With All These Email Options, Which is the Right One for ... · Association Technology Solutions...

Association Technology Solutions

With All These Email Options, Which is the Right One for Our

Organization?

Presented by:



About ATS

• Serving iMIS community since 1995

• Full-service Authorized iMIS Solutions Provider (AiSP)

• Application development to extend the functionality of iMIS

• 2015 Authorized iMIS Solution Provider (AiSP) of the Year


Hosted by

Presenter:

Jim KatzExecutive Vice PresidentReal Magnet

Presenter:

Brent SittonDirector of Product DevelopmentAssociation Technology Solutions, LLCDirect: (720) 945-7260Email: [email protected]

Presenter:

Randy RichterDirector of Technology Solutions, PartnerAssociation Technology Solutions, LLCDirect: (720) 945-7256Email: [email protected]

mailto:[email protected]



Email Needs


Email Options


• Included with iMIS 20.2 – no EXTRA cost

• Can send One-up or Group emails




• Includes Templates, everyone gets same email ‘block’





• Tracking of sent emails, but not actions





• Tracking of sent emails, but not actions

• Goes through your email server


iMIS Email Marketing Plus

• Everything in iMIS Email Marketing PLUS

– Goes through ASI email servers

– Action email tracking and Dashboard


iMIS Email Marketing Plus

• Cost for the software module - dependent on number of users

• Cost to send emails in blocks

• Blocks never expire

• Everything in iMIS Email Marketing PLUS:

• Goes through ASI email servers

• Action email tracking and Dashboard


• Integration with Outlook and Office 365

• Look up iMIS contacts from Outlook

– Send Email

– Record History of sent email

• Record History of inbound email

• Cost for the software based on number of users


About Real Magnet• Serving the Association Community since 2000

– HQ Bethesda, MD. ( Just outside Washington DC)

• Email Marketing / Marketing Automation / Social Publishing / Inbound

• Proud Partner of ATS for 3 Years – ATS is Developer of Real Magnet / iMIS

bridge

• Supports over 1,200 clients / 650 Associations


Why Use Real Magnet

• High Volume Email Capacity

• Advanced Deliverability Tools

• Greater Content Design Flexibility / Functionality

• Inbound Marketing – such as downloads, webinars, Landing Pages and other activities

• Integrated social media posting and tracking

• Advanced Marketing / Workflow Automation

• 24X7 Support and Ongoing Consultation


More Powerful Email Capabilities• Flexible and Templeted - Drag and Drop content editing tools

• Dynamic Content / Personalized Conditional Text

• A/B Testing for emails and landing pages

• Responsive Design

• Advanced Deliverability Tools


Seamless Integration• ATS developed bridge uses latest IBO Technology

– Easier Upgrade, improved performance, more secure

• Higher level of Tracking – Includes Full URL Description

• Automated synchronization of recipient information


Integrated Social Posting• Easily develop social posts – including images, content and links –

and schedule distribution – Facebook / Twitter / Linked In

• Track performance of social posts

• Likes / Comments / Re-Tweets Track back to Member Records


Intuitive Advanced Marketing Automation

• Automate repetitive tasks

• Increase marketing efficiency

• Detailed analytics

Association Campaign Templates


Right tool for the Task

iMIS EM iMIS EM Plus iEmail Real Magnet

Included with iMIS 20.x

Yes

Email Templates Yes Yes Yes

One-Up Yes Yes

Committee Yes Yes Yes Yes

Broadcast Yes Yes

Outlook Yes

Newsletters Yes Yes Yes

Action Tracking Yes Yes


Right tool for the Task

iMIS EM iMIS EM Plus iEmail Real Magnet

Inbound Marketing / Landing Pages

Yes Yes Yes

Templated Campaigns

Maybe Yes

Revenue Tracking

RequiresMarketing Suite

Yes

MarketingAutomation

RequiresAutomation Plus

Yes

Integrated Social Publishing

Yes

Surveys Yes


Questions & Answers

Presenter:

Jim KatzExecutive Vice PresidentReal Magnet

Presenter:


Presenter:





Questions & Answers

Presenter:


Presenter:


Question:

If I take a list from one of our sister organizations and load it into Real Magnet, can I track what happens with that email in iMIS?




Questions & Answers

Presenter:


Presenter:


Question:

Can I specify what information gets pushed from Real Magnet to iMIS?




More from ATS

Looking for more from the experts at ATS?

Other Questions?Email: [email protected]

Online: http://www.atsol.org

Phone: (720) 945-7252

Upcoming Webinars Past Webinarshttp://atsol.org/Webinars

schedule of upcoming webinarshttp://atsol.org/PastWebinars

video recordings and downloadable presentation slides


http://www.atsol.org/

http://atsol.org/Webinars

http://atsol.org/PastWebinars

With All These Email Options, Which is the Right One for ... · Association Technology Solutions...

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