCO Paris, pp. 86-90.

Hassan, F. A. 1999a. African archaeology: the call of the future. African Affairs. 98:393-406.

Sen, S. (2003) ‘Essential Dilemma in the Liberal Understanding of Heritage: On Reaction to the Recent Looting and Destruction of Museums in Iraq’, Meghbarta (consulted December 2004).

53


http://www.meghbarta.org/2003/june/ourworld.html#sen

UNESCO 1996. Operational Guidelines for the Implementation of the World Heritage Convention, WHC/2/Revised February 1996. Paris.

US/ICOMOS 1988. Charter for the Protection and Management of Archaeological Heritage, Washington, D.C.

UNESCO 2006. Conserving cultural and biological diversity : The role of sacred natural


Bibliography (a full bibliography can be found following these links)http://www.international.icomos.org/centre_documentation/bib/Management_plans_bibliography.pdfhttp://www.international.icomos.org/centre_documentation/bib/archaeology.pdfhttp://www.getty.edu/conservation/publications_resources/pdf_publications/archaeology_bib.pdfUseful links:http://www.icomos.org/icahm/http://www.icomos.orghttp://whc.unesco.org/http://archaeology.about.com/http://www.getty.edu/conservation/http://www.iccrom.org/http://www.akdn.org/http://thebanmappingproject.com/http://www.arce.org/http://www.cultnat.org/

9. Course Matrix for Achievement of Intended Learning Outcomes


Intellectual Skills

Professional Skills


SkillsIntroduction & Course Overview.Classification of Heritage, Types of Sites & Factors affecting Heritage, Egypt’s world heritage sites, tentative list.

1 x x x x

Aims of Archaeological Site Management and The Charter for the Protection and Management of Archaeological Heritage.

2 x x x x

Establishing the Values of the SitesOutstanding Universal Value, Selection Criteria, Value Centered

3 x x x x

54

http://www.cultnat.org/

http://www.meghbarta.org/2003/june/ourworld.html#sen

Museum Studies ProgramConservation & the Living Heritage Approach, Criteria for selectionExercises and quizzes

4

Elements for master planning, Compilation of data, maps , etc.. Formation of the management team, tasks.. Settings goals, short and long terms , facilities, The World Heritage Convention and the Buffer Zone Visits to Pyramids of Giza Site (Memphis and its Necropolis Masterplan)., KV Site Management heritage management plans :prehistoric sites of 'Ubeidiya and Sha'ar hagolan Case study Paliambela Kolindros Management Plan Case study Master Plan for the Conservation of the Cultural Heritage in the Kathmandu Valley Case study

5 x x x x

Presentations 6-Documentation of Sites (Photographic, Architectural) and Condition Surveys.Risk Assessment for Archaeological Sites in Egypt, Abu Rowash Case study.

7 x x x x

Assignment 8-World Heritage Sites in Danger

9 x x x x

-On site conservation &

10 x x x x

55

Museum Studies Programcommunity participation (Site Visit to the Azhar Park and the Darb al-Ahmar Revitalization Project). Wind Flow Modeling and Simulation over the Giza Plateau Cultural Heritage Site in Egypt -Visitor management and quality

11 x x x x

-Community participation and mobilization of heritage for community economic and social Development,

12 x x x x

Dahshour Case study, Baharia Mugarib Visitor’s center

13 x x x x

-Awareness Raising; Heritage and Education through Case Studies, visitor center- Serabit el Khadem Sinai Project, Wikalet el Rab, Moez street.

14 x x x x

Final Exam 15




Course Description

1. Basic InformationCourse code: Course Title: Museums and New TechnologiesAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory Elective ✔ Hours/week: 4 theoretical: 2 practical: 4 Credit Hours: 4


a. Look for the most optimal way of integrating ICTs in museums

56

Museum Studies Programfrom the public's point of view. How can new technologies serve the visitor in his approach to museum and heritage?

b. analyze how ICT can help the museum from the point of view of the research and the transmission of these (portals of diffusion of publications, participation in portals of collections ...)

c. Explore the added value of using ICTs from a communication point of view, particularly through the use of social networks. How to communicate? Who to communicate with? What to communicate?

d. develop a strategy to fight the obsolescence of certain practices / certain software

By the end of the course, the student should have become able to define a global ICT employment strategy by answering the questions what? Who? How?


UnderstandingEstablish a digital strategy.

Knowledge of existing tools.b.Intellectual Skills Ability to analyze the needs of a museum from an ICT

point of view.

Questioning of a digital strategy to fight obsolescence.

Creating a professional networkc. Professional

SkillsAbility to analyze the needs of a museum from an ICT point of view and to create a digital strategy.

Prioritize operations.d. General &

Transferable skills

T Questioning of a strategy and create a new one.


Creating a professional network4. Course Contents

Topics covered by this course include: practical cases of museums (Egyptian and non-Egyptian), identification of the digital strategy, analyzes of the digital strategy, creation of a new one.

5. Teaching and Learning MethodsThe following techniques are usually used: - Presentation of a museum- How is the museum using ICT’s ?- Discussion. - Are the using of ICT’s transferable to other museums ?- Connecting students with different sources of information-Self-Learning activities : Présentation of a practical case and discussion about it6. Teaching and Learning Methods for Students of Limited Capabilities

Special attention will be given to student if limited capabilities through a battery of steps including seating, facilitating interaction with students and tutors, mentoring, setting goals, giving extensions, providing extra-curricular help, assistance with reading and writing, positive support and encouragement, and motivation.

7. Students Assessmenta. Assessment methods Participation in discussions and class activities, Exercises,

quizzes, presentations involving readings, writing a synopsis, writing a critical review of readings, oral

57


presentation in class, research team assignment and report writing



Exercises and quizzes

4 10%

Presentation 6 10%

Assignment 8 20%

Final Exam 15 60%12.List of References

a. Core readings:

- As new technologies are under constant mutations it is really difficult to recommend some paper as they are very fast outdated.


c. Periodicals, websites, etc.13.Course Matrix for Achievement of Intended Learning Outcomes


Intellectual Skills

Professional Skills


Skillspractical cases of Egyptian museums

1 x x x x

practical cases of non-Egyptian museums

2 x x x x

Identification of the digital strategy, analyzes of the digital strategy, creation of a new one.

3 x x x x

the most optimal way of integrating ICTs in museums from the public's point of view

4

The use of the new technologies to serve the visitor in his approach to museum

5 x x x x

analyze how ICT can help the museum from the point of view of the research and the transmission of these (portals of diffusion of

6

58

Museum Studies Programpublications, participation in portals of collections ...)Explore the added value of using ICTs from a communication point of view, particularly through the use of social networks

7 x x x x

Practical case-study

8

develop a strategy to fight the obsolescence of certain practices / certain software

9 x x x x

- Presentations and discussions about new technologies used in the museums up-to-date.

10 x x x x

Which computer programs can propagate for the museums

11 x x x x

The use of the modern technology in the exhibition of the museum.

12 x x x x

The role of modern technologies in facilitating the visitor visit.

13 x x x x

How to communicate? Who to communicate with? What to communicate?

14 x x x x

Final Exam 15



59

Museum Studies ProgramDepartment: Department of Greek and Roman Archaeology and Studies, Museum Studies Program, Professional Diploma

Course Description

1. Basic InformationCourse code: Course Title: Principles of Tour GuidingAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory Elective ✔ Hours/week: 4 theoretical: 2 practical: 4 Credit Hours: 4

2. Course AimsThis course aims to:Team learners with the relevant knowledge, skills and competence to work effectively as a tour guide in Museums.

3. Intended Learning Outcomesa. Knowledge and Understanding

After successful completion of this course, students will be able to:1- Identify responsibilities, personalities, and

roles of a tour guide.2- Understand the law that regulates the

profession3- Understand the new trends in tour guiding


1- Use strategies for managing group behavior.2- Discuss strategies for dealing with

unexpected challengesc. Professional Skills

1- Apply tactics for smooth interaction with tourists (Time management, Group management, Communications)

2- Present information in an interesting wayd. General & Transferable skills

1- T Use and apply computer skills.2- Participate in finding answers3- Exchange knowledge and experiences

through discussions4. Course Contents

Topics covered by this course include:

- Classification of tour guides- The roles of tour guide- Ethics of Tour guiding- Tour guiding and law- Quality service in Tour guiding- Qualifications needed to be a tour guide: core knowledge- Qualifications needed to be a tour guide: personal skills- Qualifications needed to be a tour guide: communication skills- Group Management: children – students – families – seniors. - Dealing with unexpected challenges- Major trends in tour guiding- How to guide in a museum- Application in a museum

5. Teaching and Learning MethodsLecturesDiscussion

60

Museum Studies ProgramAssignmentsRole-play6. Teaching and Learning Methods for Students of Limited Capabilities

1- Give 5 minutes as a summary for the last lecture2- Lectures3- Discussion4- Role-play5- Distributing the hand out of the lecture.

7. Students Assessmenta. Assessmen

t methods1- Assignments / quizzes2- Written examination.3- Training



Assignments & quizzes

Throughout the term

20%

Midterm exam 7 10%

Training 14 10%


a. Core readings: Manning N., How to be a Tour Guide: The Essential Training Manual for Tour

Managers and Tour Guides, 2017. Tour Guiding; Course Guide Commonwealth of Learning

(COLLEGE) Virtual University for the Small States of the Commonwealth

Lansangan-Cruz Z., Principles and Ethics of Tour Guiding, 2008. Weiler B., Tour guiding Research: Insight, Issues and

Implications, 2014. Kumar C., Tour guiding: a Training Manual “Professional

approach of guiding’, 2016. Collins V., Becoming a Tour guide: principles of Guiding and

Site interpretation, 2000. Buhalis, D., 2003, e-Tourism: Information Technology for strategic tourism

management, Pearson. Buhalis, D., A.M. Tjoa and J. Jafari 1998, Information and Communication

Technologies in tourism, ENTER'98 Conference Proceedings, Istanbul, Springer-Verlag, Wien-New York.


Dictionary of Travel, Tourism and Hospitality, S. Medik, ed. Butterworth, 2003

A. Beaver, A Dictionary of Travel and Tourism Terminology,CABI, 2005

R. Harris and J. Howard, Dictionary of Travel, Tourism and Hospitality Terms, Hospitality Press, 1996.

c. Periodicals, websites, etc.- Sobeih, A. (2005), "Geographic Information Systems (GIS) in

Egypt", in Willard, T. and Andjelkovik, M. (eds), A Developing

61

Museum Studies ProgramConnection: Bridging the Policy Gap between the Information Society and Sustainable Development, IISD Publication center, pp: 185-210.

- Mohamed, G.A.(2008). Egypt's image as a tourist destination - a perspective of foreign tourists. Tourismos, Vol. 3, No.1, pp.36-65.

- H. Magdy (2016). Challenges affecting the quality service of the tour guide in Egypt. AlmaTourism, Vol. 7, No. 13, 107-116.



SkillsProfessional

SkillsGeneral &

Transferable Skills

Classification of tour guides

1 a-1 x x d-1, d-3

Roles &Ethics of Tour guide

2 a-1 x x d-1, d-3

Tour guiding & Law

3 a-2 x x d-1, d-3

Quality service in Tour guiding

4 a-1 d-1, d-3

Qualifications: core knowledge

5 a-1 x c-1, c-2 d-1, d-3

Qualifications: personal skills

6 a-1 c-1, c-2 d-1, d-3

Qualifications: communication skills

7 a-1 x c-1, c-2 d-1, d-3

Group management

8 a-1 b-1 c-1 d-1, d-3

Unexpected challenges: difficult questions

9 a-1 b-2 d-1, d-2, d-3

Unexpected challenges: late tourists & complaints

10 a-1 b-2 d-1, d-2, d-3

Unexpected challenges: handling emergencies

11 a-1 b-2 d-1, d-2, d-3

Major trends in Tour guiding

12 a-3 d-1, d-3

How to guide inside a Museum

13 c-1, c-2 d-1, d-2, d-3

Application in a Museum

14 c-1, c-2

Final Exam 15 a-1, a-2, a-3 B-1, b-2




62

Museum Studies ProgramCourse Description

1. Basic InformationCourse code: Course Title: Museum Dissemination and MarketingAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory Elective ✔ Hours/week: 4 theoretical: 2 practical: 4 Credit Hours: 4

2. Course AimsThe development of museums has two socio-economic goals : to attract audiences and to find resources to finance its activities. The course, which examines the full range of marketing techniques, aims to clarify which marketing mechanisms can be applied to museums, taking into account the missions of the museum and the specificity of cultural products and services (and how they are consumed). It will be question of learning :- to increase the visibility of the touristical and museal offer in order to increase and retain visitors - To consolidate the identity of the museum/site and to communicate its unique value through graphic communication, digital marketing and brand strategy. - to design marketing tools (activity reports, press kits, multi-site passes, e-marketing, etc.) and deviated/ related products for museum/site shops - To develop a strategy for prospecting philanthropists and to create customer loyalty programs for donors, volunteers and philanthropists.

