Wish Bucket
description
Transcript of Wish Bucket
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Wish BucketTeam Appocalypse
Nima HashemiBen Shokati Matt Lenehan
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Discovery O Everyone has dreams/goals they
want to complete before they die.O New Year’s Resolutions
O 62% of Americans make resolutionsO 8% of Americans achieve their
resolutionsO This discrepancy can be lowered by
using a productivity tool.
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Expanding O But New Year’s Resolutions are too
narrow and are only made once a year
O Bucket Lists!O Everyone at least thinks about themO Can be started whenever and can be
updated
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SolutionO Our app “Wish Bucket”
O Organize bucket lists by category (travel, personal, etc.)
O Choose items from our many suggested lists
O Facebook integration to share bucket list items
O Offer deals from Groupon to help accomplish goals
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Pricing O $3.99 (more than any bucket list app)O Why the price is justified:
O Our customers have disposable income
O Simply searching for the best bucket list app
O “Wish Bucket” can potentially save the user a fortune through the Groupon savings
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Giving BackO ½ of the proceeds will be
donated to the Make-A-Wish foundation to help children with life-threatening illnesses complete their bucket lists
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Downloads and Revenue Projections
114M Smartphone users in the USx 52% android market in the US
x 19% have 20 or more paid apps (more likely to buy)x 46% target age group (25-44)
x 26% target income (over 100k)x 49% target gender (women) = 661K potential users
App sales price ($3.99) x Developers share of sales price (70%) = $2.79
$2.79 x 661K = $1.8M
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O “The Bucket List” by MetosphereO FreeO 100 k - 500 k installsO Simple and usable
Competitor #1
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Competitor #2O “iWish” by highdream
O $0.99O Assign photos, add details, set target
datesO Facebook and Twitter sharing
capabilitiesO Show places you’ve been on a map
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Competitor #3O “Ultimate Checklist” by Jimbl
O $2.99O Has tons of pre-loaded listsO Free lifetime updates (they’re
constantly adding new list categories you can import)
O Can password protect listsO Facebook sharing capabilities
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What sets “Wish Bucket” apart
O Groupon dealsO Facebook sharing capabilitiesO Bucket list suggestionsO Easy way to donate to Make-A-Wish
O All this while still keeping the app simple and usable
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Data Flow
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Technology SelectionO Android SDK
O Java, XML, etc.O Facebook API
O Share your lists, ideas, and photos with friends
O Groupon APIO Suggest deals based on bucket list
items.
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High Level Milestones Dev/
Integration
Commit Prod
Week 5 Week 7 Week 6
E2E Integration
Dev/IntegrationCommit
Week 1
CommitPlan & Define
Discovery
Week 1 Week 1
Detailed Milestones Link to spreadsheet