Wine2wine Asia: Role of Wine Education in China-Ian Harris

© WSET 2016

Ian Harris - Chief Executive, WSET

© WSET 2016

The role of wine education

in ChinaIan Harris - Chief Executive, WSET

Wine & Spirit Education Trust

WSET | 2016 2

Our Global Presence


Our Presence in Greater China


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1000

2000

3000

4000

5000

6000

7000

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9000

10000

2010 2011 2012 2013 2014 2015 2016

Rate of growth in mainland China

45m

40m

35m

30m

25m

20m

15m

10m

5m

= WSET student numbers

= regular drinkers of imported wine


WSET | 2016 7

Our Qualifications 我我我我们的资格们的资格们的资格们的资格认证课认证课认证课认证课程程程程

Level 1 Award in

Wines

第一级葡萄酒认证

Level 1 Award in

Wine Service

第一级侍酒服务认证

Level 1 Award in

Sake

第一级清酒认证

Level 2 Award in

Wines and Spirits

第二级葡萄酒与烈酒认证

Level 2 Award in

Spirits

第二级烈酒认证

Level 3 Award in

Wines

第三级葡萄酒认证

Level 3 Award in

Sake

第三级清酒认证

Level 4 Diploma in

Wines and Spirits

第四级葡萄酒与烈酒文凭认证

Level 1 Award in

Spirits

第一级烈酒认证


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WSET in China 我们在中国我们在中国我们在中国我们在中国


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Ian HarrisChief Executive

WSET

“Education is the single most important driver of growth in any wine & spirit market ”

© WSET 2016 13

…… don’t just take my word for it……

“….the last 40 years have proven that in Italy, education has

been the key driver for growth, with beneficial effects for the industry

in general”

“……the majority of Italian wine producers need to know and understand the wines of the world if they want to compete”

“That's why the role of WSET is so important in the present global scenario”

Wine2wine Asia: Role of Wine Education in China-Ian Harris

Presentations & Public Speaking

Transcript of Wine2wine Asia: Role of Wine Education in China-Ian Harris