3. Intended Learning Outcomesa.Knowledge and Understanding

Definitions of Museum marketing Definitions and ways of fundraising of the

museumsb.Intellectual Skills Comparing between web-sites to know the

best ways for fundraising and marketing of their museums.

c. Professional Skills 3- Design an offer adapted to international audiences: product design, packaging, marketing, distribution

d.General & Transferable skills

4. Course ContentsA. Attracting publics, audiences to the museumand building loyalty - Museum marketing: the adaptation of a commercial theory, the specificities of the cultural product - Analysis of museum marketing mix (4P : Product-Place-Price-Promotion) : adaptation of service / pricing policy / communication strategy / distribution.- Cultural consumption / audience segmentation / positioning concept / competition. Increase the visibility and accessibility of the tourist offer: site networks, museum networks, etc.- Museum and website branding: graphic and visual identity, logo... - Museums, sites and media: communicate and make known, the press kit, the media interview - The online site for museums and the other cultural sites.- Digital communication, a revolution for better targeted, less costly and more effective museum marketing: digital community development, social networksB. Fundraising - The marketing of derived products and museum/site shops I- Design an offer adapted to international audiences: product design, packaging, marketing, distribution - Marketing of derived products and museum/site shops II Designing an offer adapted to local and Egyptian audiences - The museum and its corporate partners: from brand development to patronage,

63

Museum Studies Programsponsorship, counterparts, and ethics of museum/sponsorship relations. - Prospecting strategy of patrons for companies and foreigners and partnership modalities: project sponsorship, patrons' circle, financial sponsorship, in kind, technical or skills sponsorship, rental of spaces, etc.- Make individual visitors donors: towards a marketing commitment (donations and legacies, popular subscription, association of friends of museums, membership patronage...).- A new form of sponsorship: turnkey exhibitions exported, rental works - Present a sponsorship report, write an annual report

5. Teaching and Learning MethodsLecturing with discussion and active participations- collaborative workpractical workshop - comparative analysis of existing system- presentation and class discussion6. Teaching and Learning Methods for Students of Limited Capabilities

Activationof staff office hours. Additional revisions of previously taught topics and difficult parts of the course. Providing a summary of previous course aspects as well as a short introduction to each topic bifore discussion in class.

7. Students Assessmenta.Assessment

methods exercise : comparative analysis of the Visual

strategies of museum brands exercise : comparative analysis of museum

website strategies exercise : comparative analysis of social

network strategies in museums workshop : create a shared museums card /a

network offer workshop : imagine a membership sponsorship proposal

workshop : write a press kit workshop: imagine a proposal for derivative

products examination: designing a global marketing

plan for a museum/site establishmentb.Assessment schedule and weight


Create a shared museums card /a network offer

6 10 %

Write a press kit 8 15 %

Designing a global marketing plan for a museum/site establishment

10 15 %


a. Core readings:- Kotler, Neil and Kotler, Philip(1998), Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources.

- Frank T. Koe, ‘Small Museum, Big Plans’, Museum News, vol 70, n. 1, 1991

- P. Johnson, B. Thomas,The Economic Impact of Museums :A Critique. Durham,

64

Museum Studies ProgramDurham university, 2000

- Côté, Joanne. Marketing Plans for Museums: A Vital Managerial Tool, thèse de maîtrise, John F. Kennedy University, San Francisco, California, 1987, 334 p.

- Davey, Claire L. Marketing the Visual Arts in Public Galleries and Museums, M.A. Thesis, Museum and Gallery Administration, City University, London, September 1988, 73 p.

- Sani, Margherita. Marketing Strategies in Public and Private Museums in Great Britain, Submitted for Masters of Arts Degree, Museums and Galleries Administration, September 1990, 127 p.

- Sekers, David. The Educational Potential of the Museum Shop, Museums Journal, Vol. 76, No. 4, March 1977, pp 146-147.

-Krahel, David Henry. Why a Museum Store?, Curator, Vol. 14, No. 3, 1971, pp 200-204.

- Rush, Anita. The Role of the Museum Gift Shop: A Discussion, Museum Quarterly, Vol. 12, No. 3, September 1983, pp 7-11.

- Scroxton, Jeremy. Food Service in Museums, Museums Journal, Vol. 87, No. 4, March 1988, pp 187- 190.

- Lise Héroux et Nancy J. Church, « Marketing Strategies of Gift and Souvenir Shops in Canada and the United States », Téoros [En ligne], 33, 2 | 2014, mis en ligne le 12 janvier 2016, consulté le 18 mars 2018. URL : http://journals.openedition.org/teoros/2653

- Bailey, S. J., &Falconer, P. (1998). Charging for admission to museums and galleries: A framework for analysing the impact on access. Journal of Cultural Economics, 22(2-3), 167-177.

b. Suggested readings:- McNichol, Theresa (2005), « Creative Marketing Strategies in Small Museums: Up Close and Innovative », International Journal of Nonprofit and Voluntary Sector Marketing, vol. 10, no. 4, p. 239-248.

- Runyard, Sue and Ylva French (2000), The Marketing and Public Relations Handbook for Museums, Galleries and Heritage Attractions, Walnut Creek (California), AltaMira Press, p. 1-290.

- Schuler, Drue K. and Janell M. Kurtz (2002), « An Internet Opportunity for Museums”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 7, no. 1, p. 13-19.

- Lise Hérouxet James Csipak, « Marketing Strategies of Museums in Quebec and Northeastern United States », Téoros [En ligne], 27-3 | 2008, mis en ligne le 07 avril 2010, consulté le 18 mars 2018. URL : http://journals.openedition.org/teoros/79

- Ruth Rentschler, Audrey Gilmore (2002), « Museums: Discovering Services Marketing », International Journal of Arts Management, vol. 5, no. 1, p. 62-73.

- Jean-Michel TOBELEM, Le nouvel âge des musées : Les institutions culturelles au défi de la gestion, Paris, 2010.

- Publics et Musées, n°11-12, 1997. Marketing et musées (sous la direction de Jean-

65

Museum Studies ProgramMichel Tobelem)

- Yorke M. Rowan, UziBaram, Marketing Heritage: Archaeology and the Consumption of the Past, Rowman Altamira, 2004

c. Periodicals, websites, etc.- Jean-Michel Tobelem, « The Marketing approach in museums », Museum management and curatorship, 1997, 16, 4 , p. 337-354

- http://www.vam.ac.uk/content/articles/m/marketing-the-v-and-a/

- http://www.e-marketing.fr/Thematique/social-media-1096/Tribune/Les-logos-musees-entre-marketing-mediation-250891.htm

- C. Boyer, C. Koopmans, S. van der Werff, The effects of the Dutch museum pass on museum visits and museum revenues, 2014, Amsterdam: SEO EconomischOnderzoek: http://dare.uva.nl/search?metis.record.id=467768

- A Guide to Best Practices for Archaeological Tourism :

https://www.archaeological.org/tourism_guidelines

- Celine Lai, “Archaeological museums and tourism in China: a case study of the Sanxingdui Museum”, Museum Management and Curatorship, Vol. 30, 2015, Pages 75-93.

- Patricia Pitaluga, Joseph Miller, “Cultural Marketing and Archaeology: The Case of Brazil”, Journal of Nonprofit & Public Sector Marketing, 2001, vol. 8, Pages 63-74.

- http://www.unesco.org/new/en/culture/themes/museums/ unescoicom-museum-studies-training-package/running-a-museum-a-practical-handbook/



SkillsProfessional

SkillsGeneral &

Transferable Skills

Attracting publics: Museum marketing & Marketing Mix

1X X

Attracting publics: Cultural consumption

2X X

Attracting publics: Museum and website brandingAttracting publics: Museums and media

3

X X

Attracting publics: Museums and media

4X X

Attracting publics : an online site

5 X XCreate a shared museums card /a network offer

6

Attracting publics: digital communication

7X X

66

http://www.unesco.org/new/en/culture/themes/museums/unescoicom-museum-studies-training-package/running-a-museum-a-practical-handbook/



https://www.tandfonline.com/toc/wnon20/current


http://dare.uva.nl/search?metis.record.id=467768

http://www.e-marketing.fr/Thematique/social-media-1096/Tribune/Les-logos-musees-entre-marketing-mediation-250891.htm


Museum Studies ProgramWrite a press kit 8Fundraising: The marketing of derived products

9X X

Fundraising: The marketing of derived products

10X X

Designing a global marketing plan for a museum/site establishment

11

Fundraising: Prospecting strategy of patrons

12X X X

Fundraising: Make individual visitors donors

13X

Fundraising: A new form of sponsorship/sponsorship report

14X

Final Exam 15 X X




Course Description

1. Basic InformationCourse code: Course Title: Museum Documentation and

InterpretationsAcademic Program: Museum Studies Program, Professional Diploma in Museum StudiesCourse Type: Compulsory Elective ✔ Hours/week: 4 theoretical: 2 practical: 4 Credit Hours: 4

2. Course AimsThis course aims to:Highlighting the role of museums in connecting communities to their heritage through Interpretation of museum collections by means of exhibitions and training students and museum professionals and enhance their capacity in planning, development, implementation, evaluation and maintenance of exhibitions.

3. Intended Learning Outcomesa. Knowled

ge and Understanding

Methods of documentation Applying on particular purposes


Interpretation skills


Design or selecting the best practice in documentation


67

Museum Studies Program4. Course Contents


1. Introduction and Course Overview- Definitions of Interpretation, museum exhibitions, role and types of exhibits

2. Visitors3. Exhibition Design.- Design theory and strategy, Themes and

goals, target audience and visitors and involvement of local communities.

4. Planning an Exhibition-Practical issues.-- Decision making, collecting information, where to find help, project management and team, Schematic plan, planning notebook, design drawings and integrating the exhibition with museum architecture,

5. Implementation of a Museum Exhibition.-- Materials, media and resources , Selecting collections and objects, borrowing, acquisition, rights to images, illustrations and connecting with collection management. Installation and Close-Out Steps.Show cases, design, materials, fabrication and mounting

6. Documentation, Installation and close-out7. Collection care and Exhibition Durability.-- Caring for exhibition

collections and objects, conservation, temperature and humidity controls, pollutants, lighting, physical security, risk preparedness, Maintenance, activities, monitoring objects, monitoring environment, keeping information, repairs, upgrading and evaluating public outreach.

8. Exhibition Catalogs and Publications9. Case Study.-- Assessing a current exhibition, creating a

development plan and evaluation system.5. Teaching and Learning Methods

6. The Teaching and learning methods will consist of a mix of learner-centered methods, teacher-based methods and interactive methods. Those will be manifested in :

7. 1. Lectures varying from oral presentation with or without powerpoint presentations. The lecture will be based on prior assigned readings and writing a summary of the highlights of the lecture.

8. 2. Discussions involving prior readings, writing a report that will be disseminated to the class mates, discussion in class will follow a model of discussion leader, moderator, and PowerPoint presentations.

9. 3. Demonstrations will be undertaken through fieldtrip to observe and discuss topics raised in class in real life situations.

10. 4. Role playing will be used to deepen understanding of real-life situations 5. Buzz groups to discuss and debate critical issues for presentation in class.


Special attention will be given to student of limited capabilities through a battery of steps including seating, facilitating interaction with students and tutors, mentoring, setting goals, giving extensions, providing extra-curricular help, assistance with reading and writing, positive support and encouragement, and motivation..

7. Students Assessmenta. Assess

ment Participation in discussions and class activities, Exercises, quizzes, presentations involving readings, writing a

68

Museum Studies Programmethods

synopsis, writing a critical review of readings, oral presentation in class, research team assignment and report writing.



Exercise and/or quizz

4 10%

Presentation 8 20%

Presentation 8 20 %


a. Core readings: IntroductionAlexander, E.P., Museums in Motion: An Introduction to the History and Functions of Museums (Nashville, Tenn.: American Association for State and Local History, 1979). Smithsonian Institution, American Art Network, Newsletter,(Spring, 1992), 1, p.15Dean, D., 2002. Museum exhibition: Theory and practice. Routledge.Bedford, L., 2015. The art of museum exhibitions. Dimensions, 37.Commission on Museums for a New Century, 1984. Museums for a new century: A report of the commission on museums for a new century. Amer Assn of Museums. Belcher, Michael, 1992. Exhibitions in Museums. Washington, D.C.: Smithsonian Institution Press.Durbin, G. ed., 1996. Developing museum exhibitions for lifelong learning. Stationery Office/Tso.Lord, B. and Piacente, M. eds., 2014. Manual of museum exhibitions. Rowman & LittlefieldDurbin, G. ed., 1996. Developing museum exhibitions for lifelong learning. Stationery Office/Tso.Pearce, S., 2017. Museums, objects, and collections: A cultural study. Smithsonian Institution..American Association of Museums. Te Heesen, A., 2018. On the History of the Exhibition. Representations, 141(1), pp.59-66. VisitorsFalk, J., 2015. Visitor Studies. In Encyclopedia of Science Education (pp. 1097-1101). Springer Netherlands.Falk, J., 2016. Museum audiences: A visitor-centered perspective. Loisir et Société/Society and Leisure, 39(3), pp.357-370.Karp, I., Kreamer, C.M. and Levine, S. eds., 2013. Museums and communities: The politics of public culture. Smithsonian Institution.Rogers, A.H., 2016. Community Co-Creation of Museum Exhibitions (Doctoral dissertation, University of Otago).Serrell, B. and Adams, R., 1998. Paying attention: Visitors and museum exhibitions. American Association of Museums.Stuedahl, D. and Smørdal, O., 2011. Designing for young visitors’ co-composition of doubts in cultural historical exhibitions. Computers and Composition, 28(3), pp.215-223. InterpretationAchiam, M., May, M. and Marandino, M., 2014. Affordances and distributed cognition in museum exhibitions. Museum Management and curatorship, 29(5), pp.461-481.Ahmad, S., Abbas, M.Y., Yusof, W.Z.M. and Taib, M.Z.M., 2015. Adapting Museum

