ALS Ice Bucket Challenge

• An activity involving dumping a bucket of ice water on someone's head to promote awareness of the disease Amyotrophic lateral sclerosis and encourage donations to research.

• ALS is a disorder that affects the function of nerves and muscles.

• Based on U.S. population studies, a little over 5,600 people in the U.S. are diagnosed with ALS each year. (That's 15 new cases a day.)

• There is some evidence that people with ALS are living longer, at least partially due to clinical management interventions, riluzole and possibly other compounds and drugs under investigation.

Origin

• From mid-2013 to early 2014, a challenge of unknown origin often called the "Cold Water Challenge" became popular on social media in areas of the northern united states. The task usually involved the option of either donating money to cancer research or having to jump into cold water.

• The National Fallen Firefighters Foundation popularized the "Cold Water Challenge" in early 2014 to raise funds as an unsanctioned spin-off of the polar plunge most widely used by Special Olympics as a fundraiser. As with similar challenges, it was usually filmed so footage can be shared online.

• The challenge first received increased media attention in the United States on June 30, 2014, when personalities of the program Morning Drive, which airs weekdays on Golf Channel, televised the social-media phenomenon, and performed a live, on-air Ice Bucket Challenge

• On the same day, golfer Chris Kennedy did the challenge. Kennedy "was the first ... to focus the freezing fundraiser on ALS research.“

• Former Boston College baseball player Pete Frates, who has ALS, began posting about the challenge on Twitter . Frates' Boston College and sporting connections became an initial focus of the challenge and strengthened its focus on ALS .

Rules• Within 24 hours of being challenged, participants have to record a video of

themselves & announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant's head. Then the participant can call out a challenge to other people.

• Whether people choose to donate, perform the challenge, or do both varies, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100 if they have not.

Effects

• In mid-2014, the Ice Bucket Challenge went viral on social media and became a pop culture phenomenon, particularly in the United States, with numerous celebrities, politicians, athletes, and everyday Americans posting videos of themselves online and on TV participating in the event.

• Americans had heard of the disease, often referred to as "Lou Gehrig's disease", after the famous baseball player Lou Gehrig, who publicly revealed his diagnosis in 1939.

Charity fundraising• Till August 25, the Ice Bucket Challenge raised $79.7 million for the ALS

Association, compared to $2.5 million raised over the same period in 2013.$100 million are collected till date.

• Many celebrities have taken part in the challenge, including CristianoRonaldo, Chris Pratt, Roger Federer, David Beckham, Britney Spears, George W. Bush, Lady Gaga, Mark Zuckerberg, Russell Brand , Oprah Winfrey, Charlie Sheen and Bill Gates, among many other well-known personalities and members of the general public.

Rice Bucket Challenge

• Indians are giving food to their poor neighbours for a charity spin-off they are calling the RICE Bucket Challenge. The ALS Ice Bucket Challenge has morphed into a considerably warmer and drier alternative in India.

• It involves giving a bucket of rice to someone in need and taking a picture to share online, with the Twitter #RiceBucketChallenge.

• The challenge aims to help the country's vast population of poor and hungry people, and the movement's Facebook page has so far clocked up more than 50,000 likes.

• Inspired by ALS ice bucket challenge.

Origin

• Indian journalist Manju Latha Kalanidhi , working at US based rice research website oryza.com , came up with an idea of rice bucket challenge .

• She says that “Hunger is a disease anybody would connect with.“

• The challenge is gaining support, with students of the Indian Institute of Management signing up, and the Air Asia India airline saying its chief executive and senior management will take part.

• India is the world's second-biggest rice consumer, with reserves of 21.2 million tones of the grain.

• In India, the ice bucket challenge has generated attention too -- Bollywood stars have mirrored their Hollywood counterparts -- but it now seems it will be eclipsed by what some are describing as an Indian challenge for Indian needs: fighting hunger.

• #RiceBucketChallenge is on its way to going viral in India -- it's on TV news, on Twitter, and it now has a Facebook page with thousands of likes.

• People from all over the world are appreciating ManjuKalanidhi’s idea of rice bucket challenge, she is receiving mails, messages from Sweden , England and beyond.

• The explosion of interest in the rice challenge is an indicator of how powerful social media has become in India.

Thank You

Project by : UMESH MITTU

Roll No : 35

Class : SYBMM