Windows 10 Volume Licensing Overview

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Agenda

Windows 10 Editions

Windows as a ServiceWindows 10 Volume License OffersWindows 10 Enterprise Edition and SA

Windows 10 Desktop EditionsEdition Audience Benefits

Consumers and BYOD

1. For Windows 7/8.1 devices for one year after the Windows 10 launch, delivered through Windows Update2. Requires Software Assurance

Availability

Windows 10 Home

• Familiar and personal experience• All-new browser great for doing things online• New ways to get organized and be

productive• Up-to-date with latest security and features

OEMRetail/ESDFree upgrade1

Windows 10 Pro

Small, lower mid-size businesses

• Management of devices and apps• Support for remote and mobile scenarios • Cloud technologies for organizations • Update quality confidence with broad market

validation

OEMRetail/ESDVLFree upgrade1

Windows 10

Enterprise Mid-size and large enterprises

• Advanced security• Extensive device and app management• Full flexibility of OS deployment & update

control2• Microsoft Desktop Optimization Pack (MDOP) 2

VL

Windows 10

Education

Educational institutions, students, teachers, and administrators

• All the features of Windows 10 Enterprise• Simplified upgrade and deployment from

Windows 10 HomeVL

Windows 10 Mobile EditionsEdition Audience Benefits

Consumers, Small, Mid Size, Large Enterprises, Academic Institutions

Availability

Windows 10 Mobile • OEM

Windows 10 Mobile Enterprise

Mid Size, Large Enterprise with IoT scenarios

• Update control• Integrated peripherals• Multi role support and lockdown

• VL

• Cortana• Office for Windows Mobile• Protection against modern security threats

“Get Current” Upgrade Plan

Windows 7 Home Basic, Home

Premium

Current OS

Windows 8/8.1

Upgrade To

Windows 10 Home

Segment

Windows 7 Professional,

Ultimate

Windows 8/8.1 Pro Windows 10

Pro

RTW RTW + 1 year

Free update is delivered through Windows Update.

Consumer

Commercial

Paid FPP / VL

UpgradesFree*

Special systemsLong Term Service Branch

Consumer devicesCurrent Branch

Updates installed via Windows Update as they arriveKeeping hundreds of millions of consumers up to date Large and diverse user base helps drive quality of the OS updatesBYOD devices are up to date including the latest security features

No new functionality on long term servicing branch

Regular security updates Control with WSUS

Examples: Air Traffic Control, Emergency Rooms

Business usersCurrent Branch for

BusinessUpdate their devices

after features are validatedin the market

Windows as a Service

Delivery of Updates

Windows as a ServiceEdition

Windows 10 Home

Windows 10 Pro

Windows 10

Enterprise

Update Deployment Options

Windows UpdateCurrent Branch

Windows UpdateWindows Update for BusinessWSUS

Current BranchCurrent Branch for Business

Windows UpdateWindows Update for BusinessWSUS

Current BranchCurrent Branch for BusinessLong Term Servicing Branch

Windows 10

Education

Windows Update Windows Update for BusinessWSUS

Current BranchCurrent Branch for Business

Windows Offerings Through Volume Licensing

Windows 10 Pro Windows 10 EnterpriseWindows Software Assurance (SA) Windows Virtual Desktop Access (VDA)Available per User or per DeviceWindows 10 EducationWindows 10 Mobile Enterprise

Windows 10 Pro in Volume Licensing is sold only as an upgradeStandalone upgrade licenses are available through Open License and Select Plus/MPSA.Requires a qualified underlying operating system license Current Branch/Current Branch for Business

Windows 10 Pro in Volume Licensing

Enterprise edition can be purchased with Software Assurance for additional benefitsStandalone upgrade licenses can be purchased in Open License and Select Plus/MPSA (LTSB only)Requires a qualified underlying operating system licenseEnterprise edition Current Branch, Current Branch for Business is available exclusively to active SA customers