69

Museum Studies ProgramVisitors as Participants Benefits their Learning Experience?. Procedia-Social and Behavioral Sciences, 168, pp.156-170.Ahmad, S., Abbas, M.Y., Taib, M.Z.M. and Masri, M., 2014. Museum Exhibition Design: Communication of meaning and the shaping of knowledge. Procedia-Social and Behavioral Sciences, 153, pp.254-265.Argyropoulos, V., Aloupi-Siotis, E., Polikreti, K., Apostolides, R., El Saddik, W., Gottschalk, R., el Nazeer, M.A., Vryonidou-Yiangou, M., Ashdjian, P., Yannoulatou, M.C. and Simon, S., 2014. Museum Education and Archaeological Ethics: An Approach to the Illicit Trade of Antiquities. Journal of Conservation and Museum Studies, 12(1). Exhibition Design Ashton, S.D., 2011. High Priority Design Values Used by Successful Children's Museum Exhibit Developers: A Multiple Case Study Analysis of Expert Opinions.Bedford, L., 2014. The Art of Museum Exhibitions: How story and imagination create aesthetic experiences. Left Coast Press.Beghetto, R.A., 2014. The exhibit as planned versus the exhibit as experienced. Curator: The Museum Journal, 57(1), pp.1-4.Del Chiappa, G., Andreu, L. and G. Gallarza, M., 2014. Emotions and visitors’ satisfaction at a museum. International Journal of Culture, Tourism and Hospitality Research, 8(4), pp.420-431.Dubberly, Sara, ed, 1992. Exhibition Planning and Management: Reprints from NAME’s Recent and Recommended. Washington, D.C.: American Association of Museums, Technical Information Service.Hall, M., 1987. On display. A design grammar for museum exhibitions. Lund humphries.MacLeod, S., Dodd, J. and Duncan, T., 2015. New museum design cultures: harnessing the potential of design and ‘design thinking’in museums. Museum Management and Curatorship, 30(4), pp.314-341.Maye, L.A., McDermott, F.E., Ciolfi, L. and Avram, G., 2014, October. Interactive exhibitions design: what can we learn from cultural heritage professionals?. In Proceedings of the 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational (pp. 598-607). ACM.Powers, J., 2015. Current Trends in Museum Display. The Oxford Handbook of Roman Sculpture, p.59.Roccetti, M., Marfia, G. and Bertuccioli, C., 2014. Day and night at the museum: intangible computer interfaces for public exhibitions. Multimedia tools and applications, 69(3), pp.1131-1157.Selvam, A., Yap, T.T.V., Ng, H., Tong, H.L. and Ho, C.C., 2016. Augmented Reality for Information Retrieval Aimed at Museum Exhibitions using Smartphones. Journal of Engineering and Applied Sciences, 100(3), pp.635-639.Taxén, G., 2005. Participatory Design in Museums: Visitor-Oriented Perspectives on Exhibition Design (Doctoral dissertation, KTH). Implementation of an ExhibitionDean, D., 2002. Museum exhibition: Theory and practice. Routledge.Bedford, L., 2015. The art of museum exhibitions. Dimensions, 37.Lord, B. and Piacente, M. eds., 2014. Manual of museum exhibitions. Rowman & LittlefieldDurbin, G. ed., 1996. Developing museum exhibitions for lifelong learning. Stationery Office/Tso.Serrell, B., 1983. Making exhibit labels: A step-by-step guide. American Association for State and Local History.Summers, John 2018. Creating Exhibits That Engage: A Manual

for Museums and Historical OrganizationsRowman & Littlefield, Mar 15, 2018 - Business & Economics - 200 pagesThompson, J.M. ed., 2015. Manual of curatorship: a guide to museum practice. Routledge.My libraryMy History Collection care and Exhibition DurabilityLord, B. and Piacente, M. eds., 2014. Manual of museum exhibitions. Rowman & Littlefield.Raphael, T., 1999. Creating a set of conservation guidelines for exhibitions. CRM-

70

https://www.google.com.eg/search?tbo=p&tbm=bks&q=subject:%22Business+%26+Economics%22&source=gbs_ge_summary_r&cad=0

Museum Studies ProgramWASHINGTON-, 22, pp.50-52.Summers, John 2018. Creating Exhibits That Engage: A Manual

for Museums and Historical OrganizationsRowman & Littlefield, Mar 15, 2018 - Business & Economics - 200 pagesThompson, J.M. ed., 2015. Manual of curatorship: a guide to museum practice. Routledge.http://photoworksgroup.com/2013/09/03/top-5-tips-for-museum-exhibit-durability/https://airandspace.si.edu/rfp/exhibitions/files/j1-exhibition-guidelines/4/Exhibition%20Fabrication%20Sustainability.pdf Publications and Exhibition CatalogsWriting an entry in a museum catalog. http://www.csus.edu/indiv/o/obriene/art116/readings/writing%20an%20entry%20in%20an%20exhibition%20catalog.pdfExhibition catalog guidehttp://www.magsq.com.au/_dbase_upl/Exhibition%20Catalogues.pdfWriting a museum cataloghttps://owl.english.purdue.edu/owl/resource/1004/02/Cataloging Exhibition Publications: Best Practiceshttps://www.loc.gov/cds/desktop/documents/cep-bp.pdf

b. Suggested readings:Barclay, R.L., 1983. Anatomy of an Exhibition: the Look of Music. International Institute for Conservation-Canadian Group= Institut international pour la conservation-Groupe canadien.Blake, J. and Mayer, D., 2015. Material Culture of the Middle East, Its Intangible Dimensions and New Museums. Anthropology of the Middle East, 10(1), pp.v-ix.Budge, K., 2017. Objects in Focus: Museum Visitors and Instagram. Curator: The Museum Journal, 60(1), pp.67-85.Choi, H.S., 2014. The conjugation method of augmented reality in museum exhibition. International Journal of Smart Home, 8(1), pp.217-228.Dean, D.K., 2015. Planning for Success: Project Management for Museum Exhibitions. The International Handbooks of Museum Studies.Erskine-Loftus, P., Al-Mulla, M.I. and Hightower, V. eds., 2016. Representing the Nation: Heritage, Museums, National Narratives, and Identity in the Arab Gulf States (Vol. 3). Routledge.Knell, S., Aronsson, P. and Amundsen, A.B. eds., 2014. National museums: New studies from around the world. Routledge.Serrell, B., 1997. Paying attention: The duration and allocation of visitors' time in museum exhibitions. Curator: The museum journal, 40(2), pp.108-125.Talboys, G.K., 2016. Using museums as an educational resource: An introductory handbook for students and teachers. Routledge.Tavcar, A., Antonya, C. and Butila, E.V., 2016. Recommender system for virtual assistant supported museum tours. Informatica, 40(3), p.279.Tilberg, F., 1958. Interpreting Our Heritage, Principles and Practices for Visitor Services In Parks, Museums and Historic Places.

Tzortzi, K., 2015. Museum space: where architecture meets museology. Ashgate Publishing, LtdZhang, R. and Russo, A., 2015. Towards comparative methods for evaluating cross-cultural digital creativity in museum exhibitions. MWA2015: Museums and the Web Asia 2015.




Intellectual Skills

Professional Skills


SkillsIntroduction and 1 xxx xxx xx xxx

71

https://www.loc.gov/cds/desktop/documents/cep-bp.pdf

https://owl.english.purdue.edu/owl/resource/1004/02/

http://www.magsq.com.au/_dbase_upl/Exhibition%20Catalogues.pdf

http://www.csus.edu/indiv/o/obriene/art116/readings/writing%20an%20entry%20in%20an%20exhibition%20catalog.pdf

http://www.csus.edu/indiv/o/obriene/art116/readings/writing%20an%20entry%20in%20an%20exhibition%20catalog.pdf

https://airandspace.si.edu/rfp/exhibitions/files/j1-exhibition-guidelines/4/Exhibition%20Fabrication%20Sustainability.pdf

https://airandspace.si.edu/rfp/exhibitions/files/j1-exhibition-guidelines/4/Exhibition%20Fabrication%20Sustainability.pdf

http://photoworksgroup.com/2013/09/03/top-5-tips-for-museum-exhibit-durability/

https://www.google.com.eg/search?tbo=p&tbm=bks&q=subject:%22Business+%26+Economics%22&source=gbs_ge_summary_r&cad=0

Museum Studies ProgramCourse Overview

Visitors audience and involvement of local communities

2 xxx xxx xx xxx

Interpretation 3 xxx xxx xx xxx

Exercise and/or quizz

4

4. Exhibition Design.

5 xx xxx xx xxx

Planning an Exhibition

6 x x xxx xx

Implimentation 7 xx x xxx xxx

Presentation 8

Documentation, Installation and Close-out

9 xx xx xxx xx

Assignments 10

Collection care and exhibition durability

11 xx x xxx xx

Exhibition catalog and Publications

12 xxx xx xxx x

Museum visits and case studies I

13 X xx xxx xx

Museum visits and case studies II

14 X xx xxx xx

Final Exam 15

72


MA in Museum StudiesTotal of 38 credit hours

20 CH for mandatory courses + 10 CH for elective courses + 8 CH for the thesis


No. of

credit

hours

Teaching hours

Remarkstheoretical

practical

Mandatory Courses 20 CH1 Museums history, theory

and Ethics 00200110

701 3 2 22 Research Methodology

and Writing Skills00200110702 3 2 2

3 Museums and Society 00200110703 3 2 2

4 Collection Management 00200110704 3 2 2

5 Exhibition Planning and Management

00200110705 3 2 2

6 Educational Aspects of Museums

00200110706 3 2 2

7 Museums and Tourism (principles of tourism)

00200110707 2 1 2

Total 20 CH Elective Courses 10 CH

(2 courses X 3 CH + 1 course X 4 Ch) 1 Museum Economics

(marketing, fundraising)00200110

710 3 2 22 Museums & Underwater

Cultural Heritage00200110711 3 2 2

3 National and International Museum Legislations

00200110712 3 2 2

4 ICT, Virtual & Augmented Reality in Museum Communications

00200110713

4 2 4

73



No. of

credit

hou

Teaching hours

Remarks5 Principals of Preventive Conservation

00200110714 4 2 4

6 Special Topic/s in Museology

00200110716 4 2 4

Student chooses a total of 10 CH for Elective Courses8 CH Thesis

Course Descriptions for MA in Museum Studies

Mandatory Courses (On Form 12)University: University of Alexandria


Department: Department of Greek and Roman Archaeology and Studies, Museum Studies Program, MA

Course Description

1. Basic InformationCourse code: Course Title: Museums History and TheoryAcademic Program: Museum Studies Program, MA in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2. Course AimsThis course aims to: Provide knowledge about the fundamental principles for those who

work for Museums, according to their position. Address the major issues of the disciplinary, not only in its

historical dimension, but also in the actuality of its debates in a universal comparative approach, considering current issues related to exhibition, presentation of collections, their preservation and diffusion, as well as to the elaboration of a museum purpose.

Gives an outline of values and ethics in museum work including management, curatorship, administration, tour guiding, research, education, public relationship...etc.

Provide knowledge of the different ethical codes of the different countries related to their museums as well as that of the ICOM.

Provide an outline of Values and Ethics in Museology.3. Intended Learning Outcomes



The ICOM code of ethics for museums. The different ethical codes of the different

74

Museum Studies Programcountries related to their museums.

The fundamental principles of museum work.b. Intellectual

SkillsAfter the course, students should be aware of:

What to avoid in their professional and specialized work inside the museum.

What to follow in their dealing with colleagues in other museum departments.

How to deal with museum objects (tangible & intangible) in a way that promotes their values.

How to avoid conflict of interests. Principles of public relationship with the

community his museum serves.c. Professional

Skills Improve and strengthen the practices of

their museum. Work with openness and transparency. Convey their museum message to the local

community. Represent their museum in national and

international levels.d. General &

Transferable skills

After this course, students should be able to: Respect the public purpose of museums. Obtain public trust and confidence for their

museum. Recognize and adapt themselves to any


concerns and challenges. Conduct and run properly his specialized

work during times of disorder.4. Course Contents

Topics covered by this course include: Definitions of Museum mission, types of museums. History of Museums in Egypt. The ICOM code of ethics for museums and the different ethical

codes of the different countries related to their museums. Museum curatorship: code of ethics, the fundamental principles

and core beliefs, and critical responsibilities. Guidelines for ethical conduct and management of museums. Running the museum in times of crises. Excellence, honesty, and transparency: Becoming a fair

representative of your museum on both local and international levels.



Principles of documenting museum diaries and management

75

Museum Studies Programprocesses.

Conveying the museum’s mission.5.Teaching and Learning Methods



Museography case studies.6. Teaching and Learning Methods for Students of Limited Capabilities- Lectures- Analyzing case studies- 5-10 m. revision of previous topics in the beginning of each


7.Students Assessmenta. Assessment

methods- Power Point

Presentations.- Writing reports on a

given era.- Quizzes - Written exam




5 15%


8 15%

Quiz 10 10%

Final Exam 15 60%8.List of References

a. Core readings:


Van Mensch, Peter, Mejer-Van MenschLéontine 2011: New Trends in Museology.

76


Celsje: Museum of Recent History,15-33.

