WINTER Template iNUWASHU SMILEPAC iNUWASHU Presented by Product and Service Innovation.
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Transcript of WINTER Template iNUWASHU SMILEPAC iNUWASHU Presented by Product and Service Innovation.
![Page 1: WINTER Template iNUWASHU SMILEPAC iNUWASHU Presented by Product and Service Innovation.](https://reader036.fdocuments.us/reader036/viewer/2022062801/56649e4e5503460f94b44a6f/html5/thumbnails/1.jpg)
WINTERTemplate
SMILEPAC iNUWASHU
Presented by
Product and Service Innovation
![Page 2: WINTER Template iNUWASHU SMILEPAC iNUWASHU Presented by Product and Service Innovation.](https://reader036.fdocuments.us/reader036/viewer/2022062801/56649e4e5503460f94b44a6f/html5/thumbnails/2.jpg)
WINTERTemplate
Have you ordered any delivery foods in Korea?
01
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WINTERTemplate
Current Problems 01Customer’s side
Hygiene issues, strong smell, look dirty
Restaurant owner’s sideCost involving• getting the plates back (oil price, labor cost)• washing dishesMissing/broken plates
• Unhealthy• inconvenience of
recycling
• appetite loss, • insulation x• inconsideration of
environment
Restaurant owner’s sideAfraid of losing customers
Customer’s side
Reusable Plates
Disposable Plates
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WINTERTemplate
Opinions of owners 01
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02Background Research
Current Products in KoreaCurrent Products in Korea
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02Background Research
Current ProductsProducts in other countries
→Tried to come up with a package that can satisfy “both” form and function
and be adopted by any delivery restaurant in Korea
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02Background Research
Material candidatesMaterials
PS PP PLA Paper (Pulp)
SIO2PP
Cost ★★★★★ ★★★ ★★ ★★★★ ★★★
Eco-friend-liness
★ ★ ★★★★★ ★ ★★★
Available for hot soup / mi-crowave oven
★★ ★★★★ ★ ★★ ★★★★★
Sturdiness ★★ ★★★ ★★ ★ ★★★
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03Development Process - Sketches
Double layers- plastic bag included
Separate containers for sides and
main dish which are foldable
Easiness of Waste Disposal
Flexible Structure
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03Development Process
Final Decision
Box layers (bento box / lego) + Flexibility + Soup( 국물 ) disposablility
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03Development Process
Final Model
Side View 1Top View Side View 2
Size: 243x205xH80mmThickness: 5.5mmMaterial: SO2PP
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04
SmilePac
Product Features
Eco-friendli-ness
Additional fea-tures
Insulation
Freshness
Convenience
Design
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04Product FeaturesDesign
Simple, Cute, Innovative, Fun
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04
Material-wise• SIO2+PP• CO2 emission ↓
Recycling made easy• Food waste from package
Eco-friendliness
Product Features
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04
Portability• Tray + Handle (stay in place)
All-in-one • Simple
Food waste disposal• Liquid -poured out through the holes on the side• The rest (solid)- thrown away together
Organized • Possible to take multiple delivery orders at once
(owner’s side)
Convenience
Product Features
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04
Require wrap packagingOnly sell the container part→much better for the food
Separate containersMain dish (Soup/ Noodle/ Rice) & Side dishes packed separately
Freshness
Product Features
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04
Layered box shape • Double ceiling • Circulates heat
Insulation
Plain plate
Product Features
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04
Cutlery Fork/ Chopsticks/ SpoonsWet tissue/ Napkin→ Stored/ added if needed
Tray : Written menu(Promotion)
Additional Features
Product Features
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05Business Plan
• 2008 : law change → disposable plates available in restaurants• Increasing concerns about environment and health• The delivery food market is growing fast-economic downturn, lifestyle change, single family ↑
Market situation
78%
23%
Do you think there will be more people who order de-
liver foods in the future?
YesNo
market opportunity for disposable plates which have environment/health features
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05Marketing
Business Plan
Target market: Restaurant owners (delivery/takeout)
Emphasis onCost saving (compared to using reusable or disposable plates)
Cost range 350~400Won
+ Competitive advantage (compared to current boring plates)
As-is To-be
Conve
nienc
e
Insu
lation
Design
Fresh
ness
Eco-fr
iendli
ness
Usual restaurants
Delivery foods with SmilePac
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FIN