Windows Enterprise in Volume Licensing

Microsoft User Experience Virtualization (UE-V)Microsoft Application Virtualization (App-V)Microsoft BitLocker Administration & Monitoring (MBAM)Microsoft Advanced Group Policy Management (AGPM)Microsoft Diagnostics and Recovery Toolset (DaRT)

Virtualize, Manage, Restore with MDOP

Version rights for future and past LTSBsWindows To Go RightsVirtualization rights24x7 and extended hotfix supportTraining vouchers and e-learningTechnet benefits

Version rights, foundational benefits and support

Access to Long Term Servicing Branch (10 years of support)

Choice of and ability to mix:- Current Branch - Current Branch for

Business - Long Term Servicing

Branch

Flexibility in how you deploy and use Windows

Granular UX control and lockdownPass the Hash MitigationsTelemetry control via GP/MDMDevice GuardDirectAccessWindows to Go AppLockerBranchCache

Exclusive Enterprise features

Windows 10 Enterprise with Software Assurance

Access to ongoing exclusive Enterprise features New

Now included with SA

Education edition is sold as an upgrade with SA in academic programsNew student benefit available through academic programsRequires a qualified underlying operating system licenseEducation edition Current Branch and Current Branch for Business is available exclusively to active SA customers

Windows Education in Volume Licensing

Mobile Enterprise in Volume Licensing

New for Windows 10Included under SA per UserStandalone upgrade licenses can be purchased in Open License and Select Plus/MPSACurrent Branch for Business

Both Include:Access to Enterprise EditionFlexible Use RightsSA Benefits

Licensing the Primary Device

PC Thin Client

Yes NoQualified OS required

YesLocal install rights No

Enterprise + SAHow to license VDA

Simpler license management via:• Windows SA per User• Windows VDA per User• Windows SA per User Add-on

Flexibility on how you deliver Windows

Windows Enterprise edition across devices

Licensing per User

Windows SA and VDA per User put users at the center of their devices

Windows SA per Device

x86 PC/Mac

Windows SA per User

x86 PC/Tablet PC/Mac

S t a r t Justin

Tablet/Phone/Chromebook(RT/WinPhone/iOS/Android)

The Power of Windows SA per User

Per Device (Traditional Model)Enterprise Desktop Platform

Per User (New Model)Enterprise Cloud Suite

License Model Per Device Per Primary User – No limit on devices

Licensing Requirements Each device requires Windows Pro Only primary device must be Win Pro

Local Install of Ent. Edition On a single device On any Windows 7/8/8.1/10 Pro device

or ≤10.1” Windows tablet

VDI For a single device Available on any device

Mobile Enterprise Purchased for each device Included across any device <8”

Windows VDA per Device

Thin client

Windows VDA per User

x86 PC/Tablet PC/Mac

S ta r t Justin

Tablet/Phone/Chromebook

(RT/WinPhone/iOS/Android)

The Power of Windows VDA per User

Per Device (Traditional Model)

Per User (New Model)

License Model Per Device Per Primary User – No limit on devices

Licensing Requirements Each device requires VDA license No device licensing requirements

Local Install of Ent. Edition N/A On any Windows 7/8/8.1/10 Pro device

or ≤10.1” Windows tablet

VDI For a single device Available on any device

Thin client

Windows per User Add-on vs. USL

SA VDAWindows SA per

User Add-On

Windows SA(device)

Windows SA per User Full USL

Windows Pro QOS Windows Pro QOS

Windows SA per User Add-On

Windows VDA(device)

Windows VDA per User USL

Thin client

Call to action Get Ready for Windows 10 Download the Windows 10 Tech Preview

Test in place upgrade in your labTest your LOB apps for compatibility

Sign up for the Windows Insider Program

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Windows Offerings by VL ProgramOffering

Open License Open Value & Subscription

Select Plus & MPSA

Enterprise Agreement & Subscription

Enrollment for Education Solutions

(Under CASA)

School EnrollmentExisting New

Windows Pro Upgrade        Windows 10 Enterprise 2015 Upgrade        

Windows Enterprise Upgrade with SAWindows SA per User      

Windows SA per User Add-on    

Windows VDA per Device  

Windows VDA per User      

Mobile Enterprise Upgrade

Windows 10 Education Upgrade with SA

*OVS-ES only

*

Includes Windows 10 Enterprise features at lower price point, plus the ability to perform in-place upgrades from Windows 10 “core”.