Stransky,ZhynekZhyslav 1980: Museology as a science (a thesis),in: Muséologia 15 XI, 33-40.

Pearce Susan 1991: Objects as Meaning, or Narrating the past,in: Pearce, S. (ed.),Objects of Knowledge, London,Athlone Press, 125-140.








BRUWIER, M.-C. 2015: De la médiationégyptienne du patrimoinearchéologique au 21e siècle”, in HAGGAG, M. &GESCHE-KONING, N. (eds.) 2015: Squarring the Circle? Research, Museum, Public: A Common Engagement towards Effective Communication, Proceedings of the 13th International Meeting of ICOM, CECA & UMAC 2014, Bibliotheca Alexandrina, 25-35.

c. Periodicals, websites, etc.Running a Museum: A practical Handbook (ICOM 2004).http://unesdoc.unesco.org/images/0014/001410/141067e.pdf






http://www.youtube.com/watch?v=1gFuEvTTjQYA tour of a tourist guide

77








Museum Studies Program9. Course Matrix for Achievement of Intended Learning Outcomes


Intellectual Skills

Professional Skills


SkillsDefinitions: types of museums, Museum mission.

1 x x

History of Museums in Egypt

2 x x


3 x x


4 x x

Museum curatorship: code of ethics, the fundamental principles, core beliefs, and critical responsibilities.

5 x x xx


6 x x x

Guidelines for ethical conduct and management of museums.

7 x x x

Excellence, honesty, and transparency.

8 x x x


9 x x x

Ways of addressing to the different ranks of audience (children, teenagers, adults, physically challenged people).

10 x x

Museum relationship with the community of

11 x x x

78

Museum Studies Programspecialists, media and the community at large.Relationship between the various categories of people working in a museum.

12 x x x


13 x x x


14 x x x

Final Exam 15




Course Description

1. Basic InformationCourse code: Course Title: Research Methodology and Writing

SkillsAcademic Program: Museum Studies Program, MA in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2.Course AimsThis course aims to:A better understanding of the issues at stake in museum writing and of the visitor’s uses.-how to write Research proposal in Musololgy.-Role of media for the educational transmission of collections and specially through the use of digital tools, written mediation remains an essential issue for accompanying visitors to the museum and Inside it. -Texts permit the orientationwithin the museum space and the rooms ; they also provide an identification and a definition of the exhibited items that the visitor (novice or amateur) often claims, and, finally they permit to explain and comment for those who wish to stay in front of the work ; they can even question the visitor and transform him into an actor of its visit.

-How can works of art be enhanced with written texts that enlighten and stimulate the public? This question, at the heart of this course, involves a chain of professionals and of varied skills, from curator and mediator to graphic designer and editor. -The question is here to study the typology of texts in museums (information cartels,explanatory panels, Internet files), to understand what are their stakes and their utility for very diversified target audiences. -which type of tools have to be selected for the family public,

teachers and schoolchildren? How to write and for whom? What is the use of reading in and outside the museum? How to integrate the international provenance of the visitors? What rhetorical,

79

Museum Studies Programgraphic and spatial principles should be taken into account in this exercise? What does digital technology change in the use of the written work in museums.

3.Intended Learning Outcomesa. Knowledge and


knowledge of the typology of writing in the museum - knowledge of reading practices in the museum- knowledge concerning the rules of legibility of texts and signs in space - knowledge of the principles of pedagogical writing - A better understanding of the issues at stake in museum writing and of the visitor’s uses.



Ability to make a differentiated use of different styles and levels of language (scholarly, pedagogical, academic...)


Capacity to introduce within the museographical space various texts with more or less limited resources


After this course, students should be able to: Writing skills Knowledge of graphic principles

4. Course ContentsTopics covered by this course include:The visitor and reading at the museum: reading practice, language levels, accessibility and layout of the text, graphic chart2. Principles of writing: systematization, concision, from the near to the far, selection, hierarchization, modalities of the speech, the narrative strategies of the text, legal notice (provenance and inventory)3.The orientation signage/panel, the question of plurilingualism 4.The cultural signage: entrance banner to the exhibition, introductory texts, section titles, quotation 5. The tools for understanding: cartography, chronology ... 6. Writing informative labels : simplelabels / elongated labels 7.Writing room panels and room leaflets 8.Writing leaflet of works of art (collections guide) / internet notices 9. Creating a circuit for adult visitors, an exhibition booklet for adults10.Creating children'sbooklets11. Multimedia tools and writing documents outside the museum

5. Teaching and Learning Methods- Lecturing with active participations- discussion- Very interactive pedagogy: writing workshop - comparative analysis of existing systems - presentation and class discussion.6. Teaching and Learning Methods for Students of Limited Capabilities

Activating staff office hours. Additional revisions of previously taught topics and difficult parts of the course..Providing a summary of previous course aspects as well as a short introduction to each topic before discussing in class.


methodsExercice : Writing museum labels – a comparative examinationWriting workshop : creating a Visit Booklet for Children Exercise: adapting the discourse to digital

80

Museum Studies Programb. Assessment

schedule and weight


Writing museum labels

7 15%

creating a Visit Booklet for Children

11 15%

adapting the discourse to digital

14 10%


a. Core readings:

The J. Paul Getty Museum, Complete Guide to Adult Audience interpretivematerials : Gallery Texts and Graphics, 2011.Beverly Serrel, Exhibit Labels, An Interpretative Approach, Walnut Creek, Altamira Oress, 1996.Cronin, B. &Hert, C.A. 1995 Scholarly Foraging and network discovery tools. -Journal of Documentation 51: 4: 388-403Delanty, G. 2001 Challenging knowledge: The University in the Knowledge societyOpen UniversityDrew, S & Bingham, R. 1996 Student skills. Student Handbook. Aldershot: Gower-Fairburn, G.J. & winch, C. 1993 Reading, Writing and Reasoning. The Society for -Research into Higher Education and Open University Press. JEANNERET, Y., D. JACOBI et al. (2010). « Written signage and reading practices of the public in a major fine arts museum », Museum Management and Curatorship, vol. 25, no 1, p. 53-67.Louise Ravelli, Museum Texts : communication frameworks, London, Routhledge, 2006.

b. Suggested readings: George Hein, Learning in the Museum, London, Routhledge, 1998.

Museums Australia Inc (NSW), Museum Methods, A Practical Manual for Managing Small Museums, Sections 5.1 Developing an exhibition ; 5.4 Exhibition texts; and 5.5 Writing exhibition labels.

c. Periodicals, websites, etc.https://www.museumsassociation.org/museum-practice/text-and-labels

- Marie-Sylvie Poli, « Le textedansl’exposition », La Lettre de l’OCIM [En ligne], 132 | 2010, mis en ligne le 01 novembre 2012, consulté le 18 mars 2018. URL : http://journals.openedition.org/ocim/376 ; DOI : 10.4000/ocim.376



SkillsProfessional

SkillsGeneral &

Transferable Skills

The visitor and reading at the museum

1 a b

Principles of writingProductive searching of information from libraries, archives and electronic

2 b d

81

https://www.museumsassociation.org/museum-practice/text-and-labels

Museum Studies ProgramdatabasesFacility in a range of industry standard software (text, image processing, spreadsheets, databases and statistical software) for data management, analysis, illustration and interpretation

3 c

The orientation signage/panel

4 c d

The question of plurilingualism

5 c d

The tools for understanding

6 c

Writing informative labels

7 a b d

Writing room panels and room leaflets

8 a b d

Writing leaflet of works of art

9 a b d

Creating a circuit for adult visitors, an exhibition booklet

10 a b c d

Creating children'sbooklets

11 a b c d

Creating children'sbooklets

12 a b c d

Multimedia tools and writing documents outside the museum

13 b c d

Multimedia tools and writing documents outside the museum

14 b c d

Final Exam 15




Course Description

1. Basic InformationCourse code: Course Title: Museum and SocietyAcademic Program: Museum Studies Program, MA in Museum Studies

82

Museum Studies ProgramCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3


1) To encourage students in both arts and sciences to explore questions central to the humanities through an investigation of material culture and the institutions that collect, preserve, interpret, and publicly display it.

2) The program will provide an innovative forum to connect that academic work directly to the activities of museums, broadly defined to include art, history, natural history, and science museums as well as zoos, botanic gardens, aquariums, and heritage sites.

3) Students may earn a minor in museums and society, intended to complement their major field of study, or may take courses out of general interest.

4) The program’s overarching goals are to promote museum literacy, or the skills necessary to be critical interpreters of these influential institutions.

5) It will encourage students to reflect on their major field of study in new ways; and to enable them to be active, informed members of the broader cultural community now and throughout their lives.

6) The program will offer a broad spectrum of introductory courses and advanced seminars that explore the myriad ways museums and collections “signify” in both the past and the present—as statements of political aspiration, ethnic consolidation, historical interpretation, cultural value, and so forth. Historical, critical, and theoretical studies are enhanced with courses that engage students directly with artifacts.



Develop a rich understanding of a range of museum types and the issues and ideas that inform their activities in both the past and present

Build their knowledge of the social contexts surrounding the collection, preservation, circulation, and consumption of material culture, including the ways in which things accrue and/or change meaning over time as part of new contexts and collections



Acquire the skills necessary to be critical interpreters of museums as institutions that both shape and are shaped by the societies and events of which they are a part


Learn how to locate and evaluate a wide range of primary source types, with special attention paid to those of particular relevance to the history, practice, and reception of museums and heritage sites including but not limited to criticism, visual display, and the

83

Museum Studies Programtaxonomies of collections

Develop skills in interdisciplinary research, learning how to find and read critical scholarship on museums and material culture in a wide range of fields.


After this course, students should be able to: Learn how to mobilize objects and collections to understand,

interpret, and present culture, the past, and/or science Develop competence working with primary material sources,

including visual analysis, technical examination, and archival research

Gain experience in collaborative work done under professional conditions, with a public purpose and to a deadline4. Course Contents

Topics covered by this course include:Museums and Society deals with the cultural, political, and economic impacts of museums on contemporary society. It includes issues related to the current social roles of museums, role of museums in a changing world from colonial to post-colonial, changing social structures, inequalities, the relationships between museums and "collective" memory, links between museums and their neighborhoods and local communities, involvement of museums in social and economic development, impact of museums on conceptualization of heritage, constructions of meanings and significance of historical remains, assignment of social values, commemoration of social events, role of reconciliation in reconciliation and healing and social transformations.The course will deal also with Genres of Museums. And Activities & Aticrafts.And to highlight the main Role of Museum in different societies.Conveying the museum’s mission.

5. Teaching and Learning Methods Presentations with Power Point.

Videos

Museum visits

Activities

Researches

Field trips and museum visits6. Teaching and Learning Methods for Students of Limited Capabilities- Lectures- Analyzing case studies- 5-10 m. revision of previous topics in the beginning of each


7. Students Assessmenta. Assessment - Power Point

84

Museum Studies Programmethods Presentations.

- Writing reports on a given era.

- Quizzes - Written exam




5 15%


8 15%

Quiz 10 10%


a. Core readings:Emmanuel N. Arinze , The Role of the Museum in Society , Public lecture at the National Museum, Georgetown, Guyana , 1999.American Association of Museums. 2002. Mastering Civic Engagement: A Challenge to Museums. Washington, DC: American Association of Museums.Bransford, J. D., A. L. Brown, and R. R. Cocking. 1999. How People Learn. Washington, DC: National Academy Press.Dewey, J. 1916/1944. Democracy and Education. New York: McMillan.Goode, G. B. 1888/1991. Museum history and museums of history. In The Origins of Natural Science in America, S. Kohlstedt, ed. Washington, DC: Smithsonian Press.Rennie, L. J. and D. J. Johnson. 2004. The nature of learning and its implications for research on learning from museums. Science Education 88: S4–S16.Sullivan, L. E. and A. Edwards, eds. 2004. Stewards of the Sacred. Washington, DC: American Association of Museums.

b. Suggested readings:Hein, G. E. 1998. Learning in the Museum. London: Routledge.

Hooper-Greenhill, E. 1999. The Educational Role of the Museum,

85


Second Edition. London: Routledge.c. Periodicals, websites, etc.




SkillsProfessional

SkillsGeneral &

Transferable Skills

Genres of Museums

1 x x

Sociology and Social Aspects of Museums

2 x x

Museums and Community

3 x x

Insights versus Entertainment

4 x x

Living in a Learning Society

5 x x xx

Interactivity- Thinking Beyond

6 x x x

Role of Museum in different societies.

Traditional role of museums in the society (collecting, preserving, storing).

7 x x x

Museums as partners for research and health care

8 x x x

Society inclusion of ethnic, religious and social minorities

9 x x x

Presentations of the students

10 x x

Society inclusion: Internships and volunteers

11 x x x

Community engagement strategies

12 x x x

Final report and case study results

13 x x x

Visitors’ studies principles and usage

14 x x x

Final Exam 15

86






Course Description

1. Basic InformationCourse code: Course Title: Collection ManagementAcademic Program: Museum Studies Program, MA in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2.Course AimsThis course aims to:The management of the collections consists in managing the objects of the collection on a daily basis and over the long term, from their entry into the museum's collection until they are made available to the public and to their potential final exit from the collection. This practical course aims to train the student in all the procedures of registration, recording, documentation and monitoring of works, whether it is the physical marking of items or their digital recording on the museum databases. Emphasis is also placed on the classification of the resources and information collected, on the principles of organization and on the accessibility of these collections to museum professionals, visitors and researchers.The course is also considered as an introduction to the display of collections and to the organization of temporary exhibitions. It aims to give students the fundamental tools for the management of a museum project, from the formulation of the storyboard to the setting up of a Museography or until the completion of the exhibition. It addresses the scientific, financial, technical, practical and human dimensions that intersect in a project of scenography of works


UnderstandingCollection management: introduction to tools, issues, uses, results.Identification and description of objectsCollection management tools : Inventory and stocktakingCataloguing and documentation documentation Public Access/restricted access to the collections



Creating and managing the museum

Elaboration of the scenario, definition of the messagec. Professional

SkillsCollaborative workPractical workshop : writing work, budget work, administrative filesComparative analysis of existing system


After this course, students should be able to:Practical workshop : writing work, budget work, administrative files

4. Course ContentsTopics covered by this course include:Collection management: introduction to tools, issues, uses, results.-Identification and description of objects-The types of exhibitions: permanent, temporary, itinerant

87

Museum Studies Program-Collection management tools : Inventory and stocktakingCataloguing and documentation - Documentation Public Access/restricted access to the collections.-Planning: objectives, choice of the public, means - Elaboration of the scenario, definition of the message(s) - Choice of works and objects - Creating and managing the museum documentation.

- The scenography of the presentation of the collections - Taking into account the public Flow and circulation, hanging heights, course comfort, specific public needs - The supports of the exhibition 1: cartels, sections…… choice of signage, graphics, text writing ,sounds, taste), screens, digital terminals, activity areas - Manufacturing the display, works, calendar management -Logistics, financial and administrative coordination of exhibitions. - Develop and manage a budget (team, objects, scenography, mediation, communication, operation) and fundraising- Management of relations with the providers, procedure of call for suppliers. - Principles of drafting specifications. - Assessment and evaluation of a collection

5. Teaching and Learning Methods- Lecturing with discussion and active participations- collaborative workpractical workshop : writing work, digital work- comparative analysis of existing systems - presentation and class discussion6. Teaching and Learning Methods for Students of Limited Capabilities

-Activation staff office hours. -Additional revisions of previously taught topics and difficult parts of the course. -Providing a summary of previous course aspects as well as a short introduction to each topic before discussing in class.


methods- Power Point

Presentations.- Writing reports on a

given era.- Quizzes - Written exam



Exercise : acquisition file, deaccessioning file

1 5%

Practical work: marking of works

3 5%


4 10%


10 5%


12 10%

Practical work : 13 5%

88

Museum Studies Programcreating a classification scheme for the museum documentation


a. Core readings:A Legal Primer on Managing Museum Collections, Washington, DC: Smithsonian Institution Press, 2012.

- Elizabeth Bogle,Museum Exhibition Planning and Design,- Leslie Bedford, The Art of Museum Exhibitions: How Story and Imagination Create Aesthetic Experiences, Walnut Creek, 2015

- FredaMatassa, Organizing Exhibitions, a handbook for museums, libraries and archives, London, Facet, 2014.

- Gail and Barry Lord, The Manual of Museum Exhibitions, 2002.

- Harpring, Patricia. (2009) Cataloging Cultural Objects. http://www.getty.edu/research/tools/vocabularies.pdf

- Michael Belcher, Exhibitionsin museums, Leicester museum studies series, Leicester University Press, 1991

- Organizing Exhibition Space, Museum international, XLVII, 1, 1995, Unesdoc (on line : http://unesdoc.unesco.org/ulis/cgi-bin/ulis.pl?catno=102167&set=005AB18A8A_3_362&database=ged&gp=0&lin=1&ll=f)

- R.A. Buck & J.A. Gilmore (Eds.), Museum Registration Methods 5th Edition, 2010

- Reibel, D., Registration Methods for the Small Museum, 4th ed. Walnut Creek, CA: Alta Mira Press, 2008.

- REMBLAY, François, Allegra WRIGHT et Han MEETER. Exhibition budgeting / Budgéter une exposition. International Committee for Exhibition Exchange (ICEE), IICOMICEE, 2001.

b. Suggested readings:MERLEAU-PONTY Claire (dir.), Documenter les collections de musées : investigation, inventaire, numérisation et diffusion, Paris, La Documentationfrançaise, 2014, (coll. Musées-Mondes), 228 p.

DOTY Philipp, « Automating the documentation of museum collections », Museum management and curatorship, 1990, vol. 9, n° 1, p. 73-83.

Jean Davallon, “L’écriture de l’exposition :expographie, muséographie, scénographie”, Culture et musées, 2010, 16, p. 229-238.

c. Periodicals, websites, etc.http://network.icom.museum/cidoc/working-groups/documentation-standards/principles-of-museum-documentation/



89





http://www.getty.edu/research/tools/vocabularies.pdf

Museum Studies Program9. Course Matrix for Achievement of Intended Learning OutcomesTopic week Knowledge &


SkillsProfessional

SkillsGeneral &

Transferable Skills

The collections 'life

1 x x

Identification and description of objects

2 x x

The types of exhibitions: permanent, temporary, itinerant.

3 x x

Process and stages of an exhibition : scenario and choice of objects

4 x x

Process and stages of an exhibition : Taking into account the public

5 x x xx

3. Collection management tools : Inventory and stocktaking

6 x x x

Process and stages of an exhibition : manufacturing the display

7 x x x


8 x x x


9 x x x


10 x x

Develop and manage a budget (team, objects, scenography, mediation, communicatin operation) and fundraising

11 x x x

Management of relations with the providers, procedure of call for suppliers.

12 x x x

Principles of drafting specifications.- Assessment and evaluation of an exhibition

13 x x x

Public Access to the collections

14 x x x

90

Museum Studies ProgramFinal Exam 15




Course Description

1.Basic InformationCourse code: Course Title: : Exhibition Planning and ManagementAcademic Program: Museum Studies Program, MA in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2.Course AimsThis course aims to:This course is an introduction to the display of collections and to the organization of temporary exhibitions. It aims to give students the fundamental tools for the management of a museum project, from the formulation of the storyboard to the setting up of a Museography or until the completion of the exhibition. It addresses the scientific, financial, technical, practical and human dimensions that intersect in a project of scenography of works.


UnderstandingExhibition management: introduction to tools, issues, uses, results.Identification and description of objectsExhibition management tools : Inventory and stocktakingCataloguing and documentation documentation Public Access/restricted access to the collections.


Creating and managing the museum

Elaboration of the scenario, definition of the message


Collaborative workPractical workshop : writing work, budget work, administrative filesComparative analysis of existing system


After this course, students should be able to:Replan and relocate parts or groups of artefacts.Carry out permenant and temporary exhbitions

4.Course ContentsTopics covered by this course include:The types of exhibitions: permanent, temporary, itinerant

-The actors of the exhibition project and the role of the project manager

-Process and stages of the design of an exhibition of works (permanent) - Planning: objectives, choice of the public, means - Elaboration of the scenario, definition of the message(s) - Choice of works and objects - The scenography of the presentation of the exhibition -Exhibition furniture: picture rails, display cases, supports and pedestals.The materials. The lighting of the exhibition- Taking into account the public :

91

Museum Studies ProgramFlow and circulation, hanging heights, course comfort, specific public needs - The supports of the exhibition 1: cartels, sections... choice of signage, graphics, text writing - The supports of the exhibition 2: complementary tools sensory devices (smells, tactile objects, sounds, taste), screens, digital terminals, activity areas - Manufacturing the display, works, calendar management The temporary exhibition (6h) - Loan applications - Loan management: legal and organisational framework, loan documents. - From the arrival of the works to the opening of the exhibition, the state of the works... - Mounting/dismounting the exhibition Logistics, financial and administrative coordination of exhibitions. - Develop and manage a budget (team, objects, scenography, mediation, communication, operation) and fundraising- Management of relations with the providers, procedure of call for suppliers. - Principles of drafting specifications. - Assessment and evaluation of an exhibition.

5. Teaching and Learning Methods- Lecturing with discussion and active participations- collaborative workpractical workshop : writing work, digital work- comparative analysis of existing systems - presentation and class discussion

6. Teaching and Learning Methods for Students of Limited Capabilities-Activation staff office hours. -Additional revisions of previously taught topics and difficult parts of the course. -Providing a summary of previous course aspects as well as a short introduction to each topic before discussing in class.


methodsExercise = Elaboration of the scenario, choice of works Exercise: writing a loan application Exercise: Elaboration of a budget Exercise: drafting of specifications .



Elaboration of the scenario, choice of works

4-5 10%

writing a loan application

11 10%

Elaboration of a budget

13 10%

drafting of specifications

13 10%


a. Core readings:Elizabeth Bogle,Museum Exhibition Planning and Design,

Leslie Bedford, The Art of Museum Exhibitions: How Story and Imagination Create Aesthetic Experiences, Walnut Creek, 2015

Gail and Barry Lord, The Manual of Museum Exhibitions, 2002.

REMBLAY, François, Allegra WRIGHT et Han MEETER. Exhibition budgeting / Budgéter une exposition. International Committee for Exhibition Exchange (ICEE),

92

Museum Studies ProgramIICOMICEE, 2001, 50 p.

FredaMatassa, Organizing Exhibitions, a handbook for museums, libraries and archives, London, Facet, 2014.

Michael Belcher, Exhibitionsin museums, Leicester museum studies series, Leicester University Press, 1991

Organizing Exhibition Space, Museum international, XLVII, 1, 1995, Unesdoc (on line : http://unesdoc.unesco.org/ulis/cgi-bin/ulis.pl?catno=102167&set=005AB18A8A_3_362&database=ged&gp=0&lin=1&ll=f)

b. Suggested readings:Jean Davallon, “L’écriture de l’exposition :expographie, muséographie, scénographie”, Culture et musées, 2010, 16, p. 229-238.

c. Periodicals, websites, etc.http://www.scenographes.fr/scenographes.fr/index.php#



SkillsProfessional

SkillsGeneral &

Transferable Skills

The types of exhibitions: permanent, temporary, itinerant

1 x x

The actors of the exhibition project and the role of the project manager

2 x x

Process and stages of an exhibition planning

3 x x

Process and stages of an exhibition scenario and choice of objects

4 x x

Process and stages of an exhibition scenario and choice of objects

5 x x xx

Process and stages of an exhibition scenography

6 x x x

Process and stages of an exhibition scenography

7 x x x

Process and stages of an exhibition Taking into account the public

8 x x x

Process and stages of an exhibition The supports of the exhibition 1 - 2

9 x x x

Process and stages of an exhibition : manufacturing the

10 x x

93

http://www.scenographes.fr/scenographes.fr/index.php

Museum Studies Programdisplaywriting a loan application

11 x x x

The temporary exhibition

12 x x x


13 x x x

Elaboration of a budget

14 x x x

Final Exam 15




Course Description

1.Basic InformationCourse code: Course Title: : Educational Aspects of MuseumsAcademic Program: Museum Studies Program, MA in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2.Course AimsThis course aims to:Cover a foreword to the World Heritage Globalisation, with a focus on the Egyptian patrimony, the role of the UNESCO and UnescoWorkd Heritage Sites in Egypt and the Egyptian institutions such as Cultnat (Center for Documentation of Cultural and Natural Heritage; an overview of Egyptian museums abroad and the diversity of museums in Egypt; an outline on Values and Ethics in Museology; a set of tools and techniques to manage collections; an introduction to Museum Education.A field experience will constitute the last session of this course.


UnderstandingPrerequisite knowledge knowledge and skills: knowledge of Egyptian History (from Pharaonic times to contemporary period).

After the course, Students are able to:

Decode the issues of Museum and Heritage Education (tangible and intangible Heritage).Observe and comment different practices in cultural Education.


Identify the main leading characteristics (draughts) of the learning strategies developed by learners in Museums


Managing and planning museum education

Discuss and valuate the program of active Cultural Cultural Education for a specific audience

Code of ethics for Museumsd. General &

Transferable Teaching in Museums

94

Museum Studies Programskills

4. Course Contents


Egyptian Art in danger (Pharaonic, Greek and Roman, coptic, Islamic) and role of Museum Education

Deal with specific problems connected with planning, designing,Implementation of Cultural and Education in Egyptian Museums and on Heritage Sites. After analyzes and debates on learning methods observed in situ, the Students get familiar with key issues of the function and experience of Cultural Museum and Heritage Educator.

Fakes, copies, pastiches castings


Sociological, cultural and organizational approaches of different Museums and Heritage Sites: issues and prospects

Tour guiding and ways of addressing to the different ranks of audience (children, teenagers, adults, physically challenged people).

5. Teaching and Learning Methods

A series of digital documents and Internet links form a basic essential toolbox for Museum curators and managers (some are provided in the "readings").


Museography case studies

6. Teaching and Learning Methods for Students of Limited Capabilities-Activation staff office hours. -Additional revisions of previously taught topics and difficult parts of the course. -Providing a summary of previous course aspects as well as a short introduction to each topic before discussing in class.


methodsExercise = Elaboration of the scenario, choice of works Exercise: writing a loan application Exercise: Elaboration of a budget Exercise: drafting of specifications .