Windows Branch Options by License Offering

OfferingCurrent Branch Current LTSB Past LTSBs1 Future LTSBs

Existing New

Windows Pro Upgrade    Windows 10 v2015 Enterprise Upgrade    

Windows Enterprise Upgrade with SA2

Windows SA per User    

Windows SA per User Add-on    

Windows VDA per Device  

Windows VDA per User    

Mobile Enterprise

Windows 10 Education Upgrade with SA

1Includes legacy editions of Windows2If SA dropped, will have perpetual rights to past LTSBs only3Windows Education Current Branch

3

Upgrading Legacy Windows Embedded devices to Windows 10

Customers running legacy Embedded SKUs will be able to upgrade to Windows 10 through Volume Licensing.

All Legacy Embedded SKUs have been added to the Qualified Operating System list for Windows 10 Enterprise to upgrade.

Note: select Embedded SKUs will have device usage restrictions from their EULAs carry through upon upgrade to Windows 10.

Existing Windows 10 Industry device customers are eligible for an Enterprise Upgrade & SA if they want to move to current branch or a newer LTSB. Note: Retail/Thin Client Industry devices are subject to usage restrictions and local use of the software only.

Qualifying Operating Systems Windows 10 Enterprise Windows 10 Enterprise(Restrictions carry through)

Windows Embedded 8/8.1 Pro, Industry Pro  

Windows 7 for Embedded Systems Professional, Ultimate  

Windows Embedded POSReady 2007  

Windows XP Professional for Embedded Systems  

Windows XP Embedded  

Windows Vista for Embedded Systems Business, UltimateWindows 2000 Professional for Embedded SystemsWindows NT Embedded for Embedded SystemsWindows Embedded 8/8.1 Industry Pro Retail, Standard  

Windows Embedded 7 POSReady Pro, POSReady, Standard  

Windows Embedded 2009 POSReady, Standard  

Windows Embedded for Point of Service (WEPOS)  

Qualifying Operating Systems1New Enterprise Agreement (EA)/Open Value Company-

Wide (OV-CW)Existing EA/

OV-CWMicrosoft Products and Services

Agreement (MPSA)/Select Plus/Open3

Academic and Charity

Windows 10        

Enterprise (N, K, KN)2, Pro (N, K, KN, diskless) Education, Home      

Windows 8 and Windows 8.1        

Enterprise (N, K, KN), Pro (N, K, KN, diskless)Windows 8 and Windows 8.1 (including Single Language)      

Windows 7        

Enterprise (N, K, KN), Professional (N, K, KN, diskless), UltimateHome Premium, Home Basic, Starter      

Windows Vista        

Enterprise (N, K, KN), Business (N, K, KN, Blade), UltimateHome Premium, Home Basic, Starter      

Windows XP        

Professional (N, K, KN, Blade), Tablet Edition (N, K, KN, Blade), XP Pro N, XP Pro Blade PC  

Home, Starter      Apple Macintosh  

1Includes to 32-bit and 64-bit operating systems.2N, K, and KN are specialized editions available for certain markets.3All except Academic, Charity, and OV-CW

Qualifying Operating SystemsThe following operating systems qualify for the Windows 10 Pro Upgrade or Windows 10 Enterprise Upgrade through Microsoft Volume Licensing.

There are two changes coming to GGWA for Windows 10:1. Annual adjustment of non-USD

pricing to reflect changes in local market conditions.

2. GGWA-SMO and GGWA-A SKUs will be available worldwide via the Open program.

GGWA in Volume Licensing