Presentation: 9 15%

95

Museum Studies Programcrisis time

Quizz 13 15%

Final Report 14 10%


a. Core readings:M. EATON KRAUSS, B. FAY, P. GASPERETTY, E. CUMING (Eds), Children’s Museum, Cairo, Dar el Kutub,n°10850/2010, 2010. (English/Arabic)

O. EL DALY, “What do tourists learn of Egypt?”, in S. McDonald, M. Rice (Eds), Consuming Ancient Egypt, London, Institute of Archaeology, University College, 2003, p. 139-150.

W. EL SADDIK, Let’s visit… The Nubia Museum – An introduction for children, their families, and friends (with the participation of UNESCO).

M. HAGGAG, “Museum in Educational Bodies in Egypt: A Case Study of the Antiquities’Museum of the Faculty of Arts, Alexandria University”, in International Meeting of ICOM CECA & UMAC 2014: Squarring the Circle? Research, Museum, Public: A Common Engagement towards Effective Communication (Bibliotheca Alexandrina Conference Center), Proceedings edited by M. HAGGAG& N. GESCHÉ-KONING, 2015, p. 19-23.

F. HAIKAL, “Egypt’s Past Regenerated by its Own People”, in S. MCDONALD, M. RICE, Consuming Ancient Egypt, London, UCL Press, 2003, p. 123-138.

R. BALIGH, “Museum Education in Egypt and in the world”, in Bulletin of the Egyptian Museum 2 (2005), p. 23-28.

b. Suggested readings:M.-C. BRUWIER, “De la médiationégyptienne du patrimoinearchéologique au 21e siècle”, in International Meeting of ICOM CECA & UMAC 2014: Squarring the Circle? Research, Museum, Public: A Common Engagement towards Effective Communication (Bibliotheca Alexandrina Conference Center), Proceedings edited by M. HAGGAG& N. GESCHÉ-KONING, 2015, p.25-35.

J.-J. FIECHTER, Egyptian Fakes Masterpieces That Duped the Art World and the Experts Who Uncovered Them, Paris, Flammarion, 2009.


Running a Museum : a practical Handbook (ICOM 2004)http://unesdoc.unesco.org/images/0014/001410/141067e.pdf



"Witness the past: education programs for the public and CH professionals on illicit trafficking of antiquities"


96






Module 7.1- The Role of Museums in Society 5 :51


The Role of Museums Today

2 :33



GoTravelEgpyt’s tour guide at the Egyptian Museum on dream TV 4 :39


1 :51

http://www.youtube.com/watch?v=7XzwH1L082Y


A tour of a tourist guide13 :45


Travel Advice : How to Become a Tour Guide1 :41


Nile Cruise What do Egyptian tour guides want9. Course Matrix for Achievement of Intended Learning OutcomesTopic week Knowledge &


SkillsProfessional

SkillsGeneral &

Transferable Skills

Cover a foreword to the World Heritage Globalisation, with a focus on the Egyptian patrimony,

1 x x

The role of the UNESCO and Unesco Workd Heritage Sites in Egypt

2 x x

Egyptian institutions such as Cultnat (Center for Documentation of Cultural and Natural Heritage; an overview of

3 x x

97








Museum Studies ProgramEgyptian museums abroad and the diversity of museums in Egypt.An outline on Values and Ethics in Museology; a set of tools and techniques to manage collections; an introduction to Museum Education.

4 x x

Egyptian Art in danger (Pharaonic, Greek and Roman, coptic, Islamic) and role of Museum EducationDeal with specific problems connected with planning, designing, implementation of Cultural and Education in Egyptian Museums and on Heritage Sites.

5 x x xx

Key issues of the function and experience of Cultural Museum and Heritage Educator.

6 x x x

After analyzes and debates on learning methods observed in situ, the Students get familiar with , copies, pastiches castings

7 x x x


8 x x x

98

Museum Studies ProgramPresentations by the students

9 x x x

Sociological, cultural and organizational approaches of different Museums and Heritage Sites: issues and prospects.

10 x x


11 x x x


12 x x x

Quiz 13 x x xFinal report for the role of museums in Education

14 x x x

Final Exam 15




Course Description1. Basic Information

Course code: Course Title: : Museums and TourismAcademic Program: Museum Studies Program, MA in Museum StudiesCourse Type: Compulsory ✔ ElectiveHours/week: 2 theoretical: 1 practical: 2

Credit Hours: 2

99

Museum Studies Program2.Course Aims

This course aims to:1- Present the concept of tourism, its history and development.2- Explainthe economic, social, cultural and environmental benefits of

tourism.3- Clarify the types of tourism focusing on cultural and heritage

tourism.4- Explain the role of museums in heritage tourism as tourist

attractions.5- Present successful experiences of different countries in heritage

tourism3. Intended Learning Outcomes


By the end of the course the student will be able to:1- Mention the history of tourism through ages.2- Define the concept of tourism,its related

services and types of tourism.3- Enumerate the benefits of tourism to

individuals, societies and countries.4- Enumerate the local and international

tourism and heritage organizations.5- Define cultural and heritage tourism and

related organizations.6- Understand the importance of museums for

heritage tourism.b. Intellectual

Skills1- Analyze the various benefits of tourism.2- Understand the role of organizations related

to tourism and heritage.3- Analyze the role of museums in heritage

tourism.4- Compare successful experiences of heritage

tourism in various countries.c. Professional

Skills1. Apply the benefits of tourism on Egypt2. Design a chart of tourism organizations.3. Write a proposal for using tangible/

intangible heritage to attract tourists.d. General &

Transferable skills

1. Use the internet to collect data, case studies and successful experiences oftourism in various countries.

2. Work in groups and share knowledge.3. Participate in oral discussions.4. Give a presentation on a research he made.

4. Course ContentsTopics covered by this course include:

100

Museum Studies Program- History of Tourism- Concept of tourism - International, regional and local tourism organizations- Transportation, hospitality and related services- Benefits of tourism: economic and - Benefits of tourism: socio-cultural and environmental - Motivations for travel and types of tourism- Cultural tourism - Heritage tourism- International organizations of heritage- Museums as repositories of tangible and intangible heritage- Successful experiences in heritage tourism - Future of tourism

5. Teaching and Learning Methods- Lectures- Analyzing case studies- Discussions- Individual activities- Group researches and presentations


- Lectures- Analyzing case studies- 5-10 m. revision of previous topics in the beginning of each

lecture.- Discussions- Individual activities- Group researches and presentations- Distributing hand outs of lecture content at the end of each

lecture.7. Students Assessment



Assessment

week % of total mark

Write a report about benefits of tourism in Egypt

5-6 5%

Design a chart about tourism organizations

3 5%

Quiz 7 15%

101


Prepare a proposal for using a tangible/ intangible heritage to attract tourists and present it

12 15%

Final Exam

15 60%

8. List of Referencesa. Core readings:

- Charles R. Goeldner and J.R. Brent Ritchie, Tourism Principles, Practices, Philosophies, 10th edition, USA, 2006.

- ICOM, Museums, heritage and cultural tourism, Trujillo, Peru-La Paz, Bolivia, 21-27 May 2000. - Paris : ICOM, 2000

- Yani Herreman, “Museums and tourism, culture and consumption”, Museum International, vol.50, n. 3, UNESCO, Paris, 1998.

b. Suggested readings:- Daniela Angelina Jelincic, Culture: a driving force for urban

tourism: application of experiences to countries in transition / Institute for International Relations (Croatia). - Zagreb: Institute for International Relations,2002.

- Bob McKercher&Hilary Ducros, Cultural tourism: the partnership between tourism and cultural heritage management. – London : Routledge, 2002

- OECD, The impact of culture on tourism. – Paris : OECD, 2009- Mike Robinson &Phil Long, Tourism and heritage relationships. –

Sunderland: Business Education Publishers, 2000.- Priscilla Boniface & Peter J. Fowler, Heritage and tourism in the

'Global Village'. – London : Routledge, 1993.- Andrea Haussmann, “Cultural tourism : Marketing challenges and

opportunities for German cultural heritage”. – In : International Journal of Heritage Studies, London, Routledge, v. 13, n° 2, March 2007.

c. Periodicals, websites, etc.- Marie-Francoise Lanfant, “Tourism in the process of

internationalization”. – In : International Social Sciences Journal, Vol. 17, No. 1, 1980, p. 14-43.

- Chris Rojek& John Urry(eds.),Touring cultures: transformations of travel and theory. – London :Routledge, 1997.

102

Museum Studies Program- HerveBarre , "Cultural tourism and sustainable development". –

In : Museum international, Paris, UNESCO,Nos. 213-214, 2002, p. 126-130, ill.

- IstvanBerta , “Museums and tourism”. – In : Museum, Paris, UNESCO, v. 35, n° 4, 1983, p. 241-248.

- Barry Lord, Cultural tourism and museums. – Seoul, 2002.http://www.linkbc.ca/torc/downs1/Artcl_CltTourismMSeoulKorea_2002.pdf

- Visit Britain, Culture and Heritage Topic Profile (February 2010):http://www.visitbritain.org/Images/Culture%20%26%20Heritage%20Topic%20Profile%20Full_tcm139 184566.pdf


Topic week

Knowledge &

Understanding

Intellectual

Skills

Professional

Skills

General &

Transferable

SkillsHistory of

Tourism1 a-1

Concept of tourism

2 a-2

International, regional and local tourism organizations

3 a-4 c-2 d-1

Transportation, hospitality and related services

4 d-2

Benefits of tourism: economic

5 a-3 b-1 c-1 d-3

Benefits of tourism: social, cultural and enviromental

6 a-3 b-1 c-1 d-3

Midterm exam 7 a-1 a-2 a-3

b-1

Motivations for travel and types of tourism

8 a-2 d-1

103

http://www.visitbritain.org/Images/Culture%20%26%20Heritage%20Topic%20Profile%20Full_tcm139

http://www.visitbritain.org/Images/Culture%20%26%20Heritage%20Topic%20Profile%20Full_tcm139

Museum Studies ProgramCultural tourism

9 a-5 c-3 d-2

Heritage tourism

10 a-5 b-3 c-3 d-2

International organizations of heritage

11 a-4 b-2 d-1

Museums as repositories of tangible and intangible heritage

12 a-6 b-3 c-3 d-3

Successful experiences in heritage tourism

13 b-4 d-1

Future of tourism

14 b-4 d-4

Final Exam 15 a-1 a-2 a-3 a-4

b-1 b-2 b-3 b-4

Elective courses for MA in Museum Studies

Course Description (on form 12)University: University of Alexandria



Course Description

1. Basic InformationCourse code: Course Title: Museum Economics (marketing,

fundraising)Academic Program: Museum Studies Program, MA in Museum StudiesCourse Type: Compulsory Elective ✔Hours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2.Course AimsThis course aims to:

104

Museum Studies ProgramThe development of museums has two socio-economic goals : to attract audiences and to find resources to finance its activities. The course, which examines the full range of marketing techniques, aims to clarify which marketing mechanisms can be applied to museums, taking into account the missions of the museum and the specificity of cultural products and services (and how they are consumed). It will be question of learning :- to increase the visibility of the touristical and museal offer in order to increase and retain visitors - To consolidate the identity of the museum/site and to communicate its unique value through graphic communication, digital marketing and brand strategy. - to design marketing tools (activity reports, press kits, multi-site passes, e-marketing, etc.) and deviated/ related products for museum/site shops - To develop a strategy for prospecting philanthropists and to create customer loyalty programs for donors, volunteers and philanthropists.



Definitions of Museum marketing Definitions and ways of fundraising of the

museumsb.. Intellectual Skills


Comparing between web-sites to know the best ways for fundraising and marketing of their museums.


Design an offer adapted to international audiences: product design, packaging, marketing, distribution


After this course, students should be able to: Manage aspects of dissemination and

marketing for a museum according to the message the museum plans to convey.

4. Course ContentsTopics covered by this course include:Attracting publics, audiences to the museum and building loyalty - Museum marketing: the adaptation of a commercial theory, the specificities of the cultural product - Analysis of museum marketing mix (4P : Product-Place-Price-Promotion) : adaptation of service / pricing policy / communication strategy / distribution.- Cultural consumption / audience segmentation / positioning concept / competition. Increase the visibility and accessibility of the tourist offer: site networks, museum networks, etc.- Museum and website branding: graphic and visual identity, logo... - Museums, sites and media: communicate and make known, the press kit, the media interview - The online site for museums and the other cultural sites.- Digital communication, a revolution for better targeted, less costly and more effective museum marketing: digital community development, social networks B. Fundraising - The marketing of derived products and museum/site shops I- Design an offer adapted to international audiences: product design, packaging, marketing, distribution - Marketing of derived products and museum/site shops II Designing an offer adapted to local and Egyptian audiences

105

Museum Studies Program- The museum and its corporate partners: from brand development to patronage, sponsorship, counterparts, and ethics of museum/sponsorship relations. - Prospecting strategy of patrons for companies and foreigners and partnership modalities: project sponsorship, patrons' circle, financial sponsorship, in kind, technical or skills sponsorship, rental of spaces, etc. - Make individual visitors donors: towards a marketing commitment (donations and legacies, popular subscription, association of friends of museums, membership patronage...).- A new form of sponsorship: turnkey exhibitions exported, rental works - Present a sponsorship report, write an annual report

5. Teaching and Learning MethodsLecturing with discussion and active participations- collaborative workpractical workshop - comparative analysis of existing systems - presentation and class discussion6. Teaching and Learning Methods for Students of Limited Capabilities

Activationof staff office hours. Additional revisions of previously taught topics and difficult parts of the course. Providing a summary of previous course aspects as well as a short introduction to each topic before discussing in class.


methodsexercise : comparative analysis of the visual strategies of museum brands > exercise : comparative analysis of museum website strategies > exercise : comparative analysis of social network strategies in museums > workshop: create a shared museums card /a network offer > workshop: imagine a membership sponsorship proposal > workshop: write a press kit > workshop: imagine a proposal for derivative products > examination: designing a global marketing plan for a museum/site establishment



comparative analysis of the visual strategies of museum brands

3 5%

comparative analysis of museum website strategies

5 5%

comparative analysis of social network strategies in museums

7 5%

create a shared museums card /a network offer

9 5%

imagine a membership

11 5%

106

Museum Studies Programsponsorship proposal write a press kit 12 5%

imagine a proposal for derivative products

13 5%

designing a global marketing plan for a museum/site establishment

14 5%


a. Core readings:- Kotler, Neil and Kotler, Philip(1998), Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources.

- Frank T. Koe, ‘Small Museum, Big Plans’, Museum News, vol 70, n. 1, 1991

- P. Johnson, B. Thomas,The Economic Impact of Museums :A Critique. Durham, Durham university, 2000

- Côté, Joanne. Marketing Plans for Museums: A Vital Managerial Tool, thèse de maîtrise, John F. Kennedy University, San Francisco, California, 1987, 334 p.

- Davey, Claire L. Marketing the Visual Arts in Public Galleries and Museums, M.A. Thesis, Museum and Gallery Administration, City University, London, September 1988, 73 p.

- Sani, Margherita. Marketing Strategies in Public and Private Museums in Great Britain, Submitted for Masters of Arts Degree, Museums and Galleries Administration, September 1990, 127 p.

- Sekers, David. The Educational Potential of the Museum Shop, Museums Journal, Vol. 76, No. 4, March 1977, pp 146-147.

-Krahel, David Henry. Why a Museum Store?, Curator, Vol. 14, No. 3, 1971, pp 200-204.

- Rush, Anita. The Role of the Museum Gift Shop: A Discussion, Museum Quarterly, Vol. 12, No. 3, September 1983, pp 7-11.

- Scroxton, Jeremy. Food Service in Museums, Museums Journal, Vol. 87, No. 4, March 1988, pp 187- 190.

Lise Héroux et Nancy J. Church, « Marketing Strategies of Gift and Souvenir Shops in Canada and the United States », Téoros [En ligne], 33, 2 | 2014, mis en ligne le 12 janvier 2016,

b. Suggested readings:- McNichol, Theresa (2005), « Creative Marketing Strategies in Small Museums: Up Close and Innovative », International Journal of Nonprofit and Voluntary Sector Marketing, vol. 10, no. 4, p. 239-248.

- Runyard, Sue and Ylva French (2000), The Marketing and Public Relations

107

Museum Studies ProgramHandbook for Museums, Galleries and Heritage Attractions, Walnut Creek (California), AltaMira Press, p. 1-290.

- Schuler, Drue K. and Janell M. Kurtz (2002), « An Internet Opportunity for Museums”, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 7, no. 1, p. 13-19.

- LiseHérouxet James Csipak, « Marketing Strategies of Museums in Quebec and Northeastern United States », Téoros [En ligne], 27-3 | 2008, mis en ligne le 07 avril 2010, consulté le 18 mars 2018. URL : http://journals.openedition.org/teoros/79

- Ruth Rentschler, Audrey Gilmore (2002), « Museums: Discovering Services Marketing », International Journal of Arts Management, vol. 5, no. 1, p. 62-73.

- Jean-Michel TOBELEM, Le nouvel âge des musées : Les institutions culturelles au défi de la gestion, Paris, 2010.

- Publics et Musées, n°11-12, 1997. Marketing et musées (sous la direction de Jean-Michel Tobelem)

- Yorke M. Rowan, UziBaram, Marketing Heritage: Archaeology and the Consumption of the Past, Rowman Altamira, 2004.

c. Periodicals, websites, etc.- Jean-Michel Tobelem, « The Marketing approach in museums », Museum management and curatorship, 1997, 16, 4 , p. 337-354

- http://www.vam.ac.uk/content/articles/m/marketing-the-v-and-a/

- http://www.e-marketing.fr/Thematique/social-media-1096/Tribune/Les-logos-musees-entre-marketing-mediation-250891.htm

- C. Boyer, C. Koopmans, S. van der Werff, The effects of the Dutch museum pass on museum visits and museum revenues, 2014, Amsterdam: SEO EconomischOnderzoek: http://dare.uva.nl/search?metis.record.id=467768

- A Guide to Best Practices for Archaeological Tourism :


- Celine Lai, “Archaeological museums and tourism in China: a case study of the Sanxingdui Museum”, Museum Management and Curatorship, Vol. 30, 2015, Pages 75-93.

- Patricia Pitaluga, Joseph Miller, “Cultural Marketing and Archaeology: The Case of Brazil”, Journal of Nonprofit & Public Sector Marketing, 2001, vol. 8, Pages 63-74.

- http://www.unesco.org/new/en/culture/themes/museums/unescoicom-museum-studies-training-package/running-a-museum-a-practical-handbook/



SkillsProfessional

SkillsGeneral &

Transferable Skills

Attracting publics: Museum marketing

1 x x

108



https://www.tandfonline.com/toc/wnon20/current


http://dare.uva.nl/search?metis.record.id=467768



Museum Studies ProgramAttracting publics: Marketing Mix

2 x x

Attracting publics: Cultural consumption

3 x x

Attracting publics: Museum and website branding

4 x x


5 x x xx


6 x x x

Attracting publics : an online site

7 x x x

Attracting publics: digital communication

8 x x x


9 x x x


10 x x

Fundraising: The museum and its corporate partners

11 x x x

Fundraising: Prospecting strategy of patrons

12 x x x

Fundraising: Make individual visitors donors

13 x x x

Fundraising: A new form of sponsorship/sponsorship report.

14 x x x

Final Exam 15




Course Description

1.Basic InformationCourse code: Course Title: Museums & Underwater

Cultural HeritageAcademic Program: Museum Studies Program, MA in Museum Studies

109

Museum Studies ProgramCourse Type: Compulsory Elective ✔Hours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2.Course AimsThis course aims to:New directions in the study of Underwater Cultural Heritage have moved the emphasis away from excavation towards assessment, monitoring, conservation and presentation. Accordingly, this course aims to:

1. Investigate fundamental issues of legislation, education and public perception of underwater archaeological site.

2. Examine current management strategies3. Develop an understanding of how UCH is located within society. 4. Discuss how UCH is accessed by, and represented to, the public.

.The initial focus of the unit will be on Egypt, but this will be broaden to encompass the management approach of other countries and the problems of quantifying, managing and protecting UCH sites beyond territorial seas.


UnderstandingWhat is underwater cultural heritage.How underwater sites can be managed and disseminatedProtection of underwater sites and museums.


International perspectives to the protection of underwater archaeological sitesUNESCO Convention on the Protection of Underwater Cultural Heritage


Museums and maritime archaeology: international perspective


Preservation and presentation of underwater cultural heritage

4. Course ContentsTopics covered by this course include:

- History of UCH in Egypt.- The development of antiquities legislation in Egypt- International perspectives to the protection of underwater

archaeological sitesUNESCO Convention on the Protection of Underwater Cultural

Heritage- Treasure Hunting and Commercial Archaeology- Underwater Cultural Heritage and the media - Urban development and coastal zone management in Egypt- In-situ preservation of underwater cultural heritage - Museums and maritime archaeology: international perspective- Public access to Underwater Cultural Heritage- Virtual exhibits of underwater archaeology- Preservation and presentation of underwater cultural heritage- Funding management plans for UCH

5. Teaching and Learning Methods- Lectures- Discussions

110

Museum Studies Program- Individual activities- Group and researches and presentations- Visits to museums and archaeological sites.

6. Teaching and Learning Methods for Students of Limited Capabilities- Lectures- Discussions- Individual activities- Group and researches and presentations- Visits to museums and archaeological sites.


methodsStudents' presentations, reports, exam.



Class presentation on Management Plan

8 15%

Site Management Report

12 25%


a. Core readings:- Ambrose, T. & Pain, C. 1993. Museum Basics. Routledge, London- Hooper-Greenhill, E. 1992. Museums and the Shaping of

Knowledge. Routledge, London- Howard, P. 2003. Heritage; Management, Interpretation, Identity.

Continuum, New York- International Council on Monuments and Sites in Danger. 2006.

Heritage at Risk "Special Edition"; Underwater Cultural Heritage at Risk: Managing Natural and Human Impact. ICOMOS, Paris

- McKercher, B. & Du Cros, H. 2002. Cultural Tourism; The Partnership Between Tourism and Cultural Heritage Management. Routledge Group, New York

- Mostafa, M. H. &Grimal, N. & Nakashima, D. 2000. Underwater Archaeology and Coastal management; Focus on Alexandria. UNESCO Publishing, Paris

- Muckelroy, K. W. 1980. Preservation: Past, Present, and Future, in Muckelroy (ed.) Archaeology Underwater. London: McGraw Hill.

- Pomeroy-Kellinger, M. & Scott, L. 2004-2005. Recent Developments in Research and Management at World Heritage Site. Oxford Archaeology, Oxford

- Prott, L. V. &Planche, E. & Roca-Hanchem, R. 2000. Background Materials on the Protection of the Underwater Culture Heritage.

111

Museum Studies ProgramUNESCO Publishing, Paris

- Satchell, J. & Palma, P. 2007. Managing the Marine Cultural Heritage; Defining, accessing and Managing the Resource. Council for British Archaeology, York

- Spirek, J. D. & Scott-Ireton, D. A. 2003. The Plenum Series in Underwater Archaeology; Submerged Cultural Resource Management: Preserving and Interpreting Our Sunken Maritime Heritage. Kluwer Academic & Plenum Publishers, New York

- Staniforth, M.& Hyde, M. 2000. Maritime Archaeology in Australia: A Reader. Southern Archaeology. South Australia

- The ICOMOS Charter on the Protection and Management of Underwater Cultural Heritage (Ratified 1996..

- UNESCO. 2001. The UNESCO Convention on the Protection of the Underwater Cultural Heritage. UNESCO Publishing, Paris



SkillsProfessional

SkillsGeneral &

Transferable Skills

History of UCH in Egypt.

1

The development of antiquities legislation in Egypt

2

International perspectives to the protection of underwater archaeological sites

UNESCO Convention on the Protection of Underwater Cultural Heritage

3 c-2 d-1

Treasure Hunting and Commercial Archaeology

4 d-2

Underwater Cultural Heritage and the media

5 c-1 d-3

Urban development and coastal zone

6 c-1 d-3

112

Museum Studies Programmanagement in Egypt

Midterm exam 7In-situ preservation of underwater cultural heritage

8 d-1

Museums and maritime archaeology: international perspective

9 c-3 d-2

Public access to Underwater Cultural Heritage

10 c-3 d-2

Virtual exhibits of underwater archaeology

11 d-1

Preservation and presentation of underwater cultural heritage

12 c-3 d-3


13 d-1

Funding management plans for UCH

14 d-4

Final Exam 15




Course Description

1.Basic InformationCourse code: Course Title: National and International

Museum LegislationsAcademic Program: Museum Studies Program, MA in Museum StudiesCourse Type: Compulsory Elective ✔Hours/week: 3 theoretical: 2 practical: 2 Credit Hours: 3

2.Course AimsThis course aims to:- Understand the Different laws which control the Cultural Heritage.

113

Museum Studies Program- The ICOM code of ethics for museums.-The cultural heritage of Egypt is protected national and international laws and bilateral agreements.-The future of natural history museums is tied to the global political climate. Whether it concerns the adequacy of laws and museum practices that protect cultural property in jeopardy, the rights of the indigenous or the need for museums to demonstrate good governance to retain the public’s respect, natural history museums will play pivotal roles in resolving the tensions these issues create.


UnderstandingNational and international history of legislations related to museums.


How to deal with developing museum work and message without any violation to law.


Documentation of works and events to verify all legal aspects of museums.


How to run, develop and dessiminate museums following national and international laws.

4. Course ContentsTopics covered by this course include:- The Different laws which control the Cultural Heritage.

- The ICOM code of ethics for museums.

-The cultural heritage of Egypt is protected national and international laws and bilateral agreements.

-The international Legislations and laws on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property

- An overview of free-access websites with legislation for all European Union member states

-Compendium of Internet links edited by the Library of Congress. Find links to constitutional, executive, judicial and legislative resources on the web for all countries in the world.

-International Legal MaterialsContains the full texts of important (recent and draft) treaties and agreements, judicial and arbitral decisions, national legislation, international organizations resolutions and other documents.

-Caution of the Translated laws and Legislations from its mother language.

-Commentaires on Ristrected and easily non-understanble laws, which provide information on how to interpret terms in legislative acts and explain the legislative history and policy background of acts.

-Audiovisual Library of International Law / Historic Archives UNContains, among other texts, ‘preparatory documents’ of UN treaties and agreements. Select a field of law, choose a specific treaty and click the tab ‘Documents’ at the top of the page.


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http://legal.un.org/avl/historicarchives.html

http://digitaal.uba.uva.nl/uva-linker?sid=sfx:e_collection&issn=0020-7829

Museum Studies Programessential toolbox for Museum curators and managers.


Museography case studies.



methodsStudents' presentations and exam.



Presentation by the students about how to applysome of international legislations in Egypt.

5 25%

Quiz 8 15%


a. Core readings:


UNESCO Convention of 14 November 1970

Ratified, 7 February 1974

Some of the national laws of Egypt.

By-law of March 1869 on "Antiquities items", including Regulatory dispositions for excavations to prevent the smuggling of antiquities.

By-law of March 1874 on Undiscovered antiquities irrespective of their location are property of the government.

Decree of 1835 Banning the unauthorized removal of antiquities from the country (15 August 1835).

Decree of 1897 Concerning the Punishment for illegal excavation (12 August 1897).

Law No. 14 of 1912 on Antiquities, 12 June 1912.

Ministerial Decree No. 50 of 8 December 1912 on Antiquities trade and

115


authorisation.

Ministerial Decree No. 52 of 8 December 1912 on the Ruling on excavations.

Ministerial Decree of 10 February 1921 on the Export of antiquities.

Law No. 14 of 29 January 1931 on the Protection of cultural objects found near and around Al Moallaka.

Rule No. 10613 of 6 March 1952 on Regulations for the commerce in antiquities.

Law No. 215 of 31 October 1951 on the Protection of antiquities, as amended by Rule No. 10614 of 6 March 1952 on the Export of antiquities.

Law No. 215 of 31 October 1951 on the Protection of antiquities, as amended by Rule No. 10614 of 6 March 1952 on the Protection of antiquities.

Rule No. 10827 of 17 August 1952 on the Ruling regarding excavations.

Law No. 117 of the year 1983 Concerning the issuance of antiquities’ protection law (11 August 1983).

Article 12 of the Constitution, revised on 25 May 2005.

Law No. 117 of 1983, as amended by Law No. 3 of 2010 (14 February 2010), Promulgating the antiquities’ protection law (6 August 1983).

b. Suggested readings:BRUWIER, M.-C. 2015: De la médiationégyptienne du patrimoinearchéologique au 21e

siècle”, in HAGGAG, M. &GESCHE-KONING, N. (eds.) 2015: Squarring the Circle? Research, Museum, Public: A Common Engagement towards Effective Communication, Proceedings of the 13th International Meeting of ICOM, CECA & UMAC 2014, Bibliotheca Alexandrina, 25-35.

c. Periodicals, websites, etc.ICOM Code of Ethics for Museums (ICOM 2006)http://icom.museum/fileadmin/user_upload/pdf/Codes/code_ethics2013_eng.pdf




SkillsProfessional

SkillsGeneral &

Transferable Skills

The Different laws which control the Cultural Heritage.

1 x x


2 x x

The cultural heritage of Egypt

3 x x

116



Museum Studies Programis protected national and international laws and bilateral agreements.

The international Legislations and laws on the Means of Prohibiting and Preventing the Illicit Import, Export and Transfer of Ownership of Cultural Property.

4 x x


5 x x x

An overview of free-access websites with legislation for all European Union member states.

6 x x x

Compendium of Internet links edited by the Library of Congress. Find links to constitutional, executive, judicial and legislative resources on the web for all countries in the world.

7 x x x

Quiz 8 x x x

International Legal MaterialsContains the full texts of important (recent and draft) treaties and agreements, judicial and arbitral decisions, national legislation, international organizations resolutions and other documents.

9 x x x

Caution of the Translated laws and Legislations from its mother

10 x x

117



Museum Studies Programlanguage. Commentaires on Ristrected and easily non-understanble laws, which provide information on how to interpret terms in legislative acts and explain the legislative history and policy background of acts.

11 x x x

Presentations and role playing

12 x x x

Audiovisual Library of International Law / Historic Archives UNContains, among other texts, ‘preparatory documents’ of UN treaties and agreements.

13 x x x

Final report about the legislations in Egypt and its role.

14 x x x

Final Exam 15




Course Description

1.Basic InformationCourse code: Course Title: : ICT, Virtual & Augmented

Reality in Museum CommunicationsAcademic Program: Museum Studies Program, MA in Museum StudiesCourse Type: Compulsory Elective ✔Hours/week: 4 theoretical: 2 practical: 4 Credit Hours: 4

2.Course AimsThis course aims to:

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Museum Studies ProgramMuseums are interested in the digitizing of their collections not only for the sake of preserving the cultural heritage, but to also make the information content accessible to the wider public in a manner that is attractive. Emerging technologies, such as VR, AR and Web3D are widely used to create virtual museum exhibitions both in a museum environment through informative kiosks and on the World Wide Web.

So this course aims to: To review the various types and forms that a virtual museum can

have and the characteristics of these; To present an analysis of their advantages and to highlight their

potential; To present an overview of emerging technologies used by virtual

museums.

highlight the importance of introducing new technologies in museums. The utility and the potential benefits for museums of emerging technologies such as Virtual Reality (VR), Augmented Reality (AR) and Web technologies, have been well documented by a number of researchers.



analyze and answer in various ways to visitors’ needs

Enable an intuitive interaction with the displayed content and provide an entertaining and educational experience.

The benefits of virtual museums are noteworthy as far as museum curators are concerned and in terms of documentation, conservation, research and exhibition.

The virtual museums have the potential to both preserve and disseminate the cultural information in an effectively and at a low-cost through innovative methods and tools.



How to use different softwares to create VR museum Sample.


After the course, students would be able to:The use of Virtual museums which cannot and do not intend to replace the walled museums. But they can be characterised as ‘digital reflections’ of physical museums that do not exist per se, but act complementarily to become an extension of physical museums exhibition halls and the ubiquitous vehicle of the ideas, concepts and ‘messages’ of the real museum.

d. General & Transferable

After this course, students should be able to: The visit of virtual museums can be an

119

Museum Studies Programskills enjoyable and productive experience that

draws the user into involvement and participation and help the promotion of real museums

Various groups of end-users such as tourists, students and specialists can take advantage of them and satisfy their learning and entertainment needs.

4.Course ContentsTopics covered by this course include: Definitions of Virtual and Augmented reality in museums Types of virtual museums Emerging tools and technologies used by virtual museums Imaging technology Web3D exhibitions Virtual reality exhibitions VR applications and softwares Augmented reality exhibitions Mixed reality exhibitions relies on a combination of VR, AR and the

real environment Haptics, from the Greek word ‘haptein’, involves the modality of

touch and the sensation of shape and texture which an observer feels when exploring a virtual object’

Examples of non-Egyptian museums which are using these technologies

Use of handheld devices in museums A virtual museum website can provide worldwide publicity.

Research has revealed that 70% of people visiting a museum website would subsequently be more likely to go and visit the ‘real’ museum



dedicated to the topics of the Course. Museography case studies.



methodsStudents' presentations, reports and exam.




5 15%

Report about 8 15%

120

Museum Studies Programdifferent VR museums wide world.

Quiz 10 10%


a. Core readings:

R. Miles, L. Zavala (Eds.), Towards the Museum of the

Future, Routledge, London/New York (1994), pp. 161-176

J. Jones, M. Christal, The Future of Virtual Museums: On-Line, Immersive, 3D Environments, Created Realities Group, 2002.

G. Scali, M. Segbert, B. Morganti Multimedia applications for innovation in cultural heritage

Proceedings of 68th IFLA Council and General Conference, August 2002, Glasgow, U.K. (2002)

D. Pletinckx, D. Callebaut, A. Killebrew, N. SilbermanVirtual-reality heritage presentation at Ename

IEEE Multimedia, 7 (2) (2000), pp. 45-48

M. Roussou, Immersive interactive virtual reality in the museum

Proceedings of TiLE, June 2001, London, U.K (2001)

R. Wolciechowski, K. Walczak, M. White, W. Cellary, Building Virtual and Augmented Reality Museum Exhibitions, Proceedings of the 9th Int. Conference on 3D Web Technology, California, USA, April 2004, ACM SIGGRAPH (2004), pp. 135-144

A. Brogni, C.A. Avizzano, C. Evangelista, M. BergamascoTechnological approach for cultural heritage: augmented reality, Proceedings of the RO-MAN 99 Conference, Pisa, Italy, September 1999 (1999), pp. 206-212

F. Liarokapis, S. Sylaiou, A. Basu, N. Mourkoussis, M. White, P.F.ListerAn interactive visualisation interface for virtual museums

F. Liarokapis, M. White, Augmented reality techniques for museum environments, The Mediterranean Journal of Computers and Networks, 1 (2)(2005), pp. 90-96

121


P.A.S. Sinclair, K. Martinez, D.E. Millard, M.J. Weal, Augmented reality as an interface to adaptive hypermedia systems. New review of hypermedia and multimedia, Special Issue on Hypermedia beyond the Desktop, 9 (1) (2003), pp. 117-136

P. Patias, Y. Chrysanthou, S. Sylaiou, H. Georgiadis, S. Stylianidis, The development of an e-museum for contemporary arts, Proceedings of the VSMM Conference on Virtual Systems and Multimedia dedicated to Cultural Heritage 2008, 20–25 October, Nicosia, Cyprus (2008).


S.M. Pearce, Thinking about things. approaches to the study of artifacts, Museum Journal (1986), pp. 198-201

W.E. WashburnCollecting information, not objects, Museum News, 62 (3) (1984), pp. 5-15

G. McDonald, S. Alsford, The museum as information utility, Museum Management and Curatorship, 10 (1991), pp. 305-311

S. Alsford, Museums as hypermedia: Interacting on a museum-wide scale,

D. Bearman (Ed.), Proceedings of the ICHIM ‘91 Conference, Pittsburgh, Pennsylvania, USA, October 1991 (1991), pp. 7-16

Information today, December 2005, pp. 31–34, available at: http://www.infotoday.com.

W. SchweibenzThe virtual museum: new perspectives for museums to present objects and information using the Internet as a knowledge base and communication system

c. Periodicals, websites, etc.Many and changeable sites.



SkillsProfessional

SkillsGeneral &

Transferable Skills

Definitions of Virtual and Augmented reality in museums

1 x x

Types of virtual museums

2 x x

Emerging tools and technologies used by virtual

3 x x

122

http://www.infotoday.com/

Museum Studies Programmuseums

Imaging technology

4 x x

Web3D exhibitions 5 x x x

Virtual reality exhibitions

6 x x x

VR applications and softwares

7 x x x

Augmented reality exhibitions

8 x x x

Mixed reality exhibitions relies on a combination of VR, AR and the real environment

9 x x x

Haptics, from the Greek word ‘haptein’, involves the modality of touch and the sensation of shape and texture which an observer feels when exploring a virtual object’

10 x x

Examples of non-Egyptian museums which are using these technologies

11 x x x


12 x x x

Use of handheld devices in museums

13 x x x

A virtual museum website

14 x x x

Final Exam 15




Course Description

123

Museum Studies Program1.Basic Information

Course code: Course Title: : : Special Topic/s in MuseologyAcademic Program: Museum Studies Program, MA in Museum StudiesCourse Type: Compulsory Elective ✔Hours/week: 4 theoretical: 2 practical: 4 Credit Hours: 4

2.Course AimsThis course aims to:As Free Course for choosing any Topic concerning Museology to research in and to discuss.



How he think through reading in the field How to choose a subject for research.



How to write and introduce his choose topic in Museology.


After the course, students would be able to:Prepare and present what is required for museum job.


After this course, students should be able to:How to present and discuss his Topic with his colleagues topics.

4. Course ContentsTopics covered by this course include:- Many Aspects of Museology



dedicated to the topics of the Course. Museography case studies.



methodsStudents' presentations, report, quiz and writing topic.




5 10%

Report a visit to the a Museum of Antiquities

8 10%

Quiz 10 10%

Writing his Topic 14 10%

124



a. Core Readings:


Van Mensch, Peter, Mejer-Van MenschLéontine2011: New Trends in Museology. Celsje: Museum of Recent History,15-33.

Stransky,ZhynekZhyslav 1980: Museology as a science (a thesis),in: Muséologia 15 XI, 33-40.

Pearce Susan 1991: Objects as Meaning, or Narrating the past,in: Pearce, S. (ed.),Objects of Knowledge, London,Athlone Press, 125-140.







b. Suggested readings:BRUWIER, M.-C. 2015: De la médiationégyptienne du patrimoinearchéologique au 21e

siècle”, in HAGGAG, M. &GESCHE-KONING, N. (eds.) 2015: Squarring the Circle? Research, Museum, Public: A Common Engagement towards Effective Communication, Proceedings of the 13th International Meeting of ICOM, CECA & UMAC 2014, Bibliotheca Alexandrina, 25-35.

c. Periodicals, websites, etc.- Running a Museum: A practical Handbook (ICOM 2004).http://unesdoc.unesco.org/images/0014/001410/141067e.pdf




125








http://www.youtube.com/watch?v=1gFuEvTTjQYA tour of a tourist guide



SkillsProfessional

SkillsGeneral &

Transferable Skills

Definitions types of museums.

1 x x

DefinitionsMuseum mission.

2 x x


3 x x


4 x x

Museums and the society.

5 x x x


6 x x x

Role of modern Technology in museums

7 x x x

Collections and Exhibitions

8 x x x


9 x x x

National and International Legislations

10 x x

Museum relationship with the community of specialists, media and the community at large.

11 x x x

Relationship between the various categories

12 x x x

126




Museum Studies Programof people working in a museum.Principles of documenting museum diaries and management processes.

13 x x x


14 x x x

Final Exam 15

127

"Witness the past: education programs for the public and ...€¦ · Web viewAddress the major...

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